The star is legit but sick.

Chapter 690: You are celebrating the box office champion, I am sharing life tips
Advance screenings are quite common in the film market, but advance screenings like "Kung Fu" are not common.

After checking data from multiple sources, some marketing accounts suddenly discovered a fact.

That is, the preview box office of "Kung Fu" has become the highest-grossing preview box office in the history of Chinese cinema.

"The advance screening box office is higher than other movies that are released during normal screenings!"

"Is there anyone who would screen it like you do?"

"Something's wrong. Even if there are many shows, this kind of box office shouldn't be possible."

Various discussions about "Kung Fu" have already started on the Internet.

Before the preview, everyone was just guessing about the content of the movie. After two days of preview, at least hundreds of thousands of people had watched the movie, and most of them were fans of Xu Ye.

As long as one-tenth of the people post on the Internet to discuss it, that would be more than 10,000 people.

The evaluation of "Kung Fu" can only be described in four words: rave reviews!
When veteran director Tang Zhirong also posted on Weibo praising "Kung Fu", some people in the film industry put aside their prejudices.

Prejudice in people's hearts is as huge as a mountain. Many people in the film industry look at Xu Ye with tinted glasses.

But even traditional people like Tang Zhirong have sided with Xu Ye, which is enough to show that Xu Ye's movie really conquered him.

“Is Kung Fu really that magical?”

"I'll buy a movie ticket and go watch it, too. Wow, there are 30,000 shows scheduled for tomorrow!"

"In this day and age, is there really a future for kung fu movies?"

Many people in the film industry bought tickets and prepared to go to the cinema to watch "Kung Fu" to see what it was all about.

On the third day of the preview, the number of screenings of "Kung Fu" doubled and the screening rate further increased.

Even with an increase in the number of screenings, the attendance rate of "Kung Fu" still remains above 50%.

After a group of viewers today finished watching "Kung Fu", the online discussion was completely ignited.

The reason is that some of the people who go to the cinema today are either film critics or people in the industry. These people have more fans on the Internet and have more say.

The voices of these people gathered together, and the momentum was quite strong.

After watching the movie, these film critics felt very conflicted.

Some film critics who have many fans are often specially invited by the film's publicity and promotion team to watch the movie at the premiere, and are paid travel expenses and writing fees. In the end, they write a review online to speak well of the movie.

Xu Ye has never done such a thing.

The problem is, they still have to write reviews of Xu Ye’s films.

Xu Ye’s movies are so popular. If you don’t write about them, others will, and netizens will just read other people’s reviews.

If they don't write, they will be the only ones who lose.

And after watching "Kung Fu" today, everyone felt the same way.

You have to write it!
This movie is of such artistic quality that many parts of it are worth talking about.

Moreover, the discussion of "Kung Fu" on the Internet has been rapidly increasing, and many netizens want to see everyone's comments.

Finally, this group of film critics came out to cheer for "Kung Fu".

The online discussion exploded.

The next day, the marketing accounts also released a piece of news that shocked people in the film industry.

The total box office of the preview of "Kung Fu" exceeded 100 million!
This is the first Chinese film to gross over 100 million yuan during its preview period.

This box office really stunned many directors.

"Can it be operated this way?"

"So do you want me to do the same with my movie next time?"

"The box office of the preview has exceeded 100 million yuan, so how much will the box office be after the official release?"

Although these directors were also envious of the box office of "Kung Fu", they gave up after thinking seriously for a while.

Not everyone can attempt large-scale previews, as it places too high demands on the film.

For example, if "Shanghai Fortress" was not released directly that year, but was previewed first, its reputation would definitely collapse in advance, and it would not have made so much box office when it was officially released.

Some directors are quite aware of the quality of their films and there is no need to preview them on a large scale in advance, thus giving up the opportunity to make big money for such a small amount of money.

These days, the publicity and promotion team of "Kung Fu" has an extremely easy job. They don't need to do anything at all, as the Internet is flooded with news about "Kung Fu".

The publicity and promotion team also communicated with the leading actors of "Kung Fu" to prepare for the publicity and promotion activities after the movie is officially released.

By the fourth day of the preview, the single-day box office of "Kung Fu" reached 9800 million, just a little short of breaking million.

A strange scene also appeared on the single-day box office rankings.

"Kung Fu" ranked first on the single-day box office list, but the ones following it were not currently in theaters, but were in previews.

This is particularly eye-catching among the summer movies.

Marketing accounts are also promoting it frantically online.

This kind of scene has never been seen in the history of Chinese cinema.

It is obvious that if nothing unexpected happens, "Kung Fu" will achieve an achievement during the preview period.

The single-day box office exceeded 100 million during the preview period!

By eight o'clock in the evening of the fifth day of the preview, the real-time box office data was released.

"Kung Fu" grossed over 100 million yuan in a single day, ranking first in single-day box office!

For a time, the whole network was shocked.

Some netizens who have watched "Kung Fu" also commented on these Weibo posts.

“This is called professionalism!”

"The box office of the preview movie exceeded 100 million in a single day? Is there still law? Is there still law?"

"Ah Zhen, are you serious?"

Some viewers who had not seen the movie were confused when they saw these comments. However, when they learned that these comments were lines from the movie, they found them quite interesting.

On the other hand, Chen Feifei, manager of the brand marketing department of Yuluhua Cosmetics Company, was a little confused.

Yu Luhua is one of the sponsors of the movie "Kung Fu", and the largest sponsor.

When the contract was signed, it was stipulated that the Yuluhua brand would be featured in the film in close-ups, and that it would appear at least twice, with the close-up shot lasting more than three seconds.

There are so many discussions about "Kung Fu" on the Internet, but there are almost no discussions about Yu Luhua.

This made Chen Feifei a little puzzled.

After the production of "Kung Fu" was completed, the clips containing the advertising parts were shown to them, which was all carried out in accordance with the contract requirements.

How could I not notice such a big sign?

Chen Feifei finally decided that she should take some time to go to the cinema to watch a movie and see what was going on.

The next night, Chen Feifei made an appointment with two friends to go to the cinema to watch "Kung Fu" together.

Today is the last day for the preview of "Kung Fu". Cinemas have already scheduled quite a lot of screenings for "Kung Fu", a total of 60,000 shows, which is more than most movies currently in theaters.

This makes it relatively easier for everyone to buy tickets.

In the cinema, there were a lot of posters about "Kung Fu" posted, and many people were discussing the movie. A few people were obviously there to watch it for the second time.

Chen Feifei did not forget why she came here this time. She did not come to watch a movie, she came to work.

After entering the theater, the lights turned off and the movie started playing.

Then, more than an hour later, the lights in the theater came on.

Chen Feifei still had a smile on her face.

Her good friend said, "Let's go, we're done."

After the words fell, the smile on Chen Feifei's face froze.

"I came here to see the company-sponsored commercial. The movie was so good that I didn't even notice where the commercial was!"

Chen Feifei tried her best to recall the scenes she had seen in the movie and the advertising clips sent to her by the "Kung Fu" team at that time.

Finally she remembered it.

Yu Luhua Cosmetics has embedded several advertisements in the movie. For example, there is a Yu Luhua store in Pig Cage Village, but the Yu Luhua brand is perfectly integrated into the background of Pig Cage Village.

If they didn’t know Yu Luhua, many viewers would probably think that this was an original store in the movie.

As for the special close-up shot, it was the billboard that the landlady bumped into while chasing after the star.

The huge billboard has the words "Yu Lu Hua Cosmetics" written in large letters, as well as other graphic and text introductions.

This close-up definitely lasts more than three seconds.

Xu Ye did what he said and exceeded their implantation targets.

"As someone who works in the marketing department of Yuluhua, I didn't have any impression of the ads in the movie after watching it myself, let alone other viewers."

Chen Feifei was completely speechless.

"Xu Ye, how on earth did you manage to put the advertisement right in front of the audience, and the audience didn't even realize it was an advertisement!"

After she came out of the cinema, she took out her cell phone and opened her friend list.

When they were discussing cooperation before, she also added Xu Ye as a friend.

Chen Feifei wanted to consider her wording and talk to Xu Ye about this matter.

You can't just spend money and not achieve the desired results.

But after thinking for a long time, she still didn't know how to tell Xu Ye.

You said Xu Ye did not follow the requirements, but he can be said to have exceeded the task.

At that time, more than half of the big screen was occupied by Yu Luhua’s advertisements.

But you said that the advertising effect was achieved, but it wasn’t.

In the end, Chen Feifei had no choice but to give up and simply tell Xu Ye the truth.

Chen Feifei first sent a long message congratulating Kung Fu on its box office success before shifting the topic to the advertisement.

"Director Xu, why do I feel like this advertising placement didn't achieve the effect we wanted?"

Soon, Xu Ye replied.

"Don't worry, this is just the beginning."

Chen Feifei was a little confused.

Not long after, Xu Ye sent her another message.

"Both the official Kung Fu Weibo and I have posted on Weibo, you can repost it."

Chen Feifei quickly opened Weibo and went to Xu Ye’s personal homepage.

Just now Xu Ye posted a new Weibo.

"There are several hidden Easter eggs in the movie Kung Fu, such as product placement. A total of six brands have product placements. You can look for the locations of the products in the movie. We will randomly select 100 people who have answered correctly and they will receive a gift box prepared by the creative team of Kung Fu."

"The gift box contains a lollipop of the same style, ten curling irons of the same style as the landlady, an Axe Gang Axe phone case, a pair of slippers of the same style as the Fire Cloud Evil God, a copy of the Tathagata Palm secret manual, a commemorative photo album of Kung Fu highlights, and the phone cases and slippers can provide phone models and sizes."

Looking at the contents of the gift box, Chen Feifei was somewhat tempted.

What's in your gift box?

What the hell is the Axe Gang Axe phone case?

If anyone uses this kind of phone case, they will probably be taken away during security check, right?

There are also the same slippers as Huoyun Evil God, who would wear them!
As for the secret manual of Tathagata's Palm, I really want people to practice it!
As for the last Kung Fu behind-the-scenes commemorative photo album, it is a limited edition.

There were so many interesting things happening on the set while filming this movie that it would be worth collecting if we made an album and gave it away for free.

Chen Feifei opened the comment section and took a look.

"Ah? I've watched it twice, and there are product placements here?"

"These prizes are interesting. I guess I need to go and have a look again!"

"I remember now, the shop signs in Pig Cage City seem to be advertisements!"

"Don't fight with me, I want to buy the earliest ticket tomorrow, I want the gift box!"

Chen Feifei's eyes widened as she looked at the reactions of netizens in the comment section.

Can you still play like this?
In the past, advertisements in movies were annoying, but Xu Ye instead asked netizens to find advertisements in movies themselves.

If the movie isn't attractive, then doing this is just disgusting.

But "Kung Fu" is different. Many viewers were still not satisfied after watching it once and planned to watch it a second or third time.

Now I just think of it as finding something to do while watching a movie. Then the publicity effect will definitely come!
Soon Chen Feifei found comments about the Yu Luhua brand in the comment section.

One netizen left a comment section saying where the ad he saw was.

Everyone was quite enthusiastic in the discussion.

Chen Feifei also made some arrangements immediately.

Since Xu Ye and Kung Fu’s official Weibo have started the lottery, they should also hold a lottery.

Not long after, Yu Luhua’s official Weibo account also posted a Weibo post.

"Watch Kung Fu, use Yu Lu Hua. Have you found Yu Lu Hua's advertisement in Kung Fu? Leave a comment on this Weibo post and I will give away 100 Kung Fu movie tickets!"

Kung Fu is already very popular on the Internet.

After this, more people started discussing it.

Everyone who has seen the movie has the same reaction.

What about the ads? Where are the ads?
The next day, the premiere of "Kung Fu" officially began!
On the first day, the screening schedule for Kung Fu reached 40%.

Following the brilliant performance of the early previews, all cinema chains have fully scheduled and promoted "Kung Fu".

By 10 p.m., the first-day box office of "Kung Fu" had reached 450 million.

When this number came out, the entire film industry was in a complete shock.

"No. 1 in single-day box office in Chinese film history!"

There is no way not to be excited, and there is no way not to promote it.

Currently, the movie with the highest single-day box office in Chinese film history is a fantasy movie released last year, with a maximum single-day box office increase of 4.1 million.

However, the final box office performance of this movie was very controversial, and many people said that there was a lot of water in the box office.

"Kung Fu" is different.

The screening rate, attendance rate and audience reputation are all here.

With data like this, it would be strange if the box office wasn't high.

Kung Fu’s official Weibo account also quickly released a celebratory poster.

The group chat of the main creators of Kung Fu is also very lively now.

"Director Xu, you are awesome!"

"This preview is really a great idea."

Wu Tai and Wen Jin were constantly sending messages in the group.

It has been many years since the two of them produced any good works. For them, the huge box office success of "Kung Fu" can be regarded as the fulfillment of one of their wishes.

Tang Siqi said in the group: "Dean, please come out and say something!"

She then clicked twice on Xu Ye’s profile picture.

Immediately, a prompt popped up: "You patted Xu Ye's tonsils and said it was your turn to speak."

At this time, Tang Siqi was sitting on the sofa at home. After seeing this prompt, she lifted up both feet, lay on the sofa with her legs up in the air and laughed.

Even an actor like Wu Tai, who is usually very serious, couldn't hold back.

He seriously suspected that Xu Ye had predicted everyone's actions and changed the suffix to this.

Otherwise, how could it be such a coincidence.

Xu Ye came out soon.

He directly sent a red envelope.

After everyone grabbed the red envelopes, they all said, "Thank you, Director Xu!"

Afterwards, Xu Ye sent an exclusive red envelope to Tang Siqi.

Tang Siqi was very excited when she saw the red envelope. After receiving it, she sent a few emoticons to thank Xu Ye.

Wen Jin was immediately unhappy.

She asked in the group: "Why does sister Siqi have an exclusive red envelope but I don't have one?"

Xu Ye also said bluntly: "Because Siqi is pretty."

He and Wen Jin often bickered with each other on the set, and it became a habit for both of them.

Wen Jin said: "When I was eighteen, I looked the same as Siqi."

Although she is playing the role of the landlady now, she was also very beautiful when she was young, okay?

Wen Jin thought that this would make Xu Ye shut up, but she didn't expect Xu Ye to reply immediately.

"Siqi, after seeing this, do you still want to grow up?"

Wen Jin couldn't hold it back immediately. She felt that she hadn't hit Xu Ye enough on the set.

Tang Siqi was lying on the sofa at home, laughing like a goose.

Mother Guo Yao watched this scene and just reminded: "Don't play too late, go to bed early."

Guo Yao has been satisfied for a long time. Now everyone on the Internet calls Tang Siqi a goddess.

The role of the mute girl in "Kung Fu" is enough to ensure Tang Siqi's wealth and prosperity for twenty years!
The next day, the first day box office of "Kung Fu" was officially released!

The box office on the first day was 4.8 million.

The main reason for this is that the number of moviegoers has increased, and another reason is that the ticket price for Kung Fu is higher than that of Xu Ye’s previous two films.

This is a 3D movie after all.

With the same number of moviegoers, the box office will naturally be higher if the ticket price is higher.

On the other hand, "Guardians of the Galaxy Vol. 33" has been taken off the screen, and the final total box office was billion.

If the overseas box office is included, the total box office of this movie is equivalent to 48.6 billion Chinese yuan.

The first place in China's summer blockbuster is still temporarily taken by Piazza.

But Piazza was always very panicked because he was always paying attention to "Kung Fu".

A few days before the preview of "Kung Fu", most of the screenings of "Guardians of the Galaxy Vol. 1" were cut by theaters and moved to "Kung Fu".

In the morning, Piazza woke up from his big bed and immediately turned on his mobile phone to check the box office news.

There are also news reports on the box office of "Kung Fu" abroad.

After seeing the first day's box office data, Piazza's eyes narrowed and he immediately got up from the bed.

"How can it be so high?"

He seemed to have seen the final outcome.

It seemed to be the same last year. Xu Ye's movie was released after his, but it still surpassed his in the final box office.

Especially, the box office of "Kung Fu" is getting higher and higher, and the online reputation is getting better and better. On the contrary, the score of "Guardians of the Galaxy" is getting lower and lower.

Many viewers realized that these foreign directors said they wanted to spread Chinese culture, but in fact they were just trying to make money.

The plot template of "Guardians of the Galaxy Vol. 2" is also a standard template of Hollywood. The protagonist first discovers something magical, then is accidentally involved in danger, and then finds companions to form a team to solve the crisis. There are also things that hinder the team, and finally the crisis is resolved, but it still fails.

After that, the protagonists fell into despair. At this time, an elder appeared and gave them courage and strength. The protagonists started over and this time they finally saved the world.

Audiences find it interesting at first, but it becomes boring after watching it too many times.

The same story will appear differently in the hands of different creators.

The story of "Kung Fu" is also very simple, but every step in the movie is unexpected and you won't get tired of it even if you watch it several times.

Piazza was helpless as he watched all this happen and could only pray silently in his heart.

Another day passed, and "Kung Fu" had a single-day box office of 5.3 million yuan.

The single-day box office record of a Chinese film just broke, but it was broken again just one day later.

There was also an incident where a professor from a music conservatory went to the cinema to watch this movie and was amazed when he came back.

The professor publicly stated on Weibo that the level of the music in "Kung Fu" is first-class in the music industry.

Everyone said that you are making a big deal out of nothing.

Didn’t you see that Xu Ye put international famous songs as background music in "Tom and Jerry"?

Using top-notch soundtracks in "Kung Fu" is already a common thing for him.

However, the audience suddenly realized that it was no wonder that they felt the music sounded so comfortable when watching the movie, it turned out that the soundtracks were so great.

The stupid netizens went to Xu Ye’s Weibo.

"Dean, the total box office has exceeded 1 billion. Let's put on a show for everyone."

"Xu Huohua, I would like to call you the King of Comedy!"

"The title of King of Comedy is good. The movie Kung Fu deserves to be the King of Comedy!"

"Congratulations to the dean for completing the third film in the five-year plan. Come on, there are still two to go!"

At this time, other actors also reposted the celebratory posters on Weibo and talked about their thoughts.

A box office revenue of over 1 billion is a major event in the life of any actor.

But it’s different for Xu Ye.

At noon, Xu Ye posted a Weibo.

"It's been too hot these days, so I'll give you a life hack: make a cell phone cooler yourself."

When the stupid netizens saw this Weibo post, they were full of questions.

No buddy, your teammates are celebrating the box office breaking 1 billion, and you are here with your homemade cell phone cooler!
But netizens' curiosity overcame their reason and they clicked in to take a look.

In the video, Xu Ye was sitting at the table with a mobile phone case in his hand and an empty beverage bottle next to him.

"First we cut off the bottom of the beverage bottle and glued the bottle to the back of the phone case with hot melt glue."

Xu Ye started to operate.

Soon, the empty bottle was glued.

He came to the faucet with the phone case.

"Fill the bottle with water, screw the cap on and place it in the freezer overnight."

The stupid netizens were speechless after seeing this scene.

Sure enough, at the end of the video, Xu Ye took the phone case out of the refrigerator, and the water in the bottle had frozen into ice cubes.

He put the phone case on the phone and said, "This is a simple phone cooler. If this is not enough, you can add a fever-reducing pill to the water, which will be more effective."

The video playback also ended.

Another honest netizen posted a handsome photo of Sing Tsai in "Kung Fu" in the comment section and asked: "Tell me, is the person who posted this video the same person as the one in the photo?"

This is totally not a style of painting!

"Dean, I have a small question. Will the phone get wet if I do this?"

"The guy upstairs, just cup your phone."

"Ah? But I bought a cooling patch for my phone."

"I think it's better to put mung bean soup instead of water. You can drink it after playing games."

“Don’t your phones have a cooling mode?”

"It's so practical, my phone is saved!"

"Isn't there a thing called a mobile phone cooling back clip now?"

By the afternoon, someone actually posted his homemade cooler in the comment section.

This made a group of people in the film industry anxious and envious.

Obviously, there is a great chance that the total box office of "Kung Fu" will exceed that of "Guardians of the Galaxy Vol. 2".

But the director and leading actor is going crazy on Weibo, why don’t you come out and show off!

The time will soon come to June 8st.

Half a month after its release, the total box office of "Kung Fu" exceeded 34 billion, ranking first in the summer box office!
"Guardians of the Galaxy Vol. 2" came in second place.

At this time, Kung Fu’s official Weibo account also posted a Weibo.

"Tonight at 9 o'clock, the second promotional song for the movie "Kung Fu" will be released."

(End of this chapter)