How China Entertainment was developed

Chapter 834 Buyout System Online Screening

As for excitement.

That’s why I’m so excited about the tens of millions of reservations for Longbow Film and Television’s VR viewing helmets.

And Zhang Nan knows very well that the current number of tens of millions of reservations is not the end yet.

Because according to the original time and space, this wave of global events lasted for nearly three years.

The Longbow Film and Television VR viewing helmet, which rides on this popular trend, has sales in the hundreds of millions even if it doesn’t matter.

However, at this time, due to the expansion of production and special reasons, the price of helmets has dropped from tens of thousands of dollars at the beginning to the current RMB 6,000 per unit, which is cheaper than some high-end mobile phones.

The profit per unit is only about 200 yuan, which does not look like a high value-added technology product.

However, the added value has declined, but sales and reputation have increased.

Therefore, Zhang Nan actually quite agrees with this adjustment in the price of helmets.

After all, the Longbow Film and Television VR viewing helmet he created this time was aimed at opening up a new film and television distribution track and replacing the Hollywood giants' monopoly on global distribution channels.

It's just that Zhang Nan was proud and excited, so Xu Zheng, who heard Zhang Nan's words on the phone, was only excited.

There are 5300 units in a single day, and sales orders are scheduled for days later.

This arithmetic problem is not difficult to calculate. Xu Zheng quickly calculated the sales volume of Zhang Nan's helmets - 5300 million units.

Even if one unit only earns 5.3 yuan, that is a profit of million yuan.

What's more, the profit of Longbow Film and Television's VR viewing helmet cannot be so low, so...

As for the rest of the calculation, Xu Zheng forced himself to suppress it and not think about it, because it really had nothing to do with him, so he brought the topic of the call back again.

"Director Zhang, what do you think about letting [囧Mom] land on your helmet and follow your new screening route?" Xu Zheng suggested, shaking his bald head.

Zhang Nan directly refused. After all, 25% of the box office share of "囧Mom" was his profit.

“It’s not possible yet. The current total sales volume of helmets is less than two million units, and the overall volume is too small.

Moreover, the sales logic inside the helmet is different from that of a movie theater. Once you spend it, you will watch the movie for life. This further limits the box office revenue of the movies currently listed on the helmet screening channel.

If "囧Mo" is shown on a helmet, then even if two million helmet users have purchased "囧Mo", considering that one ticket is only half of the theater ticket price, it will be regarded as twenty-five yuan. , the total box office is only 50 million yuan.

It’s not even enough for you to get 1.17 million yuan in revenue from [囧Mom]. "

At the end of the day, Zhang Nan also highlighted Xu Zheng’s small operations on the [囧Mom] project.

Xu Zheng's expression on the other side of the phone stiffened when he heard this. He smiled awkwardly and remained silent. He was glad that he was not making a video call this time, otherwise his expression alone would have revealed his guilty conscience.

Then Xu Zheng suddenly realized that even if it was a video call, he was worthy.

Because Zhang Nan is not the producer of "囧 Ma", but the copyright holder of "囧 Ma", he only owns 25% of the box office revenue share.

The movie's profit rate really has little to do with Zhang Nan.

But in this way, [囧Mom] has no way out through traditional distribution channels.

Because the pinnacle of the entire "Embarrassing Road" series is "Thailand", but the first work is "Embarrassing Road 1", which is full of Spring Festival atmosphere.

Moreover, it has experienced the damage to the reputation of the series after the follow-up "Journey to Hong Kong" and the rise of the trend of comedy films in the mainland film market.

The Spring Festival period is the most suitable period to fully realize the box office potential of "囧Mom". The most important thing is that Xu Zheng knows very well that "囧Mom", which he took 2.17 million yuan and swallowed at least 1.17 million yuan in production fees, can only be said to be passable in terms of quality, not very outstanding.

If you leave the hot schedule and atmosphere of the Spring Festival, it will compete with Chen Sicheng's "Chinatown Detective 3" and Lin Chaoxian's "Emergency Rescue" in other schedules.

The result will definitely not be good-looking, and you may even lose money.

Then the scene will not be pretty when the time comes.

Because as long as a movie makes money, even a small profit, many tricky things can be ignored.

But just lose money.

Then he may have to spit out the initial profit of 2.17 million yuan that he made from the 1.17 million yuan production fee.

Thinking of this, Xu Zheng's face became bitter again.

"Director Zhang, if [囧Mom] misses the Spring Festival schedule and switches to other schedules, I estimate that the final box office situation will be very pessimistic. Your 25% box office share is also included in this. What can you do? You have to find a way out!" Xu Zheng said while trying to struggle.

After Zhang Nan heard Xu Zheng's words, he almost wanted to laugh, but he still held it back.

After all, Xu Zheng was right, he really had a part in the box office revenue of "囧Mom".

"Do you know about Jump Byte?" Zhang Nan said into the phone.

Xu Zheng on the other side of the phone was already a little desperate, but he didn't expect Zhang Nan to actually give him some advice. He nodded quickly and said: "I know, I know, YinDou belongs to them. It is now a unicorn-like enterprise on the mainland Internet. Of course. , Compared with a global company like your Longgong Film and Television VR Company, Director Zhang, it’s still a lot less interesting.”

"Their company recently launched Guaxi Video, which targets video software such as Bilibili, Kuyou, Yiqiai, and Penguin. They are in urgent need of opportunities to become popular, so you can take the online screening rights of [囧Mom] and go Talk to them." Zhang Nan continued.

Xu Zheng is not stupid. After hearing Zhang Nan's words, the idea of ​​releasing major online movies immediately came to his mind.

After all, this model is not new.

There have been many low-budget online movies before that followed this path.

The producer sells the movie to the video software side in the form of a buyout to make a profit, and the video software side relies on the movie to sell members.

It’s just that in reality there are mature channels for major movie screenings, and the models for becoming famous and making money are very mature, so generally speaking, no well-known directors will be willing to sell their film works to video software companies.

After all, if it is released in theaters, if you are lucky and the movie sells well at the box office, the profit will not be a small goal, or two small goals.

According to the current prosperity of the mainland film market, there may be more than a dozen small targets.

But selling out to the video software company completely abandons this possibility.

Normally, Xu Zheng would definitely not consider Zhang Nan's idea.

But now [囧Mom]’s situation is here, and there is nothing we can do.

"Director Zhang, how much money do you think Doppler would give if ByteDate bought out the online screening rights of [囧Mom]?" Xu Zheng asked hesitantly.

"How much guarantee did Hengdian Pictures give [囧Mom] before?" Zhang Nan asked back.

Xu Zheng heard this and replied directly: "Six hundred million yuan."

"Then you can negotiate based on the starting price of 600 million yuan." Zhang Nan replied.

(End of this chapter)