How China Entertainment was developed

Chapter 797 The mainland’s world premiere of [Aquaman]

500 million RMB box office, 700 million RMB box office, 1 billion RMB box office, 1.4 billion RMB box office...

600 million U.S. dollars at the box office, 700 million U.S. dollars at the box office, 900 million U.S. dollars at the box office...

Throughout late November to early December.

[Pirates of the Caribbean 7] is like a real pirate team, crazily plundering the box office in mainland China, North America, and movie theaters around the world.

While making a lot of money for Disney Pictures, it also fulfilled the instructions of Marvel Pictures, which had a great impact on the box office trend of Sony Columbia Pictures' "Venom: Deadly Guardian".

However, Warner Pictures is watching Sony Columbia Pictures' "Venom" and Disney Pictures' "Pirates of the Caribbean 7" succeed in making money in the film market.

It also timely launched its own new DC movie universe work - [Aquaman] to the film market.

However, due to the huge failure of the previous "Justice League", Warner Pictures made some adjustments to this "Aquaman".

The director was changed from a pure European and American to an Asian named Wen Ziren who became famous for "Saw".

Even sometimes.

And when promoting it, Warner Pictures also played a clever trick.

We chose to have "Aquaman" released in mainland China for two weeks on December 12, and then in North America on December 7.

Combining various favorable circumstances, "Aquaman" grossed RMB 1.56 million at the box office on its first day of release in the mainland.

Compared with the first-day box office of Zhang Nan's "Pirates of the Caribbean 7" of 1.33 million yuan, it is more than million yuan higher.

After all, although the mainland film and television industry is now stricter on copyright issues, most of them focus on the copyright of domestic films.

After all, this is 2018, and the mainland’s economy and technology have taken off completely.

And in terms of release, Warner Pictures also saw that "Justice League" performed better in the mainland movie market than in the North American movie market, and changed its previous operation of focusing on North America and neglecting the mainland.

It's on various pirated video websites, and you can watch the movie in high definition, earlier than it's released in theaters.

Regarding the copyrights of non-domestic films, we cannot say that we don’t care about them, but it is basically a state of hunting rabbits when we are trying to get rid of the copyrights of domestic films.

Maybe the viewing effect of the pirated version will be better than the genuine one.

The focus is on mainland audiences, who can see the content of "Aquaman" before North American audiences.

This creates a phenomenon.

There is an advantage to this operation.

If the domestic genuine subtitle team is perfunctory.

At the same time, mainland film markets give preferential treatment to Chinese directors.

If your home is a little better equipped with better audio and projectors, and some Blu-ray disc resources, the visual effect of watching movies will be no worse than that of an ordinary movie theater.

Then the next day, [Aquaman] also experienced a sharp box office drop, collecting another 2.65 million yuan at the box office.

That is, Hollywood blockbusters often have to work hard to obtain the qualifications to import dozens of films through fierce competition.

That is to alleviate a large part of the piracy problem in the mainland.

As a result, we haven’t even waited for the movie to be introduced to the Mainland Film Market to make money.

Finally, counting the box office of 2.20 million yuan on Sunday, the last day of the three-day weekend.

"Aquaman" grossed RMB 6.52 million at the box office in its first three days, taking away the title of single-week box office champion from "Pirates of the Caribbean 7", which had already declined in its box office curve after three or four weeks of release.

The box office performance of "Aquaman" in the second week is also quite outstanding. The single-day box office on weekdays can be maintained at 1.2 to 1.6 million yuan, and the three-day box office on weekends can even reach million or million yuan. degree of RMB.

It will soon take over 200 million yuan in the mainland movie market, which is equivalent to 340 million U.S. dollars at the box office.

12 month 21 day.

[Aquaman] premiered on the same day in North America. Sony Columbia Pictures released its own animated film "Spider-Man: Into the Spider-Verse" to compete with the North American premiere of "Aquaman".

It is a bit of a response to the fact that my own [Venom: Deadly Guardian] was blocked by [Pirates of the Caribbean 7].

no way.

Being a film and television company in Hollywood is like living in prison.

If someone touches you, you can't whisper, you have to shout loudly.

Otherwise, you will be bullied.

But the person standing behind [Pirates of the Caribbean 7] is the big boss Zhang Nan.

According to Zhang Nan's status in Hollywood, equivalently converted to North American custody institutions, he is basically at the top of the pyramid. Sony Columbia Pictures can't afford to fight, and it's not cost-effective to fight.

But I can't help but resist.

So looking for an opportunity, Sony Columbia Pictures randomly found an animated film project of its own and went to war with Warner Pictures' "Aquaman".

Of course.

Warner Pictures is not wrong either.

Because that was when Sony had just acquired Columbia Pictures.

Warner Pictures, as a local snake, has often cheated Sony Columbia Pictures.

Moreover, after Sony Columbia Pictures adapted to the Hollywood environment in recent years, the two parties have had a lot of friction with each other due to competition.

At the same time, the rules of the film and television companies in Hollywood are to fight back as quickly as possible, no matter who they hit, and they will not be wronged.

But what neither Sony, Columbia Pictures nor Warner Pictures expected.

After being ruined by several bad movies, the reputation of the DC movie universe IP, which was obviously in decline, was actually saved by "Aquaman".

[Aquaman] faced a two-week delay in release and had not put much effort into promoting it. At the same time, it also faced various disadvantages such as the sniping of an animated movie covered in Spider-Man IP.

It actually made more than 7200 million US dollars at the box office in its first three days in North America.

After seeing the North American box office performance of "Aquaman", the executives of Warner Pictures were so regretful that their teeth were almost broken.

Without it.

Because according to the situation of "Aquaman", if all the disadvantages are eliminated, it might be a movie that can rival "Iron Man" who saved the Marvel Cinematic Universe!

And how popular and successful is Marvel's movie universe plan now?

All can be seen by those with eyesight.

But now this opportunity has been completely ruined by their lack of attention and Sony Columbia Pictures' deliberate targeting.

How can Warner Pictures executives not regret it.

But the done deal is irreversible. Warner Pictures can only increase publicity as much as possible in an attempt to maximize the box office potential of "Aquaman".

However, if a movie's box office potential is salvageable after its release, there won't be so many distribution companies that heavily promote the unknown movie's box office results after its release.

finally.

[Aquaman] failed to make much of a splash in the North American movie market, with a box office of only 3.35 million US dollars.

It seems to be nearly 1 million US dollars higher than the 3.19 million North American box office of [Iron Man ].

But the US$1 million of [Iron Man 3.19] was already achieved ten years ago in 2008.

(End of this chapter)