How China Entertainment was developed

Chapter 840: The prime screening rate of filming...and so on are broken
finally.

Regarding the box office share of "Tenet", it is still calculated according to the previous rules, which is 25%.

However, the box office share reflected in the VR viewing helmet of Longbow Film and Television is 50%.

"Director Zhang, regarding the box office statistics method of theaters, does it start with this film [Creed]?" A staff member of the VR viewing helmet data statistics team of Longbow Film and Television asked.

Zhang Nan nodded quickly when he heard this.

Without it.

The total box office of "Tenet" in the previous life in the mainland movie market was only 4.56 million yuan. The original data did not look good.

If this is cut in half, there will only be a box office of 2.28 million yuan.

You must know that "Hero" almost 2.5 years ago had a box office of million yuan in the mainland movie market.

only……

"No wonder Huaying in the previous millennium was so wealthy, including [Wuji] and [Chibi], all with investments of over 100 million yuan." Zhang Nan murmured with emotion.

Because the box office of "Tenet" in the mainland movie market is only 4.56 million yuan.

But apart from the 50% allocated to Warner Pictures, the producer, there is also a business tax of 3.3%.

The remaining 46.7% is approximately more than 200 million yuan in box office revenue.

It's completely a no-cost business where you just sit and collect money.

……

9 month 4 day.

[Creed] will be released simultaneously in Mainland China and North America.

Of course.

[Creed] has not only launched the Longbow Film and Television VR viewing helmet distribution channel in the mainland movie market, but also launched the traditional physical theater platform.

The result~
[Creed] In the past few days of screenings in the mainland, the box office ratio between Longbow Films’ VR viewing helmets and traditional physical theaters was even more outrageous than that of [Eight Hundred].

Because of the VR viewing helmet of Longbow Film and Television, "Creed" reported an actual box office of 2.12 million yuan a week, which is equivalent to the 4.24 million yuan box office of traditional physical theaters.

The first-week box office data of traditional physical theaters was only 1600 million yuan.

Tell the truth.

According to "Tenet", relying on Nolan's reputation as a great director and the support he has received from the mainland's traditional brick-and-mortar cinema market, the box office revenue of 1600 million yuan may not be enough to cover the water, electricity and labor costs for the opening of the cinema.

……

"We can't go on like this. If we go on like this, our movie theaters will be forced to close down because of Director Zhang's helmet." A person in charge of a traditional brick-and-mortar theater chain couldn't help but speak out.

"When Nokia saw the rise of Apple mobile phones, they probably thought the same thing, but what's the use?" A person in charge of a traditional brick-and-mortar theater chain who has seen through the future of the industry lamented.

"The most important thing is that the land rent economy is also a bit weak now. Even if I want to sublet the theater, it is a bit difficult." There are also people who have not only seen through it, but are also looking for a way out to no avail, continuing to lament.

then……

The atmosphere became silent.

However, the collective silence of the traditional physical theater industry has not affected the popularity of showing movies on Longbow Films’ VR viewing helmets.

9 month 11 day.

Looking at the [Creed] of Warner Pictures, the Longbow VR VR viewing helmet has not become a big hit in the mainland movie market, but it has still made a small profit.

The most important thing is that the payment is returned quickly.

Within a week, 1.06% of the box office revenue share of million yuan was deposited into Warner Pictures' account.

It's a good idea to give Warner Pictures, which has suffered massive losses during this period, some blood.

Upon seeing this, Warner Pictures immediately blew up the success of "Tenet" in the mainland film market in the capital market, which also caused Warner Pictures' stock price to rise a bit. Upon seeing this, Disney Pictures directly put their new film "Mulan", which was produced before the global event like "Creed", on Longbow Films' VR viewing helmet.

to be frank.

The cast lineup of "Mulan" is really good.

Li Lianlian, Gong Li, Zhen Zizi, and the heroine Liu Tianxian.

All of them are old people with great influence in the mainland film and television industry - after all, this is 2020, and Liu Tianxian is also in his thirties.

If we put it ten years ago, in 2010.

This lineup alone is just like "The King of Kung Fu" in the mainland movie market, with a box office value of 1.85 million or almost million yuan.

Moreover, as an animated film adapted into a live-action film "Mulan", the plot quality of the animated version of its predecessor "Mulan" is also quite good.

In 1998, Global Film and Television grossed US$3.04 million at the box office.

It can be said that as long as Disney Pictures has a right mind when making this film, even if it is a copied remake, the box office of 4 to 5 billion yuan will be less.

result……

The extremely embarrassing setting, the makeup that was so ugly that even Liu Tianxian couldn't bear it, and the scenes that had no Chinese costume style at all.

In the first week after "Mulan" was screened on Longbow Films' VR viewing helmet, it only received 100 million yuan in box office, which is about the same as the 200 million yuan in box office figures of traditional brick-and-mortar theaters.

Seeing that the data of "Mulan" was so low, Disney Pictures thought that the gap between "Mulan" and "Creed" was too close.

then……

9 month 12 day.

Chen Straw Hat's "Win the Championship", which was previously withdrawn from the Spring Festival release in February, is available on the Longbow Film and Television VR viewing helmet.

9 month 13 day.

[Jiang Ziya], the sequel to the IP series of [Nezha: The Devil Boy Comes to the World], is available on Longbow Films VR viewing helmet.

The two movies were screened only one day apart.

But the former [Win the Championship], directly on the first day of the Longbow Films VR viewing helmet, hit a box office of 3.66 million yuan, which is equivalent to the 7.32 million yuan box office of traditional physical theaters.

The latter [Jiang Ziya] was not affected at all by [winning the championship], and took the box office data of 5.34 million yuan on the first day, which is equivalent to the 10.68 billion yuan box office of traditional physical theaters.

And in the following week of screening time, "Win the Championship" and "Jiang Ziya" quickly released their box office potential.

The former [winner] redeemed the box office data of RMB 8.36 million, which is similar to the RMB 4.1 million in the previous life, on the VR viewing helmet of Longbow Films. The producer received a box office share of RMB 3.55 million a week later.

The latter [Jiang Ziya] used the VR viewing helmet of Longbow Films to obtain a box office of 9.36 million yuan at half-price cinemas, which is equivalent to the 18.72 billion yuan of traditional physical theaters and more than the 16.03 billion yuan in the previous life. income of more than million yuan.

It can be said that the emergence of the Longbow Film and Television VR viewing helmet has completely broken the global film market industry. The film scheduling rate, prime screenings, attendance rate, etc. established over the years have affected the movie box office and the redemption of the movie box office potential. factor.

Because of the distribution channels of Longbow Film and Television’s VR viewing helmets, there is no basis for film scheduling, prime screenings, attendance, etc. to occur.

Of course.

The schedule factor is still retained in the Longbow Film and Television VR viewing helmet, and has even been enhanced.

After all, on the basis that you can watch movies anytime and anywhere by wearing a helmet, audiences need a reason and atmosphere to watch movies.

This gives new directors and artists more opportunities to get ahead. As long as they have the right skills and release their films on suitable holidays, they can take off immediately without being affected by factors such as film schedules and prime screenings.

However, although this change has enhanced the chances of new directors and artists to succeed, it has not reduced the box office appeal of big directors and superstars, and has even improved the status of big directors and superstars.

Without it.

The holidays suitable for audiences to go to the movies are all fixed, there are only so many, and they are very fixed.

However, the box office appeal of big directors and superstars can be produced through permutations and combinations to produce different effects.

(End of this chapter)