Era: Beginning from the Modu Translation Studio

Chapter 396 Advertising Creation Meets Schindler's List
Brooklyn is the most densely populated of New York City's five boroughs.

In 1980, Brooklyn was a city of advanced technology, avant-garde fashion, flourishing culture and music, graffiti everywhere, and chaotic public order...

In short, Brooklyn, separated from Manhattan by a bridge, has all the advantages of Gotham City.

In Brooklyn at night, there is a relatively famous "Super Big" plastic surgery hospital.

At this moment, in a cafe opposite the hospital, two well-dressed Chinese men were sitting face to face with another Asian man in front of the floor-to-ceiling window.

"Should I call you Robert?"

Chen Zichao looked at the other person expressionlessly: "Are you Mr. He Wenguo?"

As we were talking, on the street outside the cafe, there was a row of more than ten cars, all with their doors opened.

It was a well-organized team-building activity, and the Asian faces behind the floor-to-ceiling windows felt a temporary sense of chest oppression.

After retracting his gaze for more than ten seconds, he forced himself to calm down: "Yes, I am He Wenguo, but... I don't think we know each other?"

"Yes, you don't know us."

Chen Zichao glanced outside and said, "But we know you."

He Wenguo: “…”

"Do you remember Doctor He?" Chen Zichao glanced at the plastic surgery hospital across the street.
"Fourteen years ago, you submitted an article about Chinese food to the New England Journal of Medicine for a $14 bet. I'm sure you remember the impact it had after it was published, right?"

"Who are you?" He Wenguo was completely shocked: "How do you know these things?"

It's not surprising that we could find him, even though he used a pseudonym when submitting the article.

But in the following several contacts, the editor of the magazine learned his true identity.

But how did the other party know about this $10 bet?
"Don't worry about how we know this,"

Chen Zichao has no idea where Jiangshan came from:
"Let me ask you a question now. What research basis is your article based on regarding the side effects of eating Chinese food? What test results can you provide?"

He Wenguo shrugged: "If you came to me today for this matter, I can tell you responsibly... the views expressed in the article are just speculations."

"I'll give you a lung!"

Jiangshan was right. Just as Chen Zichao was about to organize his words to continue cursing, He Wenguo spoke first.

"Afterwards, I saw that the incident was getting bigger and bigger, so I wrote a few more articles and sent them to the magazine, but they didn't publish any of them."

"So you're just going to let it go?"

"Otherwise, I have done everything I can."

"You tried your best?" Chen Zichao:

“Do you know how much disaster your unfounded article has brought to so many factories and workers?

All 84 MSG companies in China and thousands of Chinese workers have suffered because of your article.

That’s not even counting their upstream and downstream businesses, and the countless Chinese restaurants overseas.”

The young leader of the Ghost Shadow Gang who was sitting with Chen Zichao said: "There is an old saying in China that blocking someone's path to wealth is like killing their parents. How many people's paths to wealth have you blocked?"

Chen Zichao: "Since 1921, we have worked hard to develop our national industry for decades, but you have slandered us with one article. Just based on this, I can sue you until you go bankrupt."

"From the name of Doctor He," the young leader said, "Isn't he also Chinese?"

The two men coordinated their attacks tacitly, making He Wenguo sweat profusely.

"I really didn't expect it to have such a big impact," He Wenguo wiped the sweat off his forehead with a handkerchief.

"Actually, I regretted it at that time, but...Alas!"

Listening to the accusations made by the other party, He Wenguo felt that he had offended all the Chinese restaurants in the world.

"Dr. He, have you ever thought about this?" Chen Zichao continued to threaten: "If more victims knew that the source of this incident was just an article you wrote..."

"No, no," He Wenguo, who is over 40 years old, is really scared:

"At this point, is there anything else that can be done to remedy the situation? As long as I can do it, I will do it."

This is what Chen Zichao was waiting for.

After flipping through a stack of documents, it was time to assign tasks: "What you need to do is actually very simple. Use your current status and resource advantages to publish these articles as soon as possible..."

In addition to the comprehensive and scientific popularization and analysis of MSG, what He Wenguo will have before him are the ingredient content tables of many internationally renowned food processing and condiment companies, including Gerber, Heinz, McCormick, etc.

What surprised He Wenguo was that the ingredient lists of so many well-known companies clearly listed the presence of MSG.

"I know what to do now," He Wenguo accepted the data:
"Don't worry, I am not only the chief surgeon at a plastic surgery hospital, but I also joined a chemical research foundation last year.

Therefore, I should be better than you in proving and recommending a substance.”

"That would be perfect..."

He Wenguo walked out of the cafe silently only after he saw the last black car disappear into the night.

……

In a guest room in "Little Italy", Jiangshan and his party had already led the two guests to the terrace.

The refreshing evening breeze blew on my face, and the smell of alcohol immediately dissipated.

"So I always thought,"

Cao Yu leaned back in an armchair on the terrace and said: “We can’t do nothing just because the other party has doubts.

Instead, we should go to the people of Western countries and let them experience the essence of Chinese drama."

After nearly 20 years of silence, Director Cao finally brought Chinese drama abroad again.

This time, the troupe will not only perform dramas such as "Yenching People" and "Sunrise" at Columbia University in New York.

Cao Yu will also work with Ying Ruocheng to guide American drama actors to rehearse Cao Yu's four-act drama "Family".

"We still have to record the performance live at the end," Ying Ruocheng felt a little nervous when he thought about it:
"Then we would bring back the live video of Americans performing Chinese dramas and hand it over to the Pujiang Dubbing Studio, who would then do professional dubbing and dubbing."

"Did you hear that, Xiao Jiang?" Wang Fulin looked at Jiang Shan, "Maybe you will have to translate it later."

"Hey," Jiang Shan waved his hand, "With Yingda's translator here, why would it be my turn?"

"So you are also from the Pujiang Dubbing Studio?" Ying Ruocheng looked at Jiang Shan with great joy: "What a coincidence."

"I am just an extra-staff translator there," Jiang Shan said, "at most I am an emergency translator. I can't compare with you. You are a top student at Cambridge."

"Oh," Ying Ruocheng also groaned, "How come all the things between me and Cambridge have spread to you?

Actually, Cambridge wanted me to go, but I gave up at the last minute."

"Why is that?" Wang Fulin didn't understand: "Others want to go but can't."

"Is such that,"

Cao Yu helped explain: "Ruocheng went to a church school called St. Louis in Tianjin when he was a child..."

Like Wang Shixiang, in order to understand the ridicule of European and American students such as English, French, German, and Russian in the school and to fight back.

Ying Ruocheng also studied English day and night.

At that time, in addition to completing school courses, he also forced himself to use the rest time in the morning, afternoon and evening to recite a 500-word passage from the Bible or Shakespeare or Milton every day...

With this standard, it will be fine in the long run!

Sure enough, after three years of study, Ying Ruocheng received an exemption notice from Cambridge with excellent grades in all subjects and was recommended by St. Louis High School.

But after a long talk with his father,

Ying Ruocheng not only gave up Cambridge, but also gave up his ancestral Fu Jen Catholic University.

He went straight to Tsinghua University. At this moment, Ying Ruocheng said with a smile: "I studied foreign languages ​​and literature at Tsinghua University."

"Don't mention it," Jiang Shan said, "It's quite a match."

"That's right," Ying Ruocheng looked at Jiang Shan and smiled, "Before I graduated, I helped relevant units translate overseas scripts. After graduation, I simply joined the People's Art Theatre."

What is happiness?

The greatest happiness in life is when hobbies, subjects and work are combined into one.

“It’s even better now,” Cao Yu said with a smile. “English translators also have to translate Chinese drama scripts into English so that Americans can perform our repertoire.”

"This is a very meaningful exchange activity," Wang Fulin said. "Only by having more contact and understanding can we avoid misunderstandings between the two sides."

In early 1980, under the leadership of several foreign universities, Cao Yu began to lead Chinese drama abroad.

In the second half of the year, Yanjing People's Art Theatre will once again perform "Teahouse" around the world.

Being surrounded by so many mundane affairs was one of the reasons why Cao Yu could never concentrate on creating new works.

"Sometimes, a little friction between the two sides is not a bad thing,"

Jiang Shan spoke up at this time: "Just like what happened to our group this time, if Owig hadn't doubted us, we wouldn't have had the opportunity to compete with Ogilvy."

"I would have forgotten about it if you hadn't mentioned it."

Wang Shixiang recalled: "I saw Owig walking around the party as if he knew everyone."

"I noticed that, too," Yu Sigui nodded, "He was the busiest person at the entire banquet."

"We attend a banquet just to eat," Jiang Shan confessed.

"What about them? They either make friends with new rich people to develop potential customers, or take the initiative to contact and win over outstanding talents. Ovigdo is a smart man. He can dig up a few business deals almost every time he has a banquet."

Otherwise, he wouldn't have been able to accumulate 10 million in just 8 years.

"So," Huang Yongyu: "Did he question your ability, or did you take advantage of him?"

"Whether you can get an advantage depends on whether you can get the approval of Party A,"

Jiangshan looked around slowly:
"As long as L'Oreal takes a liking to our design, the full $5 design fee will be all ours."

Cao Yu was shocked when he heard this: "How much? Fifty thousand?"

Ying Ruocheng added: "US dollars!"

“This is all public money,”

Jiang Shan didn't dare to plant a time bomb because of this: "We have to hand it over to the organization when we go back. The most we can get is a bonus."

To be honest, after I return, I don’t know which organization to hand over Jiangshan to.

In his opinion, it would be best for Lu Xuzhang from the Tourism Bureau to come up with this idea.

"That's also remarkable," Cao Yu sincerely thought. "The country is so short of foreign exchange now. If it weren't for the sponsorship of overseas Chinese, our trip would not have been possible at all."

"It's really amazing," Ying Ruocheng said, "I didn't expect advertising could make so much money. I think it's more meaningful than rehearsing a play."

"These two are not in the same camp," Wang Fulin said. "Besides, you have to design a satisfactory work to get the money. Otherwise, it will all be in vain."

It was only then that Huang Yongyu remembered to ask: "By the way, Xiao Jiang, what exactly is this L'Oreal you are talking about?"

At this time, Yu Sigui took out a lipstick and a powder box from his pocket: "The cosmetics I am using now is a brand under L'Oreal: Lancome."

Several grown men took turns to look at Yu Sigui's cosmetics.

"That is to say, we will advertise these little things next."

"L'Oréal has many beauty brands,"

Jiang Shan really didn’t know the specific calendar of the big merger and acquisition companies: “But we only need to advertise L’Oreal’s main product, hair dye.”

"Hair dye? For dyeing hair?"

"Hair dye has always been L'Oréal's flagship product," Jiang Shan said.

“Like Ogilvy & Mather, L’Oréal, which was born in France, is also a rapidly growing company.

However, France was unwilling to admit that L'Oreal was a local product until an incident occurred that questioned it.

Wang Fulin smiled: "Another question."

"Of course," Jiang Shan also laughed, "But this misunderstanding almost cost L'Oreal its life..."

After World War II, relevant French organizations once believed that L'Oreal made a profit instead of a loss during the war.

This was entirely because L'Oreal's founder Eugene sold scarce supplies such as military paint to the German army during the war.

As a result, the whole of France began to boycott L'Oreal.

As a result, as the investigation into the case continued to deepen, more and more reversal evidence surfaced.

First, it was recorded in a French military file between 1940 and 1941.

Using several stolen passes, two L'Oreal partners built an escape route for French soldiers.

Later, because this passage was so famous, it was directly closed down by the Gestapo who rushed to the scene after hearing the news.

After that, more and more French people stood up.

It proves that during the war, Eugene and his wife hid them and many Jews in their villa and helped them escape to Switzerland.

Just as government officials expressed surprise at the evidence and witnesses, the most sensational piece of evidence emerged.

"In this document jointly signed by the French General Labor Union and church labor representatives in 1946," Jiang Shan continued:
“Eugène, the founder of L’Oréal, negotiated with and even bribed German officials on many occasions.

Its purpose was only to exchange for more forcibly conscripted French workers.”

At this moment, Cao Yu just felt like he was listening to a legendary story: "Is this true? Then this person is simply a national hero."

"You think this is the end," Jiang Shan said with a smile:
“After learning about L’Oréal’s situation, more and more people came forward.

The most crucial one among them was a little-known guerrilla leader in France.

According to his description, Eugene had been in contact with the resistance organization as early as 1941.

With the funding of 50 francs he provided, more than 200 prisoners in the concentration camp were rescued.

Afterwards, tens of thousands of weapons and ammunition were transported to the resistance camp.

Even Eugene himself served in the guerrillas for a while.”

"Oh my god," Zhang Lu was convinced. "It comes down to it. This founder of L'Oreal has saved hundreds of lives!"

"It seems that it is not just our country," Wang Fulin said with emotion, "there are also many patriotic entrepreneurs from other ethnic groups who have donated money and materials."

"So," Huang Yongyu said, "we are going to design an advertisement for such a company next?"

"That sounds good, doesn't it?" Wang Shixiang smiled. "It seems that there are many righteous people among capitalists!"

"That sounds good," Huang Yongyu nodded. "For capitalists like this, we can lend a hand."

"Look at what you said," Jiang Shan smiled, "as if L'Oreal is waiting for us to support it?"

Huang Yongyu believes: "If we help it design an excellent advertisement, isn't that supporting it?"

"Xiao Jiang, don't laugh first," Wang Shixiang looked at Jiang Shan and said, "Let me ask you, are you sure you can win this time?"

"Or," Huang Yongyu: "What are your chances of winning this time?"

(End of this chapter)