It is agreed that the 18th line will be top-notch?

"Shocked, the new artist launched by Kuaiguang Group is actually a virtual personality!"

"According to analysis by industry insiders, Luo Ruyi is indeed not simple. It is a bold guess made by Kuaiguang Group."

"Slap in the face! All the comment sections of bloggers with bad suspicions have fallen into disgrace."

"Leading the entertainment industry in a new attempt and being the most creative leader, Kuaiguang Group has once again brought surprises to everyone. Click here to view the most detailed analysis."

"..."

The next day, in the CEO's office, Yang Ruoqian spent a lot of courage to turn on his cell phone, which had been turned off long ago, like a prisoner before being executed.

Sure enough, as soon as I turned on the phone, all kinds of titles with the word "shock" flooded into my phone.

Mr. Yang, who was already extremely familiar with this situation, naturally knew what was written in the content corresponding to these titles.

And this situation will not only happen on this day, but will continue for at least two or three weeks.

Not only would I suddenly come across relevant content when I was in a good mood and watch videos, exposing my scars, but other people around me, including Chang Zhiqing, would discuss similar things endlessly.

This situation is affectionately called "successful sequelae" by Mr. Yang.

The sequelae last indefinitely, at least within 2 weeks, and people will still mention this for a long time in the future. There will never be a cure.

"These are all okay, they are all mental trauma." Mr. Yang sighed and clicked on a title at random, "This kind of magic injury, you will get used to it after being traumatized too many times."

"The scariest thing is physical attacks... My project is so successful, and it's still a brand new field. It involves too many interested parties. I don't know how many people will find a way to sign a series of cooperation contracts with me. "

"Every time I mention it, it hurts me."

"No, these people have been hidden by me for so long, why don't they feel any anger at all? What on earth should I do to anger current consumers?"

I complained a lot, and the relevant pages on my phone were all loaded.

It was the blogger who made the analysis video.

As the most inexplicably successful person, what Yang Ruoqian needs most is this kind of analysis from a third party - the authorities are obsessed with the beholder, and without some analysis, he will not even be able to figure out why he is successful.

Why does every careful planning backfire in the end?
From the early promotion method of handing out leaflets to using membership points to create an unprecedented refund mechanism, how many creative and inspirational brain cells were consumed in this?

After spending so much money on a concert of such a huge scale, we just hope that more people will refund their tickets and get some money back.

In the end, during a giant concert, only 5 people chose to refund their tickets!

There are 5 people, even if everyone is given the most abstract refund regulations - that is, the regulations of exchanging points for tickets and paying money for refunds, they will not lose a few cents.

This time, Mr. Yang was rare and did not ask his employees to lower the concert ticket prices, just to refund more money to those who exchanged points for tickets.

As a result, looking at it now, this move has shot itself in the foot again.

The normal ticket price strategy not only failed to increase the refund cost, but also allowed the concert to earn a huge amount of revenue from tickets.

Including the income from selling souvenirs at the limited souvenir shop in the concert venue...

"Stop thinking about it, watch the video!" Yang Ruoqian took a sip of sugar-free pure coffee and suppressed the fantasies of these horrific scenes in his mind with extreme bitterness. "Analyzing the reasons for failure is much more useful than regretting looking at the 0-point test paper."

Fortunately, there are still many good people online who can provide you with an analysis for free.

When Mr. Yang was thinking this, the video was loaded, and as soon as it started, Luo Ruyu's figure was seen on the radiant stage of the concert.

The perfect sound, coupled with the new songs from Spark Records, which is now extremely powerful in technology, directly ignited the atmosphere of the audience once again.

In the auditorium under the stage, fans were holding light signs and swaying, and the scene was undulating like a wave. The word "shocking" can be used to describe it.

The expectant expression on Yang Ruoqian's face stopped for a moment, the corner of his mouth twitched, and he directly stretched out his hand to drag the progress bar and skip this scene.

Not only was Yang Ruoqian forced to watch the entire concert last night, but after returning home at night, he also received various news feeds, all of which were photos of the concert.

Forget about being bombarded by junk self-media, many people, including college classmates including Shao Yiqi, sent themselves photos of the scene.

Shao Yiqi even said that this was the reason why he never fell in love.

"You directly made what I was thinking about, awesome! When I chose to have sex with you, it was indeed the most correct choice in my life."

"With this level of investment and innovation, even if I really go back to inherit the family business, I still can't achieve it in the company. It has to be you!!!"

Shao Yiqi's father only holds the largest shareholding in Gaoyao Group and has the widest connections. He is the chairman.

But that doesn’t mean you can do whatever you want in the company.

Projects like "Luo Rujie" with ultra-high investment, no precedent, and unclear market will encounter huge resistance at the board of directors' decision-making step.

Even if it is approved in the end, because there are too many insiders and too many interested parties involved, if you want to keep it secret in the early stage and complete a big reversal like the Kuaiguang Group did by unveiling it to whet your appetite, it is bound to be a big reversal. Someone leaked the news ahead of time and went bankrupt.

Seeing his old classmates unceremoniously exposing their scars, Mr. Yang directly chose to turn off his phone and did not turn it back on until not long ago.

As for the messages sent by others, Mr. Yang chose to read them with one click, out of sight and out of mind.

Anyway, if it's an important matter, Qi Mu will definitely come over and report it.

While Yang Ruoqian couldn't help but recall the painful memories of last night in his mind, he finally let the video skip the title that was full of bullet screens.

The next scene finally got to the point.

I saw a very young girl sitting next to the desk and said in a clear tone: "Hello everyone, I am a financial analyst. I only talk about facts and not ideals~"

"I believe that everyone who can click on this video will have a relatively comprehensive understanding of what happened yesterday, right?"

"Don't even think about it. There must be many people calling Luo Ruyan's wife on the barrage now. Unfortunately, my sincerity far exceeds everyone else!"

After saying this, the girl in the video turned slightly sideways, the camera zoomed out, and a compact but not crowded room came into view.

Four or five posters of Luo Rujie were pasted on the walls of the room, and the bookshelves and display shelves at the back were filled with all kinds of dazzling souvenirs.

As the purchaser of these things, Mr. Yang certainly knows them. In order to maximize the cost, most of the souvenirs sold in souvenir shops are made of genuine materials and exquisite workmanship.

Anyway, according to the previous plan, no one would come to Air Man’s concert, and no one would buy the goods no matter how good they were.

Now, the facts have once again proved that the more complex the plan, the more exquisite the design, and the more links, the bigger the trouble will be when something goes wrong at a certain step.

The previous refund mechanism was cleverly designed, and the result was not a total collapse.

"What the hell..." Seeing something he didn't want to see again, Mr. Yang couldn't help but take a deep breath, "Aren't you here for analysis? It's a concert and souvenirs are being purchased. Can you stop doing this? Not doing your job properly?”

I know you bought a lot of souvenirs, so don’t send any more.

Amid the screen full of questions and envy, the girl in the video finally cleared her throat and said mysteriously: "Don't think that the photos I showed you in my study are purely private goods...these souvenirs themselves, In fact, it is also one of the marketing strategies of Kuaiguang Group, and it is very successful.”

"I know that many friends will definitely say that selling limited edition souvenirs is not a novel marketing strategy. Kuaiguang Group has already tried such a marketing strategy in theme amusement parks to refute me."

"Hey, but don't worry, something is really different this time."

The girl smiled mysteriously and took down a huge gift box from the bookshelf. She seemed careless but actually opened the box very carefully.

From it, he pulled out a piece of cardboard decorated with gold foil, with various complicated patterns and textures on it, which resembled a message of thanks.

"At first glance, this is a limited edition commemorative model signed by Luo Ruyi personally."

"But in fact, the back is the real essence of this marketing."

After saying that, she turned over the paper that was carefully sealed in plastic.

Behind the signature paper, there is a position similar to a "small window" that can be revealed.

After being uncovered, a small row of unknown serial numbers consisting of letters, characters and numbers was revealed.

"Did you find it?"

"Now, some knowledgeable friends must already know what this row of serial numbers is for, and they must also know what I am going to say."

"In everyone's eyes, Kuaiguang Group is a very pure entertainment company, and the other companies it controls are all concentrated in the entertainment industry."

"But there may be many people who still don't know that Kuaiguang Group has always been the major shareholder of a well-known overseas game production company, and recently became the largest shareholder."

"You may not be familiar with this company just by mentioning its name, but if I mention a few of the games they have produced, you will surely suddenly understand."

As she spoke, she listed several popular game names in one breath: "..."

"And this serial number is the redemption code for some limited edition props in these games."

"I heard that the version number of their latest online game has been released, and it will enter the domestic market soon."

"Smart friends, now you probably know what I'm going to say next. Yes, I'm talking about 'recognition' and 'anti-counterfeiting'."

"Previously, the anti-counterfeiting method of Kuaiguang Group's limited-edition souvenirs was amusement park ticket stubs and ticket purchase records that were difficult to forge. However, their souvenirs also faced a minor problem - popularity and recognition."

“The collection value of a souvenir, especially one whose material itself is not scarce, can be said to be anti-counterfeiting and recognition as the most important factors.”

"Currently, Kuaiguang Group has its own artists in various fields and its own works. Even the company itself is a star company. Its popularity is undoubtedly qualified. But how long can such popularity last? I believe it is not just me. It is difficult for even the senior management of Kuaiguang Group to make a reasonable estimate.”

"Even if Shang Qianyu can be like those familiar celebrities and remain popular for twenty or thirty years, a person will eventually grow old and reach his physical limit."

"Even if Luo Rujie can catch up with those classic virtual characters and attract the attention of all ages, various innovations will definitely have various unpredictable effects."

"Therefore, Kuaiguang Group is expanding its influence and expanding the scope of souvenirs."

"In the past, the audience for souvenirs was concentrated on fans of celebrities, but the number of people chasing stars was only a minority."

"Now, Kuaiguang Group has quietly extended its audience influence to the 'two-dimensional' audience who are not interested in chasing stars, and to gamers."

"Once the base is expanded and recognition and popularity increase dramatically, the collection value of souvenirs will be even higher. Moreover, these audiences are more stable and controllable compared to celebrities."

"Taking a step back, even if Kuaiguang Group doesn't have games of its own, with their influence and number of fans, they can successfully negotiate a linkage contract with any game manufacturer."

“Can you imagine how much purchasing power this group of people with terrible spending power can unleash once they are activated and gain trust in the brand?”

"..."

Yang Ruoqian looked at the analysis in the video and nodded very seriously - thinking about it this way, what this blogger said makes some sense.

The reason why my seemingly ingenious plan failed was simple. I only considered one direction, but in fact, I accidentally pulled all parties into it.

When there are more people and the water becomes muddy, things naturally become difficult to control.

Yang Ruoqian cheered up: "It's okay, just know where the problem is. Be sure to pay attention next time!"

Just when Mr. Yang was about to make a summary, the girl in the video also analyzed the strategies of the senior management of Kuaiguang Group through various data and facts.

At the end of the video, she suddenly changed the topic and said in a mysterious tone: "Now that I have analyzed it, why don't you all quickly take this 'version pass secrets' to start a business and make a fortune, and become Kuangguang 2.0?"

"Actually, I can analyze it, and so can the professional analysts hired by big companies."

"But why did they never succeed, or why did they never find this person after the wave of hype ended and the popularity dropped? Why can't they continue to explode like the Kuaiguang Group?"

“Because no matter how smart you are about marketing, what is finally delivered to consumers is still a real product and a real experience.”

"With so many activities, so many souvenirs, Luo Ruyu's painstaking design, and the concert refund regulations that countless people may not have paid attention to, I have seen the decisive factor in their success under various appearances, and it is also the most important factor in their success. Essential reasons.”

"Sincerity."

Yang Ruoqian: "???"

ps: The issuance of the title is still under review. The review is really for people who have two days off, right? (End of chapter)