Era: Beginning from the Modu Translation Studio

Chapter 393: A Bet with the Advertising Godfather
"What you see now is the effect of the McDonald's coffee pot street light during the day,"

Owig, with one leg on the ground and the other on a high chair, looked at the big screen and said, "This is the effect of this row of street lights at night. Isn't it more amazing?"

"Yes!"

The answers from Jiang Shan, Yu Sigui and Huang Yongyu were each more crisp than the other.

To be honest, when the design target is transformed from a drawing into a real object, no one can feel the sense of accomplishment more than Jiangshan.

At this moment, looking at the cartoon-like scene on the big screen, all the advertising elites present raised their cameras.

clack clack...

After a flash of light, the picture on the big screen returned to the original overhead view of the intersection.

"Now you see this photo," Owigg said, looking at the audience:

"The photos were taken at a crossroads in Hong Kong. When the designer of Ogilvy's Hong Kong office sent these photos to me..."

Owig pointed up the stairs and said, "My expression is exactly the same as yours now.
It is said that because of the McDonald's elements that can be seen everywhere on this road, local citizens gave it a very majestic name - McDonald's Avenue. "

Jiangshan sat firmly on the stairs, witnessing the historical turning point from reality to legend.

"According to Ogilvy's designers in Hong Kong, this is a set of outdoor advertisements designed by a well-known advertising company at a huge expense to celebrate the opening of the 1,000th franchise store in Hong Kong.

As a senior advertising professional, I have to admit that the advertising fee McDonald's paid this time is really worth it..."

"Xiaojiang,"

Huang Yongyu looked ahead and said in a voice that only Jiang Shan could hear: "Did you hear that? Spend a huge amount of money."

"I heard it." Jiang Shan heard it clearly.

"Isn't Hong Kong treating you badly?"

"It can't be said that I've been treated unfairly. After all, it's not time to settle accounts completely yet."

"It's not time yet?" Huang Yongyu pointed at the stage:
"You still don't want to settle the bill after the product is ready? Don't be so easy to talk to. Look at your teacher Congwen. Don't let him be used as a cash cow by others."

"Just shake it,"

It is still unknown who will shake whom in the end. Jiangshan always likes to play the long game:

"A relationship without mutual benefits won't last long. Otherwise, what do you think Chen Zichao is busy doing these days?"

"Chen Zichao is a man who knows how to repay his kindness," Huang Yongyu is also a man of insight:
"That's good, otherwise we won't be able to use it with peace of mind! However, you can charge the fees from Hong Kong as you like, and don't offend me."

"Uncle, this is what I think," Jiang Shan really thought:
"Most of the advertising companies in Hong Kong are foreign nowadays, and there are only a few local ones that can gain a foothold."

"Do you want to help Huang and Lin gain a foothold?"

"I don't want to lose a cash cow."

"Oh," Huang Yongyu finally understood: "After all this time, it turns out that you are the one shaking the money!"

An award ceremony for print advertising and outdoor advertising finally came to an end amid applause again and again.

……

The days passed one by one, and soon the three-day New York Advertising Festival ushered in the grand closing ceremony.

Public service advertisements, brand maintenance, marketing strategies of various countries...

Not only did Wang Fulin and Zhang Lu exclaim in disbelief, but even Yu Sigui and Huang Hua carefully took out their small notebooks.

"Where are your minutes?"

Wang Shixiang looked at Jiang Shan who was only interested in watching the fun and said, "Why don't you learn something quickly?"

"I'm learning," Jiang Shan pointed to his head and explained everything, "It's all stored here!"

"This kid," Wang Shixiang laughed, "has a very good brain."

"Anyway, he's better than you and me," Huang Yongyu said with a smile, crossing his arms.
"After playing with Jiangshan for a while, even I have started to be interested in advertising."

"Why?" Wang Shixiang: "You also want to find a job in another industry?"

Huang Yongyu: “I am a little itchy.”

"Uncle," Jiang Shan smiled, "Advertising is ultimately a branch of art. To be honest, you've already been into it for a long time."

It won’t be long before Ashima’s cigarette labels are here.

“Playing with it?” Huang Yongyu suddenly thought of the handwork he had done for Jiang Shan: “That doesn’t count. It has to be something I designed myself.”

"That's a nice thought," Wang Shixiang said, "where can we find business?"

Jiang Shan: "With me here, you're afraid you won't be able to find business!"

Huang Yongyu: "Yes, there is Xiao Jiang here."

"Uncle," Jiang Shan said, "Just go forward boldly, I will help you when the time comes."

……

The three-day New York Advertising Festival has finally come to an end.

On the night of the closing ceremony, the organizers, who did not provide food and accommodation, finally decided to hold a celebration banquet for the award-winning guests.

The Grand Hyatt Hotel, located in the heart of Manhattan Avenue, held its first buffet cocktail party during its trial operation.

Mr. Trump’s first hotel is indeed extremely luxurious.

Every guest who watched it couldn't help but give a word or two of praise.

Halfway through the champagne reception, the Chinese team's pockets were already filled with business cards handed over by various advertising teams.

Among them, Jiangshan's pockets were the fullest.

At this moment, the seven comrades who were in a free period finally had the opportunity to gather around the dining table.

Red tuna, platinum tuna, Australian lobster balls, king crab sticks...

To be honest, the buffet at Grand Hyatt Hotel is quite delicious.

"What's on your plate?"

In front of so many fresh seafoods, Wang Fulin looked at Jiangshan's plate with special interest.

"Pizza."

"Where did you get it?"

Jiang Shan raised his left hand and said, "It's right next to the tiramisu."

Wang Fulin: "What?"

"Let's go," Jiang Shan turned his head and said, "Let's carry it together."

Just as Jiangshan and Wang Fulin were looking for food, Owig came over with a burly man.
"Jiang, Shan,"

Owigg waved from a distance: "Please stay."

Although they only talked briefly at the end of the advertising festival, Jiang Shan still remembered his voice. But the moment he turned around, he was startled by the person next to Owig:
"Oh, it's Mr. Owigg. Nice to meet you."

"I should be the one to say nice to meet you."

The old man seemed to be in a good mood and was obviously much politer than the legend said.

"Jiang, Shan, let me introduce you to each other,"

Owig looked at the big guy beside him with a kind look:

"Donald Chuanpu, the owner of this hotel; Jiang Shan, an advertising designer from China."

"Oh," Chuanpu took the initiative to shake Jiangshan's hand: "I like your work very much. It is as gorgeous as my hotel."

“Is this hotel yours?”

"How do you like it?"

Jiangshan, who was holding the opponent's tiger's mouth, almost told Chuanpu: "It looks more luxurious than the Waldorf."

"It seems you have fallen in love with it,"

Although Chuanpu still looked delicate at this moment, the smile that was pinching his face had already taken shape:

“If I asked you to come up with a slogan for my hotel, what would you say?”

"Mr. Chuanpu," Jiang Shan smiled, "Your question has entered the paid stage. How about... we find another time to talk?"

"..." Donald was stunned for a few seconds, then he laughed: "I like you young man. You are just like me, greedy for wealth."

After Chuanpu left, Owig and Jiangshan, holding champagne, watched him leave side by side.

"Jiang, before coming to see you, I had been talking to a few friends about your advertising design."

"Really?" Jiang Shan asked, "What did you come up with?"

"Haha," Owig laughed, "No matter how I explain, one of my friends still thinks that you must have hired external help for your design."

"Oh?" Jiang Shan looked at Owigg: "Your friend...what makes you think so?"

In fact, it is not just Owig. Many foreign advertising companies feel that the Chinese team's "double-sided advertising" must have experienced foreign aid in guiding it.

After all, this is a country that has just restored its advertising industry for less than a year. How could it reach the top in one go?
I refuse to accept, I refuse to accept, no matter what. There must be something fishy going on.

"According to my friend's understanding," Ogilvy said, "some time ago, a joint venture advertising company called Chunfengdu appeared in your country."

"Oh," Jiang Shan smiled, "So, you think our ideas all come from Chunfengdu?"

Wang Fulin, who only understood the word "spring breeze", glanced at Jiangshan at the right time.

This glance caught the old fox. Ogilvy smiled and said, "Jiang, my opinion is different from theirs. Anyway, I believe in you very much."

"Thank you so much."

"To make my position clear," Owigg said, "I have decided to invite you to join a new planning project that Ogilvy & Mather Advertising has just started."

"That's good."

In terms of acting skills, Jiang Shan felt that he was not bad either, and at this moment his eyes were filled with gratitude:

"Mr. Owigg, I wonder how big the difference is between the advertising planning fees in the United States and in China?"

Even though he knew that the other party was testing his kingdom, he was not angry at all.

Are you kidding me? Owigg is worth 8 million. How can you not take advantage of him if you are given the opportunity?
Besides, a country needs more rules and regulations.

As long as the other party raises questions, he will answer them for a fee.

"..."

Like Donald before, Owig was stunned for a few seconds after hearing Jiangshan's words. After a few seconds.

"Hahaha, that couldn't be better." Owig thought for a moment and said, "Jiang, how about this?

Three days later, your team and the design team of Ogilvy & Mather in New York jointly submitted an outdoor advertising design plan for the client.

If the other party accepts your proposal, then the commission for the design fee...will all belong to you."

"Who is Party A?"

"I wonder if you, Jiang, have ever heard of the brand L'Oreal?"

"L'Oréal from France?"

"Yes, that's it."

"Mr. Owigg, thank you very much for your invitation,"

Jiang Shan, who had a businessman's face just a second ago, put on an extremely sincere expression:

"But according to convention, I have to consult my superiors. Can I give you a reply tomorrow?"

"Why not?"

At this moment, Owig also smiled very kindly: "I hope your leader can agree to this wonderful cooperation. Jiang, to be honest, I hope you will be the winner this time."

"Actually, I don't care about winning or losing."

Little Fox Jiang looked at Old Fox Ao: "But since you are speaking to me in this way, I certainly can't let you down..."

……

In a small New York hotel shrouded in darkness, Jiangshan called Yan Jing at the exact moment.

"It's Director Lu,"

As soon as he heard the voice of Tourism Bureau Director Lu Xuzhang, Jiang Shan directly reported the agreement made that night: "...What do you think we should do about this? Now I kind of regret it."

"What are you regretting?"

Lu Xuzhang's voice came through the ocean: "Let me ask you a question now, are you sure you can earn this US dollar?"

"Have!"

"That's all," Lu Xuzhang said. "Who doesn't want US dollars? If you have the ability, go and earn the money.

I will exchange RMB with you later... I will ask the comrades from the embassy to contact you later."

"Director Lu..." Jiang Shan confirmed again: "So you agree?"

"I agreed,"

Seeing that his team was being squeezed outside, Lu Xuzhang made a direct decision:

"From now on, you don't have to worry about anything. Just focus on your design."

"okay,"

Jiang Shan: "That's what I've been waiting for you to say!"

(End of this chapter)