How China Entertainment was developed

Chapter 837 The theater side: [Eight Hundred] Is this a large-scale release or a large-scale draw?

"I will not come forward regarding Chinese Films and their new film [The Eight Hundred]. You go and talk to them, but the overall cooperation policy is that we can still cooperate, but we will not strongly support it." Zhang Nan said on the content page of the helmet The person in charge replied.

The reason why Zhang Nan's attitude is this is also very simple.

[Eight Hundred] Zhang Nan was really disgusted by this movie.

After all, the plot of the movie is too ridiculous, and the restoration of history is also very fake.

If you say "Eight Hundred" is an anti-Japanese war film, the core of "Eight Hundred" is too thin.

It is said that "Eight Hundred" is not an anti-Japanese war movie, but in terms of content, "Eight Hundred" is.

It can be said that the filming of "Eight Hundred" by Guan Hu was very awkward.

Tell the truth.

Had "The Eight Hundred" not become a major global event, the first domestic film in the mainland film market in half a year would have become an outlet for mainland audiences, and the box office would never have reached 31.1 billion yuan.

……

8 month 14 day.

Chinese Film Industry held a small-scale premiere for "Eight Hundred". After all, the situation in the mainland has just calmed down, so it would be inappropriate to make it too big.

Then, in order to test the current situation of the mainland film market, it is convenient to stop the loss in time and withdraw the film.

Therefore, after the premiere, Chinese Film Industry did not directly dump "Eight Hundred" for large-scale online screening in mainland theaters.

Instead, they started to play the screening operation, and this wave of screening operations did not include Zhang Nan’s Longbow Film and Television VR helmet. .

It’s just that the screening scale of [Eight Hundred] is a bit large.

The 7061 show, with 112.6 million seats, directly brought in a box office of 1441.49 million yuan, achieving a box office revenue of 12.86 yuan per seat.

Regardless of the box office revenue of RMB 12.86 for a single seat, compared with the ticket price of RMB 42.7 for a single seat of [Eight Hundred], the gap is a bit big, only a quarter of the ticket price.

But at this time, cinemas that have just been unblocked are selling tickets in separate seats in the rows.

That is to say, the cinema's attendance rate is, at most, half 50%.

[Eight Hundred] This quarter of the fare revenue is basically equivalent to 50% of the attendance rate. This amount is not low.

In the following days, Chinese Film Industry continued to expand the screening scale of "The Eight Hundred", and the single-day box office data of "The Eight Hundred" gradually stabilized at more than 50 million to almost 60 million yuan.

Then--

Chinese Film Industry has begun to officially screen "The Eight Hundred", and it is a two-way simultaneous screening in theaters and Longbow Film and Television VR viewing helmets.

The result~
According to the ticket sales of physical theaters, after the official large-scale screening of "Eight Hundred", sales were only over 20 million yuan, which was even less than during the previous screening period.

Let a large-scale screening be like a large-scale painting.

"What's going on?" A theater supervisor panicked.

Because although the cinema has been closed for more than half a year, expenses such as rent, water and electricity bills, employee wages, equipment maintenance... will not be suspended.

Most theater chains are pointing to the fact that after the lockdown is lifted, they will generate revenue from showing movies and wipe out the losses of the past few months.

"Our movie tickets sell for 39.2 yuan, and the Longbow VR viewing helmet sells for 19.2 yuan, and you don't have to go to the cinema, a place where people gather in a sealed environment. If it were you, which one would you choose?" An employee wore a helmet on his head. said.

director:"……"

What a simple multiple-choice question!

...Longbow Film and Television City.

Zhang Nan is holding a copy of the sales data of "Eight Hundred" on the Longbow Film and Television VR viewing helmet - 7.88 million yuan.

Yes.

[Eight Hundred] sold nearly RMB 800 million at the box office on the first day through the Longbow Films VR viewing helmet channel.

Moreover, this box office of nearly RMB 800 million is based on the fact that the movie ticket price sold by Longbow Film and Television VR viewing helmet is half of the theater ticket price.

If you convert it.

[Eight Hundred] This wave of first-day box office data on the Longbow Film and Television VR viewing helmet is equivalent to more than 1.5 billion yuan and nearly 1.6 billion yuan in box office of physical theaters.

The reason why [Eight Hundred]'s box office performance on Longbow Films' VR viewing helmet is so outrageous is not to say how outstanding the quality of [Eight Hundred] is.

But the new distribution platform of Longbow Film and Television VR viewing helmet is much ahead of the traditional physical theater distribution platform.

Originally, the seats and number of performances in physical theaters were limited, there were only so many per day, and the daily sales volume was certain.

Moreover, if viewers want to go to theaters to watch movies, they have to go to the cinema in person, which is more troublesome.

But to watch a movie with the Longbow VR VR helmet, you only need to wear the helmet, which is much more convenient. There is no upper limit on seats and number of screenings. You only need to move your finger and click to confirm, and you can provide unlimited movie screenings. .

“A colleague from the data team raised a question, that is, our ticket prices are only half of those in physical theaters, so when we count movie box office, our box office data is 50% different from the actual movie data. damaged.

Therefore, the data group is planning to add physical theater box office data to the movie box office data column and fill in the converted box office data. This is also a big boo and publicity point. "The manager in charge of the latest movie screening layout of Longbow Film and Television's VR viewing helmet watched Zhang Nan flip through the screening data of [Eight Hundred] and reported.

Zhang Nan nodded when he heard this.

Because this is indeed the case. In many cases, the higher the box office data of a movie, it will indeed attract other audiences to watch the movie.

And "Eight Hundred" with a box office of 31.1 billion yuan is obviously much more attractive than "Eight Hundred" with a box office of 15.55 billion yuan.

"This is a good idea and can be adopted, but forget about it on "Eight Hundred". Let's start with the next movie, or preferably a foreign movie." Zhang Nan nodded in agreement but did not completely agree.

The manager was a little confused and said: "Director Zhang, why is this?"

“Originally, our VR movie-viewing helmet replaced the position of traditional physical theaters and took away the jobs and profits of traditional physical theaters. People are holding their breath.

After all, cutting off someone's wealth is like killing one's parents.

But fortunately, the traditional brick-and-mortar theater chains still don’t know, or it’s not very intuitive, how many jobs and profits we have robbed them of.

If you put this data out now, wouldn’t it be like lice on a bald man’s head? Is that clear? "

Zhang Nan found a reason to explain, but the deeper reason was that he was disgusted with the content of the film "Eight Hundred" and did not want "Eight Hundred" to be as successful as the original time and space.

After the manager heard Zhang Nan's explanation, cold sweat broke out on his forehead.

Because he thought about it for a while and thought about the consequences of doing this immediately without giving any buffer.

With a box office of more than 1 billion yuan, at least 700 to 800 million yuan could only be obtained by theater chains in the past, but now it has been cut off by the VR viewing helmet of Longbow Film and Television.

With such a huge profit, no one can help but be impulsive.

And Zhang Nan's influence is here, and his methods are fair and aboveboard. Many people dare not touch him, but it is hard to say about the other people in Longgong Film and Television.

"Yes, yes, Director Zhang, you have thought deeply."

(End of this chapter)