It is agreed that the 18th line will be top-notch?

Is it related to the group again?
How can anything now be connected to the group?

The corners of Mr. Yang's mouth twitched - these were the mines that had been laid, exploding one after another.

In the past, in order to spend the funds he had as quickly as possible, Yang Ruoqian would rack his brains to spend money on projects that could be related to the entertainment industry.

As a result, I did not lose much money at that time. Now that the project has gradually stabilized and taken root, it has become a bleeding wound that cannot be stopped no matter what.

Because the company covers such a wide range, no matter what it is, it can be more or less connected.

And as long as there is a connection, they will be accurately grasped by those employees in the group who are involved in manipulation, and they will seize every opportunity to make money.

In the end, he had to shift the responsibility of making money to Mr. Yang, saying that he had laid the groundwork before and that his strategic vision was too strong.

Yang Ruoqian asked with complicated emotions: "What does this matter have to do with us?"

Qi Mu asked: "Do you know the concept of a superhero universe?"

Superhero Universe…

This means that different IPs under the same company can co-brand and interact, and even appear together in the same movie and be released on the same stage.

Each different superhero has his own movie, his own story, and solves different problems in different stories.

When they encounter a larger crisis that cannot be solved by any one hero, they will directly appear in the form of an "alliance", and everyone will appear in the movie to join forces to solve the crisis.

In this way, a climax is formed.

Moreover, fans of different superheroes can also be integrated with each other because of this linkage, allowing the same fans to unleash stronger potential.

I was once a fan of Superhero A and became a fan of Superhero B at the same time. After mingling with each other, although the base of fans of a company has not changed, the monetization ability of one fan is often stronger than that of the previous two fans.

In terms of plot, there is far more room for expansion than before.

The different story lines of each character and the hidden stories behind each different villain can be blended together in such a hodgepodge.

Putting extremely popular classic characters in the same shot, along with some that have great potential, but fans still need enough IP to get in.

Not only can classics be used to introduce new IPs, but the original pictures and texts of these works can also be popularized.

Kuaiguang Group has recently been developing original text and comic books.

Match again...

Yang Ruoqian was thinking about it and couldn't help but feel a little headache.

It cannot be said that it is right. It should be said that whatever new things are done now, you can find a suitable point in the group's business.

"I know, I've seen it before, just say it." Yang Ruoqian nodded.

When he was in college, Yang Ruoqian often went to the cinema to watch movies with his classmates when he was bored.

The idea of ​​​​starting a business only started to come into practice in my senior year.

Although his interest in similar works has greatly decreased after he entered the entertainment industry, it is certainly impossible to say that he does not understand it.

Even if you don't understand those internationally famous IPs at all, you have heard a little bit about them through word of mouth from people around you.

Qi Mu continued: "Mr. Yang, Ma Ge said before that major overseas manufacturers have the intention to cooperate with Kuaiguang Group's IP, and it is not a tentative intention, but a confirmed intention that has even come up with a preliminary cooperation plan."

IP cooperation with major international manufacturers...

In fact, in the current international mainstream film market, there are only two IP groups with the greatest influence.

The IPs of these two companies actually highlight a common feature, which is to highlight individual heroism to the extreme and to interpret their respective labels and personality traits as brilliantly as possible.

The entire series of "Black Robe Inspection Team" is actually the other way around.

However, the problem also lies here.

Mr. Yang, who had roughly understood the whole thing, had a strange look on his face: "They want to cooperate with our IP?"

No, this is a bit too abstract, right? !
What are the characters in "Black Robe"? It can be said that they are not on the same channel as those superheroes who are full of "correctness".

How can this be done forcefully?

Qi Mu affirmed: "Yes, Mr. Yang, according to the information provided by Mag, they do have the intention to cooperate with our IP. In other words, they have the idea of ​​adding our IP to their super-ying universe."

Yang Ruoqian was a little confused: "...Are they crazy?"

In a movie full of upright heroes fighting against world-destroying villains, is it reasonable to have a madman-like hero of the motherland appear?

The tone of the entire movie suddenly seemed out of place, right?

Qi Mu shook his head: "In the "Black Robe Inspection Team" series, there are not only extreme characters like the Patriot, and since they have made a plan to introduce it, it means that they have thought about what position they should give the imported IP. Of course, They must also see the sluggishness of both the domestic market and the international market, so they want to stimulate stimulus.”

Now that "Black Robe Inspector" is performing very strongly in the domestic market and the Asian market, it is not surprising that it is being targeted.

The problem is that this movie, Mr. Yang’s original intention was to spoof those famous superhero movies... just introduce the spoof themes, right?
Yang Ruoqian thought for a while, but couldn't come up with any clues, so he asked again: "What does Ma Ge think of this... relatively radical linkage?"

"Ma Ge disagrees." Qi Mu replied very quickly, "He believes that the ideological core and character IP of the movie "Black Robe" is not suitable for joining the traditional superhero universe."

Stopping to drink some water and moisten his throat, Qi Mu continued: "And once the IP rights are divided, with the style of "Black Robe Inspection Team", what kind of role can you get in the joint movie? Hard to say."

"If the positioning of this character is not good, or there is a misalignment with the original work due to the style of the movie, it will also be a blow to the IP itself."

Yang Ruoqian listened, nodded slightly, and then became a little confused: "In this case, Ma Ge can just refuse directly, why do you still need to communicate with us?"

Because the contract signed between Kuaiguang Group and Mager is not a complete IP rental contract, but a cooperative IP development contract.

The group has given Mager a great deal of independent decision-making power. Only some matters related to the core development of IP require joint decisions by both parties.

Things like refusing to cooperate will not harm the IP itself. It is an operational decision, so Mager can make his own decision.

On the contrary, to accept cooperation, you need to discuss it with the group. Qi Mu gave the answer quickly: "Because they gave a lot."

After she finished speaking, she thought for a moment and then added with emphasis: "There are really many, many."

The decline of superhero movies in the domestic market is not a sudden "black swan" event, but a sign of it early on.

Counting this time's "Lightning Man", superhero-themed movies have made seven consecutive hits in the domestic market.

There are more or less other excuses for the failure of previous movies, such as the output of "correct" values ​​is too disgusting, such as the character image is not pleasing, such as various external factors that lead to a box office failure.

But this time in "Lightning Man", it's hard to find any excuses.

The inexplicable factors in this movie have been reduced to a minimum, the image is also very good, and the casting is in line with public aesthetics.

During the period when "Lightning Man" was released, there were no new blockbuster movies released by Kuaiguang Group, which diluted the box office.

In short, after all the strange and wonderful external factors are eliminated, no matter how slow or self-deceptive people are, they can understand one thing - the entire genre is going downhill.

If we no longer think of ways to attract new audiences or stabilize the old fan base, the result is likely to be completely removed from the domestic market.

It takes a very long time to establish an entertainment market. It needs to attract fans with high-quality content, cultivate fans' consumption habits, and constantly introduce new things to keep it fresh...

But the speed of collapse is often instantaneous - a fan's "I don't want to buy it" or "I don't want to watch it" can make all previous efforts go to waste.

What is lost here is not only the promotion cost and marketing cost, but also the most difficult to make up for the time cost.

Faced with such a "slow" response and numerous variables in the market, the "delay" of various strategies is very high. Today, when companies start to implement remedial measures, it often takes one year or even three to five years to confirm the effect in the market.

Because the performance of one or two movies is somewhat accidental, it does not intuitively reflect whether these strategies are effective.

But such a time is too long for a company and for shareholders who see successive losses in financial reports.

1 year, or even 5 years?
They don’t even want to wait a month!

Besides, who knows if the remediation strategy will work?

If it is confirmed that they will be effective in five years, that will be fine. The question is whether these strategies will be effective. There is still a big question mark.

The time is long and the certainty is not high. Who can feel relieved?

Cooperating with Kuaiguang Group and using Kuaiguang Group's IP to attract existing new fans is a better way to save time and cost.

No matter how much money is spent, at least the fans of Kuaiguang Group are ready and the IP can be directly inherited.

As long as the original Kuaiguang Group's operating strategy is maintained to operate the IP, there is no chance that all fans of the characters will be lost if another operating company is changed.

So no matter how much it costs, it doesn't matter as long as it can stabilize its basic market.

A high bid is not only a purchase of the value of the IP itself, but also a purchase of time, certainty, and market confidence.

Ma Ge has been in this industry for a long time and is not a newbie, so he will naturally take all factors into consideration.

After considering all factors, it is very intriguing to say "the other party's price is very high".

Yang Ruoqian didn't want to think about it at all. He very much recognized Ma Ge's good character of not being moved by money, and said to Qi Mu: "Yes, that's how it should be. When we operate a project, we can't just consider money, but also the IP itself."

Qi Mu also nodded in agreement: "In many cases, money cannot buy influence, or it is difficult to maintain high influence only by throwing money at it. If you want to build a complete ecosystem in the international market, you cannot just look at money. How much was given?”

"Let Ma Ge do what he wants." Yang Ruoqian gave the final instructions, then asked: "By the way, how is the filming of "Black Robe Inspection Team 2" going?"

After talking about IP for so long, the IP itself is still the most important.

Luo Rujie has dealt a huge blow to Mr. Yang in the past two days. I hope that "Black Robe Inspection Team 2" and "Wandering Blue Star 2" can give me some comfort.

Yang Ruoqian didn't have much expectations for "Black Robe Inspection Team 2" starring the entire original cast - the biggest role of this movie is to catch all the people under the group who are good at fighting, and they are trapped in the quagmire of filming this movie. Can't help myself.

When all the good resources are used up, the operating space of "Wandering Blue Star 2" will become larger.

"Mr. Yang, the filming of "Black Robe Inspection Team 2" has come to an end. The final special effects processing work is now being carried out. It is expected to be released in major theaters in a month." Qi Mu replied, "Magna Bian should have completed negotiations with major international theaters around the world, and it should be released simultaneously around the world. "

""The Wandering Blue Star 2" will be slower, and it will probably be released one month after the inspection team removes it from theaters."

Hmm... the efficiency is pretty good.

Yang Ruoqian thought about it and made sure it was okay. He nodded to Qi Mu: "That's it. If you need anything else, keep in touch with me at any time."

"Okay Mr. Yang."

Qi Mu said, packing up the files on the desktop, picking them up and preparing to leave.

Just when she turned around, Yang Ruoqian saw her hairpin with sharp eyes.

That seems to be...a limited edition model from Luo Rujie's commemorative store? !
This is something that only people who go to Luo Ruyu’s concert can buy!
Yang Ruoqian opened his mouth and asked, "Qi Mu... did you go to Luo Ruyu's concert that day?"

Qi Mu paused, nodded seriously, and then said seriously: "Mr. Yang, don't worry, I didn't get the tickets through internal connections in the company. I was lucky enough to get the tickets."

"..."

Think about how serious the secretary is at ordinary times, and then think about how she actually goes to concerts and buys souvenirs after work.

What I bought was my own souvenirs.

Mr. Yang finally paid out the salary, but the secretary just turned it over in a different way, right? !

Qi Mu smiled and said: "Mr. Yang, you may not know that the video of Luo Ruyi's concert has become popular abroad. Especially in countries with developed entertainment, some people have bought air tickets just to come to us to watch Luo Ruyi. Like a glance."

"To be honest, Luo Ruyu is really lovable."

ps: The process of getting the title - take a look at the event post, and then leave a message under the event post. There is no quota this month, so it will be next month. (End of chapter)