I make a thriller, it's God chasing and feeding

Chapter 313 [Overseas Reaction]

": This is a work that will be remembered for generations. The quality of the second part continues the quality of the first one!"

": Looking forward to the third part, wait... the end?!"

": I usually don't pay attention to the news on the Internet. I didn't know that this film was the final chapter of the Grudge series. I didn't know until I saw the end of the film. I feel a little pity about this. Although this film is a story, one story at a time. "Progress" is a bit like "Fantastic Story", which can be read alone, but it is also coherent with each other, and the story is very strong."

": The atmosphere in the theater is very lively, Yoshida-chan left a message here and took a photo. wwwww"

": Although he is directed by Tang Guo, the quality of his work is unexpectedly good."

……

With the development of the times, a function called "barrage" has emerged in the film and television industry, which allows people to browse other viewers' comments on this clip in real time while watching dramas and movies.

This function is almost always provided on online platforms.

But on the Heguo side, someone proposed that this feature should be moved to theaters.

On the first day after the premiere, Lu Zhengyi stood in the warehouse temporarily rented by He Guo and browsed through the pasteboards filled with comments.

After junior high school, high school, and college, the number of kana and Tangwen in articles gradually increased, and the proficient use of "two-character Tangwen vocabulary" was almost a required course. In some papers, most of the entire article was in Tangwen. Interspersed with various four-character idioms. '

What Lu Zhengyi and the others did was to provide a more substantial place for the audience to discuss after it was over.

However, the atmosphere of The Grudge 2 was somewhat different from the movie scenes he had seen in China in the past.

It is not difficult to write Japanese. Japanese is composed of hiragana, katakana and kanmon.

But now it's the second part, and everyone is familiar with the plot, which is to see how Kayako kills everyone who enters the house.

"Director Lu, are our results this time okay?"

"Also, it would be a pity to end it with only two works. When I watched The Grudge 1, I thought the plot was very simple. When I heard the news about the second part, I felt that I could already understand the plot. Come to think of it, there's nothing interesting to watch. But actually, when I watched the second part in the theater, I was still attracted by the content of the plot and some of the effects. Even though some of the plot had been predicted in advance, I was still attracted by the weird and depressing The atmosphere is scary, a very good horror movie.”

At the time of Grudge 1, no one in Heguo had seen Kayako. At first glance, he was frightened, which was normal.

Obviously, adding the barrage function to the theater is not a suitable content.

However, after they left their footprints one by one and uploaded them to the Internet, these pasteboards in the theater gradually turned into places like places where Internet celebrities check in.

"Judging from the atmosphere at the venue, I think it seems pretty good."

But essentially, it’s still the same marketing direction.

Maybe in the West, the language of the Stars and Stripes Kingdom requires a lot of effort to learn as a Tang Dynasty person, but the languages ​​of the Southern Dynasties and He Kingdoms are often said to be played, watched, and played. It does, and it's not uncommon.

People come to cinemas and spend ticket prices several times higher than online viewing. Most of them hope to have a better viewing environment. They are not very tolerant of things that affect the viewing experience. .

It allows the audience to have real-time discussions and interactions through barrage without making a sound. However, as of now, this function is not fully developed, and there will always be situations where someone maliciously swipes the screen or blocks it.

In order to better develop the overseas market, during this break, he took time to study Japanese and Chinese, and now he can understand it more or less.

"Looking at this review, The Grudge is really good as a horror film. It has few lines and is tactful. The large dialogue-free scenes contain a very high amount of information and never make people feel boring. And whether it is the atmosphere or the atmosphere, The plot design and transitional cuts can give people a sense of psychological oppression, especially the beginning and end of each story, which makes people hold their breath."

In the past, although he could speak Japanese, he could not understand Chinese.

Even later, when relevant strategies were introduced, barrages would only appear within a certain range of a certain screen.

"Even if it feels scary when you look at it, it's just a sudden shock and it's easy to get over it later. Unless you encounter some scenes that are very similar to the plot of the movie, you may be triggered by the scene and do something that scares you."

"But... it's too lively, a bit unlike the atmosphere in China."

During Curse 1, he had never come to Heguo to participate, so he didn’t know what the atmosphere was like.

At that time, there were also some people who had to relax for a while after walking out of the theater.

Next to him, Bai Wei asked hesitantly, "I can't understand these texts."

But when The Grudge 2 premiered today, the atmosphere of the audience was obviously different.

After all, being able to speak and understand any language and being able to write are two different concepts.

But people can always think of new marketing methods.

When the movies produced by their crew were released in China, the audience would walk into the theater with smiles on their faces, and then leave with blank faces and expressionless expressions.

Based on these comments, it is not difficult for Lu Zhengyi to see that compared to The Grudge 1, the style of The Grudge 2 is more established.

Therefore, with his level of Chinese writing, it was not difficult to understand the words they left behind.

Lu Zhengyi's movies are of course aimed at adults.

Perhaps, due to differences in strategies between countries, they cannot use overwhelming publicity, hot searches, and rankings like they do at home.

Now that I'm starting to feel a little bit more confident, compared to that sense of horror, some people are starting to be able to break away and feel the overall design of the story.

Lu Zhengyi replied softly, "Most of the films I made in China are the kind of films that make you feel extremely frightened when you think about them carefully. The more you think about them, the more you feel chills in your body."

In the Republic of China, for example, in primary school, the characters used by children when writing were mostly pseudonyms, mixed with some words such as '家', '自分', 'OG', '思...' and so on.

They seemed to have a lot to say about the content and were very active, which inevitably made Bai Wei wonder whether the content of the film was not in line with their taste, even though there were many people participating in the event.

But similarly, some people will still make some inappropriate emotions. For example, after watching the movie, someone will post something like, "What should I eat after watching the movie?", "This female protagonist is not good-looking," "This male protagonist is disgusting..." ' and other barrages.

Even some Tang people who have never learned anything can understand it.

"After all, the style is different."

"But the plot of The Grudge is actually very simple. It's just a story about a grudge that repeatedly demands its life."

"In general, many of the reviews are filled with regrets and expectations for the movie. I hope to create more movies."

Lu Zhengyi picked a few more informative ones on these sticky notes and read them to him.

As for things like, 'Why doesn't that ugly woman Ahn Hyo-joo die?', 'I'm so angry. Even though I know there's danger, I still rush in one by one to die, even if I die myself, I drag others down with me', 'Those police officers yes……'

He did not speak out some comments like this. These comments were of little value and did not help Bai Wei's growth. As the future assistant director of the crew, he needs to learn to distinguish between some valid and invalid comments.

Yes, although Bai Wei is the assistant director of this film, in terms of actual workload, he has actually crossed the threshold of assistant director.

After all, when work first started, Zhang Yu was resting most of the time.

"Paradoxical and depressing?"

Bai Wei thought, "This description seems to be more in line with the movies we made in China, which are very scary to think about."

"I feel that the two are related, at least in style, they are similar. They both... focus on psychological implications."

"In comparison, the Western horror films that are intensely bloody and visually impactful are much different from the two we have now."

As he spoke, he paused, "I feel that if these Chinese audiences can really build a good impression of our crew in their hearts, they will truly become our fans."

"Perhaps, they can watch and understand the films our crew has shot in China before, even if there are some...language and writing barriers."

"But I feel that if they become our fans, they will also like the works shot in China."

There was some anticipation in his tone.

For other movies, foreign audiences may chase the director and actors... to China to watch domestic works.

For example, Chen Junsheng, some police and gangster movies, some action movies, and even some more literary and tortuous romance movies will also have audiences from overseas to China. Even the old movies from more than ten years ago will watch them with gusto.

But the genre of horror films is almost unheard of.

"Actually, some fans have already come to China." Lu Zhengyi reminded, "Don't forget, when we released the First Commandment in overseas markets, although we were not well-known at the time and did not gain many viewers, the praise rate was very good. It’s still quite high.”

From that time on, he actually knew that there was a market for the films his crew shot in China to be released abroad, or in other words, He Kingdom, Southern Dynasty Kingdom, Xiang Kingdom... these places.

It's just that the reputation is not enough, coupled with the stereotype, the results are very poor, and it looks like a failure.

But actually judging from the quality of their works, they were successful.

"I don't know much about this."

Bai Wei scratched his head in embarrassment.

"This data was also collected by Guangying, and then Xueming gave it to me simultaneously." Lu Zhengyi replied with a smile, "This is not the data from the ticket purchasing platform or social platform, those data are not real enough."

"What we want to see is not good reviews, nor the beauty whitewashed by major media. Those things can be shown to passers-by, but as creators, we should face the most authentic evaluations in order to be able to recognize our own works. ,status."

"Later, I will ask Xueming to register a management number in Guangying's internal system. If you have any data you need to know, you can ask them directly."

That's the benefit of having a 'team' of matching levels.

Even though when The Grudge 1 was originally filmed, lighting and shadowing were not on the same scale as they are today, the data collection aspect has never been slowed down.

Now, it is also because they have had time to grow and let Light and Shadow grow that they have the opportunity to carry out such marketing in these Chinese theaters. Otherwise, it would be difficult to support this process with the size of the previous company.

"This...is not appropriate, Director Lu." Bai Wei hesitated, "I am not an employee of Guangying. Although we are all brother companies, it is not good to join the senior management group."

He has always positioned himself as a small employee, who works according to other people's orders. He enters that kind of internal system and becomes a senior executive...

"Anyway, you are also the assistant director of our crew."

Lu Zhengyi looked at him with a smile, "I didn't have the chance before. Otherwise, Lao Zhang would have looked familiar in the light and shadow. If I invited him, he would not refuse such a good thing. He might be watching me eagerly. You have to remind me to hurry up from time to time.”

"How much power is this? One of the top media groups in the country has real power and can control people."

"If you are a little bit arrogant, pretending to be powerful and secretly arranging some connections for some familiar actors in the circle, this is not a proper financial backer."

Although Bai Wei was mentally prepared for this from the moment he was accepted as Zhang Yu's apprentice.

Everyone else in the crew also agreed that he would be the next assistant director.

But when these words came out of Lu Zhengyi's mouth, he couldn't help but stutter.

"Why, do we have to do a three-push and three-concede?"

Lu Zhengyi looked at him.

"Here, assistant director, I'm...okay!" Bai Wei happily agreed without any ambiguity, "But don't worry, even if I have the power in my hands, I will definitely not do anything random."

"That's not what I meant by what I just said." Lu Zhengyi patted him on the shoulder and persuaded him, "If you meet any good seedlings and want to cultivate them, you can."

"Whether it's me or Xueming, we are very happy for people in the company to make friends with more talented people."

"But, you still have to look at character first, and then ability. Neither of these can be achieved. I think we still have to think carefully before doing things."

Bai Wei felt the pressure from the palm on his shoulder, "Ming, I understand."

The clerk has the simplicity of the clerk, and the management also has the burden of the management.

"But I don't know what the situation in the country is like."

But soon, he mentioned China, "It should be pretty good, maybe it can break the box office record again."

When it comes to market feedback from He Guo, Bai Wei has no confidence.

But when it comes to China, he is absolutely confident.

This is the foundation accumulated from one movie after another over the years.

"This time in China, it's pretty average."

But Lu Zhengyi's words extinguished his enthusiasm, "In the afternoon, I had a rough understanding of the domestic situation, but for now, I predict that the box office results will only be average."

As for breaking the box office record, he thinks it is unlikely.

(End of this chapter)