I just want to sell goods, but you force me to become a talent

Chapter 387 Ice and Snow Honey City is opened!

After a long hour of waiting, Zhou Feng and Lin Keer finally reached the first place in line. They couldn't wait to take a look at the price, and then they were stunned.

A stick of ice cream, 2 yuan.

A glass of lemonade, 4 yuan.

A cup of pearl milk tea, 6 yuan.

……

This price is too close to the people, right?
After hesitating for a moment, the two of them ordered one each of the signature milk tea, lemonade, and ice cream, which cost only 12 yuan in total.

This price is not necessarily enough to buy even a cup of milk tea in other milk tea shops.

Holding the 2-yuan ice cream in her hand, Lin Keer couldn't wait to take a sip: "Oh, the taste is not bad, not worse than Kaifeng Cai's."

Zhou Feng also took a lick. It was indeed sweet but not greasy.

The lemonade was opened and they each took a sip. Lin Keer frowned: "It's a little sweet!"

Zhou Feng took a sip and smacked his mouth: "It's okay. I thought it would be hard to drink. Who knew that 4 yuan lemonade is also delicious!"

Lin Keer finally opened the milk tea and took a sip. Her frowned eyebrows suddenly relaxed: "This is the taste of milk tea!"

So, the two happily shared the ice cream, then Zhou Feng drank lemonade and Lin Keer drank milk tea. Both of them got double happiness.

“No wonder there are so many people lining up!”

Lin Ke'er was drinking milk tea and clicking on her phone. She was just reading a novel and didn't see what Brother Xian was up to.

When I clicked on Chaobo, I found that the people I followed had new updates. I quickly clicked on it and saw a new message from Ye Xian's Chaobo: "My self-created milk tea brand 'Ice Snow Honey City' has launched on the Internet today. In 100 small and medium-sized cities, in the first three days of opening, if you go into the store to buy milk tea, the store manager will randomly give you my concert poster, so come and taste it!"

"Ahhh-"

Lin Ke'er screamed, turned around and ran towards the Ice and Snow Honey City at a sprint speed of [-] meters. Zhou Feng thought he had eaten something bad and hurriedly followed. However, when he saw Lin Ke'er running to the milk tea shop, he ran directly to the milk tea shop. He rushed to the salesperson: "Where's Brother Xian's poster? Why didn't you give me Brother Xian's poster?"

The clerk smiled slightly. This was not the first late-night snack he encountered, so he pointed at Lin Keer's cup in the store and smiled: "Brother Xian's poster is a hidden lottery. Every hour, the group leader Sun Li will be in our store." Inform all the store managers in the group that the customer who draws the last number will get a poster!"

"Ah! How can this be done! Brother Xian is too bad!"

Lin Ke'er walked back angrily, and Zhou Feng followed behind him. He didn't understand what was going on at all. After walking a few steps, Lin Ke'er suddenly turned around and walked to the team in Ice and Snow Honey City again. end.

"Why are you still queuing up?"

Zhou Feng was dumbfounded.

"Can I have some ice cream?"

Lin Keer's face was full of reluctance.

"Didn't you just eat it?"

Zhou Feng looked at the ice cream wrapper in his hand, he didn't find the trash can just now, and he didn't have time to throw it away.

"I want to eat it again, okay? Isn't this better than your cream puffs?"

Zhou Feng was hit hard on the spot. Seeing the brothers and sisters in front of him looking at him with strange eyes, Zhou Feng was embarrassed and wanted to find a crack in the ground to crawl in.

……

The same scene happened in 100 small and medium-sized cities in Datang.

On July 7, 28 small and medium-sized cities in Datang simultaneously opened a milk tea shop called "Ice Snow Honey City" in the commercial blocks with the largest flow of people.

The stores are not big, usually 5-10 square meters, but these stores immediately attracted the attention of surrounding businesses as soon as they opened.

Because this store completed the "queuing" account closure in the shortest possible time.

Whenever a store has a queue as soon as it opens, it will immediately become popular among young people, and Ye Xian chose small and medium-sized cities, where news spreads much faster than in big cities. "Brother Xian has opened a milk tea shop in our pedestrian street? Can you also draw lottery posters? Let's go, let's go, let's go!"

"I heard that the milk tea sold is super cheap! And that lemonade. One of my little sisters works as a salesperson there. She sent me a message at noon and said that 200 cups of lemonade alone were sold in the morning."

"I've heard about it too, and it's said that this milk tea shop also sells Haima coconut juice and Ebiji. In the next few days, I heard that the Autumn Leaves Carefully Selected Snacks Gift Pack will be launched! Brother Xian is going to spread it across the country. Are you going to shop?"

……

One piece of gossip after another spread rapidly, and voices quickly appeared on the Internet.

[Mentally disabled little fairy: Hahaha, late-night snackers, where am I?Xian Ge's "Ice and Snow Honey City" opened in our city. I was queuing up to buy the legendary super cheap lemonade and ice cream. Let me show you the queue behind me. There were at least seventy or eighty people in line!We haven’t stopped here all day! 】

[Kindergarten Turtles: Real Name Envy!Why did Brother Xian's first stores open in small and medium-sized cities, not big cities?Are you saying that those of us who live in first-tier cities are not as fashionable as those in small cities?Brother Xian, how can you treat us differently! 】

[It's hopelessly cute: That is, shouldn't you open a flagship store in a big city first, and then open a franchise store in a small and medium city?Why do I feel that brother Xian is completely opposite? 】

[Drawing out a knife and taking CP whenever there is a disagreement: Is it possible that Brother Xian has limited funds, so he chose small and medium-sized cities with lower rent and labor costs?And at this price, why do I feel that young people in big cities will find it too cheap? 】

……

Everyone is speculating why Ye Xian suddenly announced his entry into the physical industry of milk tea shops. Many news media or marketing accounts wanted to interview Ye Xian, but they were all rejected.

The next day, "Ice and Snow Honey City" opened in 20 cities.

This time, everyone felt that Ye Xian seemed to be coming menacingly.

In the following time, 5-10 "Ice and Snow Honey City" opened almost every day.

An internal employee revealed that the average daily turnover of "Ice and Snow Honey City" during its opening period reached 1 yuan. This turnover shocked everyone.

No one could have imagined that just 4 yuan a glass of lemonade and 2 yuan a piece of ice cream can drive such a high turnover.

Even if "Ice and Snow Honey City" also sells big gift packs of Haima coconut juice, Hailaoji, and autumn leaves carefully selected snacks, this turnover has shocked many people.

News of the opening of the "Ice and Snow Honey City" is overwhelming on the Internet. Many netizens have even posted photos of the "Ice and Snow Honey City" being renovated in their cities, looking forward to the quick opening of the "Ice and Snow Honey City" in their home city.

By August 8st, nearly 1 “Ice and Snow Honey City” stores had opened.

This scale effect and marketing method made many people in the industry have to marvel, Ye Xian's handwriting is too big!

Even if it is a small and medium-sized city, the investment in opening a shop with rent and decoration is no less than 35 in a "ice and snow honey city".

150 stores, from renovation to opening, Ye Xian burned more than 5000 million in less than a month.

According to the news from internal employees, a daily turnover of 1 yuan can basically earn back the cost in 2-3 months, because the profit rate of the water business is as high as 60%.

However, Ye Xian's store opening speed has not slowed down too much. There are still about 5 "Ice and Snow Honey City" stores opening every day.

But on August 8st, Ye Xian was not idle, and he once again occupied the hot searches.

……

Ps1: Today's inventory

Haizhou old wine inventory: 4777 bottles

……

Ps2:

Ice and Snow Honey City's turnover is not overly exaggerated, in fact it is a bit understated.The current newly opened store has a turnover of around 3000. After all, the newly opened store is not only squeezed by other peers, but also by other franchisees, and their management still has some problems.In the early days, it was easy for a newly opened store to have a turnover of over [-] yuan. I know several of the earliest franchisees, and I learned this data from their mouths.

When Ice and Snow Honey City first joined Rise, I mean Rise, it originated from a small city in the Central Plains. Now store managers and store clerks of national benchmark stores still go to that small city for training.It was a pedestrian street store in this small city that popularized the franchise and store management model of Ice and Snow Honey City. Many of the owners of Ice and Snow Honey City came from that city. The franchise fee at that time was 3. Now there are more people joining. Fees have also increased 10 times. Many people don’t know what happened to the first batch. The main point here is to emphasize that everyone should not use the current turnover of 3000 to substitute the grand occasion of the earliest opening.

(End of this chapter)