The star is legit but sick.
Chapter 589: "Drawing Sword" High-burning trailer
Chapter 589: "Drawing Sword" High-burning trailer
After this news was released, it quickly became a hot topic.
After the release date of "War on Earth" was confirmed, marketing accounts have been keeping their eyes on "Drawing Sword".
As a result, we waited for "That Rabbit" and "Red Sorghum Model Team", and now "Drawing Sword" is finally here.
"The dean is really tough. He's fighting CCTV directly!"
"It has been many years since a local TV station's ratings have surpassed CCTV!"
"This is really great, finally there is a show to watch!"
"Just ask if you are worried about the war spreading across the prairie."
Stupid netizens are just enjoying watching spectacles, and everyone is happy to watch such things.
Bluebird Entertainment was not at all panicked after seeing the news, as this was all within their expectations.
On the contrary, they felt more at ease after the release date of "Drawing Sword" was set.
Song Zhengqi gave the order directly.
"From now on, the publicity work for War of the Liaoyuan will be fully promoted. I want the drama Bright Sword to be suppressed by us all the time!"
For TV series of S-level projects, a huge amount of funds will be invested in publicity, and the publicity cycle will also be very long.
From the start of filming to the completion of the drama is one stage, and the period from the time it is about to be broadcast to the end of the broadcast is within the promotion scope.
This kind of competition is very common in the industry. Some of them are fans of actors fighting each other, which is actually guided by the companies behind both parties.
But there are also some directors who personally take part in various attempts to gain popularity, and marketing accounts also lead the way.
It is impossible for the actors' fans to fight with each other. Xu Ye did not participate in "Drawing Sword" at all. Even if he played that group of patients, he would not fight with others.
The lead actor Jiang Linye is an actor from a drama theater, a member of the national team, and he doesn't have that kind of fans.
As for other means, Song Zhengqi would not use them.
After all, this drama will be broadcast on CCTV, so some of the methods used would be inappropriate.
They have the resources of CCTV and a group of actors with huge traffic, and their lineup is completely overwhelming.
"I can't think of any reason for losing." Song Zhengqi said to himself.
Xu Ye made the animation "Na Tu", which made the audience more excited for "Drawing Sword".
But he has CCTV!
The best TV series broadcast schedule in the country.
Nowadays, fewer and fewer people watch TV. CCTV has the highest user coverage, which is a natural advantage.
Changan Satellite TV is fundamentally inferior to CCTV.
As for the broadcast on the online platform, it doesn’t matter. There is still one thing: Xu Ye did not participate in the filming of "Drawing Sword" at all. He only provided a script.
His fame has a bonus effect on the show. People will take a quick look at it because of him, but whether they will keep watching it depends on the quality of the show.
It’s different with "War on the Wild Grass". Several of the leading actors are top stars in the entertainment industry today and are very popular.
The fans of these people have long been purified by the company, and the remaining die-hard fans will support them with real money.
It’s not that Song Zhengqi is really very confident and doesn’t take Xu Ye seriously at all.
It’s because the situation itself is average in TV dramas of this theme.
The subject matter limits this type of TV series from becoming a super hit.
In recent years, there has not been a drama of this theme that has become a nationwide hit like other types of dramas.
"War on Earth" has advantages in various aspects, and it has received more discussion and attention, which is rare in the entire industry.
This drama has the potential to become a big hit. If successful, it will set a precedent and drive the development of the entire genre.
All benefit and no harm.
"Drawing Sword" doesn't even have this bonus, let alone anything else.
This is the market situation. If you want to break the upper limit in this subject matter, it is not something you can do easily.
When two dramas with the same theme collide with each other, one of them is bound to attract most of the attention.
In terms of various investments, "War on Earth" is obviously superior.
However, on the day when the release date of "Drawing Sword" was announced, this big studio released the trailer of "Drawing Sword".
“‘Drawing Sword’ is coming!”
After netizens saw this Weibo post, they all clicked on it.
"The Dean's "The Rabbit" is well written. Let's see what makes "Bright Sword" different from other anti-Japanese war dramas."
"Some war dramas are really positive, but they're really not good to watch. Let's see what new tricks the dean can come up with this time."
"To be honest, I don't like watching this kind of drama. Let's take a look at the trailer first."
The trailer starts playing.
On Earth, there were also some trailers for "Drawing Sword" before it was broadcast on major TV stations.
It’s just that the trailer at the time was too normal.
These trailers were not broadcast on the Internet, but on television, which played a certain promotional role.
Times have changed now, so the trailers must be different too.
This time the trailer was edited by Xu Ye.
As soon as the trailer started, Li Yunlong's voice rang out.
"Which unit are the devils on the opposite side from?"
The picture shows the Japanese position.
There are even English subtitles below the Chinese subtitles.
Another voice sounded.
"The Sakata Regiment of the 386th Brigade of the Japanese Army. During the last anti-mopping-up operation in Yunling, the th Brigade Independent Regiment had an encounter with this Sakata Regiment. The regiment commander Kong Jie was injured and the political commissar Li Wenying died. You said he was our brigade's mortal enemy."
The person who said this was Zhang Dabiao in Bright Sword.
The scenes in the TV series switched back and forth, and together with the dialogue and background music, it created the feeling of a movie trailer.
Netizens have never seen such a trailer.
In the past, trailers for this type of drama always gave people a serious feeling, but this time it seems to have really ignited the atmosphere.
The scene switched to Li Yunlong's face.
Li Yunlong said coldly: "I must smash him to pieces!"
In just a few seconds of footage, the characters' looks and costumes, as well as some scenes from the play, were shown to the audience. The screen went black, and a line of words appeared in the middle.
"Jiang Linye is the leading actor."
When this kind of picture came out, the stupid netizens just felt that the taste was too strong.
“That’s the taste. I feel it!”
"Did you call the editor of the movie trailer?"
"This is the first time I've watched the trailer of an anti-Japanese war drama so attentively."
The scene changed, and several Japanese devils appeared in the picture.
The leading devil said, "Very ordinary, isn't he? Like a farmer."
Of course, the devil's lines are in Japanese.
The devil's eyes turned to the photo in his hand, and it was Li Yunlong.
"You can find it in any village in China. It's so disappointing."
After a scene of the battlefield was interspersed, the Japanese commander said to his men: "Find him and kill him."
A feeling of a blockbuster movie comes to you.
“Is this still the anti-Japanese war film I imagined?”
Netizens found it very exciting.
The scene changes, and Kong Jie in "Drawing Sword" says: "This group of devils are different from the previous ones."
The monk's voice then sounded.
"These devils will never fight with others. Once they strike, they will kill you in one blow."
The audience's curiosity has been aroused.
How can this create suspense?
The scene changed and Yamamoto Kazuki appeared.
"The Chinese have a saying that it is better to meet by chance than to be invited. Now that we have met, I must give you a big gift."
The background music suddenly became more exciting.
Scenes of battles between Yamamoto Ichimoto and his special forces team and the Eighth Route Army and villagers flashed by.
It is obvious that this Japanese army caused great damage to our army.
Originally, everyone just wanted to click in and take a look, but they didn't expect to be so fascinated by it.
When these images ended, Li Yunlong's voice rang out.
"Let all battalions, companies, and platoons return to their bases quickly. We have an important combat mission! This battle is to avenge our Political Commissar Zhao, the brothers who sacrificed their lives in our independent regiment, and the villagers who sacrificed their lives in Zhaojiayu!"
In the picture, our soldiers are carrying equipment and walking on the road on their own legs.
The tense atmosphere has been created.
War is imminent!
Subsequently, the Japanese army also began to take action.
"Immediately send a telegram to all the troops around Ping'an County to rush to the rescue!"
The feeling of a blockbuster is getting stronger and stronger.
The Battle of Pingeler is about to begin.
Li Yunlong said sternly: "I think the city gate tower is a tough nut to crack. Even if I lose my front teeth, I have to bite it open before the enemy reinforcements arrive!"
Later, Kong Jie and Ding Wei also joined in.
It gives me the feeling of when all the protagonists gather together for the final battle in European and American blockbusters.
"No matter who is attacking Ping An, the 358th Regiment must help!" Chu Yunfei also gave the order.
The screen went black and after a brief pause of one second, Yamamoto Ikki stood on the city wall of Ping'an County.
Yamamoto Ikki grabbed Xiuqin and shouted, "Mr. Li, since 1937, how many people have you seen voluntarily surrender to the Japanese?"
Li Yunlong took off his hat and yelled, "Then what the hell are you talking about!"
He threw his hat to the ground fiercely and shouted, "Fire!"
As soon as the words were spoken, two large golden characters appeared on the big screen.
"Draw the sword."
Then a line of words appeared below these two words.
“When we meet on a narrow road, the brave wins.”
"June 6th, the sword is unsheathed!"
The trailer ends here.
After watching this trailer, netizens all felt like they wanted more.
"It's so hot, Bibo is so hot!"
“You’re telling me this is an anti-Japanese war drama?”
“Why does this drama feel so different from the ones I’ve watched before?”
"Great! So is the little devil inside dead?"
Everyone's curiosity has been aroused.
The trailer didn't tell us what the ending was.
In the end, all the curiosity turned into a sentence.
“Gotta go watch this show!”
"The trailer is so exciting, what about the feature film?"
"This trailer must have been edited by the dean. Just based on this trailer, this drama is worth watching!"
On Earth, the TV series "Drawing Sword" is not a serious TV series, but more like a refreshing drama.
Although there are some shortcomings, the impact is huge.
It was also after this drama that a large number of popular TV dramas with the same theme were born.
After this trailer was released, it quickly went viral.
Although the audience in this world has not seen the full film and is not aware of the importance of the Battle of Pingle or the plot, this high-energy trailer alone is enough to attract them.
The popularity of "Drawing Sword" has risen in this way.
(End of this chapter)
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