How China Entertainment was developed

Chapter 848 North American regional customs from live-action movies to Paper Man
Originally, after Zhang Yimou read the script of [Script Killing - Man Jiang Hong], he thought this project was quite ordinary.

But after listening to Zhang Nan's request to take one shot to the end, my interest immediately rose.

Because it's really challenging.

It is really difficult to express a movie that lasts for more than two hours in one shot, which involves various scene changes, character actions, and even all aspects of the movie's rhythm and atmosphere.

But it's really to his liking.

And once this attempt succeeds, the shtick alone can make the movie a box office success.

and so……

"I took over this project." Zhang Yimou answered in the affirmative.

And seeing that he can earn the 45 billion yuan box office revenue of "Man Jiang Hong" like Zhang Mazi in "Let the Bullets Fly", Zhang Nan will naturally not be stingy with Zhang Yimou. promise.

"After the project of [Script Killing - Jianghong], no matter how the movie box office is, Longbow Film and Television will welcome director Yi to join. By the way, Director Yi has worked in [The Wandering Earth 3], [Pirates of the Caribbean 8], [Jurassic] and Which one of these projects do you prefer? "

Zhang Yimou: "..."

Listening to Zhang Nan's words about the movie projects with a global box office of one billion US dollars, Zhang Yimou really wanted to ask himself: Which one? I like every one of them very much, can I have them all?

But Zhang Yimou also knew that his idea was a bit too much.

Among so many top-level projects, Zhang Nan can give him one to direct, which is considered a huge tilt of resources.

But for a while, Zhang Yimou really couldn't make up his mind which one to choose.

So Zhang Yimou opened his mouth and said slowly: "I want to film [Script Killing-Man Jianghong] first."

"Elaborate." Zhang Nan praised Zhang Yimou.

By this time, the conversation between the two had come to an end.

The two of them exchanged pleasantries for a while and said farewell to each other in a dignified manner.

……

11 month 20 day.

More than a month after the end of the National Day season, watching the mainland movie market fall into calm, Emperor Pictures launched "Deviolation" starring Wang Qianyuan and Wu Yanzu, landing in traditional brick-and-mortar theaters and Longbow in the mainland. These two platforms are film and television VR viewing helmets.

It can be said that Emperor Pictures has done quite well this time on the project of "Anti-Violence".

For the two leading actors in the movie, one found Wang Qianyuan, who is somewhat famous in police movies in the Mainland, and the other found Daniel Wu, one of the representatives of Hong Kong's good looks.

Then the quality of the entire "Deviolation" movie is also pretty good.

Therefore, the Longbow Film and Television VR viewing helmet directly achieved a box office of 2.5 million yuan in seven days, but in traditional brick-and-mortar theaters in the mainland, it only received a box office of 3800 million yuan.

Such a huge gap, coupled with the box office revenue from Longbow Film’s VR viewing helmet, reached Emperor Film’s account in real time.

Emperor Pictures immediately knew which platform to focus on for future movie distribution channels.

And looking at Emperor Pictures' "Crash", the box office revenue is good.

The investors behind [One Second] liked the film industry, Maoyan Group, and Le'an Pictures. They immediately promoted [One Second] to Longbow Film and Television through the distribution cooperation that Zhang Yimou and Zhang Nan had previously negotiated. Released on VR viewing helmets.

then……

11 month 25 day.

[One Second]'s first-day box office of 6502 million yuan directly put [One Second], whose production cost exceeds million, into a situation with a high probability of losing money.

For a while.

Zhang Yimou, who was already in decline, became even more lonely in his career as a director.

Because of this, when Zhang Yimou saw the result of [One Second], he felt a little lucky in his heart.

I'm glad that I worked on the collaboration project "Script Killing - Man Jiang Hong" with Longbow Films before "One Second" was released. Otherwise, under the current situation, he might really have to quit the film industry temporarily.

……

11 month 27 day.

Universal Pictures' animated film IP sequel - "The Croods 2", has landed in the mainland movie market, using the dual path of Longbow Films' VR viewing helmets and traditional physical theaters.

It’s just a traditional brick-and-mortar theater chain in the Mainland.

After experiencing many times being crushed by Longbow Film and Television VR viewing helmet distribution platform.

The box office of the released movies is only a fraction of what it is on the Longbow Films VR viewing helmet platform, so that using the box office sharing model to make a profit from showing movies does not make any money at all, and most of the time you have to lose money.

Therefore, this wave of traditional brick-and-mortar theaters in the mainland adopted a fixed distribution fee cooperation method for "Croods 2".

That is to say, only fixed agency distribution fees are charged, and all box office profits from subsequent movies will go to Universal Pictures, the producer of "The Croods 2".

to be frank.

This kind of cooperation model was particularly desired by Hollywood giants in the past.

It's just that the mainland's traditional physical theater distributors with the support of China Film Group have never implemented it at all.

Now that they have suddenly let go, Universal Pictures can't help but want to take a gamble even if it knows the current situation of the mainland film market.

After all, "The Croods 2" is just an ordinary second-rate project for Universal Pictures, and it doesn't hurt to fail.

Moreover, "The Croods 2" has failed at the box office in North American movie markets. If it wants to make a return, it can only rely on mainland movie markets to try its luck.

then……

On the first day.

[The Croods 2] earned a box office of 6500 million yuan on the Longbow Films VR viewing helmet platform, which is equivalent to the 1.3 million yuan box office of traditional brick-and-mortar theaters.

However, in terms of traditional brick-and-mortar theaters in the Mainland, "Croods 2" only received a box office of more than million yuan.

According to the box office formula of traditional physical theaters: the first day's box office is one-third of the first week's box office, and the first week's box office is one-third of the cumulative box office.

[The Croods 2] The box office of this traditional physical theater on the first day was more than million yuan, and the final cumulative box office in the mainland was only more than million yuan.

It seems like a lot.

But the problem is that the production cost of "The Croods 2" was US$1.5 million.

However, the cumulative box office of "The Croods 2" in North America is only US$5856.8 million.

At the same time, the fixed distribution channel fee for "The Croods 2" in traditional brick-and-mortar theaters in the Mainland is RMB million.

In other words.

In terms of traditional physical theaters in the mainland, Universal Pictures has to spend 2 million yuan for the mainland distribution of "The Croods ".

However, in traditional brick-and-mortar theaters in the Mainland, it can only earn more than 70 million yuan in box office revenue.

Because traditional brick-and-mortar theaters still have fixed costs of 9.0%, such as the Mainland Film Support Fund, business tax, etc.

If you calculate it this way, Universal Pictures is losing money releasing movies in traditional physical theaters in the mainland this time, and it needs to use real-time revenue from the Longbow Film and Television VR viewing helmet platform to make up for its losses.

Of course.

The most important reason why the box office of "The Croods 2" is so poor is that Hollywood's ZZ-correct trend has spread from live-action movies to animated movies, and even paper people are not spared.

The outrageous plot design of the movie completely ruined the reputation and quality of the animated movie IP of the previous work.

(End of this chapter)