Era: Beginning from the Modu Translation Studio

Chapter 411 The Exporting Country to Be Conquered First

"Come in."

"Yes!

"How about it, Lao Li? Isn't this young comrade I introduced to you a good one?"

Tourism Bureau Director Lu Xuzhang led Jiang Shan into the office of the Ministry of Foreign Trade with a smile.

Li Qiang, with a smile on his face, did not respond to the other person's words, but pointed at the TV in the room and said, "Have you watched the program on Pujiang TV?"

"I don't have time to watch TV recently. The underground hotel project has just been launched and I'm busy going through the procedures."

This is a large room connecting the office and the reception room.

After Jiangshan entered the room, he sat on the sofa in the reception room with the two leaders.

On the wall facing him, there were several photos of important schedules of units under the Ministry of Foreign Trade.

"You must take some time to watch the show I'm talking about," Li Qiang continued.

"Really?" Lu Xuzhang looked at Li Qiang curiously: "What program did you watch that you even recommended it to me?"

After staring at each other silently for a few seconds, Li Qiang tapped the cigarette in his hand and said, "Do you still remember the days when you and I were in Pujiang?"

Lu Xuzhang: "I will never forget it for the rest of my life."

"In Jiangshan's documentary," Li Qiang looked at him, "there are quite a few shots of your Asia Building!"

"Jiang Shan's documentary?" Lu Xuzhang looked back at Jiang Shan: "Xiao Jiang, can you also make documentaries?"

"Do you still remember the movie 'The Eternal Wave'? This movie is about the prototype of the character in this movie."

"Oh," Li Qiang understood, "Is this the task assigned to you by Minister Li?"

"Two months ago, I helped Pujiang Dance Theater choreograph a dance about underground workers.

After Li Bu found out, he asked me to expand the influence a little bit..."

After the victory of the Anti-Japanese War, Lu Xuzhang moved the "Guangda Huahang" back to Shanghai.

In accordance with Lu Xuzhang's usual style, the most prosperous Asia Building at One Bund naturally became the office building of Bank of China.

"When I told him about it, I thought he was just publishing a few articles in the newspaper," Li Qiang said.

"I didn't expect this guy to make such a big fuss for me, inviting Chen Qiang, Pan Hong, Liu Xiaoqing, and even Sun Daolin."

Lu Xuzhang said: "Really? Then I have to find the film and take a good look at it later."

Jiang Shan: "Do you still know Pan Hong and Liu Xiaoqing?"

"You're kidding," Li Qiang flicked the ash off his cigarette. "If I don't even know these two female comrades, how can I engage in import and export trade?"

"Yes, yes," Jiang Shan smiled, "I forgot that both of you are people who keep up with the times."

"Stop flattering,"

Seeing Jiangshan again after many months, Lu Xuzhang was in a very happy mood:

"By the way, Lao Li, I heard from Jiangshan that it was you who asked him to report here?"

"Well, I do have something to ask Jiangshan,"

After Li Qiang finished speaking, he stood up and walked into the inner room: "Come to think of it, this matter is somewhat related to your Tourism Bureau!"

"Is it related to our Tourism Bureau?" Director Lu smiled: "I think I guessed what it is."

When Li Qiang came out again, Jiang Shan had an extra folder in his hand.

Jiangshan didn't ask any questions and silently opened the document.

The first thing that catches your eye is the endless vineyards.

"Xiaojiang,"

Li Qiang looked at Jiang Shan who was looking through the documents:
"More than two months ago, when Lao Lu first mentioned you to me, I really didn't think about it this way.

It was not until I heard in Pujiang that you single-handedly resolved the foreign order crisis of Phoenix Forever Bicycles.

That’s why I decided to ask you to give it a try.”

Jiang Shan pointed at the picture and looked at Li Qiang: "Are you going to do wine export trade?" Li Qiang nodded: "In 72, when Nixon visited our country, there were two things that made us particularly concerned.

One is a mysterious black suitcase he was carrying, and the other is a sentence he said.

"The Prime Minister was very interested in the black box at the time. After some inquiries, he found out that it was actually a mobile satellite ground station terminal,"

Lu Xuzhang took over the topic: "Xiao Jiang, do you know what that means?"

Jiang Shan nodded.

For this little thing, the most beloved great man issued the last instruction of his life in 1974. Eleven days later, he was admitted to the 11 Hospital.

"The more curious we were, the more excited Nixon became," Li Qiang continued:

"At the end, he was so happy that he said: I might as well leave this equipment to you.

The Prime Minister smiled and said: I think you should sell it to us. "

Jiang Shan asked curiously, "Did they agree?"

Li Qiang nodded: "In the end, this black box was indeed bought by our country, but Xiao Jiang, do you know that our country still does not have a communication satellite?"

In 1972, Nixon made the ice-breaking visit to China!
The Chinese leader announced that he would give the United States a giant panda.

Nicholasson promised to give a pair of musk oxen in return and brought a map of the coordinates of the Awa Maru shipwreck containing 20 tons of gold.

At the same time, he would carry a black box around and show it off everywhere!
"I can't help you with that." Jiang Shan only remembered one piece of news: in 1984, our country's first communications satellite was successfully launched.

"I didn't expect you to help me with this," Li Qiang laughed. "Besides, even if you wanted to help, no one would dare to let you."

"Don't worry, Xiao Jiang," Lu Xuzhang said with a smile:

"After Nixon left, the Prime Minister issued a research and development order. Unfortunately, the communication satellite has not been successfully developed until now."

The room was silent for a few seconds.

Jiang Shan asked, "Then...what is the second thing?"

"In 72, Nixon said this to our country's leaders at a dinner:

China is big, but there are no modern girls in China, and even less delicious wine.

Li Bu looked at Jiang Shan and said, "Do you know, Xiao Jiang, that time when the American delegation came to our place, they brought several boxes of wine with them."

“So, you received the order to develop wine?”

"I gave COFCO an order at that time to develop dry white and dry red wine that meet international standards at all costs,"

After lighting a cigarette, Li Qiang slowly exhaled a thin wisp of smoke:
“In fact, COFCO had already produced a batch of wine a few years ago, and France ordered a batch with a trial attitude.

But they soon regretted their decision and insisted that the Chinese simply did not know how to make wine.

I would rather pay a penalty than return the wine."

"I was really angry at that time," Li Qiang groaned.
"After unremitting efforts, COFCO finally successfully brewed the
The first bottle of dry white wine in my country that meets international standards was produced in batches last year..."

Everyone knows that in that era, our country's foreign exchange has never been abundant.

In order to increase foreign exchange earnings, some leaders have always been thinking that "selling grain is not as good as making wine."

In 1976, "Research on New Technology of Dry White Wine" was listed as a key scientific research project.

In 1979, China's first dry white wine, Great Wall Dry White, was born in Huailai, Hebei.

By 1980, COFCO Great Wall Sanggan Winery, the closest winery to Yanjing, had grown to a considerable size.

Three years later, this winery of COFCO will become the famous China Great Wall Winery.

At this point, Li Qiang finally got to the point:
“Since the last return of goods, whether my country’s wine can return to the French market has become a concern for our Ministry of Foreign Trade.

In our opinion, if Changcheng Ganbai can conquer France, then other countries will have no problem at all.”

"You are speaking professionally," Jiang Shan said.

"The French love wine deeply, and their wine is the most expensive."

Li Qiang raised his eyes and asked, "Have you studied this specifically?"

"I really didn't care about these things before," Jiang Shan said truthfully:

"But when we were living in New York a while ago, our team met Mr. Cao Yu's visiting group." "Oh?"

“Professor Cao and a translator in the group are both wine lovers.

When they lived in New York, they drank the cheapest cider but often enjoyed some expensive wines.

After listening to them, I became interested and took the opportunity to learn more about it. ”

"I see,"

Li Bu nodded slightly: "Then analyze it for yourself. Can our country's dry white wine be successfully accepted by the French market?"

"My research is nothing compared to your team's."

You have to ask yourself, can you sell wine of the current standard well in France?
Jiangshan really doesn't dare to make this guarantee.

"In my opinion, it is easier to sell water to the French than to sell wine," Jiang Shan said.

"The key is, what is the positioning of our dry white wine? What expectations do you want to achieve?"

After Jiangshan finished asking the question with a smile, he saw slightly surprised looks from the two leaders opposite him.

"I..." Jiang Shan tried to recall: "I shouldn't ask this question, right?"

According to his professional habits, Jiangshan must first understand Party A's demands and objectives.

"Sigh~"

Li Qiang looked at Jiang Shan curiously: "Xiao Jiang, how did you know I wanted to sell you water?"

"I do not know,"

Jiang Shan said with a simple face: "No, leader, do you really want me to sell water in France?"

"What if it's true?"

"No problem," Jiang Shan said, "This is much easier than asking me to sell red wine."

After hearing this, Li Qiang and Lu Xuzhang looked at each other slowly, and then:

"Are you so sure?"

"..."

At this moment, Jiangshan also slowly glanced at Director Lu, then looked at Li Bu and asked:
"Can you tell me what kind of water you want to sell in France?"

"It's not for sale in France, but in Japan," Li Bu pointed at the information in Jiang Shan's hand, "Actually, I want to ask you to do me two favors this time."

"You are exaggerating," Jiang Shan said, "You want to export both dry white and water at the same time, right?"

Li Qiang didn't want to hide it from Jiang Shan: "That's indeed the plan. Let's talk about the product first."

In the early days of reform and opening up, China's share of global foreign trade was pitifully small.

One of the largest foreign trading countries is Japan.

At this moment, Jiangshan has already found the target product: "Laoshan mineral water?"

"In 1903, when Qingdao was occupied by Germany, two Germans discovered a spring in a forest in Qingdao,"

Li Qiang introduced slowly: "It was said that the two men found a few hedgehogs drinking water around the spring, so they went to have a taste.

It turned out that the spring water was particularly sweet and delicious, so they took some water back for testing.

After testing, they found that this water contains many minerals that are beneficial to the human body.

So, we started to conduct experiments in a hospital in Qingdao.

Later, it was discovered that patients who drank the spring water recovered much more smoothly than ordinary patients..."

So, the two Germans saw business opportunities and dug a few more wells around the spring.

A mineral water factory named "ALAC" was built.

This factory, which specializes in producing glass-bottled mineral water, also built two Coca-Cola bottling plants when Coca-Cola first entered China in 1930.

The factory was renamed Qingdao Soda Factory.

"Early before liberation, Laoshan mineral water had been exported to several neighboring countries and regions,"

Li Bu took a sip of tea and said: "In the 60s in Hong Kong, it was called the holy water of the ancestors by the local people."

"Xiaojiang,"

Lu Xuzhang asked at this time: "Have you ever drunk Laoshan mineral water?"

"I drank it a few times when I lived in Diaoyutai."

Lu Xuzhang: "How did you feel at that time?"

Jiang Shan: “Hmm…Hmm…”

Lu Xuzhang: “Okay.”

"The main reason was that I didn't know that I would be promoting it one day," Jiang Shan said honestly, "otherwise, I would have tasted it carefully."

"It doesn't matter. I'll let you taste it now."

A few minutes later, several green glass bottles of Laoshan brand mineral water were brought to the coffee table in the office.

"Since 1977, Laoshan mineral water has been designated as the exclusive water for state banquets,"

Li Qiang picked up a bottle of water and said, "It is only available to foreign guests in China. Ordinary people must buy it with tickets."

Lu Xuzhang: "In order to earn more foreign exchange, we will put Laoshan mineral water in hotels, restaurants and friendship stores where foreign guests gather."

Not to mention that era, even in later generations, people often complain that time-honored Chinese brands abroad are cheaper than those in China.

The reason is still the foreign exchange that the country is obsessed with.

"From the 60s to now, many of the export routes that were previously established have been affected to varying degrees,"

Li Qiang looked at the page in Jiang Shan's hand:
"What you are seeing now is the Laoshan mineral water advertisement we put in Hong Kong at the beginning of this year."

Jiangshan looked at the picture and nodded.

"Unfortunately, the effect is minimal, not even one-fifth of what was expected," the old leader said, with a hint of disappointment and helplessness in his eyes:

“Compared to 20 years ago, many new brands of mineral water have emerged in the international market today.

It is even more difficult to export our country’s only mineral water abroad.”

"That's right," Lu Xuzhang nodded.

"After the reform and opening up, we thought we could finally open our doors to do business, but we didn't expect that we would be left so far behind by others."

"These are the test reports of Laoshan mineral water sent to international testing agencies last year,"

At this moment, Li Bu and Jiang Shan sat on a long sofa: "See, every data has reached the standard."

Jiangshan looked at the information and nodded.

"Based on the current situation," Li Bu turned the page and said:

“Even if some countries have agreed to our trial marketing request, they still have to wait for their citizens to accept it.

In other words, whether the products can be sold well in export destinations is the most difficult problem we need to overcome.”

At this time, Jiangshan took another sip of Laoshan brand mineral water.

To be honest, for a rough guy like him, he really can't tell much difference.

Besides, he didn't care what the water tasted like.

For him, as long as the water meets the testing standards, it meets his own business standards.

"I understand, Li Bu,"

Jiang Shan took the glass bottle and looked at it carefully: "How to successfully send Laoshan mineral water to Japan is the first problem we need to overcome."

"That's true," Li decided to put France aside for now.
"According to this year's plan, we will first increase the export share of Laoshan mineral water and Laoshan white flower snake grass water in Japan, Hong Kong and Macau.

How about it, Xiao Jiang, are you sure? "

"Please let me think about it. It shouldn't be a big problem..."

Jiang Shan nodded with a confident look on his face. The next second, his expression changed:
"What did you just say? Laoshan White Snake Grass Water?"

(End of this chapter)