The Wind of China Entertainment 2005

Chapter 583: Lowering Your Value
It took less than ten minutes.

Representatives from major companies returned to the venue in a hurry.

They sat down in their respective seats, their eyes focused on Lu Yuan's poster, rubbing their hands in anticipation, and remembering the chairman's instructions on the phone.

The atmosphere in the conference hall previously could barely be described as "slightly relaxed", but at this moment it seemed to be suddenly tightened by an invisible force.

Wang Han was sitting on the podium, keenly sensing this undercurrent, and couldn't help but admire the arrangements made by the station's leaders.

They had intentionally kept the news about "My Love from the Star" secret until now.

Faced with such emergencies, companies are caught off guard and are likely to lose their composure due to lack of preparation.

Such a chaotic scene is undoubtedly beneficial to Hunan Satellite TV.

As the lights dimmed, Wang Han held the microphone and spoke in a steady voice, attracting everyone's attention.

"The bidding has officially begun, starting with the exclusive naming rights for My Love from the Star."

He deliberately prolonged his tone to create a breathtaking sense of anticipation, then waved his hand and announced calmly and forcefully: "Starting price: 5000 million!"

As soon as these words were spoken, the temperature in the venue immediately soared.

Almost at the same moment, the advertising manager of Jiaduobao decisively raised his sign and shouted: "One hundred and fifty million!"

This bid price came as a bolt from the blue. The venue suddenly fell silent, and then there was an uproar.

"hiss!"

"That's too much. Exclusive sponsorship is expensive, but it's hard to just add 100 million right away. What kind of trick is that?"

"Don't you understand? Jiaduobao wants to clear the market."

Representatives from various companies were whispering to each other.

Jiaduobao has made its attitude clear through practical actions, and is determined to obtain the naming rights. At the same time, it is also notifying other small businesses to take a rest wherever it is cool.

As a result, 80% of the companies present were discouraged and collectively withdrew from the competition.

However, while naming rights are the highlight, they are only part of the advertising and they have other options.

When TV stations broadcast TV series, advertisements appear in various forms, including before the show starts, after the show ends, and commonly in the middle of the show.

However, at the beginning of the year, the State Administration of Radio, Film and Television issued a ban on advertising, which clearly prohibits the insertion of advertisements during the broadcast of a single episode of a TV series.

But every policy from the top has a countermeasure from the bottom.

Although interstitial broadcasts within a single episode are prohibited, the policy does not restrict advertising time between episodes.

Many TV stations have the same idea and started to add advertisements in the space between two episodes. The length of advertisements has jumped from a few minutes to more than ten minutes.

In addition, the TV station is quite innovative.

For example, the advertising period before the trailer is further extended, with subtitle ads slowly moving at the bottom of the screen, and even the four corners of the screen are not idle, with small pop-up ads popping up from time to time.

What's worse, in order to maximize advertising revenue, some people don't hesitate to split an episode into two episodes for broadcast.

In the battle for advertising revenue, TV stations across the country have tried all of the above methods.

Therefore, seeing that there was no hope of obtaining the naming rights, many companies at the scene settled for the next best option and targeted this type of advertising.

Some companies also think of new media channels.

I plan to go back and investigate which video network platform "My Love from the Star" is broadcast on, and then directly buy the naming rights of the network platform.

After all, the advertising revenue systems of TV stations and online platforms are independently divided.

At the bidding site, representatives from various companies had different thoughts, but not all of them chose to back down.

The advertising manager from Wanglaoji Company turned his head and confirmed through eye contact that it was the person he wanted to chop.

The feud between Jiaduobao and Wanglaoji has a long history.

From brand leasing to the rise of independent brands, and then to the fierce confrontation between the market and the law, every step is full of gunpowder.

In August this year, employees from both sides staged a fight on Nanchang Pedestrian Street, pushing the feud to the forefront of public opinion.

Just when everyone was focusing on Wanglaoji and Jiaduobao, someone in the back row suddenly made a move.

"1.6."

The bidding price of 1.6 million immediately attracted the attention of the whole audience. Everyone took a look and was surprised. It was He Qizheng!
"Pfft, it turns out to be He Qizheng. The eldest and the second oldest fight, and the third oldest suffers. Who could be more wronged than him?"

"That's right. I was just leisurely watching my peers quarrel, but suddenly I found out that the sky has fallen and my market is ranked third."

"Now, not only the third place, but also the fourth place is in jeopardy."

In recent years, the competition between Wanglaoji and Jiaduobao has become increasingly fierce, which can be described as a "two-hero battle" in the herbal tea industry.

In order to seize market share, all kinds of tactics are used, including price wars, advertising wars, and channel wars, and brand awareness is rising accordingly.

The result is that the herbal tea market has been divided up by both parties, and Heqi is almost finished.

The representatives of Wanglaoji and Jiaduobao looked at each other, as if they had telepathic communication, and reached a consensus within 0.001 seconds to kill Heqizheng first!
Wang Laoji took the lead and said: "1.7 million!"

"1.9 million!" Jiaduobao was not willing to be outdone and directly increased the bet by million.

Huiyuan joins the battle: "One hundred and ninety-two million."

As Huiyuan made its move, other companies also showed their cards, bidding sounded one after another, and prices soared like a runaway horse.

Seeing that the bidding price was about to reach 2 million, He Qizheng’s representative hesitated for a moment and then started bidding.

The representative of Jiaduobao was always paying attention to him, and took the lead and said loudly: "2.1 million!"

He Qizheng: “.”

Tired, destroy it.

…………

"Hunan Satellite TV's 2013 advertising bidding has come to a successful conclusion. Jiaduobao Group has won the exclusive naming rights of "My Love from the Star" with a huge sum of 3.2 million yuan, setting a record for the naming fee of Hunan Satellite TV's film and television dramas."

"At this bidding conference, Hunan Satellite TV bid a total of 22.93 billion yuan, indicating that the total bidding amount for this year is expected to exceed 70 billion yuan, firmly sitting on the throne of the leading satellite TV station. What is particularly eye-catching is that the advertising investment for a single drama "My Love from the Star" reached an astonishing 11 billion yuan."

"Hunan Satellite TV has officially confirmed that the romantic urban idol drama My Love from the Star, starring the popular superstar Lu Yuan, will be exclusively broadcast on Hunan Satellite TV's prime time next year, setting off a nationwide craze for the drama!"

"11 billion. Lu Yuan earned 11 billion for Hunan TV with just one idol drama. He is like the God of Wealth descending to earth!!"

"The chairman of Jiaduobao Group said in an interview that 3.2 million was not a loss. His daughter is a loyal fan of Lu Yuan and there are posters of "Magic Phone" and "Chinese Paladin III" in her room.

He is also a film and television enthusiast, and has a special liking for masterpieces such as "Insidious", "Before the Dawn" and "Snow Leopard", while his wife prefers "Startling by Each Step". Taking this opportunity, we sincerely invite Lu Yuan to become the image spokesperson for Jiaduobao. "

Once the relevant news was reported, it caused an uproar both inside and outside the entertainment industry.

The size of Jiaduobao's spending is staggering, as it spent 3.2 million yuan to acquire the naming rights for an idol drama.

CCTV's long-standing brand "Avenue of Stars" is also priced at this price.

And what is "My Love from the Star"? It suddenly appeared from nowhere and made Hunan Satellite TV attract 11 billion yuan in advertising investment.

Many film and television company executives looked at the string of numbers and exchanged glances with their subordinates.

This year, all major TV stations are crying poor in order to lower the price of purchasing dramas. They all say the same thing: the global economy is in a downturn, the market is shrinking, and major advertisers are becoming more cautious.

Everyone believed it.

As a result, the advertising investment for an idol drama can easily exceed 1 billion nowadays. Is this called cautious?
On second thought, the leading actor is Lu Yuan, so it’s okay. He is the ratings king and his ability to make money is always fierce.

All major TV stations were also the first to inquire about the news related to "My Love from the Star" and when it would be broadcast, for fear that the dramas they had purchased would clash with the other one.

It turns out that the filming of this drama has not started yet. On the Internet, the discussion about "My Love from the Star" is also very heated.

“When I woke up, my phone was full of reports about My Love from the Star. Can anyone tell me why I can’t find any relevant details online?
The boss’s schedule is full this year. He has just finished filming “Journey to the West: Conquering the Demons” and will start shooting “Chinese Partners” soon, followed by the release of “New World”.

So when will "My Love from the Star" be filmed? I'm waiting for an answer online, urgent! "

"Oh my god, Lu Yuan is finally going to star in a modern idol drama. I've been waiting for several years since he filmed "The Difficult Love of a Bachelor."

Previously, Lu Yuan revealed at the Magnolia Awards ceremony that he would shoot two TV series. As for the types of the series, no one knew. People in and out of the industry were guessing, maybe they would be about spy war, military affairs, history, or reality.

But no one expected that it would turn out to be an idol drama, which caused dissatisfaction among some netizens and doubts from some people in the industry.

"Idol drama, why is it an idol drama? I don't understand why Lu Yuan gave up his movie and lowered his status to act in an idol drama. He's a movie star, with a box office of over 30 billion. I wouldn't say anything even if he was acting in a serious drama."

"Although I have always expected him to play in an urban idol drama, but just thinking about it, to be honest, I always feel that idol dramas are too low-level and it would be unworthy for him to play in it."

"What kind of bullshit logic is this? What's wrong with idol dramas? It's nothing more than the crew not paying attention, the scripts have big loopholes, and the actors' acting is poor. They are both idol dramas, but Korea is much better in this aspect. Their acting is much better than many young actors in China. With all due respect, many Chinese actors probably won't be able to make a living if they go to Korea to film."

"Korea is so good, why don't you immigrate to it?"

"Let's talk about the facts. There are only so many actors in Korea and so many in us. The level of competition in the entertainment industry is completely different. Actors in mainland China are too comfortable."

"I fully agree. Let Lu Yuan set an example and show everyone how idol dramas should be filmed."

In addition, more people were shocked by the number 11 billion.

"11 billion, is it so easy to make money in the entertainment industry? Hunan Satellite TV made 11 billion just like that?"

"The one above, this is an exclusive broadcast, it's the only one on any major domestic TV station, and the male lead is Lu Yuan, do you understand Lu Yuan's value in the field of TV dramas? He is one of the few actors at the top of the domestic TV drama pyramid.

This is his first time to star in a modern idol drama, just like a big shot going to a novice area to fry fish ponds. Combined with the ratings of his previous dramas and advertising bids, this number is completely reasonable. "

"Oh my god, 11 billion, is there any actor in the entertainment industry who is more popular with advertisers than him?"

"Stop arguing, someone with great powers, can you tell me who the female lead of this drama is besides Lu Yuan, and when will it start filming?"

"When will it be turned on?"

In the China World Trade Center, Lu Yuan came out of the company and was surrounded by dozens of reporters. Facing questions, he answered like this.

"It is still in the preparation stage and I am not sure about the specific date, so please stay tuned."

The reporter curled his lips and said, "I don't believe you. Nothing has been decided yet. How could an advertisement for a TV series that hasn't even started filming be sold for a whopping 11 billion yuan?"

Do you really think Jiaduobao is a fool?

People who don’t know would think you are laundering money.

Lu Yuan turned around and continued to deal with other reporters.

As he expected, "My Love from the Star" became popular before it was even filmed.

The results of Hunan Satellite TV's advertising bidding were released last night, acting like a catalyst and instantly making this drama the focus of public attention. Early this morning, discussions about the drama on the Internet were in full swing and very lively.

Given his extremely high level of attention and the siege of reporters, he had to accept interviews from various media outlets.

"Everyone, please be safe and don't crowd."

The security personnel who ran out of the building after hearing the news warned.

The reporter from NetEase stretched out his arms, his glasses were squeezed crooked, and he squinted his eyes to adjust the focus. He asked: "Teacher Lu, can you tell us a little about the selection of the heroine of this play?"

"The candidate has not been decided yet. Let's wait for the crew to notify us. Besides, I have signed a confidentiality agreement." Lu Yuan made an excuse.

The reporter was disappointed and changed the subject, mentioning some controversies on the Internet: "I noticed that some netizens think that you, who have won the Grand Slam of Best Actor and whose movies have grossed 30 billion yuan, choosing to star in an idol drama is a kind of 'lowering of your status'. What do you think of this?"

"What is worth?"

Lu Yuan asked back, and then answered himself: "I am an actor. I choose scripts that I think are good and bring good roles and stories to the audience. That's all."

"What do you think of idol dramas being despised and unpopular?"

Lu Yuan looked at the reporters who were crowded around him and said calmly, "Regarding the so-called 'chain of contempt' in the minds of netizens, this is more of a subjective prejudice.

Everyone has their own preferences, and the same goes for film and television dramas. They are all for the audience, without any distinction between high and low.

When I was young and naive, I held a similar view, but my acting career in recent years has made me gradually realize that this idea is actually quite naive.

Movies, dramas, and idol dramas are just different forms of expression of film and television works.

Through different story carriers, we can reach and meet the emotional and aesthetic needs of audiences of different age groups.

Just as children like the fantastic plots of "Magic Phone", young girls like idol dramas and mother-in-law and daughter-in-law dramas, and men like power struggles, suspense and other
The so-called "chain of contempt" is, at its root, the inadequacy of acting skills of some actors and the illogical plot design by the screenwriters.

Rather than a problem with the type of film or television drama itself.

Existence is reasonable.

There is nothing wrong with idol dramas. The key lies in whether the actors interpret each role with their heart, whether the crew's arrangement of costumes and props is appropriate, and whether the director tells a good story.

Excuse me, who stipulated that idol dramas cannot be treated with the same rigor as serious dramas?
No.

Who stipulates that actors who perform in idol dramas must have immature acting skills?

No.

Who stipulates that TV dramas cannot be polished to the high standards of movies?
nor.

There has never been a clear rule, it’s just that everyone feels that a certain type is inferior.

This view is wrong and too narrow.

As long as all creative personnel, including investors, actors, directors, and screenwriters, go all out and strive for excellence, any type of film or television work will have the opportunity to become a classic in the hearts of the audience.”

"..."

"Crack, click, click."

"Teacher Lu..."

"boom!"

Back in the car, Lu Yuan took out his cell phone. He had just received a call, but he didn't have time to answer it.

The outline of the China World Trade Center gradually disappeared. Zheng Qian, who was sitting in the passenger seat, withdrew his gaze from the window, looked in the rearview mirror, and said hesitantly, "Boss, do you really think so?"

"what?"

"Idol dramas are no worse than other types of dramas."

"Of course, it's nothing more than an investment issue. Capital seeks to maximize profits, so idol dramas are of low quality. If the crew has sufficient funds, the screenwriter is attentive, and can invite suitable actors, how can they not make a good drama?"

Lu Yuan raised his eyes and said, "From a businessman's perspective, PPS needs an idol drama to make a splash. From an actor's perspective, the quality of the script and whether the role is suitable are the key factors, and the genre has nothing to do with it."

Zheng Qian blinked her eyes. She had always believed that celebrities acted in movies just to make money, and their status was just a kind of commercial bargaining power. If the money was right, movie stars could also come down to earth to act in TV series.

But Lu Yuan's words just now seemed to break away from these rules and regulations, and he really looked at the problem, the script, and the role from the perspective of the actor himself.

Well, the boss can talk without any worries. He has achieved grand slams, his movies are successful at the box office, and he is financially free, so he can do everything according to his own ideas.

Actor is now just a label for him, but he is particularly fond of this identity.

She was still thinking when Lu Yuan ended the WeChat chat.

"Let's go to Ritan Park. Wanda Songge asked me out."

"Okay." The driver Xiao Li replied.

(End of this chapter)