The Wind of China Entertainment 2005

Chapter 565 Try
There were a lot of people attending the celebration banquet, after all, it was the first domestic movie to break the billion mark.

In addition to the crew of "Lost in Thailand", there are also invited directors, actors, and important guests such as Han Sanping, Wang Changtian, Yu Dong, Song Ge and others.

Dozens of tables were set up on the scene, and a huge "Lost in Thailand" poster and a billion-dollar crystal ice sculpture were hung on the podium.

Before the banquet started, Guangguang host Xie Nan held the microphone and introduced the guest list.

After this battle, the relationship between Yuanfang Media and Guangxian quickly heated up.

Although Xu Zheng and Lu Yuan never mentioned the victory of "Lost in Thailand" in interviews, it is undeniable that in addition to the down-to-earth content, it was also a victory in marketing.

Yuanfang Media is managed by Zhang Bowen, who is in charge of online matrix publicity. While Huayi used experts and other internet trolls to criticize the vulgarity of "Lost in Thailand", the company tried to guide netizens' rebellious emotions.

And Guangguang’s traditional publicity and promotion also played an important role.

When Guangguang Media went public, its core focus was on its ground-based communication network.

Therefore, many of Guangguang's programs are broadcast on local TV stations, as well as various broadcasting terminals such as buses, subways, trains, airplanes, hospitals, and university campuses.

So starting two months before the release of "Lost in Thailand", information about Lu Yuan, Xu Zheng, Wang Baoqiang and this movie could be seen on many programs.

In addition, Guangguang itself has many ground marketing teams stationed all over the country. They are not only familiar with the conditions of local cinemas, but also have close ties with local media.

Generally speaking, in terms of distribution, Guangguang is professional.

After the guests took their seats, Xie Nan began to follow the procedures.

“Congratulations to Lost in Thailand for breaking 1 billion!”

"Bang!" Lu Yuan, Xu Zheng and Wang Baoqiang went on stage and worked together to smash the crystal.

Reporters at the scene captured this scene.

"Clap clap clap clap"

The applause roared, shaking the entire banquet hall.

Lu Yuan and Wang Baoqiang left the space to the director, and Xu Zheng talked on the stage about the difficulties in building this project from scratch.

Lu Yuan came to the stage and sat at a table with Ning Hao, Wang Changtian, Yu Dong, Song Ge and others.

Han Sanping came for a quick visit and then went back, leaving only his daughter, Han Jianv, to hang out with Wen Muye.

Song Ge joked, "Isn't Mr. Wang here?"

This time, Wanda Cinemas gave great support in scheduling the film "Lost in Thailand", and everyone was happy with the final result.

Song Ge is counting on the release of "New World" to allow Wang Jianlin to see his abilities and increase funding to support his big entertainment plan.

Lu Yuan knew he was talking about Wang Zhonglei, and said with a smile: "I invited him, but he said he didn't have time."

Yu Dong and Wang Changtian on the opposite side laughed.

Lu Yuan didn't laugh, after all he was his old boss.

Bona, Huayi, and Guangguang, these three companies are on good terms with each other on the surface, but privately they wish the other party would die suddenly that night.

Huayi used internet trolls to attack "Lost in Thailand". Although they were not completely sure who did it, they had a pretty good guess as the tactics were very familiar.

What they didn’t expect was that Yuanfang Media was no pushover either.

On the one hand, Zhang Bowen stirred up the emotions of netizens, and on the other hand, he tried his best to attack "Painted Skin 2", causing the Douban score of this drama to drop to 4.3.

Lu Yuan also heard from Zhang Bowen that other teams were involved.

He seriously suspected that there was a high probability that Bona and Guangxian saw the opportunity to beat the fallen dog.

After all, there is no room for two tigers in one mountain, let alone three. Neither party wants to see Huayi's stock market rise.

In the end, "Painted Skin 2" suffered a reputation collapse due to the joint efforts of multiple parties, and its box office revenue stopped at 5.9 million.

I heard that Wang Zhonglei was so angry that he smashed two computers in the office.

Lu Yuan recalled the gossip he had heard.

He never actively uses unconventional means, hoping to win by relying on the quality and reputation of his films, but if the other party wants to play dirty, he will also play along.

Even the old club.

After a few words of small talk, Wang Changtian said, "The market has been very strange in recent years. Many commercial blockbusters have failed, but a lot of small and medium-cost movies with low investments have frequently created dark horse miracles. The "Crazy Stone" that came out of nowhere, "Love Is Not Blind" that performed a dark horse miracle two years ago, and "Time Travel" and "Lost in Thailand" that triggered nationwide movie watching this year."

The others looked at Lu Yuan. Among the four plays, three were related to him.

Envy and sour.

There is a question on Zhihu: Why did "Lost in Thailand" break 1 billion?

One of them received a highly praised answer.

Although "Lost in Thailand" is not bad, it is not perfect, and many of the jokes are even quite vulgar, but audiences still flocked to it.

On the one hand, this year's economy is in recession.

The quality of domestic films in the past two months was really poor. The audience has been suppressed for too long and they really need a comedy to vent their suppressed emotions.

So when a relatively good comedy like "Lost in Thailand" was released, the audience started to explode.

On the other hand, Lu Yuan's joining is a key factor. Lu Yuan transformed from the small screen, and after the successive success of "Love Is Not Blind", "Dragon Gate Flying Daggers" and "Time Travel Cohabitation", the three roles left a deep impression on the audience.

Gradually, the popularity he gained on the small screen was transformed into a popularity that the audience was willing to pay for, and his appeal on the big screen has reached a terrifying level.

If Liu Yifei is a case of failed transformation, then he is a model of success.

Among the three characters in "Lost in Thailand", if we make a list of people who watched the movie for the actors themselves, Lu Yuan will undoubtedly be ranked first.

This is also the reason why Wang Changtian, Yu Dong and others appeared here today.

I hope we will have the opportunity to cooperate in the future, even if it is joint investment.

Then several people talked about the impact of "Lost in Thailand"'s crazy performance on filmmakers, how to reflect on it, and whether they should give up big productions and focus on low-budget ones in the future.

Lu Yuan occasionally interjected, as they had talked about these topics too much recently and were losing interest.

On the stage, Xie Nan was presenting the prize announcement.

"Next up is tonight's special prize! Let's see what it is."

Two staff members walked up the steps, one of them holding a giant transparent box, which contained ping-pong balls marked with numbers, estimated to be hundreds of them.

Another held up a wooden board covered with red silk.

Xie Nan lifted up the red silk.

"Special Prize, 800 million in cash!!"

All the crew members held their breath. Lu Yuan spent a lot of money on today's celebration banquet.

He has always been generous in this regard. If the movie makes money, he will share some with everyone. The circle is so small, and maybe they will cooperate with each other in the future and form a good relationship.

Of course, some of the prizes were arranged in advance.

such as
Xie Nan stood on the stage and said, "Please welcome the lucky draw winner, Fan Bingbing."

Fan Bingbing, wearing a long red dress, walked onto the podium with a smile on her face.

She nodded to Xie Nan first, then grabbed from the box, juggling the hundreds of ping-pong balls. After a while, she took one out, took a look at it, held it up, and said, "Special prize, number 8. Where is number 8?"

The scene suddenly became quiet, and everyone looked down at the numbers they had received when they entered the venue.

Wang Baoqiang stood up suddenly and looked at Lu Yuan the first time.

Lu Yuan smiled and nodded at him.

After Lost in Thailand broke the 1 billion mark, people were talking about how much money the three of them made.

When the movie was released, sharp-eyed viewers noticed that the producer column read Yuanfang Media and Zhenledao Culture Communication Co., Ltd.

Xu Zheng invested in this play by investing in director's fees, actors' salaries, script fees, etc., and received a 10% profit dividend.

Wang Baoqiang agreed to receive 200 million yuan for the role.

Lu Yuan simply gathered 1000 million for him. It was only right and reasonable for him to give him a red envelope.

After the celebration banquet, Wang Baoqiang’s winning of the award was widely reported by reporters.

Photos of Wang Baoqiang with a silly smile on his face appeared on major portal websites.

But Lu Yuan himself went to Hunan.

There are two types of content that attract users most on video websites: variety shows and long-form film and television dramas.

If PPS can only provide TV series, it will be lame.

I can walk, but not for long and I feel tired.

Yuanfang Media can provide high-quality film and television dramas, but it is currently unable to do anything with variety shows, which is precisely the strength of Hunan Satellite TV.

Such as the popular variety shows "Day Day Up" and "Happy Camp".

He made a phone call with deputy director Mu Yong and learned that there would be a new variety show "I Am a Singer" in 2013.

Lu Yuan and Mu Yong have known each other for a long time.

When "The Hidden Corner" became a big hit, he and Jiang Wei went to the Radio, Film and Television Bureau for a meeting, and Mu Yong came to him with the script of "Snow Leopard".

Later, "Snow Leopard" ushered in a viewing frenzy, and Mu Yong was honored as the deputy director of Hunan Satellite TV.

He was also the one who brokered the sale of "Startling by Each Step", a collaboration with Tangren, to Hunan TV at a sky-high price.

Lu Yuan would give out truckloads of gifts during every festival, sometimes worth millions at a time, in order to maintain relationships within the circle.

For example, among the leaders of major TV stations with whom he has worked, Mu Yong is one of them.

If PPS can get the variety show on Hunan Satellite TV, it will be of great benefit to it.

As for whether it will succeed, you won’t know until you try.

In order to ensure satisfactory results, he even brought a script with him.

(End of this chapter)