Era: Beginning from the Modu Translation Studio

Chapter 133 Who Makes You the Hottest Right Now?

"Don't tell me," Jiang Ma clearly felt, "Pan Hong in this advertisement is more beautiful than in the movie."

"That's how fashionable this outfit is," Jiang Shan stood up.

Xiaobai hugged the third uncle's neck tightly, and Jiang Shan patted the little guy's meaty buttocks: "Third uncle, I'll pour you some Coca-Cola for you to try, because if you drink too much of this thing, you will get tooth worms."

At this moment, Jiang He had put all the Happy Coke brought back by the third child on the dining table.

Jiang Chuan and Jiang Xiaoyu smiled and stared around the table.

"Third Uncle, what are toothworms?" Xiaobai looked at the Coke bottle anxiously.

"Such a big worm," Jiang Shan gestured with his fingertips, trying to emphasize the image as much as possible: "Drill holes in the teeth."

In another two years, the "Little White Rabbit" children's toothpaste will be on the market.

Jiang Xiaobai immediately covered his cheeks with both hands, but he still couldn't take his eyes off Coke.

With a clicking sound, Jiang He used the edge of the table to lift the cap of the soda bottle.

Jiang Chuan and Jiang Xiaoyu immediately bent down and searched all over the floor.

In the end, the little girl's eyes were still sharp: "Here it is!" Jiang Xiaoyu picked up the bottle cap and raised her little hand happily.

"Show it to sister-in-law." Jiang Chuan couldn't wait to take it.

All the heads at the dining table leaned over.

"What is it?" The two presbyopic eyes were most anxious.

Jiang Chuan said word by word: "Another dime!"

"Three children, this bottle cap is equivalent to a dime?" Jiang Ma was still exposed to the market economy for the first time.

"Yes, it's a dime," Jiang Shan nodded, "You can take it to the small department store on Anhe Street in a while, and you can exchange it for a dime right away."

Before today, the Pujiang Soda Factory had worked overtime to promote the new packaging of "Happy Coke" to the local and neighboring cities.

Some of the old packaged soft drinks were sent to cities that did not participate in the event.

The other part remains on the market for exchange of prizes.

After all, the state of the Pujiang soda factory still can't bear the iced black tea of ​​later generations, one bottle, another bottle, and more...

"Xiaoyu," Jiang Chuan handed the bottle cap to Jiang Xiaoyu: "Keep it away, let's go to the canteen together tomorrow."

"Yeah!" Jiang Xiaoyu narrowed his eyes with a smile.

At this moment, Dad Jiang also picked up a bottle of Coke.

Ka~Jiang He has opened the second bottle.

Ka, Ka ~

The soda bottle caps in Dad Jiang and Jiang Shan's hands also flew out.

The little aunt and the two children immediately searched all over the floor hahaha.

"Another dime."

"Another dime, why is it another dime?"

"Thank you for your patronage," Jiang He looked at the bottle cap in his hand: "It's better to have another dime."

clack clack,
In just a short while, Jiang Shan opened all the 10 bottles of Coke that Jiang Shan brought home from the TV station.

"Professor, thank you for your patronage again!"

"one more bottle."

"Another 5 cents, darling," Jiang Ma, who had already put on reading glasses, rubbed Xiaoyu's head vigorously: "My granddaughter is still lucky."

"One more... box," Jiang He stood up abruptly, "It's a fortune!"

Looking at the bottle caps that were bouncing so high, Jiang Shan made a rough calculation. The winning rate is really not ordinary high.

Compared with the fifty cents a bottle of Coca-Cola in the overseas Chinese store, the fifteen cents bottle of Coca-Cola is really not a profiteer.

"He, Uncle Li," Father Jiang stood outside the window of Li's house, holding two bottles of soda with no caps in his hand: "You guys also have a taste of the Coke brought back by the third brother."

"Then I won't be polite," Li Ruocheng took the Coke, "Thank you third brother for me."

"What's there to thank for two bottles of soda?" Dad Jiang waved his hand as he walked back, "If you like it, there will be more tomorrow, a whole box!"

"Hehehe," Li Ruocheng closed the window with a smile, and he also heard the laughter from Lao Jiang's house just now.

Another [-] cents, another [-] cents...

It sounded quite interesting, he glanced at the soda in his hand: "I'll buy two bottles tomorrow too."

"Pour it in and drink."

His wife's voice came from behind him. Li Ruocheng looked back and saw that Li Huaiying had already taken out two glass goblets.

"Okay," the old man poured the Coke slowly: "It's all up to you."

"Why do you depend on me for everything today?"

"Remember Li Dan?"

"Which Li Dan?"

"Li Dan doesn't even remember, the one who translated Les Miserables..."

Li Ruocheng picked up the goblet and took a sip: "It's still the same taste as before, numb mouth!"

"What's wrong with Li Dan?" Li Huaiying turned half of the Coke in his wife's cup upside down: "This water is too sweet, please drink less."

"Li Dan is gone."

"..." Li Huaiying was stunned for a moment, then snatched the Coke from his wife's hand in the next second, and said in a gulp, "Don't drink a drop!"

The night in this era is really dark, Jiang Shan looked up at the night sky outside the window.

The stars are dotted, and they are really shining with starlight.

Before, as long as it was past 9 o'clock, the small courtyard 51 didn't hear much movement.

This year, it's clearly different.

Radio, TV, chatter... including the sound of bicycle wheels pushing into the courtyard from time to time.

In short, there is more and more life.

After admiring the mountains and rivers in the starry sky, I continued to draw the picture in my hand.

Today, he also assigned a task to his second brother: "The time for copying is not short, you can try to draw two pictures by yourself to see the effect."

So, this time, Jiang He followed the suggestion of the third child and began to sketch the city street scene in the American Geographic magazine.

This is a gift that Jiang Shan brought back from Japan to his second brother. The place names of each picture have been marked in Chinese.

"Second brother," Jiang Shan asked while drawing, "How is your Japanese learning now?"

Jiang He didn't hesitate at all: "Why don't we talk to each other?"

"Success," Jiang Shan thought this was a good suggestion: "We might as well speak in Japanese from now on."

"It's not impossible," Jiang He thought about it for a while: "Xiao Xiao and I have tried it a few times, and it doesn't delay at all to mix Chinese and Japanese."

"It seems that you already have practical experience."

In this way, after several Sino-Japanese dialogues, China's advantages have become more and more obvious.

Until the raccoon cat landed on the windowsill again.

"Prince," Jiang Shan cast a glance at the old cat, "Following here again?"

Jiang He smiled: "It seems that it has a destiny with me."

"If this plate of cat fish hadn't been served, the fate between you two would have ended long ago."

Jiang He ignored him, went to the window and patted the cat's head, and looked down at the table: "Is this the copyright of those animation characters you mentioned?"

On the desktop, a sheet of manuscript paper was laid out.

The self-employed panda in "Panda Department Store" has three-dimensional images in four directions, front, back, left, and right, which are exactly the same.

Before the introduction of the Copyright Law, relevant people in China had no awareness of copyright.

Take Meiying Studio as an example, no matter how hard the creative process is, none of the authors thought of caring for their hard-won creative results.

Individuals have no consciousness, and organizations have no consciousness.

Books and posters using the animation image of Meiying Factory are flying all over the market.

Meiying Studio turned a blind eye and didn't feel that its interests had been violated.

After 2000, Qu Lao, the father of "Avanti", an employee of his unit, authorized the electronic publishing house to publish two volumes of comic books in the "Avanti" series.

Just realized the importance of copyright.

They believe that the copyright of animation works created by all employees during the period of Meiying Studio should belong to the public.

But Mr. Qu thinks that the "Avanti" that he worked so hard to draw in New J for several months.

There is no doubt that it should belong to oneself.

After some court proceedings, the court made a verdict: Because the infringing object sued by the defendant was born before 1991, both parties have the right to hold the copyright of "Avanti".

Sentenced, it seems that there is no sentence.

However, the promotion of human progress every time almost always starts with a loss.

So after this lawsuit, Meiying Studio has learned a lot, and the author also knows how to protect the calf.

Although it was possible to register a trademark with the Industrial and Commercial Bureau in 1979, it was not until 1982 that the country promulgated the first "Trademark Law of the Republic".

Then, the Patents of the Republic Act of 1984...

Later, in 1990, the country finally promulgated the "Republic Copyright Law".

Among them, it is clearly stipulated that the authors of a series of works such as writing, music, opera, dance, art, and architecture hold rights.

Although starting from January 1991, domestic intellectual property rights have been legally followed.

But even an authoritative organization like CCTV still didn't pay attention in the first place.

In 94, CCTV's animation director commissioned Liu Ze from Meiying Studio to design three animation characters for the upcoming animation.

So, Liu Ze drew on the spot: big-headed son, small-headed father, and apron mother, and brought back the draft to CCTV.

In addition, neither party signed any agreement.

But not long after the 156th episode of CCTV's "New Big Head and Little Head" was released, Liu Ze signed a contract with a company in Hangzhou for the transfer of animation character images.

Then, a 10-year rights defense lawsuit began.

At this moment, Jiangshan's animation characters drawn by Meiying Factory are not for registration in China.

After all, relevant laws and regulations have not yet been issued.

But it doesn't matter if there are no domestic ones, as long as there are Japanese ones.

The stack of drawings on the desk will be taken to Japan for copyright registration.

The registrant was just registered and archived at the Pujiang Industrial and Commercial Bureau in the past two days: Chunfengdu Advertising Production Company.

When both "limited" and "media" appeared in our country, Jiang Shan and Yu Sigui unanimously decided to postpone the launch.

Jiang He flipped through the remark contracts signed by Jiang Shan and Yu Sigui, and couldn't help laughing: "Won't she be angry if you write like this?"

"They're all like that," Jiang Shan felt amused when he thought of Yu Sigui jumping that day, "Besides, many of these are her suggestions."

The more ugly things you say in front, the more comfortable you will be in the future.

The broadcast time of Happy Coke on Pujiang TV Station is 8:[-] pm.

That night, right after the advertisement was broadcast, some citizens went out to look for Coke in the streets.

The next day, the ad for Happy Coke appeared in the same position on the "Oriental Metropolis Daily".

In major shopping malls and small department stores, there has been a flow of people buying Happy Coke to varying degrees.

A few days later, the pickup truck from the Pujiang Soda Factory brought a full truckload of Coke to the Oriental Metropolis Daily.

Manager Ye from the sales department held Jiang Shan's hand, refusing to let go:

"Editor Jiang, to tell you the truth, I really didn't believe it when you showed us the sales pyramid picture on the TV station, but look at it now, the bill of lading in the shopping malls outside the city has been queued for three months. ..."

"In three months?" Jiang Shan was really envious: "In three months' time, when summer arrives, your factory's Happy Coke won't be up for grabs yet."

"That's right, hahaha," Manager Ye's mouth has not closed in the past few days: "But don't worry, Editor Jiang, you will have enough Coke in your office."

At this moment, the employees of the office building of the newspaper were leaning over the fence to watch the "Happy Coke" being unloaded downstairs.

Everyone is happy like the New Year.

How great, it doesn't cost money, and you can also draw a lottery.

After sending Manager Ye away, Jiang Shan and Jiang Zhuangzhuang each carried a box of Coke to the bread processing factory opposite.

When he walked into his office carrying the bread, Ding Lingling was handing a bottle of Coke to Pan Hong who was sitting on the sofa.

"Editor Jiang," Pan Hong quickly stood up when she saw him coming in.

Pink wool cardigan, light gray flared pants.

His eyes are like water, and his smile is like a flower.

Jiang Shan's eyes lit up, and he was still young: "Comrade Pan Hong, why are you here?"

"I came here specially to thank you," after she finished speaking, she glanced at Ding Lingling in the office.

His gaze seems to be dodging, but the dodging is quite obvious.

In the next second, Ding Lingling immediately picked up a stack of documents and walked out of the office.

Afterwards, Jiang Shan cut to the chase: "Is that settled?"

"Well," Pan Hong nodded, the smile on her lips was never suppressed:

"Thanks to the ad for Happy Coke, Director Gu said that it was Editor Jiang who proposed that I be the heroine in the ad?"

Who makes you the hottest person at this time?

Jiang Shan smiled: "It is indeed my suggestion, but you did not disappoint us!"

Hearing this, Pan Hong laughed even wider.

After a short pause: "Actually, the news about me has already been spread by the outside unit. After knowing the news that the factory will send me to the district cultural center, I quickly asked the relationship to find the receiving unit. Who knows..."

Not only that, no literary and art unit was willing to accept it, but also received a lot of cold eyes.

However, after the Happy Coke commercial was broadcast, Pan Hong watched the world change.

The leaders of Pujiang Film Studio kept receiving calls from literary and art units at all levels.

The purpose is the same, that is to poach Pan Hong away.

Therefore, Pujiang Film Studio not only refused to release him, but also talked to Pan Hong several times in person, promising to reuse him to the end.

"That's great," Jiang Shan said with sincerity in his eyes, "Now you can just stay in the factory and get down to filming."

"I still decided to leave Pujiang," Pan Hong said.

"Well, that's not bad, it's good news anyway."

"You're right. My life is getting better day by day."

In the office, Pan Hong's hearty laughter kept coming out: "Editor Jiang, this is my contact information in the future, you can contact me when it is useful..."

That's good, Jiang Shan took a note with a smile: "Tomorrow, our Oriental Metropolis Daily will publish an interview of yours, about the inside story of the commercial shooting, just spraying cold water."

"Hahaha, no problem," Pan Hong couldn't stop laughing after thinking about it, "Go ahead!"

When Pan Hong was chatting about seeing each other late, Yu Sigui walked in lightly.

A pair of light gray sunglasses, a white windbreaker dress, shoulder-length wavy curls tied behind the head by rubber bands of two glass balls.

Pan Hong's smile stopped on her lips immediately, she approached Jiang Shan quietly, and said, "Do you know this person? Ask her where she bought this dress."

However, Yu Sigui only glanced at Pan Hong lightly, and then said to Jiang Shan: "The car has already arrived at the gate, should we still go to Taicang?"

(and also)
(End of this chapter)