Era: Beginning from the Modu Translation Studio

Chapter 153 The country's earliest film and television sponsor

"You?" Wang Fulin looked at Jiang Shan suspiciously.

At first, he didn't pay much attention to the young journalist comrade in front of him, and just greeted him out of politeness.

It wasn't until now that he heard him say this that he began to take a serious look.

Refreshing and capable, with a pleasant smile, the eyes looking at him are clear and bright.

Before he had any reaction, the little comrade said slowly again: "You must have watched the recently released movie "Gunshots from the Secrecy Bureau"."

"It's natural. Not only have I watched it, but I have watched it several times in a row." As soon as "Gunshots from the Secrecy Bureau" was mentioned, Wang Fulin immediately regained his energy.

Zhou Yeming immediately introduced: "Taiwan also held a small seminar for this purpose, and specifically analyzed and discussed this movie."

"The script is good, and the actors are good," Wang Fulin couldn't help but praise: "Although it's a black and white movie, the picture quality is not inferior to other color movies at all."

Of course, Jiang Shan is well aware of the advantages Wang Dao mentioned.

However, what he wants to express most is: "Director Wang, have you noticed the costumes in the movie?"

"If you don't mention it, I'm going to say it too," Wang Fulin said enviously:

"Watching so many war system movies, the costumes in this movie are the most in line with the original appearance of history. Whether it is the enemy army or our underground party, everything is exquisite inside and out."

Looking at Jiangshan who still doesn't understand the actual situation, Zhou Yeming seems to have guessed the solution he said.

Before, he helped Jiang Shan interview Chang Yan, the director of "Gunshots from the Secrecy Bureau".

Regarding the origin of the costumes in this movie, I believe Jiangshan should also be clear.

Zhou Yeming shook his head and smiled wryly: "Xiao Jiang, I know what you want to say, have you seen the costumes in the movie "Gunshots from the Secrecy Bureau"?"

Alas, what this kid can think of, can't these old cadres think of it?
After being reminded by Zhou Tai, Director Wang suddenly realized.

In the next second, he also sighed: "Comrade Xiao Jiang, you don't know something. When we first finalized the script, Director Chang Yan was the first person Zhou Tai contacted."

Although Jiang Shan didn't think of this way, it was indeed the best solution: "What does Director Chang say?"

"He wanted to borrow it, but their unit had already arranged the costumes for another movie before the filming was over."

"It's a pity," Jiang Shan smacked his lips for them.

At present, among the domestic film genres, "Gunshots from the Secrecy Bureau" is the closest to "18 Years of Enemy Camp".

Both dramas are spy films behind enemy lines, and there will also be a large number of costumes of national army generals.

In recent years, major domestic film studios have produced a large number of films reflecting the War of Resistance Against Japan and the War of Liberation.

But in these movies, the costumes of the enemy soldiers are not very decent.

Since it is an enemy army, how can you dress neatly?

From the actors to the costumes, as long as the villain must be weak, loose and decadent.

Military uniforms must also be tattered, and they can be dressed up if they are not energetic.

Otherwise, Changying Film Studio's "Gunshots from the Secrecy Bureau" would not spend a lot of filming funds on costumes.

In 1979, during the 30th anniversary of the founding of the People's Republic of China, more than 20 films on the theme of the Anti-Japanese War were released.

However, most of them did not see many splashes.

On the contrary, "Guns from the Secrecy Bureau", which is in line with historical wear, set off a wave of movie viewing immediately after it was released on July 7.

When the popularity of the movie rises to a new level tomorrow or the day after tomorrow, the "Oriental Metropolis Daily" will also publish an inside report on the shooting of "Gunshots from the Secrecy Bureau" while it's still hot.

"Actually, the way I want to put it is not it,"

Jiang Shan said while passing cigarettes to the old comrades: "Director Zhou, how is the animation of "Astro Boy" going?"

Zhou Yeming was taken aback by the sudden topic of Chayuan.

After lighting the cigarette with the match in Jiang Shan's hand, he slowly exhaled a stream of smoke:
"We've talked about it, but it's actually quite simple. We broadcast an episode of cartoons every week, and put Casio's commercials back and forth. The main reason is that our procedures haven't been completed yet, and it should be almost the end of the year."

A Japanese-Japanese black and white cartoon from the 60s is almost obsolete, but it can still come to our country to usher in a second spring.

Casio's cheap, accounted for a big fat.

"Do you two know?" Jiang Shan began to talk about business: "Actually, "Astro Boy" began to collect advertising fees long before it was released."

"Before the broadcast?"

"It hasn't been released yet, who will pay for its advertising?"

"There is a Meiji food factory in Japan, and the candies produced have not been able to open the market," Jiang Shan told the two leaders, popularizing the way of doing business under capitalism:

"The producer of "Astro Boy" approached them, and as long as the food factory is willing to pay the advertising fee in advance, when the cartoon is broadcast in the future, a fixed advertising subtitle will be added at the end of the film."

Osamu Tezuka also allowed Meiji to print the animated image of "Astro Boy" on the outer packaging of the candy box.

As soon as this move came out, Meiji was directly placed on the throne of Japan's candy sales crown, and it lasted for ten years.

It turns out that advertisements can also do this, and Wang Fulin immediately understood Jiang Shan's suggestion.

First collect the advertising fee and supplement the filming expenses.

When the TV series is broadcast, advertise to the other party.

Isn't it just to add a few more lines of subtitles at the end of the film? Since advertising business has been allowed in China, it must not be difficult to do so.

However, he did not speak first, but turned his attention to Zhou Yeming.

Zhou Yeming knew Jiangshan too well, and the two of them formed a bond because of the advertisement: "What do you mean?"

"Since "Gunshot from the Secrecy Bureau" can customize high-quality costumes, then our TV station can do the same," Jiang Shan meant:
"It doesn't matter if the funds are tight, just find a company that is willing to sponsor the advertising expenses in advance, or you will have to."

"Can you still collect advertising fees in advance?" Zhou Yeming heard such an operation for the first time.

"It is indeed a solution," Wang Fulin's only worry now: "I just don't know if there are any companies that are willing."

Zhou Yeming also had the same concern: "Where can I find such a unit? After all, I have to pay the advertising fee in advance."

Jiang Shan, who had been waiting for this sentence, said slowly: "I have a suitable company here, I will call and ask about it later."

"There really is such a company?" Zhou Yeming confirmed again: "You have to make it clear with the other party."

Wang Fulin, who listened more energetically, couldn't wait now: "Since this is the case, what are you waiting for?"

Jiang Shan raised the half of the cigarette in his hand: "I'll make a phone call when I finish this cigarette."

"Don't bother," Wang Fulin put Jiang Shan's shoulder directly, took the cigarette over and stifled it out:
"Little comrades should act swiftly and resolutely, like me, if you say you want to make a series, you can shoot a series, and you don't have to wait for a month..."

Seeing Lao Wang's anxious appearance, Zhou Yeming, who was following behind, smiled silently, it's not easy!

It is not an exaggeration to describe CCTV in 1979 as stretched.

Last year, the newly formed drama group filmed the first single-episode TV series "There Is a Youth".

The production team recruited Zhang Tielin and Fang Shu directly from the acting department, which had just entered school, to act as the leading actors and actresses.

It didn't cost a penny from the actors to the shooting location, and the production fee of 300 yuan was the same as playing.

This year, Wang Fulin, who was the director of the drama group at that time, went to the British BBC to visit and study with Radio and Television.

During this period, he discovered something that made him feel very fresh.

That is the TV station in the United Kingdom, which actually put some works of the famous writer Shakespeare on the TV screen.

Moreover, they have also been adapted into the form of TV series.

What's even more incredible is that the BBC has also adapted some famous works from other countries, such as Tolstoy's "Anna Karenina" and Molière's "Hypocrite"... into TV series.

Not only broadcast on domestic TV stations, but also distributed all over the world.

Such an output mode has undoubtedly enabled the BBC to obtain substantial economic benefits.

Therefore, filming a TV series became Wang Fulin's top priority after returning to China.

In the director's office near the end of get off work, Zhou Yeming and Wang Fulin sat on the sofa in silence.

Before their eyes, Comrade Jiang Shan was talking on the phone with the business manager of Pujiang Soda Factory.

"Advertising fee of 500 yuan a day, where can you find it now?"

"The "Jiefang Daily" must have been earlier than 1200."

"This is CCTV, and it's facing the whole country."

"You are still worried about the promotion plan of our newspaper? The first TV series in the country, the first sponsoring company, the first thing I think of is your Happy Coke..."

In fact, Manager Ye of Happy Coke agreed to Jiangshan's proposal as soon as he received the call.

For a 9-episode TV series, the advertising fee for an episode of 500 yuan is only a few thousand yuan if you think about it!

The reason why Jiangshan said this is to let both parties realize that he is experiencing an unprecedented cooperation in film and television advertising.

You can also tell Zhou Yeming from the side that it's not that the TV station took advantage of "Astro Boy", but that the other party took their advantage.

In 1979, the advertising expenses of TV stations including CCTV were less than half of that of main newspapers and radio stations.

Of course, foreign companies are another matter.

In the initial stage of the reform, the difference between internal and external charges was more than ten times.

It was not until 1981 that the surge in TV ownership across the country reversed this illusory situation.

As soon as the phone was put down, Wang Fulin immediately asked, "Is it Happy Coke?"

"Yes," Jiang Shan nodded with a smile: "They originally wanted to come to Yanjing to carry out activities, and it is just right for them to sponsor your "Eighteen Years of Enemy Camp"."

"The other party should have agreed," Zhou Yeming said with a smile: "After hearing your explanation, I would agree."

"Sell it, don't boast about it like a flower."

Once the issue of costumes was solved, Wang Fulin immediately felt a lot more relaxed.

At this moment, he looked at Jiangshan again, only to feel that the more he looked, the more reliable he was: "Not to mention, young people's brains are easy to use, but how did you come up with this method?"

The three of them sat down one after another, and Jiang Shan, who was lighting a cigarette, hadn't had time to speak.

He heard Zhou Yeming say for him: "Old Wang, do you know whose friend this kid is?"

As soon as he finished speaking, Jiang Shan also looked at him suspiciously.

What does this have to do with his friends?Besides, whose friend was he?
Zhou Tai looked at the two with a smile in his eyes: "Yu Qinghan from Dadi Advertising, do you still remember?"

Of course Wang Fulin remembered: "The introducer of "Astro Boy"."

"Xiao Jiang and Mr. Yu's daughter are good friends!"

"Oh!"

Jiang Shan followed suit: "Oh~"

It turned out that Zhou Tai had this idea, but it's not bad to think so.

"Comrade Xiao Jiang," Wang Fulin said with a kind face while holding a cigarette, "Are you from Pujiang too?"

Hearing this, Jiang Shan tried to ask, "Director Wang too?"

"This is really a coincidence. When I left Pujiang, I was not as old as you."

"You know Xiao Jiang," Zhou Yeming said with a quick smile, "When Director Wang graduated and was assigned to the Yanjing Broadcasting Bureau, Boss Chen personally went to the station to see him off."

"So awesome?" Jiang Shan really didn't expect it.

"It's not like sending me alone." Wang Fulin waved his hand immediately: "But speaking of it, Boss Chen has always been contributing to our country's film and television development."

Zhou Yeming nodded: "The reason why "Southern Expedition and Northern War" can be so successful is not only General Su who serves as a historical consultant, but also Mr. Chen who participated in the screenwriting work."

"Southern Expedition North War" was filmed in 1952. The script was adapted by Mr. Chen himself on the train.

Volunteer group performances and real guns and live ammunition made the film an unrepeatable classic in the future.

"The most worth mentioning is," Wang Fulin pointed out, "the costumes of this show are also real guys."

"That's a lot." Jiang Shan thought about it for a while, and felt amazing: "Where are all these uniforms?"

"What do you think?" Wang Fulin's eyelids drooped, "Of course all of our troops are there, but it will be a disaster if the enemy's uniforms are subdued."

"Yes, a whole ten years!"

(End of this chapter)