Era: Beginning from the Modu Translation Studio

Chapter 172 The Chicken Butt Advertisement That Everyone Loves
Then, the car doors were pushed open one after another.

The four brothers and sisters of the Jiang family walked down beaming.

Then, as a representative of the older generation, Li Ruocheng and his wife followed with a smile.

According to the custom of the Lao Jiang family, the elder who comes to give the bride price is preferably an aunt from the groom’s family or a sister from the groom’s mother’s family.

It's a pity that none of Jiang's father's relatives are in Pujiang, and Jiang's mother's younger sister...it would be better to have none.

Therefore, Li Huaiying, a close neighbor, volunteered to take over the job.

In fact, nowadays, in Pujiang, where people from all over the world gather together in one city, each family has long diluted the rules of their hometown.

However, since Comrade Jiang He wants to give Comrade Lu Xiao a generous gift in a big way.

A group of brothers from Lao Jiang's family, of course, expressed their full support without saying a word.

So, the whole family followed to join in the fun.

In this day and age, whenever a small car appears in the community, it is extremely eye-catching.

Not to mention the row of three cars in the Jiang family.

At this moment, a row of cars stopped downstairs, and the crowd of onlookers around them seemed to increase.

Yuan Jiefang didn't need the Jiang brothers to do anything at all, and climbed into the pickup truck as soon as the car stopped.

Then, with the help of the three master drivers, the cardboard boxes with the big red happy characters were unloaded.

"Hey, look," an aunt holding a child, eyes rounded: "It says on the box, Butterfly brand sewing machine!"

"What's all the fuss about? It's one of three turns."

"There are also two red leather suitcases," said an old man standing next to the pickup truck: "They look quite heavy."

"Well, there will be no shortage of designated items."

"Look here,"

"Oh,"

"This is a good thing."

At this moment, the eyes of the neighbors were all focused on the goods in the pickup truck.

As the boxes and boxes fell to the ground, there was a lot of pattering and murmuring.

Today is Sunday, and the movement downstairs has already attracted the attention of the upstairs residents.

One after another, people peeked out of their windows, including the Lu family on the third floor.

"Lu Yi, come here quickly." The sister-in-law of the Lu family rubbed her eyes, and when she opened them again, she was still not sure.

"What's wrong?" Comrade Lu Yi, wearing only a sweat vest, ran over quickly: "What happened outside?"

While he was talking, he had already put his head out of the window: "Hey, is this...?"

"Is it Jiang He standing downstairs?" The sister-in-law tried to ask, "Am I not mistaken?"

"It seems so." Lu Yi's eyes were not very good. Even though he was only three floors away, he could not see clearly:

"But I'm certain that the one who makes the most noise should be Xiao Jiang's younger brother... Jiang Shan."

"His brother is here too?" Lu Yi's daughter-in-law was very worried when she heard this: "Look at the big and small boxes they have. Could it be... couldn't it be...?"

"Wouldn't it be what?"

Suddenly, Lu Xiao's voice came from behind: "What are you looking at?"

"Xiao Xiao, come here and take a look. Xiao Jiang's family seems to be here."

"impossible,"

Lu Xiao, who usually had no troubles, quickly squeezed away his brother and sister-in-law, leaned on the window and looked downstairs: "Ah, I really told you."

"Who is that second old man next to him?"

"It's their neighbor." Lu Xiao glanced slightly and knew what was going on: "Brother, hurry up and change your clothes."

"You don't change?"

"Oh, right."

Seeing Lu Xiao who hurried back to the room, Lu Yi and his daughter-in-law smiled at each other, never expecting that their sister could be nervous.

This time downstairs, the atmosphere is obviously much more festive than when it first came up.

Jiang Chuan, Li Huaiying... were holding a bag each, and scattered big white rabbits and fruit candies with a smile.

The aunts and sisters-in-law who were just mumbling at first immediately gathered around and asked about it while grabbing candies.

"congratulations!"

"Thank you very much!"

It's a friendly exchange between you and me.

"Auntie, whose girl are you giving a betrothal gift to?"

Li Huaiying smiled all over his face: "Who else is there, isn't it Lu Xiao who lives on the third floor!"

"Lu... a girl from the Lu family?"

"That's right," Jiang Chuan nodded with a smile, "It's just for Miss Xiaoxiao."

"There's also an electric fan!"

"Really," the crowd sighed, "You all don't know how difficult it is to buy this electric fan."

"I don't know, the queue in the department store is so long!"

"I didn't see it, this little Lu is in his 20s, and he's still so popular."

"What do you know? Good girls get married late. Xiaoxiao is so particular about one person, how can he just let him go?"

"That's right, he must have chosen a good son-in-law. Just look at the betrothal gift."

"Hahaha, the Lu family is blessed!"

"The daughter of the Lu family is blessed..."

There was a burst of laughter from the crowd.

The corners of Jiang He's mouth that had been tense finally showed a smile.

After taking the fruit candy from the little girl's hand, he took advantage of the opportunity and threw it out into the crowd.

With a bang, a circle of laughing children surrounded him.

Only then did Comrade Jiang Shan take out the dual-card recorder from the trunk of the car.

The bright red Double Happiness is not to mention how beautiful it is.

In an instant, another burst of exclamations broke out from the crowd...

If Jiang Shan's previous suggestion was followed, all the items would be unboxed, and the word "Happy" would be glued on and carried over.

Show off!
However, the elder brother Jiang Hai disagreed with life and death, and insisted that it was too village.

In the end, I only kept the tape recorder sent by Taipujiang TV Station and followed Jiang Shan's wishes.

Holding the handle of a tape recorder directly, Jiang Shan walked carelessly into the corridor.

The village is the village, the second elder brother and the second sister-in-law who have always been low-key, getting married is rare in the village, and it is also very festive.

Looking at Jiang He again, he was wearing a pair of pen-style trousers, looking up at Lu Xiao upstairs.

The smile that gradually rises from the corner of the mouth is a bit of the brilliance of Jiangshan in ordinary times.

Lu Xiao, who was standing at the window on the third floor, saw all this scene.

Gradually, Miss Lu also completely opened up her smile.

The sky was blue and white clouds looked like cotton candy, making Lu Xiao's smile look as sweet as a fairy tale.

Jiang He suddenly shouted: "Xiao Xiao, I'm here!"

"Second sister-in-law, I'm here."

"Sister-in-law, I'm here too."

"Sister-in-law...brother, brother and sister comrades, big brother is here..."

"Tch, how could a group of live treasures get a stuffy gourd in it." Lv Xiao gritted her teeth with a smile.

With her face flushed, she still couldn't shout out a suitable word.

Just like that, after Comrade Jiang He personally put on that diamond brand all-steel watch for Comrade Lu Xiao.

Lu Yi, who was standing beside Jiang Shan, was so happy that he was about to cry!On Monday, in the meeting room of the Propaganda Department of Pujiang City.

On the conference table, there were still two propaganda posters placed flatly.

Soon, the two leaders of Pujiang People's Bank walked in again.

"Zhang Chu," the few who shook hands after entering the door said politely to each other: "They came to us in a hurry because they have something to do with the poster."

Director Zhang nodded: "That's true, please come and take a look, both of you!"

hiss,
The chief of the military department's teeth turned cold: "How long has it been? Are the pictures already released?"

Such a fast creation speed, can't be dealing with errands!

"Haha," Director Zhang followed with a smile: "This time I have found a master for you. Not only is the efficiency amazing, but the effect is also... You should come and appreciate it first."

As the so-called slow work produces meticulous work, when I received a call from Comrade Xiao Jiang.

Director Zhang's first thought was the same as that of the chief of the military department: so fast, it's not just perfunctory him!

"This comrade named Jiang Shan is a very good advertising designer."

As soon as he took a step, Director Zhang, who was used to his hands behind his back, led the two bank leaders to the conference table.

With his attitude of being perfunctory and me being perfunctory, the two leaders followed slowly.

The military section chief glanced sideways reluctantly.

After just a slight glance, he couldn't bear to give her a second glance, and he raised his feet and was about to leave.

However, with just this slight glance, he who had already raised his feet actually paused:
"Ok?"

The chief of the military department who said yes quietly took a step back.

When his eyes fell on the poster on the table again, he quietly began to touch the pocket of his jacket.

Soon, a pair of reading glasses was put on his head.

And the colleague walking behind him has already shown a surprised expression:

"Seeing that there is no old Wu, Director Zhang didn't fool us. He really found us an excellent designer."

The poster on the vertical screen depicts the living room of a modern family.

There are sofas and modular cabinets scattered around the living room... plus a TV, sewing machine, electric fan, and tape recorder.

Through the window sill where the flower bed is placed, two bicycles can also be seen.

At first glance, it looks like an ideal well-off family.

But with a little attention, you can find that every item or home appliance on this poster will mark the conversion after zero deposit and full withdrawal in the most appropriate place.

For example, the screen of a TV, or the back of a sofa...

Simple and clear instructions, marked clearly and eye-catching.

"If you save 6 yuan per month, you will have a principal and profit of 236 yuan after three years, and you can buy a sewing machine..."

The chief of the martial arts section looked at the copy of the poster, muttered to himself, and quickly began to think about it silently: "It's true!"

"These few words are the key to this picture," Director Zhang beside him introduced according to Jiang Shan's original words:

"The written text is too boring, and the people don't even bother to read it. But, if it is converted into every household... how do you say it?"

Zhang Chu, who suddenly forgot his words, looked at the staff behind him.

"Wish list." Fortunately, the clerk's memory is not bad.

"Yes, replace the boring text with people's wish list," Director Zhang regained his rhythm: "Then, not only will they read it, but they will read it over and over again."

"Not only will I read it repeatedly," the staff member added, "I will also develop rich associations."

"That's right," Director Zhang nodded:
"You may not have imagined that after these two advertisements were sent to the propaganda department, several comrades from our propaganda department went to your bank to save money that day."

The clerk in the publicity department smiled shyly: "I am among them. I do a zero-deposit and lump sum business. My partner has always wanted a pair of sofas."

"I also saved ten yuan," Director Zhang said decisively when he noticed the other party's strong curiosity: "Purely to support national construction."

"thank you,"

Chief Wu immediately shook hands with the two comrades from the Propaganda Department: "Thank you for supporting our new business."

At this moment, when they looked at the poster again, the two leaders of the People's Bank of China both showed smiles of satisfaction.

"Director Zhang, the design of this advertisement is finally from the people's perspective. This is the effect we want."

"That's for sure," Director Zhang still remembers the reason for the first failure: "This time I completely complied with your requirements, common people take a look..."

Chief Wu took the topic: "I just want to go to our bank to save money."

"Hahaha……"

"Yes, I didn't expect the task handed over so quickly to be so good."

"Don't rush to praise it yet," Director Zhang tilted his head: "There is another picture here."

"Look at how happy I am," Chief Wu put on his glasses again, "I forgot about business."

The second poster quickly came into view.

The chief of the military department soon discovered that this painting was obviously different from the first one taking the path of realizing modernization.

In his eyes for a while, the more he looked at it, the more festive it became.

"Hey, this one is interesting."

"I like this painting," another colleague said happily, "it should be considered a cartoon, right?"

"I didn't see it," Zhang Chu took a step back: "Old Li still has some artistic talents."

"I can't even read a cartoon," Comrade Li raised his eyebrows and said, "Just transfer me to the front desk to count the money."

At this time, the cartoon lying on the table is the second advertisement that Jiangshan designed for the People's Bank of China.

Compared with the theme of interest rate conversion in the first picture, Jiang Shan simply set a cute theme for the second picture.

After finalizing the final draft and drawing, not only has the effect that everyone loves, but also achieved the goal of being understandable to everyone.

On the horizontal poster, a fat and big old hen is firmly in the C position.

On the plump chicken wings, the words "Partial deposits and round sums" are clearly printed.

Take the old hen as the center point to the left.

The people, tall and short, fat and thin, men, women, old and young, were lining up to put the change in their hands into the open mouth of the chicken.

On the right is still this group of people.

One by one, they happily pulled out the TV, tape recorder, sewing machine...and the big wardrobe from the old hen's buttocks.

It has the meaning of a hen laying golden eggs.

"That's good," the chief of the military department's reflex arc was obviously too long, and it was only then that he was pleasantly surprised:
"This advertisement will be given to our bank to draw... illiterate people."

"Zhang Chu, you have a lot of experience as a designer," Comrade Li concluded, "He must be quite old, otherwise it would be impossible for him to be so thoughtful."

"Hehe," Zhang Chu smiled and didn't answer: "How about it, let me tell you whether you are satisfied or not?"

The chief of the military department raised his eyebrows: "It's still a question, don't you see my expression is not obvious?"

"Satisfaction can no longer be used to cover the argument." Old Li nodded again and again: "Your comrade's design has simply exceeded our expectations."

"That's good, if you can meet your expectations, I can be considered a successful business relationship here."

"Thank you," several leaders shook hands with each other again: "Thanks to the comrades in the Propaganda Department for their support to the People's Bank of China."

"You two actually made a mistake,"

Zhang Chu's eyes fell on the two works, when Jiang Shan put these two paintings in front of his eyes two days ago.

Immediately, I felt an unspeakable emotion: "The comrades who helped you design these two advertisements are actually not from our Propaganda Department."

"Oh? Then he is a comrade of that unit?"

"Oriental Metropolis Daily," Zhang Chu smiled slightly: "The chief of the advertising planning department, Jiang Shan!"

"Advertising section of the newspaper?" Chief Wu said with a clear expression, "No wonder he is so good!"

"Ugh."

"Why are you sighing again?"

"Until now, I haven't thought about how to reward Comrade Jiangshan who relieved my worries!"

(End of this chapter)