The Wind of China Entertainment 2005

Chapter 563 SMG
"A miracle! As of July 2012, 7, Lost in Thailand has become the first Chinese-language film in China to gross over 25 billion yuan, with the highest number of moviegoers in history, breaking records with over 10 million viewers."

——Oriental Morning Post.

“Can Lost in Thailand surpass Avatar and Transformers 3, which grossed 13.78 billion and 11 billion respectively in mainland China?”

——NetEase News.

"Is Lost in Thailand elegant or vulgar? Netizens have been arguing about it, but now the box office has given the answer. The one that is loved by the general public is elegant!"

——The latest news from People's Daily Online.

"What exactly is the Star Project? Let's review several movies invested by Lu Yuan, including Xu Zheng's "Lost in Thailand", Cheng Er's "Border Storm", Han Han's "See You Tomorrow", and Xue Xiaolu's "Beijing Meets Seattle". Can the latter three recreate the box office miracle of "Lost in Thailand"?"

"."

Thousands of netizens witnessed the moment when the box office of the first domestic film exceeded 1 billion.

The film has already broken several records in Chinese film history.

On the day of its release on July 7, the box office grossed 4 million, setting a record for the highest box office on the first day of release for a film.

On July 7, the fifth day of its release, Sunday, there were 8 screenings across the country, with a single-day box office of 3.7 million yuan and a total of 1.02 million moviegoers, setting records for single-day screenings, single-day box office, and single-day moviegoers for domestic films.

The box office in the first week was 4 million yuan, the box office in the second week was 3.5 million yuan, and the box office in the third week was 2.68 million yuan, continuously breaking the first-week, second-week, and third-week box office records for domestic films.

The momentum is overwhelming!

上映20天以来，《泰囧》在全国15大票仓城市的排片量从未低于30%，7月4日至9日更是连续5天超过了50%。

Unprecedented!

"Lost in Thailand" is still in theaters, accounting for about 35% of the national screenings.

Industry insiders predict that "Lost in Thailand" may even break the 13.912 billion yuan Chinese box office record set by "Avatar".

The film and television industry is in a frenzy, with endless blessings pouring in.

Zhang Yi, who broke up with Zhang Weiping and has not been seen for a long time and is currently caught up in a controversy over having more children than allowed, made an unprecedented post on Weibo.

"I have never commented on Lost in Thailand before. I laughed so hard in the cinema today. Congratulations to Director Xu Zheng, Lu Yuan and Wang Baoqiang. There is still a long way to go for domestic films. Keep up the good work."

Wang Jing also praised him highly on Weibo.

"The 70 Tenants in the 72s, the God of Gamblers in the 80s, and the Young and Dangerous in the 90s all became huge hits despite the seemingly asymmetric quality and box office. As long as you can hit the audience's nerves, you will win the jackpot. Congratulations on the mainland welcoming the first 10 billion movie!"

Chinese movie box office website spoke out.

"The billion-dollar Chinese-language film has finally arrived! A month ago, no one would have imagined that a billion-dollar Chinese-language film would arrive so soon, let alone that Lost in Thailand, directed by Xu Zheng, would have achieved this feat."

This achievement, as well as the praise from industry insiders, made Xu Zheng a little uneasy.

On the evening of July 7, the crew held a celebration banquet in Beijing to celebrate the box office exceeding 25 billion yuan.

He accepted an interview with reporters and said: "Lu Yuan and I initially estimated that the box office of this movie would be 4 million to 5 million. I didn't expect it to get higher and higher. This is no longer controlled by the film itself and marketing.

I thank Lu Yuan for his support, the Star Project, and everyone in the crew for their hard work, but the real miracle will always belong to the Chinese moviegoers."

"Huh!" After getting rid of the reporters, he breathed a sigh of relief. The big sales of "Lost in Thailand" exceeded his expectations.

The box office of his first movie exceeded 1 billion, making him one of the billion-dollar directors.

This means that if he wants to make more movies in the future, he will not lack investment.

If there is a sequel to Lost in Thailand, he won't even have to pay cash. He can just invest in the script copyright, director's fees, etc., and he will get more instead of the 10% this time.

Although I know that this is my first time directing, it is reasonable for me to use the director's fee and other remuneration to get a 10% stake.

But according to the 43% profit sharing ratio, even if "Lost in Thailand" stops at 10 billion, the film company can still get 4.3 million in dividends.

Lu Yuan will receive nearly 4 million before tax, while he only has 4000 million.

There is no harm without comparison.

Money and fame are the most important things in people’s lives, and it’s hard not to feel aggrieved when you think about it.

Putting aside his little emotions, Xu Zheng looked around and saw that Lu Yuan was also surrounded by a group of people.

The dazzling box office data of "Lost in Thailand" stimulated many new directors.

The related Star Project has also truly fired the first shot.

And make a big splash!
In the past, people in the industry thought that the Star Project was just a hobby, but now they realize what they have missed. Moreover, Lu Yuan has repeatedly stated in media interviews that he will continue to invest in the Star Project.

So the screenwriters and directors begged for it like crazy.

They want to be the second Xu Zheng and become a member of the billion-dollar director club!
Well, Lu Yuan himself is also troubled by this. There are too many scripts submitted to him recently, and he has to use all his connections to get help, so his phone is about to be blown away by calls.

It was no exception when he attended the celebration banquet. He was surrounded by many colleagues, looking at them intently, which made him feel sick.

"Brother, I am..."

"Okay, okay, I'll take a look, don't worry."

I don’t know how many alumni from Beijing Film Academy he had dealt with, but with the help of Ning Hao, Lu Yuan walked out of the crowd.

He had just returned to the capital from the Demon City.

After negotiating with Shen Wei and others, vivo and OPPO each sent a vice president to go to PPS headquarters with him.

That’s right, maybe Duan Yongping was the one who brought it together, and OPPO also planned to get involved.

Just as the group arrived at the PPS headquarters in Shanghai, something unexpected happened.

It is not clear where the SMG Group received the news, but after learning that Blueprint was going to invest in PPS, it also wanted to invest a share.

The full name of SMG is Shanghai Culture, Radio, Film and Television Group Co., Ltd. In simple terms, this state-owned enterprise manages most of the TV stations in Shanghai.

Lu Yuan talked with Xu Weifeng, the current president of PPS, and only then did he learn the whole story.

It is said that SMG was considering whether to reach a strategic cooperation with Fengxing.com at the beginning of the year.

Overall, the two old video clients, PPS and PPTV, are the leaders among client software in terms of user volume and are must-haves for users.

In fact, Fengxing.com is not bad, but it faces a similar dilemma as PPS: it has user traffic but almost no copyright and insufficient funds.

SMG is a state-owned enterprise and also a company that dares to think and act, and has a strong sense of crisis. It was they who first proposed the separation of production and broadcasting and took the lead in its implementation.

In recent years, video networks have grown rapidly. SMG executives have realized the hidden worries behind the prosperity of TV stations and have seen the huge threat that long-form Internet videos will bring.

Since it cannot be suppressed, just join it.

Therefore, SMG set its sights on Fengxing.com. This operation is intended to integrate TV and the Internet, that is, to combine video websites with traditional television to complement each other's advantages.

Why change your goals and choose PPS?

Because SMG is a state-owned enterprise, it cannot spend huge amounts of money like iQiyi, Tencent and other companies to purchase top film and television content.

In comparison, the PPS with Blueprint Franchise has richer content and is more suitable.

However, Lu Yuan was hesitant, fearing that introducing funds from this enterprise would lead to it becoming the dominant player in the later stages.

SMG is different from vivo and OPPO.

Mobile is the major trend, and young people are becoming more and more fond of the Internet and smartphones.

Therefore, Lu Yuan invited two mobile phone manufacturers to join.

They are laymen in streaming media and are more concerned with promoting their own mobile phone brands and will not interfere with the company's development strategy.

But SMG itself is a media group. Will they tolerate an uncontrolled streaming media company?

Lu Yuan wasn't sure.

At the same time, he couldn't help but have another thought.

Since SMG plans to integrate TV and the Internet, does Hunan Satellite TV have this intention?
In March 2010, Dragon TV took the lead in implementing the reform measures of separation of production and broadcasting, and Hunan TV followed closely behind. This shows that the top management of the two companies have similar ideas and are willing to break the status quo and take responsibility.

Compared with SMG, the latter is obviously more suitable to become a strategic partner in terms of content and positioning of young audience groups.

Hunan Satellite TV’s variety show production capabilities are among the best in the country.

There is a Mango TV, but it is actually just a text information portal.

"What are you thinking about?" Ning Hao bumped his shoulder.

PS: In reality, SMG Group invested in Fengyun.com from July to September 2012, which was very forward-looking, but it just didn't work out. Hunan Satellite TV didn't have the idea of ​​setting up a video network from 7 to 9, because it saw that iQiyi was making huge profits with its own variety shows, and only officially decided to launch Mango TV in 12. The information is available for verification and it is not made up.

Also, should PPS be renamed? I’m not good at naming, so please give me one.

(End of this chapter)