The star is legit but sick.

Chapter 667: Charlotte's Troubles

Last night’s skit “Should I Help or Not” did bring a lot of popularity to “Charlotte’s Troubles”.

Originally, the variety show "Big Laugh Theater" was only popular on the Internet, but not everyone watches online variety shows. Some people just don't like watching online variety shows and won't search for related videos.

The Spring Festival Gala is another channel for exposure.

Xu Ye is not the only one who has increased exposure for actors by appearing on the Spring Festival Gala.

This year's Spring Festival Gala also saw several actors who had movies to be released during the Spring Festival period perform on the show.

The difference between them and Zheng Yu is that their exposure is somewhat ineffective, while Zheng Yu’s exposure is effective.

These actors just sing songs or perform skits on the Spring Festival Gala.

Among the language programs, all other programs of this year's Spring Festival Gala were crushed by "Planning" and "Should We Help?"

Some lines from the two sketches have already spread online. In time, some of them will surely become memes and be integrated into everyone's lives.

For other stars who perform skits, it would be a good thing if they don’t get scolded, let alone gain exposure.

As for the singing stage, it is just several stars singing together, so it is very difficult to leave a deep impression in the minds of the audience.

In the end, it became a hot topic, but it was all hyped up by fans and internet trolls, and it had no effect on the promotion.

During the Spring Festival Gala, Zheng Yu and Xu Mei went from being a niche to being the mainstream, and successfully made their presence known in front of hundreds of millions of viewers across the country.

This is not enough. Now there are short video platforms, and their sketch will continue to be spread on the short video platforms, which is a steady source of exposure.

The Spring Festival period is a very popular period, and film promotion is extremely important.

In the previous month, "Charlotte's Troubles" was promoted step by step without any eye-catching moves.

The trailers have been released one after another as planned.

At that time, many people felt that Xu Ye did not take this movie seriously.

Xu Ye is a comedy film director. If the script is good, why doesn’t he shoot it himself instead of letting Hu Jinping shoot it?

This time, even the publicity is not strong, which further confirms that this might be a bad movie, a bad movie that even Xu Ye himself has no confidence in.

Online public opinion has always been rather strange, mainly because the information that netizens browse every day is different.

If you read the discussions of the marketing accounts about this movie together, you will see that at the beginning Xu Ye said that Zheng Yu was the No. 1 male star, which is a forced promotion and an invasion of capital.

Now it's become a bad movie.

Who would praise someone by using a bad movie to praise him?

But when Zheng Yu and Xu Mei stepped onto the Spring Festival Gala stage, everyone understood.

It’s not that they don’t promote it, but they promote it during the Spring Festival Gala.

Xu Ye’s two comedy films last year took the film industry by storm, grossing 5 billion yuan at the box office, which led to an increase in the number of comedy films in this year’s Spring Festival schedule.

As mentioned before, Yang Baoyin also has a movie to be released during the Spring Festival. His movie is called "I Have to Live a Good Life". It is in his comedy style, not a nonsensical style.

His movie also invited movie emperors to star in it, with a very luxurious cast, which gave him a lot of advantages in the early stages of publicity.

It’s just that Zheng Yu and Xu Mei made a lot of presence on the Spring Festival Gala, which made Yang Baoyin a little panicked.

He also submitted a sketch script to the Spring Festival Gala this year, but it was rejected during the second review.

In the end, this skit could only be broadcast on the local TV station's Spring Festival Gala.

The Spring Festival Galas on local TV stations and those on central TV stations are simply not on the same level.

Early in the morning, Yang Baoyin took out his mobile phone to read the online discussions.

Today at ten o'clock, there is the first movie premiere.

It's almost ten o'clock now, and tickets for the premiere have stopped selling.

Yang Baoyin first took a look at the current box office of the movie, which was already 130 million yuan. This box office included the pre-sale box office, which was very good overall.

He took a look at the current box office of "Charlotte's Troubles", which was only over 50 million, also including the pre-sale box office.

Yang Baoyin breathed a sigh of relief after seeing the box office revenue.

"Whether it's the director or the actors, my movie is better than The Troubles of Charlotte."

In the comedy film circle, Yang Baoyin feels that he is better than Hu Jinping, and most audiences actually think so too.

After all, Hu Jinping is not a professional director, but an actor-turned-director, and he has not yet directed a hit film.

The gap is even bigger in the cast. There is not even a first-line star among the leading actors of "Charlotte's Troubles", and most of them are actors pulled out from "Big Laugh Theater".

To put it simply, these actors came from talent shows.

For Yang Baoyin, if his movie can surpass "Charlotte's Troubles" at the box office this time, it will mean that he has won back a game from Xu Ye.

Yang Baoyin suddenly realized that Xu Ye seemed to have not personally done any promotion for "Charlotte's Troubles".

Previously, a brief easter egg was added at the end of "Justice, My Foot", but so much time has passed and the audience has almost forgotten it.

"That shouldn't happen. After all, it's a movie that you wrote yourself, so why don't you promote it?"

Yang Baoyin searched Xu Ye's name on Weibo and clicked on it.

For some reason, he felt a little different when he entered Xu Ye’s personal homepage now.

This is the singer who sang "My Motherland"!
Yang Baoyin took a look and found that Xu Ye had actually updated a Weibo post this morning, but he didn't follow it so he didn't see it.

The post on Weibo reads, "It's finally the Chinese New Year, time to take out the good stuff I've treasured for a long time."

There is also a video below.

Yang Baoyin was a little confused, but since he was already here, he clicked on the video.

At the beginning of the video, Xu Ye is sitting at a table.

Xu Ye said seriously, "I have introduced my extravagant life to you all before, but the introduction was not very comprehensive because some things I only bring out during the Chinese New Year."

"What I'm showing you today is barreled instant noodles. I asked someone to buy this instant noodles from a foreign counter through my connections. I only dare to try it during the Chinese New Year."

Xu Ye clapped his hands.

At this time, a woman placed a plate in front of Xu Ye. On the plate was a bucket of instant noodles, as well as napkins, knives, forks, spoons and other utensils.

"Master, please enjoy your meal," said the woman.

Although the woman only showed her two arms, it was obviously Xiao Xu.

Yang Baoyin was a little speechless.

Xu Ye smiled evilly: "Braised beef noodles in a barrel, are you stupid? The noodles I introduced before were all in bags, which are not at the same level as the barreled ones!"

Xu Ye picked up the instant noodles and introduced them, "This is a brand new, unopened bucket of braised beef noodles. The overall color is Chinese red, which matches the New Year's atmosphere very well. It is very suitable for tasting during the Chinese New Year."

“After seeing this, you can share the video with your friends so that you can see the world together. This kind of noodle is really rare. Next, I will teach you how to use it.” Yang Baoyin complained wildly in his heart.

"Who the hell eats instant noodles during Chinese New Year!"

Xu Ye was still introducing it seriously.

"First, we tear off the transparent plastic film on the outside. Please note that unlike the bags, the barrels have a triangular protrusion. We pinch this and tear it back. It is worthy of the counter quality. There is a slight damping feeling when tearing it. Don't tear it all the way."

As Xu Ye spoke, he tore open the barrel.

"There are three packets and one pancake inside, a powder packet, a sauce packet, a vegetable packet and a pancake. Be careful, at this step, many friends who have never eaten it will directly tear open the sauce packet and pour it in. This is not the right way to eat it."

"We first take out all the material packets. There is also a small fork inside, which is very user-friendly. We first add boiling water into the bucket. The water source is very important. I recommend using the water that I have filtered many times in my previous life tips."

Xu Ye added boiling water into the bucket, and after the noodles were soaked, he rolled up a small piece of instant noodles with a fork.

“Pay attention to detail.”

Xu Ye placed the small piece of instant noodles on the plate, then sprinkled a little bit of the powder packet on it, poured a little water on it, then squeezed a little sauce on the side and spread it with a spoon.

“You may be wondering what the vegetable packets are for, so here’s how the vegetable packets are used.”

Xu Ye brought a tall glass, poured the vegetable package into it, and then added hot water.

Yang Baoyin was already numb from watching it. After that, Xu Ye folded a napkin and stuffed it into his collar, then started eating with a wine glass in one hand and a fork in the other.

You know what, it really does look like that.

The instant noodles tasted like something most people couldn't afford.

"There's something wrong on New Year's Day!"

Yang Baoyin cursed inwardly. When he finished watching the entire video, he didn't see any movie promotion content in it.

"Is Xu Ye so confident?"

Yang Baoyin was a little surprised.

What he didn't know was that Xu Ye was so confident.

Xu Ye is free at the moment and is interacting with netizens on Weibo.

After he sent out this Weibo post, the patients in Huohua Hospital finally felt better.

"Dean, you are finally back. After you sang My Motherland last night, I thought you were going to be recruited and you would not be able to play happily with everyone anymore."

"Why didn't you post this video earlier? I'm too vain. I just borrowed a huge sum of money last month to buy a bucket of instant noodles. Now I have to pay it back every day. My hair is almost falling out."

"Dean, please help me take a look at this thing of mine. It was passed down from my great grandfather. I wonder if it is still valuable? [Picture.jpg]"

The last netizen’s picture shows an empty Coke bottle.

Xu Ye also responded to these netizens one by one.

"I can't take the exam to become an editor because I haven't graduated from university yet."

"I've told you not to be vain and not to buy things that are beyond your spending power."

"Brother, this is a fake. The real one is in the Forbidden City. I have seen it with my own eyes. Look. [Picture.jpg]"

Xu Ye also replied with a photo.

The photo shows a display case in the Forbidden City, with a Coke bottle on the table.

This is a photo Xu Ye took while filming a documentary in the Forbidden City. The Coke bottle was naturally placed there by him.

The booth was empty at the time, so this photo was taken.

Netizens were all amused when they saw it.

"Pictures speak louder than words. I believe you."

Xu Ye really had nothing to do at the moment. After having dinner at Xiao Xu's house in the morning and recording the video, he returned to the hotel, waiting to take the afternoon flight back to Ancheng.

Xiao Xu went out with his parents to visit relatives and friends.

After interacting with netizens for a while, Xu Ye simply set up a lucky draw for his Weibo post, with the prize being 100 movie tickets for "Charlotte's Troubles".

Netizens are already interested in movies, and now many people's entertainment activity on New Year's Day is to go to the movies. They saw that Xu Ye was giving away movie tickets. Although the amount is not much, it’s worth it if they win.

At this time, the official Weibo of Charlotte's Troubles also announced the latest news.

"List of guest stars in this movie."

The content of this Weibo post is very simple, just a bunch of names, but these names are all celebrities.

There are queen Jiang Ziwei, Yuan Xuwen, Lin Ge, Chen Yuxin and so on.

This news has not been released before.

"Ah? So many singers are making guest appearances? Is this true?"

"You guys are really good at holding back!"

"Shit! I didn't buy a ticket! I can't buy one!"

The reason why the guest star list is announced last is mainly because we don’t want to use this point for publicity.

Because there are really not many scenes in which these singers appear in the film, if it was promoted too early, it would become a scam when the audience went to the cinema to watch it.

It’s a little surprise to announce it now.

At this time, Han Ran was already sitting in the cinema with his younger sister Han Wenjing.

The movie she and her younger sister watched was naturally "Charlotte's Troubles".

The movie hadn't officially started yet. Han Ran was scrolling through his phone when he saw the news released on the official Weibo account.

“So many singers are going to make guest appearances?”

Han Ran also remembered that everyone had discovered before that many of Xu Ye’s songs were followed by an interlude from the movie “Charlotte’s Troubles”.

Plus, now so many singers are going to make guest appearances, plus the trailer and the previous interview with Xu Ye.

Now it is certain that this movie must be a movie about songs, and it also has a lot to do with these singers.

Just as Han Ran was thinking, the lights in the cinema turned off.

Han Wenjing said in a grown-up tone, "What's so good about the movie? Why don't you take me to the amusement park?"

"Stop talking nonsense, it's good enough that I brought you to see it." Han Ran said directly.

"Charlotte's Troubles" also started playing on the big screen in the theater.

(End of this chapter)