Era: Beginning from the Modu Translation Studio

Chapter 417 National Day Tribute Program

In March 1980, the "foresighted" General Administration of Customs issued a notice on "tax exemption for imported equipment for aid projects".

A few months later, heavy rains caused disasters in the middle and lower reaches of the Yangtze River.

Due to floods and waterlogging disasters, farmland in parts of Hunan, Anhui, Henan and other provinces was submerged and houses collapsed...

The government immediately announced its decision to accept the request for assistance from the United Nations Disaster Relief Office.

This is the first time since the founding of New China that the country has opened its doors to international aid.

Before that, even during the three years of natural disasters and the Tangshan earthquake, a certain newspaper issued a cry to all voices: "The people are invincible."

Now, with the advent of reform and opening up, not only has foreign aid been drastically reduced.

All the international aid that is due to us is no longer blocked.

Are you kidding? How serious is the situation at this stage?

Being rational and pragmatic is the most correct direction.

……

At this moment, in an office of ZN Hai.

The advertising design draft on the table has been replaced by a pile of accounting data and quotation sheets...

It was not until then that Jiangshan found out.

The two comrades who have been sitting in the room are representatives of the Foreign Trade Department who are about to go to the Qingdao Soda Factory to coordinate export promotion and overseas market layout.

At this time, the two of them were discussing the promotion plan given by Jiangshan and marking the execution steps.

Looking at the other side, Li Qiang, Lu Xuzhang and Jiang Shan were each holding a rice bowl and continuing to discuss plans to earn foreign exchange.

"As the old saying goes, the sky is rain and dew, and the earth is moisture. Let's see how moist it is."

Jiangshan holds ZH Hai's rice bowl: "In the beautiful scenery and sweet water of the French town of Evian,

For every 10 bottles of water produced, 6 are sold abroad, and almost all of the town’s fiscal revenue is related to mineral water.

Since the early 70s, Evian has promoted the slogans of Evian Town and Sanatorium Paradise abroad.

Every year, no matter spring, summer, autumn or winter, there are waves of foreign tourists coming to their place for vacation..."

Listening to Jiangshan's words, Lu Xuzhang seemed to have heard some completely new direction for issuing money.

Gradually, he changed from a spectator to an active speaker: "Is this Evian town beautiful?"

"Just looking at their promotional posters, it really is a great place with blue sky, white clouds, green mountains and clear waters."

Seeing Lu Xuzhang's slightly complicated look, Jiang Shan quickly changed the subject:
"But in reality, it's just like that. If we really want to shoot, our Qingdao is no worse than them."

"That's right," Lu Xuzhang looked at Li Qiang and said, "For propaganda posters, everyone would make themselves look pretty."

Li Qiang smiled and nodded. He actually heard another meaning behind Jiang Shan's words.

"Mineral water exports, tourism imports," Jiang Shan counted on his fingers one by one:
"This inflow and outflow has also revitalized other side businesses in Evian Town."

Lu Xuzhang nodded: "Once more people come, some things will be accomplished easily without much effort, such as Qingdao..."

He looked at Li Qiang, who immediately understood what he meant: "Tsingtao Beer."

"So," Jiang Shan also knew what they meant:
“Another Laoshan mineral water commercial titled ‘The More You Drink, the Healthier You Are’.

I suggest that you go directly to the water source in Laoshan, Qingdao to take pictures.

Try to show in the advertisement that the source of Laoshan mineral water is a place with beautiful natural environment.

A picture of water with excellent quality and rich mineral content.

This will also allow foreign customers to more intuitively understand how precious Laoshan mineral water is.”

At this point, the country tilted a few inches towards Lu Xuzhang:
"We can also show the beauty of Qingdao to the people in Japan and Hong Kong. The sea, beaches, forests, mountain springs, waterfalls... can all be captured in the camera."

"The scenery of the city of Qingdao is very beautiful in itself." At this time, two comrades who were discussing something joined the topic here.

"Yes, there are many very distinctive building complexes in Qingdao."

"Old Li, Jiangshan's suggestion is good," Lu Xuzhang said, "One advertisement and two promotional projects. Doesn't this mean that we can join forces again?"

"..." Li Qiang was silent for a few seconds: "Xiao Jiang, what did you say before? Mineral water output..."

Jiangshan: “Tourism imports.”

"It doesn't delay anything when you go in and out," Li Qiang turned to look at Lu Xuzhang:
"Xiao Jiang's idea is quite promising. Qingdao is very close to Japan."

"This matter must be done."

Lu Xuzhang slapped his thigh and said, "If Jiangshan hadn't said it, I really wouldn't have thought about it that way.

Looking at it this way now, if we don’t make this money, we will be wasting our time and place.”

"Then..." Li Qiang said, "Is this the deal between us?"

"It's settled," Lu Xuzhang said, "Xiao Jiang, just go get ready and we'll be leaving. If you need anything, just report to Deputy Minister Li."

Li Qiang: "The Ministry of Foreign Trade and the Tourism Bureau will fully support your filming mission."

"But there is just one thing," Lu Xuzhang said, "You must make this promotional video look beautiful for us."

"Yes, I promise to complete the task,"

……

"The Curious Case of Benjamin Button" and "The More You Drink, the Healthier You Are", two online advertisements plus eye-catching outdoor advertisements and product packaging, a full set of promotion and publicity is complete.

Once the popularity of "Laoshan Mineral Water" became known.

Delicious fruit juice soda and "Laoshan White Snake Grass Water" with labels such as health, weight loss, digestion, and refreshing can be pushed out one by one.

In reality, many companies like to try out new ideas when doing publicity.

Let’s see how the market reacts before making any further decisions.

But Nongfu Spring is different.

When it first entered the market, it chose to push its advertising campaign in all aspects, striving to achieve a hit.

In the domestic drinking water industry, Nongfu Spring has always been one of the best at advertising.

Yangshengtang Turtle Pills, Dole Capsules, Farmer's Orchard, Scream, Happy Growth, Oriental Leaves, Tea π...

Zhong Shanshan, who created many well-known brands, was originally a capable subordinate of Zong Qinghou.

Zhong Shanshan, who started working as a bricklayer at the age of 12, has changed dozens of trades along the way.

It was not until he became the Hainan agent of Wahaha oral liquid that he found the career that suited him.

A few years later, Zhong Shanshan set up his own business.

He would do anything to promote his products.

The most impressive one among them is the "Duoer Capsule" endorsed by Ni Hongjie.

When it came to Nongfu Spring's turn, Zhong Shanshan, who was experienced and powerful, completely blossomed.

The first ad that can be skipped for free on the video website is Nongfu Spring.

During that period, many Internet users found that when "Nongfu Spring" appeared on Youku, it would remind you at the same time: This advertisement can be closed unconditionally and for free.

With this operation, Nongfu Spring not only became the first advertisement in history that can be skipped for free.

It also earned a lot of user favorability.

Since it is the only one that can be turned off for free, users are more impressed by it.

Afterwards, according to background data statistics, only 30% of users chose to turn off Nongfu Spring’s advertisements.

And more users did not click to close.

The reason is that the advertisement looks good.

Nongfu Spring’s “The Last Mile” advertisement moved countless viewers.

Four sets of short commercials with strong storytelling made most viewers reluctant to press the close button.

At the same time as this operation, Nongfu Spring also launched carefully designed glass bottled water offline.

And the Changbai Mountain "Winter" which is known as the most beautiful documentary advertisement. Then, "Summer, Spring and Autumn"... all the way.

……

"Please rest assured, my two leaders, the theme I have set for this promotional video is: mountains and sea, sunshine and rain, green mountains and clear waters, a paradise on earth,"

The next second, Jiang Shan changed the topic: "In order to make the entire advertisement show a more beautiful scenery than Evian Town.

I wonder if we can ask some of our fellow TV stations to shoot some beautiful scenery clips in their own areas.”

What should we do when time is tight and the task is heavy?
Of course it’s calling people!

It is the wisest idea to recruit people in China.

After thinking for a while, Deputy Minister Li said:

"Let's do this. We will immediately take the lead in organizing a documentary competition titled "The Beautiful Mountains, Waters and Scenery of Our Motherland."

"It doesn't have to be long,"

Lu Xuzhang immediately understood what the other party meant and added: "But it must be in line with the theme of the competition, beautiful mountains and clear waters."

Jiangshan's eyes lit up as he listened to the leaders' impromptu operations.

I never expected that a suggestion from mine would lead to a landscape filming competition on national television.

So, he also hurriedly said, "There must be close-up shots of the mountain spring. Shots of flowers, birds, fish and butterflies are also a plus."

"The key is to be quick," Deputy Minister Li said, "Half a month should be enough, right?"

"It can be extended to 30 days," Jiang Shan said.

“The forest is beautiful in autumn, and since we are doing this, we must do our best.

Even if we only pick 4 or 5 usable shots from the films sent to us, putting them together can make an amazing landscape commercial.”

"Okay," Deputy Minister Li agreed with Jiang Shan's point of view: "Anyway, it will take some time to prepare this whole advertising campaign."

"When the time comes, we will present certificates of merit and commendations to the selected TV stations,"

Lu Xuzhang continued: "I'll also take a look at the beautiful scenery in various places."

"In fact, in the end," Jiang Shan said:

"We can combine the clips sent by various TV stations into a landscape documentary and name it... "Beautiful China". How about that?"

"I think it's possible," Deputy Minister Li thought deeply:
"It just so happens that the National Day is coming soon. We can use this documentary as a tribute to the National Day."

"If that's the case, you'll have to hurry up," Lu Xuzhang looked at Jiang Shan, "Xiao Jiang, you'll have to work hard again this time."

“This is what I should do,”

After answering habitually, Jiangshan suggested:
“Deputy Minister Li, since the country has made such a great effort to support the Qingdao Soda Factory.

The natural environment of Laoshan must be well protected, especially the area where the Laoshan mineral water is collected.”

Around the 90s, many mineral water companies under the Laoshan banner appeared in Qingdao.

There has also been indiscriminate mining in the water-drawing area of ​​Laoshan.

Although these are not Jiangshan's business, Jiangshan doesn't want to worry about them.

But it is not difficult to give friendly reminders.

"Did you all hear that?" Deputy Minister Li looked at his men:
“Put this in the document and distribute it together, so that the local government can cooperate and follow up.”

"Yes."

……

"By the way, Xiaojiang,"

Looking at Jiang Shan who was about to go out, Deputy Minister Li suddenly remembered something: "Where did you stay when you came to Yanjing this time?"

"I'm staying at the Radio and Television Guesthouse."

"You live in the Radio and Television Station?" Li Qiang asked, "Did Pujiang TV station help you contact them?"

"Well," Jiangshan thought about what the leader said.
"Commander, actually, when I came to Yanjing this time, I also brought my parents here. They have never been to the capital at their age."

"Well done," Li Qiang nodded, "You should bring more elderly people out to see the world. Where are you going to go this afternoon?"

"The Great Wall," Jiang Shan said with a smile, "I would have forgotten about it if you hadn't mentioned it. Commander, if there's nothing else, I have to go back quickly."

"Wait a minute," Deputy Minister Li said to his subordinates, "Go and help Comrade Xiao Jiang arrange a car."

"No, no," Jiang Shan waved his hand quickly, "There are quite a few people coming to my house."

"There's nothing to be afraid of. No matter how many people come, the Foreign Trade Department's car can accommodate them."

Lu Xuzhang was also preparing to go out with Jiangshan:

"It's convenient to go anywhere with the department's car. After climbing the Great Wall, we can drive directly to Tingli Pavilion.

I’ll book a table for your family there…”

A few minutes later, Li Qiang looked at the receding backs of Lu Xuzhang and Jiang Shan, and then looked at the several glass bottles on the coffee table.

"Do you remember the name of the building I lived in when I went to Qingdao?"

"The one by the sea?"

"Yes," Li Qiang nodded, "I think it was said at the time that this was where Chiang Kai-shek took refuge."

"You should be talking about Huashi Tower."

"Huashilou," Li Qiang thought for a moment and said, "You go and make arrangements. When Jiangshan and the others arrive in Qingdao, let them stay there."

……

At this time, on the trail to the sea.

Jiang Shanzheng asked Lu Xuzhang with a smug look on his face: "Director Lu, can I take Chen Peisi with me when I go to Qingdao this time?"

"Chen Peisi?" Lu Xuzhang: "It seems that he has participated in many of your works?"

"We are buddies. He will help me whenever he is free," Jiang Shan said.

“We also have a friend named Zhu Shimao, who got married a while ago.

We are all very busy and couldn't get together for the wedding.

This time we heard that he was filming in Qingdao, so Lao Chen and I wanted to go over and see him.

Just prepare a wedding gift and send it over."

"What a coincidence," Lu Xuzhang said, "Okay, make a list of who you want to bring with you and I'll make the arrangements."

"Okay!" Compared with Deputy Minister Li, Jiang Shan was not at all shy with Director Lu.

"In addition, there is the aerial footage you just mentioned," Lu Xuzhang said:
"There happens to be a security area over there. I'll help you arrange it later..."

……

In the afternoon, Jiangshan led his family to climb the Great Wall.

One TV station after another received phone calls notifying them of the documentary competition "Beautiful Mountains, Beautiful Waters, and Beautiful Scenery".

CCTV, Director's Office.

Listening to the rules and regulations for documentary filming, Wang Fulin suddenly thought of something.

"Tai Zhou," he looked at Zhou Yeming, "Are you sure it's a National Day tribute? It sounds to me like an advertisement that Jiang Shan mentioned."

"What ad?"

Zhou Yeming knew Jiang Shan had come to Yanjing: "What have you heard?"

"It seems to be an advertisement for some mineral water?" Wang Fulin said, "It's a task assigned to him by the Ministry of Foreign Trade."

"What a coincidence! The organizer of this event is the Ministry of Foreign Trade."

Zhou Yeming thought about it carefully:

"Lao Wang, go and ask Jiang Shan right away. Whether our station can win this game depends on you!"

(End of this chapter)