I make a thriller, it's God chasing and feeding

Chapter 188 [Grudge]

"We expect to start communicating with Hebao Company of Japan, Lotte Foundation of South Korea, and SF Group of China in the next year to confirm the release of The First Commandment in theaters in various overseas regions. At the same time, in terms of publicity and distribution, we are also preparing to invite some actors and celebrities from various regions to watch the movie to drive marketing."

"For details of the promotional and marketing plan, you can refer to the second document on hand."

"As for the screening version, my suggestion is to launch two versions. One is to invite well-known voice actors from various countries to dub the movie. The other version is to play the original sound source and only translate the subtitles... …”

At the company conference of Light and Shadow Media,

As the project leader, Zhang Xueming elaborated on the "First Commandment Overseas Channel Operation Plan" one by one

Although The First Commandment has been released in China, in order to be released overseas, it has to go through the premiere process again, from post-production to publicity...every aspect.

It just so happens that the Spring Festival is approaching.

Therefore, Guangying will make arrangements in advance and wait for the official launch after the year for large-scale promotion.

On the main seat, Zhang Chuanxing listened, with no hesitation about the content of the plan on his face.

As for others, they were more or less surprised by the Zhang family's generosity and a little dissatisfied.

'Hebao Corporation', 'Lotte Foundation', 'SF Group...'

These are all top-notch film and television companies in Heguo, Southern Dynasty, Xiangguo... these countries.

In addition to theater support, dubbing and subtitles need to be re-posted, two versions made, and publicity and distribution...

"Although, I know that Director Lu's relationship with our company is different now."

However, just after Zhang Xueming explained the overseas plan, a middle-aged man wearing glasses, who was the first seat on Zhang Chuanxing's right, responded immediately, and it seemed that he was not at the conference table, but alone. Lu Zhengyi took a chair and sat down against the wall to listen.

"I have no objection to the project of promoting the First Commandment overseas."

"After all, based on The First Commandment's current domestic performance, it can definitely be used as a film for export."

"But...this level of promotion is a bit too hasty."

The person who spoke was Lin Mozhi, Vice President Lin.

Lu Zhengyi heard Zhang Xueming mention that after a large number of employees were poached, he was poached to replace the vice president Hu Yue, who was originally related by marriage.

As the vice president that Guangying hired from the Green Apple platform, Lin Mozhi's voice is quite high in this family-owned company.

After all, someone who spends so much energy and financial resources to win over must always be given some room to develop.

"Manager Zhang is no longer a new employee."

Then, Lin Mozhi looked at Zhang Xueming again, "You can't enter the overseas market by spending more money. Don't you understand this truth?"

"If you spend money on publicity and invite a bunch of celebrities to stand on the platform, then how many people in China have the financial resources to go out? That's not how it works in overseas markets."

"Cultural differences cannot be solved by money, let alone a horror movie. So if this is the plan, I will vote against it."

Things like spending money on publicity are very common.

Publication and operation itself is a money-burning matter.

But while burning, you must also consider in advance whether you can get your money back, unless it is a washout.

The work "The First Commandment" has received a very good response in China.

After all, Lu Zhengyi has stepped into the domestic horror film market step by step. Many viewers have long abandoned their initial stereotypes of horror films in this regard.

But if you put it abroad, you will start from scratch.

It is already a public matter that Tang horror films are not good, and even audiences in other countries know it.

What's more, there are cultural differences and it's a foreign country.

In this case, spending money to drive sales?This common operating method cannot attract audiences, at least not on a large scale.

It can only attract a small audience, such as fans of celebrities who spend money to promote it.

But under such circumstances, losses are inevitable.

At the conference table, the expressions of some people also changed.

It was obvious from Lin Mozhi's words that because of the relationship between his father-in-law and his son-in-law, it was of course okay to support Lu Zhengyi in pursuing overseas markets.

But you can only accept small losses.

"really……"

But in response to Lin Mozhi's rejection, Zhang Xueming did not change her expression, but continued to smile, "Mr. Lin also has some ambitions about the possibility of expanding overseas markets, otherwise he would not study these things."

"...Who wants to be a frog in a well?"

Seeing Zhang Xueming's reaction, Lin Mozhi's expressionless expression of rejection calmed down a little, and looked at Lu Zhengyi, who was always silent next to him, "I can understand Director Lu's mood after fighting so many games in China. After winning a battle, I always want to try to fight outside, maybe I can really conquer a piece of land?"

"I had such an idea when I was young, but it was just an idea. The execution of this kind of thing does not take one or two sentences. Luck and strength are indispensable."

"If Director Lu was not making horror films, but action films, crime films, etc., maybe I would agree. After all, Director Lu's crew is reassuring in terms of their strength and attitude."

Not to mention horror movies, emotional dramas, martial arts, comedies, wars... genres that often appear in movies in China can be played here, but in foreign countries, under the influence of cultural differences, there is no way to get those foreigners to pay for them.

Only action movies and crime movies may still have a chance.

In response to Lin Mozhi's compliment, Lu Zhengyi smiled politely and did not interrupt the progress of the meeting.

Because what Zhang Xueming is going to say next is the key to affecting the meeting.

"So now, I want to mention Director Lu's next film."

Zhang Xueming kept a smile on her face and explained, "If this is just the first commandment, spending so much money on overseas markets does feel like throwing gold into the water."

"But if we just treat the first commandment and the entire proclamation plan as a warm-up, then the actual situation is different."

"This screening is just a ship thrown into the water, so that the gold behind it can float farther and spread wider."

As she spoke, she opened a PPT on her computer.

"The Curse"

Then, a name appeared in front of everyone.

At the same time, there is also a list of cast members, of which there is currently only one actor.

"Chen Junsheng?"

Lin Mozhi looked at the name in disbelief.

A martial arts superstar coming to make a horror movie?

"Yes, and Mr. Chen has agreed."

Lu Zhengyi, who had been silent for a long time, finally stood up. His tall and strong body slowly approached the conference table, causing some people to slow down their breathing unconsciously.

"Although I am not a staff member of Light and Shadow, this time I am participating in this meeting as a co-director." Lu Zhengyi looked at them with a smile, "And what follows is about the content of the movie I want to make, so I Let me explain it."

He came to Zhang Xueming's side directly.

And she stepped back in time and gave her seat to him. "……you please."

Lin Mozhi looked at Zhang Chuanxing, who was happily sitting on the main seat and had not said a word since the beginning of the meeting, and replied helplessly.

The same goes for other executives around the conference table.

The words "How dare I object" are written on every face.

"Actually, recently, I have been studying Japanese horror films. I have some insights into their Japanese horror expressions, shooting techniques, and techniques..." Lu Zhengyi explained, "I don't plan to Write an article about love, submit it to the science fiction section, and then force the editor to approve it for me."

"Since we want to expand overseas, we naturally have to learn their techniques and understand their audience orientation first. Everything is difficult at the beginning, so I plan to shoot this movie with Japanese horror as the core, and make a movie that can be set in Japan, Nanchaoguo, Xiangguo...these horror films are movies with relatively active national audiences."

"Just in time, I received another suitable script."

When he said this, Zhang Xueming, who was standing behind him, couldn't help curling his lips.

She didn't believe the latter sentence anyway.

However, Lu Zhengyi never said anything, so she didn't delve into it further.

Sitting not far away from him, Lin Mozhi's eyes changed.

If you can have this kind of awareness, at least the direction is right.

He had seen too many people who were very high-spirited at home, but walked out with a Tang Dynasty-style work, banging their heads and bleeding.

As someone who has deeply studied overseas markets, Lin Mozhi is very aware of the impact of cultural differences on his works.

Some movies that are called 'classics' in China are put outside, and even if there are people watching them in the cinema, they are basically dozing off.

Many ideological and cultural contents cannot be solved by simply translating Tang into Chinese, Korean, and English.

To defeat your enemy, you must first understand your enemy.

Lu Zhengyi achieved the first point anyway.

"Actually, the storyline of the Grudge is easy to explain. It is the story of the Earthbound Spirit killing people. A family of three who died out of resentment in the old house killed everyone who entered the old house."

Then, Zhengyi Lu talked about the plot of the movie itself, "To make the seemingly ordinary plot look scary, weird, and thrilling, we rely on the Japanese horror shooting style, plus... some Little special effects.”

"Maybe when talking about Mr. Chen, everyone will think of comedy, action, and kung fu, and think that if he makes a horror movie, it won't be scary at all."

"But this time I want to use Mr. Chen's fame to create an absolute sense of reality."

……

"The situation is as we expected."

After the meeting, Lu Zhengyi followed Zhang Xueming towards her office.

Along the way, employees passing by would unconsciously cast their eyes on the two of them.

"You have already brought Chen Junsheng here, how can they object?" Zhang Xueming walked in front, "His reputation in Dongzhou is so great that he can no longer be called an actor. "

But at this point, she turned around curiously, faced Lu Zhengyi, and walked backwards, "But how did you convince him?"

"What exactly did you say to him at home that day?"

"Convince him?"

Lu Zhengyi helped her look at the road ahead and whispered back, "No, no, no, actually he was the one who begged me to help me with the filming."

Zhang Xueming's expression became strange.

If anyone else said this, she would think it was a joke.

But what Lu Zhengyi said...

"Did he really hit a ghost?"

Zhang Xueming understood it directly without asking.

"probably."

Lu Zhengyi hesitated, "Not sure yet."

According to what Chen Junsheng said, it is not like what a normal ghost would do.

So he would have to wait until he got to Heguo and actually saw it before he could be sure.

"..."

Zhang Xueming, who was walking backwards, stopped.

Then, she moved closer to Lu Zhengyi, took the initiative to reach out and grasped his palm, and moved them forward.

This look made many employees who were observing secretly in the company corridor widen their eyes and cover their mouths, as if they had seen a ghost.

"Don't be afraid."

Lu Zhengyi couldn't help but smile and held her palm with his backhand.

"Are there really as few ghosts in this world as you say?"

Zhang Xueming asked in a low voice, "How do I feel, there are so many?"

"Counting this one and I don't know if it's true or not, there should only be three of them around you, right?" Lu Zhengyi replied, "Is this still too much? After living for so many years, I have only come into contact with these three. Some people You’ll never meet one in your life.”

"Eh?"

Zhang Xueming's originally questioning face suddenly paused, "So there are only three? Why do I feel like there are quite a lot of them?"

Thinking about it carefully, it seems that she has only been exposed to three ghosts.

This has to include the one in Heguo who didn't know about it.

"But I'm flattered that you can arrange support from companies like Hebao and Lotte."

Lu Zhengyi looked at her and casually mentioned the matter of overseas theaters.

But regarding this, he was really surprised.

After all, the light and shadow looked shaky before.

"It's all an old relationship, and we have competed before."

Hearing his question, Zhang Xueming didn't ask about the ghost anymore, "Looking at the current situation of our light and shadow, can't you imagine it? There is no way, the domestic development is too fast, our light and shadow suddenly failed to keep up with the pace, and immediately Squeezed down."

"It's different over there. Once you get into a high position, it's very difficult for newcomers to pull you down."

In terms of the development of film and television entertainment, He State, Southern Dynasties, Xiang State... these countries are no worse than Tang State. In the early years, they even steadily suppressed Tang State's domestic entertainment industry and led the trend, so much so that the official took action to stop it. This is to prevent the domestic market from being completely occupied.

But in terms of development speed, the size of the country itself is still the key.

These countries are no better than the Tang Dynasty, with a large domestic market, a vast territory and a large number of people. There are so many theaters alone that the number of people there is overwhelming, let alone film and television companies.

But these countries are different. A few decades ago, these companies were sitting in the championship, runner-up, and third place. Now they are still these companies, and only these companies.

(End of this chapter)