Era: Beginning from the Modu Translation Studio

Chapter 437: The Longer the Advertisement, the More Popular it Is
In 1917, the Bank of China opened a branch in Hong Kong.

The first manager was Pei Zuyi, the father of the famous architect I.M. Pei.

After the founding of the People's Republic of China, Duke Zhou immediately issued an order to the Bank of China's Hong Kong branch to "protect state property and await acceptance."

Soon, China Resources Hong Kong's office moved into the Bank of China Hong Kong branch building, where a slogan "Long Live China" was hung.

In 1979, since the release of Document No. 50 on reform and opening up.

The atmosphere at Hong Kong China Resources immediately became tense.

By late October 1980, the conference room of China Resources Company was brightly lit almost every night.

They were busy with a large number of documents sent from the mainland requesting cooperation and assistance.

The originally unique import and export business was broken up and diluted.

We also have to help the mainland train a large number of trade talents.

In 1980 alone, more than a thousand cadres from the mainland were sent to China Resources for study.

Actually, this is nothing. After all, who doesn’t learn little by little?
But what worries China Resources the most is that even though it has shared all of its experience gained, there are still some idiots who refuse to listen.

For example, product transportation.

The regulations stipulate that a ship can only carry 200 pigs, but some people in the mainland have crammed in 400 pigs in order to save shipping costs.

As a result, when the pigs arrived in Hong Kong, only one survived.

Not only did they not save a penny, but they even lost two ships of pigs.

You mentioned this incident, but I don’t know whether the cadre who pretended to be a pig was dealt with later.

In theory, this thing that does not follow the rules must be severely punished!

same,

While China Resources was working all night, the conference room of the Pujiang Light Industry Bureau was also brightly lit.

At this moment, Ersheng had the good fortune to sit in the same room with several big guys, and he felt that his death in his previous life was worth it.

There is no need to say anything about Mr. Zhuang, Jiangshan recognized him as soon as he entered the room.

But he really didn't expect Mr. Qian to come.

Like Lu Xuzhang, after the founding of the People's Republic of China, Qian Zhiguang took over all of China Resources' business and returned to the mainland.

From the moment he took office as the leader of the Ministry of Textile Industry, Mr. Qian has always been at the forefront.

First, the work of revitalizing the textile industry in various provinces and cities.

Then, in order to develop China's textile and chemical fiber industry, the people can get rid of the predicament of difficulty in clothing as soon as possible.

This leading cadre, who is known as the "pioneer of China's textile and chemical fiber industry", said to Zhou Gong, "If you don't produce 100 million tons of chemical fiber, you will not be allowed to meet Marx."

With a drastic order, Qian Zhiguang's dormitories could be found at every construction site of a large chemical plant in Pujiang, Tianjin, Sichuan, and Liaoning.

A little old man in his 70s managed to stir up the momentum of thousands of troops.

After a full ten years, Dacron is finally no longer a rarity.

It also allowed China's chemical raw materials to flourish in various industries, directly reducing the production costs of a large number of commodities...

As a result, such a leading cadre never moved out of his 20-square-meter hutong house in Yanjing until the moment of his death.

Even the furniture in the house that was wrapped in tape was state-issued furniture marked with numbers from the 50s.

At this moment, Jiangshan looked at Mr. Qian silently.

Imagine a business tycoon like Mr. Qian, who has seen the glitz and glamour of the overseas world and handles a large amount of China Resources’ funds every day.

He decisively returned to the mainland at the first opportunity and continued to fight for the four modernizations of New China.

Thinking about how he usually likes to take advantage of the public, Jiangshan decided... decided...

Forget it, let’s not decide yet.

Therefore, not everyone can be incorruptible and selfless.

Not to mention patriotic industrialists like Zhuang Shiping, who devoted his entire life to donating 2000 billion yuan to the country even though his son had to drive a taxi.

"So you are the mainland advertising designer that Director Lu has been recommending?"

Zhuang Shiping looked at Jiang Shan curiously: "He is even younger than I thought."

"How old is the boy this year?" Qian Zhiguang had already been paying attention to the only young man in the room.

"Xiao Jiang is 25 this year,"

Xu Muchun was like a patriarch at this moment: "Those born in the year of the monkey."

"Oh~" Qian Zhiguang nodded: "They said you are good at shooting commercials?"

"It's OK," Jiang Shan said frankly, "It's mainly because I like to think about this matter."

Zhuang Shiping continued to be curious: "What commercials have you filmed before?"

"Oh, that's a lot," Jiang Shan thought for a moment.

"Like White Rabbit candy, White Cat laundry detergent, China pencils, and Uni-President matches."

Every time Jiang Shan said something, Xu Muchun nodded.

But when Zhuang Shiping, who was sitting over there, heard this, he realized that these were all domestic products!

"That's all? Didn't you also do advertising for the Bank of Tokyo in Japan?"

"You mean that?"

Jiang Shan suddenly caught a glimpse of Lu Xuzhang's encouraging eyes at this moment, so he stopped being modest:
"I did plan an advertisement for the Bank of Tokyo, and their request was to benchmark against the Japanese bank Sumitomo Bank."

It really is him. Zhuang Shiping looked at Jiang Shan in disbelief: "Besides this advertisement, what other works do you have abroad?"

"That's a lot,"

Jiang Shan continued:
"L'Oreal in Paris, Kao in Japan,

Earlier, I also helped Tokyo TV plan a public service announcement.
Oh, and there are also the recent McDonald's ads in Hong Kong and Japan."

After listening halfway, Zhuang Shiping and Qian Zhiguang's expressions became more and more surprised.

I will listen to this again.

"You also did advertising for Hong Kong?" Zhuang Shiping suddenly thought, "Could it be that McDonald's Avenue?"

That’s a big deal!

"You're right," Jiang Shan said without wasting a second, "That's what I designed."

Tick ​​tock tick tock…

The reception room was quiet for a long while, and Lu Xuzhang looked at Zhuang Shiping's reaction with satisfaction.

"This young man is quite good," Zhuang Shiping looked at Jiang Shan:

"I've always been envious of the Tokyo Bank commercial that defeated Sumitomo Bank, but I didn't expect it to be the work of a domestic designer."

Having listened to Zhuang Shiping talking about this these past two days, Lu Xuzhang has become more and more interested in this advertisement.

"Xiao Jiang," he looked at Jiang Shan and said, "What exactly is this advertisement that Mr. Zhuang mentioned? Can you see it?"

"Don't tell me," Qian Zhiguang was also curious: "I'm starting to get interested."

"Xiao Jiang," Xu Muchun asked quickly, "Do you have any left?"

"Pujiang doesn't have a finished advertisement. It was commissioned by Japan's Dadi Company to shoot and produce it."

Jiang Shan said: "But I have a sample of the advertisement here. If you want to see it, I'll go home and get it."

"Do not bother,"

Lu Xuzhang suddenly had an idea: "It's just that I have nothing to do right now, why don't we just go to your house and take a look."

"Ah~"

When Jiang Shan heard this, he was stunned: "Come to my house?"

"Why?" Lu Xuzhang: "As your old leader, I can't come to your house to take a look?"

"How can that be possible?" Jiang Shan thought to himself, "Why don't you tell me in advance? I can't express my warm welcome enough."

"Then let's get going," Zhuang Shiping said as he stood up. "That's great. I haven't seen what the advertising sample looks like yet."

……

Two black Pujiang brand sedans followed Jiangshan's Delica, one in front and one behind.

When the three cars stopped along the side of Anhe Street, the neighbors passing by couldn't help but take a few more glances.

"Pay attention to the steps, and avoid the bicycles in the aisle ahead..."

Jiangshan led several veteran cadres and moved forward.

When he reached the door of his house, he let out a loud roar and asked all the family members in the house to come out.

"Dad, Mom, second brother and his wife, these people are from the city...department..." For a moment, Jiangshan didn't know how to describe it.

"You must be Jiangshan's parents,"

Lu Xuzhang smiled and said, "We are all leaders of Jiangshan. We came here specially to see you all today."

There is no need for introduction, Jiang's father has already seen through it:

"It turns out that the leaders have come to visit. Come in and take a seat."

"Yes, yes, yes," Jiang Ma also greeted warmly, "Please come in."

Seeing this, Jiang He and Lu Xiao quickly turned around and went into the house to clean up.

"Do not bother,"

Lu Xuzhang, a cadre from Yanjing, seemed more at ease than Xu Muchun, the local leader:

"We can just sit in Xiao Jiang's room."

"Xiao Jiang, which room is yours?"

Xu Muchun looked around and when he saw Li Ruocheng's window, he nodded to the old man in the window.

"Here,"

Jiang Shan pointed to the left and said, "Leaders, please come in."

Everyone knew that he was not an ordinary person, so Jiang's father and mother didn't say anything more.

When several old comrades walked into the third brother's hut, they were so nervous that they even forgot to make a pot of tea.

In the end, it was the second brother who carried in a teapot and two thermoses steadily.

At this moment, several old comrades in the room were looking at Jiangshan's cottage with great interest.

Especially Xu Muchun, when he saw the color TV, VCR, sofa and telephone in the room.

The smile on the corner of his mouth could not be concealed immediately.

These are all the office supplies he ordered people to buy for Jiangshan.

"These," Lu Xuzhang pointed at the stills and design drawings covering the wall, "So they are all your works?"

There is also my favorite "Rising Star Concert".

"You also participated in the radio drama of "Insidious,"

Qian Zhiguang looked at the start-up photos of the dubbing studio of "The Hidden" and said: "Every day at 12: noon, I didn't miss a single episode."

"The novel "Lush" was written by this kid Jiang Shan,"

This was not the first time Xu Muchun and Mr. Qian had met: "Radio dramas came later."

"What? Comrade Xiao Jiang can also write novels?"

Qian Zhiguang was shocked. After a few seconds of shock, he patted Zhuang Shiping on the shoulder:

"If you have time, you can also read this novel...it's very interesting."

"Really,"

It was not until this moment that Zhuang Shiping realized that he might have really met a promising young man from the mainland:

"Then I'll take a closer look."

……

"Look,"

Facing the TV screen with a human figure already showing, Jiang Shan explained: "

This is the ad sample that was submitted to the Tokyo Bank for its competition."

"Are you still going to participate in the competition?" Zhuang Shiping asked in detail: "Didn't they come to you directly?"

"no,"

Jiang Shan moved his stool towards Mr. Zhuang and said, "At that time, there were several advertising companies in Japan, and they all sent in advertising samples."

"So, you won by defeating them all?"

"Most of my ads have similar experiences. This method is called a pitch in the advertising industry."

For some reason, Zhuang Shiping had a feeling at this moment.

As soon as this young man talked about advertising, he immediately became calm and sophisticated.

If you think about it carefully, it seems to make sense.

After all, the string of advertising works he had reported earlier sounded impressive enough.

Especially the McDonald's Avenue inside.

At this moment, regardless of whether the comrades have seen the "ATM Dad" advertisement or not, they have all been attracted by the scenes on TV.

"this?"

Among those sitting in the room at this moment, besides Jiangshan, only Zhuang Shiping had seen the Tokyo Bank advertisement.

But he was still stunned by the advertising sample in front of him.

"Aren't these Liu Xiaoqing and Chen Peisi? Aren't they famous in the mainland? How come they appear in your ad sample?"

"Xiaojiang,"

Although Lu Xuzhang had been curious about this advertisement for a long time, he really didn't expect:
"You can invite them to shoot a commercial?"

After a year, I watched the family played by Chen Peisi, Liu Xiaoqing and Jiang Xiaoyu in the advertisement again.

Jiangshan still found it very funny.

"When we were shooting this demo, they happened to come to my house to play," Jiang Shan said with a smile, "so I just invited them all to come along."

"Most of Xiao Jiang's friends are from art institutions,"

Xu Muchun helped explain: "So these actors can be seen in many of his works."

After a touching "ATM Dad".

The exact same plot completely convinced Zhuang Shiping.

It turns out that the advertisement I had always dreamed of was actually the work of one of my own people.

Just as he was about to say something, he was interrupted by Lu Xuzhang and Qian Zhiguang.

"Anything else? Do you have any other advertising samples?"

"If there is, please play another one quickly."

"Yes," Jiang Shan said as he started looking for it. "I don't have anything else, but there are a lot of advertisements."

As soon as he finished speaking, he turned to another one.

"Is this the advertisement that was filmed in the Forbidden City not long ago?"

"I know," Lu Xuzhang immediately thought of one: "Is it the food advertisement in the Forbidden City?"

It was because of this advertisement that he got to know Jiangshan.

"Not that,"

Jiang Shan squatted there fiddling with the video recorder: "It was a commercial I shot for Laoshan mineral water later, but I only have a sample."

As he spoke, the TV screen lit up again.

This time, Chen Peisi was not on it.

Chen Peisi's father appeared on the screen wearing Ming Dynasty official uniform.

At this moment, the scene that appeared on TV was a long corridor of the Palace Museum Research Institute.

Huang Yongyu, Chen Qiang, Zhu Jiaqi, Liu Xiaoqing, Jiang Xiaobai, and Jiang Xiaoyu, dressed in various Ming Dynasty court robes,

They were laughing and doing the same actions face to face, while the lively and beautiful music of "Lemon Tree" was playing.

This made Zhuang Shiping believe that Jiang Shan was definitely an advertising designer who could seamlessly integrate with foreign popular areas.

“This ad is really interesting!”

Qian Zhiguang and Xu Muchun, who had never seen the real thing, watched it with great interest.

"Isn't that Chen Qiang? Even he is here to help you?"

"It's all thanks to our predecessors who are willing to give us face." Jiang Shan looked happily at Huang Yongyu and Zhu Jiahui on the screen.

It was not until he watched it again that Jiangshan began to appreciate it.

These advertising samples of my own will be the most meaningful works in the future.

"In that case," Zhuang Shiping said with a smile, "Mr. Xiao Jiang, can you please give me some face?"

Jiangshan, who seemed cheerful one second ago, entered working mode the next.

"You can give me any instructions you want,"

Jiang Shan thought that this time he would be right: "You want me to design an advertisement for Nanyang Commercial Bank, right?"

"If possible," Zhuang Shiping said slowly:
“Can you help me design an advertisement that surpasses the Bank of Tokyo…”

(End of this chapter)