women are not easy

Chapter 131
Lucky, who started the boom with price wars, soon left Yaoguang and Xijue far behind.

In Gu Hongkai's case, the investment in new production lines has greatly reduced the total cost of automobile production.Manqing's team business in Hecheng gradually expanded. From the initial sales of [-] vehicles, the sales volume gradually climbed to tens of thousands.

Manqing seized the opportunity and stabilized the dealer system in the central market. In Shanxi Province, Ningzhou Province, and even Xinzhou Province in the west, Hongyun's low-price strategy has really opened up the market in the central and western regions.

Everyone was surprised that this car brand, which had not advertised for a penny, had swept the market by word of mouth.

Someone once publicly questioned in the newspaper whether the low-price strategy of Hongyun can last for a long time.

Man Qing just smiled and said to the newspaper reporter: "Do you think car dealers really have any fixed pursuit of car brands? The actual situation is that they don't care whether the car is imported or a Sino-foreign joint venture. , or a domestic car like ours. The dealer’s foothold is only whether the car can be sold, how much discount rate and rebate we can give. All in all, as long as the dealer can make money by cooperating with us, that is A prerequisite for going further.”

In the face of the loss of market share, Yaoguang Automobile was the first to make a clear strategy to deal with it.This winter, Yaoguang took the lead in lowering the price of star models from 5 yuan to 3 yuan in the name of dealing with inventory.

Without any hesitation, Manqing directly announced that Fortune would follow up and cut the price to 3 yuan on the day Yaoguang announced the news.

For two full months, the two sides conducted three price reduction contests, reaching the mark of 3 yuan. For Yaoguang, 3 yuan is already in a state of crisis.

Yaoguang invested too much money in the advertising market earlier, and its ability to withstand losses has also plunged.However, because of the fixed development of low-cost production lines, Hongyun is obviously superior in production capacity and pressure resistance.

At the beginning of the spring of the second year, Manqing, on behalf of the Hongyun branch in Hecheng, directly announced the launch of a special car priced at 2.99.Once the price was announced, it was like a thunderclap on the ground, which quickly shook the surrounding and even the whole country's auto market.

The title of "the lowest priced car in the country" was firmly held by Fortune.The successful local car sales outlets in River City can sell four or five cars almost every day, and soon caused this model to be out of stock in the Midwest market.

After selling out, Man Qing was not in a hurry to find Gu Hongkai to expand the production line, but kept calm and took a steady and steady marketing route.

After all, if the scale of production continues to expand, what Hongyun needs to face is billions or even tens of billions of capital investment.This idea naturally coincides with Gu Hongkai's.

Gu Hongkai then promoted Manqing's experience in Hecheng to dealer stores across the country.Limited edition low-cost cars began to appear in various places.

While Fortune is gradually occupying the market, Man Qing also sees the layoffs under the decline of Yaoguang and Xijue.After communicating with Gu Hongkai, Manqing directly launched the "Hongyun Exclusive Brand Store".

The Hongyun specialty store directly took over a number of laid-off employees from Yaoguang and Xijue, which not only solved the employment problem of these people, but also established its own brand image.

This caused quite a stir in the public opinion in Hecheng. Without spending a penny on advertising, the word "Hongyun" once again became popular in front of the public and the media.

(End of this chapter)