The star is legit but sick.

Chapter 683 "Xia Xia Xu"! (Please give me a monthly ticket!)
The news of the name change of the "Kung Fu" movie immediately became a hot search on Weibo.

A group of filmmakers were also very surprised when they saw the name.

"As expected of Xu Ye, he is so brave to come up with such a name."

“Does he want this movie to represent the entire kung fu film industry?”

"With such a big reputation, it would be embarrassing if it failed."

These filmmakers should ask themselves, if they were asked to make a kung fu film, they would definitely not dare to give it such a name.

In this day and age, public opinion can really affect the box office of a movie.

When you make a kung fu movie, it is called kung fu, and it can attract people's attention, but it will add pressure and if it goes wrong, it will be a big problem.

This year's summer movie season is still packed with blockbusters.

There are action movies, science fiction movies, comedies, and so on.

The behind-the-scenes teams of these movies that are about to be released in the summer couldn't help but feel a little nervous after seeing that "Kung Fu" was also scheduled for the summer.

Regardless of the name of this movie, Xu Ye is no longer a newcomer in the film industry.

The combined box office of his two films has reached 5 billion, and he has proven his ability in the field of comedy films.

As for the next new movie, Xu Ye’s box office appeal will definitely be terrifying.

Some people are already thinking about whether to avoid "Kung Fu" and release it at a different time from "Kung Fu" to avoid being affected by "Kung Fu".

Some people are thinking about how to prevent "Kung Fu" from being released normally during the summer vacation.

This kind of thing is not uncommon. There will be some teams on Earth that will report another movie and interfere with it, preventing it from being released on time.

As long as I don't let my competitors release their films during popular periods, I can monopolize all the resources during popular periods.

In addition to these films, there are also some foreign language films.

For example, "Guardians of the Galaxy Vol. 2", the director of this movie is Piazza, who also directed "Dragon Wars".

After the release of "Legend of the Dragon" last year, it was strongly suppressed by "Justice, My Foot".

Originally, "Legend of the Dragon" was about to take the first place in China's summer box office, but it missed the first place because of the appearance of "Justice, My Foot".

Piazza was also holding his breath.

This year, his "Guardians of the Galaxy" has also been completed. This time, Piazza's goal is still to hit the top of the Chinese summer box office.

This is not the first time that his film has been released in China. With the foundation laid by his previous films, Piazza is very confident about "Guardians of the Galaxy Vol. 2".

This is not just his wishful thinking, but the fact.

During the post-production period alone, the film has been on China's hot searches several times, with many netizens spontaneously promoting the film and discussing its content.

Piazza also likes to use special effects, and there are many big scenes in the movie. If you go to the cinema to watch it, it will definitely be worth the price of the ticket.

"It's a pity that Legend of the Dragon has only grossed over 2 billion in China. It would be best if it can double that this time."

Piazza is different from domestic directors. He doesn't care about the release of Xu Ye's movie at all, and will not change the original release plan.

After seeing the news about "Kung Fu", the publicity and promotion team of "Guardians of the Galaxy Vol. 2" in China immediately realized that this was an opportunity.

While everyone is discussing Kung Fu, they are also going to release some Kung Fu clips from the movie.

On the next day, the official Weibo account of Guardians of the Galaxy uploaded a special trailer for the Chinese version.

"Aaron, the guardian of China!"

As soon as the trailer was released, it immediately attracted the attention of fans.

In this trailer, this guardian from China is wearing a training suit, revealing his muscular body, and has a dragon tattoo on his body. He looks very handsome just by appearance.

As soon as Aaron appeared, he was besieged by a group of thugs on the street. He used Chinese Kung Fu to defeat these thugs.

Later, when Aaron gained the ability of the Guardian of the Reverse World and became a guardian with supernatural powers, his punches and kicks were even more powerful with special effects.

When the fight started later, a golden dragon shadow appeared when a punch was thrown.

When everyone watched the trailer, they were excited.

"So cool! That last punch is really cool!"

"It's also important that our Chinese Kung Fu looks pleasing to the eye."

"Stop talking, hurry up and show it, I'll definitely buy a ticket!"

What netizens don’t know is that Aaron doesn’t have many scenes in the film.

It can even be said that Aaron's role only appears in the Chinese version, and there is almost no role for Aaron in the movie released overseas.

This is also a routine operation of the West to please the Chinese film market.

Some of the content in this trailer will not appear in the movie at all.

But it doesn’t matter because the film’s publicity effect has been achieved.

This wave of popularity of Kung Fu was partly taken away by "Guardians of the Galaxy Vol. 2".

It was only at this time that some netizens discovered the problem.

"The actor who plays Aaron doesn't seem to be Chinese. He is a Chinese actor in the United States."

"Chinese are good enough. According to the current development of the West, it is not impossible for black people to play Chinese people one day."

"Why didn't you let Chinese actors play the role?"

Some people still feel a little uncomfortable, but the film company has not come out to explain.

This can only be said to be a minor problem.

As the promotion of "Guardians of the Galaxy Vol. 2" began, some box office forecasting agencies gave a box office forecast for the film of at least 3.6 billion.

This kind of box office prediction is a comprehensive estimate based on many factors. As for whether it is accurate or not, there is definitely no way to guarantee its accuracy.

But this data reflects the market's confidence in this movie.

On the other side, Xu Ye was still in charge of the situation in the studio.

The studio staff have been very busy these days.

For his previous two films, Xu Ye did not organize any large-scale activities before the release of the films, and the promotion was mainly carried out online.

But for this "Kung Fu" Xu Ye plans to try a new model that is not new, that is, offline preview.

Advance screenings are when some theaters open some screenings before the movie is officially released, so that the audience can have a sneak peek.

If the reviews from this group of audiences are good, it will be beneficial to the film's later scheduling and reputation.

Of course, if the reviews are bad, there will definitely be negative effects.

Currently in the film market, there are usually only dozens or hundreds of preview screenings, and they are all screened by the main creative team.

Previews will be held wherever the main creative team goes, and those who can go to see the previews are only industry insiders or friends.

Most of these people will give a good review.

But Xu Ye didn't want to go through so much trouble. Why have so few preview screenings? If he had to have one, he should have a bigger one.

On Earth, the movie "Dying to Survive" accumulated a huge reputation through advance screenings, with advance screenings alone bringing in 1.64 million yuan in box office revenue and a final total of 31 billion yuan.

No movie in this world has ever attempted this before.

If Xu Ye wants to do this, the theaters must be willing to cooperate.

What he wants is not dozens of games, but thousands of games.

"Mr. Xu, the trailer for Guardians of the Reverse has been released." A subordinate reported the situation to Xu Ye.

"Let's release our promotional song today." Xu Ye said. "Okay." The subordinate said.

The various soundtracks of the song "Kung Fu" are all excellent, but soundtracks are soundtracks after all, and they are highly artistic and not suitable for pre-promotion of the movie.

Among Jay Chou’s many songs, there is a relatively unpopular song that is quite suitable for promoting this movie.

The song is called "Hero Zhou".

The song was originally the theme song of the movie "Slam Dunk". The lyrics were written by Fang Wenshan, the music was composed by Jay Chou, and the arrangement was by Hong Jingyao, a veteran trio.

The leading actor of this movie is Jay Chou again.

It’s just that this movie is about basketball, but the song has nothing to do with basketball.

Originally, Vincent Fang named this song "Selling Tofu", but it was later changed to "Hero Zhou" by Jay Chou.

Now that Xu Ye is using this song again, he naturally has to change its name.

The name he wants to use is "Xia Xia Xu"!
That afternoon, Kung Fu’s official Weibo account was updated again.

"The promotional song for "Kung Fu" "Xu Da Xia" is officially released!"

In this Weibo post, a movie poster was also included.

In the picture, Xu Ye is wearing a suit, holding an axe in one hand and a lollipop in the other, which is the round rainbow lollipop that appears many times in the movie.

Behind him, a large group of people in suits and ties rushed over. They were the Axe Gang.

As soon as this Weibo post was released, it attracted a lot of attention.

"What kind of look is this? A lollipop in one hand and an axe in the other? And he's wearing a suit?"

"This look is very Xu Ye!"

"This song has a great name, Mr. Xu, it must be talking about Xu Ye!"

"Xu Huohua, you dare to call yourself the hero Xu? How can you be a hero?"

Stupid netizens posted comments one after another.

Fun aside, the song title really caught everyone's attention.

What's more, this song was sung by Xu Ye himself.

Pidan, the UP host of Xiaolanzhan, was in the toilet when he saw this Weibo post. He thought it was almost over, but then he saw this Weibo post again.

"Wow, Xu Ye's new song has such a sexy title!"

Pi Dan decided to sit on the toilet for a while and finish listening to the song.

He clicked on the song's play link.

For some reason, when he saw the title of the song, he could imagine Xu Ye’s smug look.

"Hero Xu, are you worthy?"

Pi Dan complained in his heart.

Soon, the prelude of the song sounded, with a very dynamic rhythm.

Pidan's body couldn't help but sway slightly.

Obviously, this song is a fast song, and it also incorporates some Chinese elements.

After the prelude ended, a voice was heard.

"rise……"

The voice was obviously shouted by Xu Ye.

After the first word fell, the singing began.

"I kicked away a bunch of red gourd rock candy~"

"I punched him away, and the memories scattered in the moonlight~"

When he heard these two lines of the song, Pidan felt his anus tighten.

Exciting!
This song sounds so passionate.

It's a fast rap song, and it's very fast, it sounds very exciting.

"A piece of old ginger, a piece of old time~"

"I can give you an autographed photo to imagine~"

Hearing these two sentences, Pi Dan exclaimed.

"It has to be you, Dean. You are so narcissistic."

The singing continued.

"I said, the screen should block the frost~"

"The eaves should block the moonlight~"

"The Jianghu should open a window~"

"Pingju should be fancy."

"I don't waver when I take a horse stance~"

When singing the last sentence, Xu Ye's voice turned into operatic intonation, which sounded very emotional.

Soon, the chorus came.

"I don't sell tofu, tofu, tofu, tofu, tofu~"

"I was in a martial arts school and what I learned was called Kung Fu, Kung Fu, Kung Fu, Kung Fu, Kung Fu~"

"Put on your cheongsam quickly, or you'll accuse me of taking advantage of you~"

Pi Dan had no feelings at first, but this song was so touching.

Listening to this song, he felt his anus stirring.

Pidan even held the phone in one hand and gestured in front of him with the other hand.

Every move, every punch and every kick, these are all kung fu.

When the singing from the back came, Pi Dan couldn't help but sigh that Xu Ye's rapping was really good.

"Falling flowers match the sunset~"

"Cross the mountains and cross the river~"

"I clear my throat and sing Qinqiang~"

"Flying to Dunhuang, the northern wilderness~"

"Who is on the other side of the water? I hold up a paper umbrella and look back~"

The song is full of visuals.

The pictures here are typical of Chinese aesthetics, and they are the beauty of artistic conception that only Chinese people can appreciate.

At this time, Pi Dan suddenly came up with an idea.

"I can use footage from other kung fu movies and edit a beat video with this song!"

When he thought of this, Pi Dan wanted to pull up his pants and go out to work quickly. This way he could make another video!

The most important thing is that it can also promote "Kung Fu".

Just for this song, you have to watch this movie!
(End of this chapter)