Illiterate top class: three years of poor performance, become a superstar

Chapter 270 It is no exaggeration to say that the goal is to be the first in history (4K)
"..."

As Xu Nian and Zhong Jiahui completed the live singing of the Cantonese version of "Infernal Affairs" at Huacheng Square, the publicity campaign for "Infernal Affairs" officially began.

With the joint efforts of Li Cheng, Zhuang Hui and other teams and Tianyue's team, the publicity immediately exploded.

Putting aside the popularity caused offline, first of all, all parties have fully mobilized their network skills.

In a short period of time, more than 50 well-known actors, directors, and celebrities retweeted the promotional copy of "Infernal Affairs".

These include but are not limited to big names like Dragon Movie Emperor.

Even... Cheng Jing joined in the fun and helped forward it.

Although he and Xu Nian were reconciled, the relationship between the two was still in a state of conflict.

This time it was Cheng Jing who took the initiative to support him. In the past year, Cheng Jing has made many Buddhist connections.

Even if he can't compare to an unreasonable rising star like Xu Nian, Chen Qi, who has always been suppressed by him, has also successfully transformed.

And it easily achieved box office results that he had never dreamed of in his life.

As a result, Cheng Jing suddenly felt uninterested.

Now that I take the initiative to support Xu Nian, I should treat it as a good relationship so that we can talk easily when we meet in the future...

Secondly, "Infernal Affairs" has been promoted offline a lot, and many shopping malls with theaters have been 'renovated' in a very short period of time.

Finally, "Infernal Affairs" purchased a large amount of online advertising resources, including but not limited to traffic placement on the Weishi platform and horizontal screen advertising on Weibo.

It even includes some targeted pop-ups.

Finally, the official promotional accounts of "Infernal Affairs" on major platforms began to continuously push "battle reports".

It should be noted that this is a super breakthrough film that has already grossed US$1 million in box office in the North American market!

It can be described as brilliant results.

In short, it is no exaggeration to say that starting from 1 noon on January 1, the relevant publicity of "Infernal Affairs" has fully covered all potential audiences.

Whether you turn on your phone, open your computer, or walk on the road, you can basically see it.

The live singing of Xu Nian and Zhong Jiahui undoubtedly brought a wave of online discussion climax.

What's interesting is that Xu Nian's new album "Five Hundred Years" not only does not overly divert traffic, but has a slight boosting effect.

At least it presents a 1+1 situation.

What's even more interesting is... the online scene was once so chaotic that even the gods couldn't figure it out.

"Holy shit, shit, I just realized that Infernal Affairs has a box office of over [-] million US dollars in North America. Is this the most impressive overseas result a Chinese-language film has ever achieved?"

"Brother, Wall Street is saying that the global capital market must re-evaluate the Chinese film and television market! Yes, just because of the North American box office of Infernal Affairs!"

"..."

"Eh? Isn't that right? Isn't Infernal Affairs officially released today? How come 'Battle Report' has already exceeded [-] million? Which one has exceeded [-] million?"

"No, no, why is the 'battle report' worth over [-] million issued again?"

"Hey, screenings of Infernal Affairs have been very popular. You can tell by going to the ticket purchasing platform. It's just that the film studio has downplayed the promotion in the past."

"The attendance rate at the screenings has not been lower than 85%, and in order to let domestic audiences see the film first, it is screened in advance, and the box office is 2000 million yuan every day."

"..."

"No, why does Infernal Affairs seem to appear out of nowhere? The number of movie reviews on platforms such as Rotten Persimmon is huge!"

"Because Infernal Affairs was previously released on DVD. Although the rating on the Rotten Persimmon platform has been maintained at 9.5+ so far, it just premiered today."

"Have you all been fooled by Xu Nian? I remember that movies used to be promoted for four or five months before they were released!"

"Hey~ If you want to say that, why do I think this is the right pace for the release of the film? It's efficient, simple, and not exciting."

"..."

"My mom, it seems that the silent screening actually took in a box office of nearly [-] million. How terrible is the box office of today's premiere?"

"Don't ask this kind of question. It's hard to tell other aspects of the movie starring Xu Nian. The numbers on the premiere day will be inflated because rich guys often book the theater. This time it seems that several provinces were booked."

"..."

"Oh my god, Xu Nian's live singing is so charming. So Nian fans usually eat so well? The Caotai scene is so gorgeous, so... Damn, I haven't read enough books, and I can't find adjectives at the critical moment! No wonder the scene is so beautiful crazy"

"Let me tell you secretly, the craziest thing about the scene is that Xu Nian is not photogenic! Yes, what we see is him not being photogenic!"

"..."

"I didn't expect Xu Nian's singing skills to be so good. I felt like I was directly involved at the scene. Isn't he famous for his face?"

"That's right, isn't Xu Nian a top-notch person who relies on his face? Why is it that he has won two Best Actors Awards now, and is he so obsessed with being a singer now?"

"Have you noticed something special? Xu Nian's live performance was outdoors, and... there is actually a contrast."

"Damn, how much did Xu Nian learn behind our backs? Are you so good at playing?! I have to spend 30 yuan to listen to his album!"

"..."

The capital in northwestern Shanxi is more chaotic than 'back then'. Looking around, there are chickens and ducks talking everywhere.

Talk to yourself.

That's it... Nian Fan and Nian Hei are still in the same situation. These two groups are quite busy.

One moment I will pay attention to the sales of the new album "Five Hundred Years", and the next moment I will pay attention to the premiere of "Infernal Affairs".

Everything else is not that important at the moment.

The point is that their attention is very precise, they will have certain expectations and carry out certain boost planning.

This is the 'treatment' that belongs exclusively to traffic stars.

Even for an alternative top player like Xu Nian, his fans are second to none in domestic entertainment in terms of helping to operate data.

For example, right now, under the impact of all kinds of hot news, Nian Fan and Nian Hei have easily boosted their performance by working hard.

The most intuitive thing is...the sales growth of "Five Hundred Years" has not slowed down, but has accelerated again.

At least the key point of 1+1 is reflected here.

It is a development trend that has exceeded all pre-analysis.

Secondly, the Cantonese version of "Infernal Affairs" live was launched on major online music platforms and became popular immediately.

Even these are not the key. The key is that there is no mutual influence, but a situation of mutual achievement.

Others don’t know, but as far as anti-bone boy Meng Chao knows, when Tianyue’s team members exchange information with him, their little faces are almost broken with laughter!
I can’t even imagine how happy Li Cheng, who is taking the overall helm, is now~

…………

However, these things have nothing to do with Xu Nian. After having a brief lunch with Zhong Jiahui, they both arrived at the airport.

I am about to take a Gulfstream G700 to the road show city-Guiyang.

Then he met up with Li Cheng and Zhuang Hui who were already there to choose a suitable venue for the second live performance.

The choice of city is actually very particular.

Only go to cities that have been booked. In theory, everyone in the local area has the opportunity, so there is no need to specifically promote that a certain theater will have "actors parachuted in".

This habit probably started from the premiere of Detective Tang 2. Rich Guy’s previous bookings were not so concentrated and extensive.

Hard to choose.

This is just fine now. If you have enough time, it is not impossible to randomly land in the same province multiple times.

Of course, of course, it must be explained that...this is mainly because Xu Nian is the top among the top.

His fans are looking forward to any kind of meeting. It should be said that even passers-by are looking forward to seeing Xu Nian in person.

Therefore, Tianyue's team analyzed and suggested that Xu Nian choose a reserved city road show. This may not necessarily be beneficial, but it will definitely not be harmful.

When a person's appearance is so good that boys find him handsome, and he has a huge number of male fans, his popularity is simply...

Indescribable.Let’s put it this way, after arriving in Guiyang after a two-hour flight, Chung’s first words were: “Fortunately it’s a private plane.”

"Otherwise, I feel like this airport can no longer operate normally. Even if your fans are in order, as long as you show your face..."

"It's an exaggeration," said Mr. Xu, who has repeatedly paralyzed large international airports while abroad.

And the tone was very sincere.

In this regard, Zhong Jiahui smiled and said nothing. He was more accustomed to Mr. Xu's 'low-key' style.

In order to save costs, the two left the airport in a commercial vehicle and quickly met Li Cheng and others.

After a few pleasantries, Li Cheng hurriedly made detailed itinerary arrangements.

Since the premiere has already been held, all of today’s schedule is to drop by air to simply interact with the lucky audience.

There is no excessive media process.

Basically there will be no media involvement, and all video clips used for promotion will be actively disseminated by the film producers.

What’s more interesting is that in Li Cheng’s arrangement, there was no live performance in the first airborne event.

and so……

"Hello everyone, I am actor Chung Ka Fai."

"Nice to meet you, I am actor Xu Nian."

Less than an hour after arriving in Guiyang, Xu Nian and Zhong Jiahui were already in a theater where the screening of "Infernal Affairs" had just ended.

The audience, who were still slightly immersed in the film, instantly became excited, one by one baring their teeth and flexing their claws.

As a director, Li Cheng simply expressed his gratitude and emotion: "Thank you for liking our movie."

"I'm happy to share with you that the film's box office has exceeded [-] million at the premiere."

"..."

After showing off, Li Cheng ran away directly.

Now "Infernal Affairs" has started to include a new line in the "Battle Report" released online.

Let’s put aside the total box office and talk about the premiere box office.

Nothing else, it was only around four in the afternoon, and the first screening of "Infernal Affairs" was just after ten in the morning. The box office of the premiere has exceeded 2 million.

How can I wait until I stop showing off~

…………

The news that Xu Nian and Zhong Jiahui appeared in a theater in Guiyang quickly spread, launching a second wave of huge publicity offensive.

While netizens were having a heated discussion, Xu Nian and Zhong Jiahui had already arrived at the second selected theater.

This time Xu Nian and the others didn’t need to introduce themselves, there was a host... Xu Nian and the others didn’t expect that Li Cheng had the skills to be a guest host~
"Let us welcome...Xu Nian."

"Welcome...Zhong Jiahui!"

In the extremely noisy atmosphere of the scene, Li Cheng exaggerated his emotions in a leisurely manner.

“I’m glad to meet you all here, and I’m glad to share it with you here…”

After a while, he said: "Let us enjoy "Infernal Affairs" presented by Mr. Xu Nian and Mr. Zhong Jiahui."

This time it is obviously no longer the Cantonese version, but the Mandarin version... Both songs have nothing to do with Xu Nian.

It is true that there is no shortage of talents in any world.

When Xu Nian remembered it, the songwriters and songwriters had already completed the work, and all he needed to do was record it with Chung Ka Fai.

This time I sang with only accompaniment, no band.

Guaranteeing good results has become harder.

Fortunately, it was not difficult for Xu... The main reason was that he knew that he had a lot of schedule today, so before leaving Lin Jia Nian's house in the morning, he asked Lin Jia Nian to have a mouth-to-mouth buff.

As usual, Xu Nian was the first to sing:
"No, I don't want it to end

I'm not over yet
The endless journey…”

Chung Ka Fai: "Look at my unstoppable steps

I have forgotten where I am..."

"..."

Together: "Can't get to the end
back to the start
Enjoy the endless journey..."

"..."

Together: "How can I be lonely?"

We are all on the move
Forgot the way out

Pursue occasional gratification amid disappointment

We are all liberated in dreams
The pain of sobriety
wandering in the dim light
Since there is no end point, return to the starting point

I don’t think any of us care…”

When the last note fell, Xu Nian and Zhong Jiahui slipped away without saying anything.

And it was Zhuang Hui who stayed to appease the audience and finish the meeting, because Xu Nian and the others had already gone to catch the third airborne landing.

…………

This time, Li Cheng was still the guest host, having a small interaction with the audience, and then suddenly the conversation changed: "Welcome Xu Nian!"

on site:"……"

Okay, okay, this is the way to play, right?
I thought that only a middle-aged man I had never met had 'airborne', and I was already ready to leave!
If Xu Nian didn't say it earlier!

Although I don't like this comparison, it doesn't stop me from taking a second look, taking pictures, etc.

As soon as the chaotic noise started, Li Cheng in front of the screen introduced: "Welcome Zhong Jiahui!"

The noise at the scene became louder.

Although Xu Nian and Zhong Jiahui were singing live in a theater next door, the screening had already started, but it did not prevent them from hearing the news.

In this era, it is really, really difficult for every audience to immerse themselves in watching a movie.

Usually there will be a slight gap.

And the speed of information dissemination is so fast, it may be faster than making a phone call on the spot.

So...there are audiences at the scene who are beginning to look forward to enjoying the live singing performance.

Unfortunately, after Chung Ka Fai briefly greeted and interacted with the audience, Xu Nian's first words broke everyone's expectations.

"Okay, I will be the bad guy. Not only this time, but I will never sing the theme song live again."

audience:"……"

For a moment, everyone felt a little discouraged.

Then Xu Nian added: "Of course there is good news. The box office of Infernal Affairs just exceeded 3 million at its premiere."

"I know what everyone wants to ask. Yes, without bragging, our goal now is to become the box office champion in Chinese film history!"

"I personally look forward to allowing more people to fully experience the sense of participation, so..."

“It’s up to you to break records, re-create history, and shape a new era for Chinese film and television.”

Having said this, Xu Nian glanced across the audience and said deliberately: "I advise you to give me some respect, otherwise... I will kneel down and beg you!"

"..."

(End of this chapter)