My father Zhu Gaoxu

Chapter 650: Newspaper Problem

Zhu Zhanhe was dressed in casual clothes and walked on the street in the early morning facing the morning sun. His guards were also in casual clothes accompanying him, vaguely separating him from the people around him to protect his safety.

There are many shops on both sides of the street, and various small vendors have set up stalls. The shouting and hawking sounds are endless. If it weren't for the occasional natives walking by, it would probably make people feel like they are in a city in the Central Plains.

Zhu Zhanhe was walking among the pedestrians, looking at the lively scenes on both sides of the street, and he felt very happy.

When he followed Zhu Gaoxu to Xijing, he didn't have much sense of belonging to this city. After all, he had lived in Ming Dynasty for a long time, and he always regarded Ming Dynasty as his hometown. Even though this was the foundation that Zhu Gaoxu had laid for him, he still He could not change his view of Ming Dynasty.

But after living here for a while, Zhu Zhanhe felt that his heart was slowly coming back from the Ming Dynasty, not only because he became familiar with the life in Xijing, but more importantly, he wanted to understand one thing .

No matter how good the Ming Dynasty is, it belongs to Zhu Zhanji. Even if he did so many things for the Ming Dynasty, he still cannot stay in the Ming Dynasty in the end, and it is even impossible to go back in the future.

In contrast, Dahan's side is completely his own. Zhu Zhanhe can let Dahan develop according to his own ideas and wishes.

For example, if the matter of selecting talents was left to the Ming Dynasty, if he dared to cancel the imperial examination, he might die on the street the next day. Even if he was from the royal family, it would be useless, because the imperial examination involved more than one person. The interests, but the interests of a class, even the emperor did not dare to act rashly.

For example, Zhu Yuanzhang stopped taking the imperial examination for a period of time, but later he still started the imperial examination honestly because the pressure he faced was too great, even if he could kill a group of people who dared to go against him, But more people will appear soon, and he can't possibly kill them all.

Even in Zhu Yuanzhang's later years, the group of literati brought up the North-South Ranking Case in order to demonstrate against Zhu Yuanzhang and bully him for being old and weak. The prince who had worked so hard to train him also died. But these people made a mistake. Although Zhu Yuanzhang was old, But he still managed to use the knife, causing many people to die tragically.

Compared with the Ming Dynasty, the Han Dynasty was much simpler, like a blank canvas, allowing Zhu Zhanhe to splash ink.

Thinking of this, Zhu Zhanhe couldn't help but smile a little, and his sense of belonging to the big man increased even more.

"Tofu Pudding! Soft and delicious Tofu Pudding!"

At this moment, Zhu Zhanhe suddenly heard the cry of a vendor next to him.

Smelling the smell of tofu pudding, Zhu Zhanhe also remembered that he had not had tofu pudding for a long time, so he came to the stall and sat down and said to the vendor: "Here comes a bowl of tofu pudding!"

"Do you want something salty or sweet?"

The vendor greeted him very warmly.

"A bowl of salty and sweet, and a basket of steamed buns!"

Zhu Zhanhe said very boldly.

Only children make choices, adults of course want all of them!

In fact, the main reason is that Zhu Zhanhe lived in both Nanjing and Beijing, so he can accept both sweet and salty tofu nao.

The sweet tofu curd relieves greasiness, while the salty tofu curd is fresh and fragrant. The steamed buns also taste good, but the spices are a bit heavy. The main reason is that the spices here are cheap and ordinary people like strong flavors, so naturally more and more spices are added. .

After having breakfast and paying, Zhu Zhanhe walked to the bank. However, he did not enter the bank. Instead, he turned a corner and went to a yard on the left side of the bank. At the door of the yard, he saw the words "Big Man" hanging on the door. The signboard "Daily News Agency" is clearly a newspaper agency.

When Zhu Zhanhe left Beijing, he did not forget to take the people from the newspaper office with him. After all, they were all in disgrace. He created the News by himself. If Zhu Zhanji were to take the blame then, they would definitely not suffer as much as they did.

Therefore, as long as everyone in the newspaper office was willing to leave Daming, he took him on board. After arriving in Dahan, Zhu Zhanhe immediately established the Dahan Daily and let them start their old business. "Shi...Prince!"

When Ma An saw Zhu Zhanhe coming in, he immediately stepped forward to salute enthusiastically, but out of habit he wanted to call him "Prince". He realized it halfway through and hurriedly changed his words.

"How is the newspaper distribution going?"

Zhu Zhanhe asked Ma An with a smile. He was too busy during this period and had no time to ask about the newspaper. Everything was handled by Ma Pingquan, but he believed in Ma An's ability. After all, he had run a news newspaper before. They have accumulated enough experience.

"not too good!"

Unexpectedly, Ma An's face fell and he replied with some frustration.

"What's going on? Did you encounter any difficulties?"

Zhu Zhanhe was stunned and immediately asked with concern.

Needless to say, the role of newspapers is not only the mouthpiece of the court, but also the guide to the direction of public opinion, so he also attaches great importance to newspapers.

"There are no other difficulties, but the sales volume of the newspaper is too low and cannot be compared with the previous newspapers!"

Ma An replied helplessly.

"Sales are too low, why?"

Zhu Zhanhe immediately asked. Normally, Ma An and the others had experience in running newspapers, and with his support behind them, such a problem should not arise.

"Actually, the reason is very simple. There are too few literate people. It's better here in Xijing. Many officials and businessmen are literate. Although the sales are not as good as before in Beijing, they are still pretty good. But over there in Beizhenggang , but it is much worse, and newspaper sales are mainly concentrated in the city, and almost no one buys newspapers outside the city."

Ma An explained the reason with a wry smile.

Zhu Zhanhe understood what was going on as soon as he heard it. The main reason was that the cultural level of the immigrants on the Han side was too low. Most of them were illiterate. They didn't even know the words, and naturally they couldn't read newspapers.

This is the same problem that Yang Shiqi encountered before. There were not many literate people, so naturally there was no way to hold the imperial examination.

"This is not your problem. Don't be too anxious. There are too few people who are literate. This is a problem that the court should worry about. Your newspaper must continue to run, even if it is a loss!"

After Zhu Zhanhe thought for a moment, he finally solemnly told Ma An.

"I understand, Prince, don't worry, even if only one person reads our newspaper, I will continue to do it seriously!"

Ma An promised, patting his chest.

When Zhu Zhanhe heard this, he patted Ma An on the shoulder happily. Although this kid likes to flatter, his methods are quite reassuring.

However, after leaving the newspaper office, Zhu Zhanhe frowned. There were too few literate people among the people. This would not only affect the sales of the newspaper, but also affect the court's external publicity. This matter must be solved.

(End of this chapter)