The Wind of China Entertainment 2005

Chapter 625 Animation
Lu Jia regretted taking her old mother to see "Seattle".

The car stopped in front of the villa. She glanced at the back seat and saw Zhou Yaoyao dozing off with her head tilted.

In the passenger seat, Li Rulan pushed open the car door and muttered to herself.

"That heroine really makes me hate her. She is a gold-digger who openly interferes with other people's marriages and is so confident.

There is also the male lead, who has a good temperament, but the role he plays is too cowardly. Not only does he live off others, he also acts as a scapegoat. How could Xiaoyuan invest in such a film? "

Wang Jinsong's acting is great. Lu Jia pinched her daughter's nose, woke her up, and explained casually.

"Mom, most movies are essentially commodities. If you want to attract audiences to buy tickets, you have to create dramatic conflicts. Tang Wei's character was a mistress at the beginning, but she received the punishment she deserved later."

"What punishment?"

"When a young girl gets pregnant alone, it is a punishment for her wrong outlook on life, morality and the world. Plus, the child will not live with the father since birth. All this is the price she pays for her non-mainstream love."

"But what does this have to do with the child? The child is innocent and cannot choose his parents. Why should he suffer such hardships from the moment he is born? If there is to be punishment, it should be the mother."

Li Rulan shook her head and firmly objected.

Lu Jia was speechless. What his mother said made sense, but the world was developing too fast.

All kinds of messed up ideas from the West are pouring in like a tide, especially among the younger generation, whose concepts have undergone tremendous changes.

The character played by Tang Wei at least chooses to give birth to the child and raise it personally.

Situations in real life are often even more bizarre. It is not uncommon to see a newborn baby thrown into the toilet and left to die.

Lu Jia didn't want to describe these in too much detail, otherwise her mother might get even more angry.

The three of them entered the house, and Zhou Mingyuan was feeding his son medicine.

Zhou Qi had been having a lot of fun these days, and with the cold weather, he caught a cold and had a low fever.

Zhou Mingyuan held his son between his legs and coaxed him patiently, "Come on, drink a spoonful."

"It's so bitter." Zhou Qi shook his head listlessly.

Seeing his old father glaring at him, he raised his head and asked his old mother for help in a wronged manner.

Oh my god, Lu Jia was so soft-hearted, but she could only pretend not to see it and asked: "Where is Xiaoyuan? I saw his car in the yard."

"I went upstairs to answer the phone."

Zhou Yaoyao was extremely sleepy. She rolled up her sleeves, collapsed on the sofa, pouted, and her eyelids began to droop, like a Maitreya Buddha.

Zhou Mingyuan continued to deal with his son.

"Drink a sip, be good, and when you recover, I'll take you to the amusement park."

"No, I don't want to drink."

"obedient!"

Lu Yuan ended the call and came down from upstairs. Seeing this scene, he laughed dumbly: "It's not done yet?"

"This is an ancestor." Zhou Mingyuan shrugged helplessly.

"I have to go to the Magic City tomorrow." Lu Yuan sat down on the sofa. Zhou Yaoyao tilted her body and fell on her uncle's lap.

Li Rulan took the teacup handed to her by her daughter and asked, "What's wrong?"

"PPS has some things to deal with." Lu Yuan explained, then changed the subject: "Mom, how was the movie?"

Li Rulan became excited when she heard this and started muttering to herself.

Lu Yuan rubbed his ears and changed the question: "I'm asking about the attendance rate?"

"That's a lot. Our hall is full, and they're all young people."

Lu Yuan nodded. The data given to him by the theater was basically the same. The attendance rate of "Seattle" today was much higher than that of "101 Marriage Proposals".

Over there, Zhou Qi covered her mouth with one hand and yelled desperately: "No, I don't want to drink, wuwu, Mom."

Lu Yuan's head hurt because of the noise. He lowered his eyes and happened to meet his niece who was lying on his legs.

Zhou Yaoyao suddenly opened her eyes, her eyes wide open like bells, her cheeks puffed out, and she stood up angrily.

"It's so noisy!"

Zhou Qi had already started to shut up, but his reaction was a little slow.

Zhou Yaoyao simply grabbed her brother's hair and pulled him back. At the same time, as Zhou Mingyuan was horrified, she snatched the bowl from his hand, put it into her brother's mouth, and drank it down vigorously.

"Goooooooooo."

Zhou Qi drank the medicine in a daze, with tears in the corners of his eyes, looking at his sister stupidly.

"Is it bitter?"

He licked his lips and wanted to nod, but shook his head subconsciously.

"Hmph, I'll throw you out if you make any more noise." After Zhou Yaoyao finished threatening, she returned to the sofa and snuggled into her uncle's arms.

The whole family was stunned by her actions.

"Haha." Li Rulan laughed and looked at her daughter and son with a smile.

The corners of Lu Yuan's mouth twitched.

"6586 million!"

The next morning, February 2, Valentine's Day, the box office revenue for "Seattle" was released.

This number was like a thunderclap, instantly causing ripples in the entertainment industry. The box office of "101 Marriage Proposals" in the same period was only 3241 million.

“Seattle won the box office championship on Valentine’s Day!!”

“Seattle is the top movie choice for women in February, a dark horse.”

“The topic brought about by Seattle gradually fermented and went to the other extreme, and was criticized by experts for being distorted and damaging to people’s worldviews.”

"Director Xue Xiaolu angrily responded on Weibo, saying that people with dirty hearts will definitely use dirty methods to judge others!"

"Wang Jinsong officially signed with Sijiu Entertainment."

The box office results on Valentine's Day completely dispelled the doubts of industry insiders the day before.

When they noticed that netizens on major social media platforms were spontaneously discussing the mistress incident in "Seattle" and the discussion was getting more and more heated, they suddenly realized what was going on.

At the same time, Lu Yuan flew to Shanghai. When he walked out of Pudong Airport, he was surrounded by a group of reporters.

"Lu Yuan, first of all, congratulations to Seattle for becoming the single-day box office champion yesterday."

"Thank you."

The reporter exchanged a few polite words and then asked directly, "Is it true or false that you refused to invest in The Taiping?"

Lu Yuan waved his hand: "It's not a rejection, but our ability is limited. The original intention of the Star Project is to support new directors, and the funds are only allowed to invest in low-cost productions for the time being.

The Crossing cost 4 million yuan, which was far beyond our capabilities. We felt sorry for that, but fortunately Director Wu is an internationally renowned director and we found a partner quickly.”

He smiled and wished: "Congratulations to iQiyi Pictures. With iQiyi joining, The Crossing will be even more powerful. The box office of this movie will exceed 20 billion!"

Not sure if it was a psychological effect, the reporter felt that the other party's smile was a little strange, so he continued to ask: "Yesterday, "Seattle" won the single-day box office championship. People outside call you the Midas Touch. Do you have anything to say about this?"

Lu Yuan pondered for a moment and said, "Everyone's understanding of the Star Project is too rigid and one-sided. We never focus on the box office results. So, when everyone was discussing the box office failure yesterday, I chose to remain silent."

"But today." He paused and turned to the camera: "I want to take this opportunity to express my attitude. The Star Project aims to support new directors and create dreams for new directors. It will not blindly pursue box office results. Maybe the next one will lose money."

"Create dreams for newcomers and support newcomers." Gong Yu looked at the interview clips on the computer.

He imitated Lu Yuan's words, and then his expression changed: "Bah! You are just trying to steal my girlfriend under the pretext of being hypocritical. You are birds of a feather with the surname Lu. You will regret it when The Crossing comes out."

Magic City, XH District, Yishan Road, Minrun Business Building, a total of 18 floors.

PPS rents two floors here as office space, 17 and 18, with a single floor area of ​​2000 square meters.

It is more than enough to accommodate about 1000 employees.

At around ten o'clock in the morning, the two receptionists were whispering to each other.

The short-haired girl said softly, "Hey, the atmosphere today is a little weird. Xiaoli was only half a minute late, but she was scolded by the boss and almost cried." The long-haired girl raised her eyebrows and said, "Tell me, did you let yourself go yesterday by taking a day off and not even read the news?"

"Who would stare at their phone all day long when they have a day off? I can't even bother to log on to QQ, and my email account has gone offline."

"Uh" the long-haired girl was speechless and said in agreement: "Okay, there was a notice in the group chat saying that a heavyweight client will come to the company today, so we need to be careful. Didn't you see that President Xu and President Lu hurried downstairs just now?"

"The president is coming down personally?"

"if not?"

"Oh my God, how big a client must this be to attract two presidents in person?" The short-haired girl muttered to herself. She glanced and her eyes widened instantly. She unconsciously patted the long-haired girl next to her.

"Lu Yuan, it's Lu Yuan!!"

The girl with long hair also noticed that Xu Weifeng pushed open the door himself, and then someone came in, and Lu Jing followed behind him.

She cursed: "Oh my god, why is it Lu Yuan!"

Lu Yuan seemed to have heard the noise here, turned around and smiled gently.

Wait until his figure disappears from sight.

The short-haired girl said excitedly: "Ahhh, he smiled at me. I finally saw him in person. I feel like I'm going to faint from his handsomeness."

"Haha, you're dizzy. You're dizzy on one foot and you're fired on the next."

"Ah, this." The short-haired girl was choked and asked, "Why did Lu Yuan come to our company?"

“Who knows?” The long-haired girl paused and guessed, “Maybe it has something to do with My Love from the Star? It is said that the exclusive online broadcasting rights of this drama have not been sold yet.”

"Hiss!" The short-haired beauty covered her mouth and said, "Si Guoyi, if the company can get this play, it will be awesome."

Accompanied by Xu Weifeng himself, Lu Yuan walked towards the meeting room.

There was a hint of reproach in his tone: "Actually, you don't have to go downstairs in person, just send someone else."

Xu Weifeng just smiled and didn't say much.

Lu Jing followed behind, rolled his eyes, and cursed Xu Weifeng in his heart for being a flatterer. Then he ran happily to push open the door of the conference room.

"Chairman, please!"

Lu Yuan: "."

"Chairman!"

"Chairman!"

Lu Yuan smiled and nodded in response, then sat down in his seat.

PPS is currently divided into five departments: Content Department, Technology Department, Marketing Department, Legal Department, and Finance Department.

On both sides of him sat PPS's current president Xu Weifeng, senior vice president of content Lu Jing, vice presidents of technology Lei Liang and Zhang Hongyu, and chief legal officer Tai Jiangli.
There are about ten people in total, all senior executives of the company.

After acquiring PPS last year, Xu Weifeng recruited a large number of employees to fill various departments.

Among them are many industry elites who were hired with high salaries. Lu Jing has poached Gong Yu's girls many times.

In addition, there are some retired people from related units who are specially invited to be "consultants" and given the position of senior vice president. They do not do any work but are just kept by money.

The current rank system for employees within the company is level 4-14.

Level 4 is for those who have just joined the company, Level 7 and above are supervisors, Level 8 is for managers or experts, and so on.
There is a promotion opportunity every six months. The salary of each level is mainly differentiated by performance bonus. As for the treatment, the market price is generally 7~19k for level 26.

The Ministry of Law was established late last year.

The problem of video piracy is serious on video websites, especially when Blueprint owns a large number of copyrights, and frequently encounters the problem of pirated broadcasts.

Lu Yuan knew that this phenomenon could not be eliminated.

The government has been launching Operation Sword Net since 2005, and intensified its crackdown in 2011. There have been frequent reports of success online, and the actual effect is clear to people in the industry, but the problem still exists.

It is actually not difficult to set up a pirated movie and TV website.

If you are just building a simple website, it can be completed within a day.

The first step is to purchase a domain name and virtual space. A domain name can be purchased for just a few dozen dollars, while the price of virtual space will vary depending on the actual size.

After that, you can use the software system to build a website. You don’t need to write code yourself, you just need to edit it with the help of a suitable template.

Even if such websites are banned by the Jianwang Operation, they can be reborn by changing their appearance.

Piracy cannot be eradicated. The root cause is the existence of advertising alliances and their profit-driven nature.

After the website is up and running, it will have higher traffic. At this time, advertisers will contact the website, mainly gambling advertisements such as football betting, baccarat, slot machines, etc. There are also some game advertisements, immigration processing advertisements, etc.

It can’t be completely sealed. It can’t be completely sealed at all.

But we can't let it go.

It’s just like in a relationship, if the girl doesn’t show her attitude, the boy will easily take advantage of her.

Take Liu Shishi as an example. When they first started dating, Lu Yuan would at most touch her hand, look at her palm lines, and then give her a kiss.

Liu Shishi didn't know how to refuse, and probably didn't intend to refuse, so in the end she was beaten with a stick by Mr. Lu.

Even though it is fully aware that piracy is difficult to eradicate under the current market conditions, PPS has to make a stand and will sue every piracy it can and will not tolerate it.

Tai Jiangli is the industry big shot hired by Xu Weifeng at a high salary.

Graduated from East China University of Political Science and Law, one of the three largest political science and law universities in China.

He was an expert of the Expert Advisory Committee of the XXX Intellectual Property Case Guidance Research Base, and a member of the Network Copyright Committee of the Internet Society of China.
A very talented person, and a perfect match for the profession.

Xu Weifeng reported: "As of yesterday, the number of domestic online video users reached 3.82 million, and the number of mobile online video users reached 1.34 million.

Since mid-last year, PPS has comprehensively upgraded its technology innovation and services, while focusing on PC and mobile clients, successfully connecting to SMG's resources, and reaching a variety show cooperation with Hunan Satellite TV.

Currently, the total number of registered users on the PC side is 1.2 million, with an average daily coverage of 3283.2 million people, ranking among the top three in the industry. The total number of users on Pad and mobile phones has exceeded 2000 million, with an average daily coverage of 569 million people.

The proportion of the main group of PPS users aged 19-30 reached 66%, 5 percentage points higher than the overall level of the industry."

Lu Yuan nodded from time to time, expressing his satisfaction with the achievements made by PPS in the past six months.

In the past six months, PPS has seen a significant increase in the number of users due to its own upgrades, as well as Blueprint copyrights, Dragon TV's film and television resources, and Hunan TV's variety shows.

The current mainstream video websites adopt a free model to provide services and obtain revenue through advertising charges.

The coverage of user scale has become the primary consideration for advertisers when placing brand advertisements.

After Xu Weifeng finished his report, it was Lu Jing's turn.

The content department that Lu Jing is in charge of is divided into several key sections including blueprint copyright, IP, dramas, variety shows, animation, documentaries, events, etc.

Lu Jing introduced the progress of each department one by one.

When the topic turned to anime, she deliberately cleared her throat and spoke in a more serious tone.

"I think we should increase investment in the animation sector moderately this year."

Facing Lu Yuan's inquiring gaze, she further explained: "According to the data analysis provided by the technical department, we found that a large number of users aged between 25 and 30 watch anime videos for a long time.

We then conducted a sample survey and the results showed that most of these users were young parents. In order to keep their children quiet and not make noise, they often choose to open the iPad and let their children watch cartoons on their own..."

Lu Yuan smiled. When he was taking care of Yaoyao before, he would get bored after holding her for just two minutes and would just turn on the TV and let her watch cartoons by herself.

"Then what are your follow-up plans?" he asked with interest.

"We plan to increase investment this year to obtain copyright licenses for popular animations and special effects dramas, such as Boonie Bears, Ultraman Series, and Pleasant Goat."

"Boonie Bears" was launched on CCTV Children's Channel in January 2012 and has been very popular over the past year.

"."

After they finished speaking one by one, Lu Yuan nodded.

"Next, let's talk about My Love from the Star."

PS: There is a problem with the user scale, we need to check it again. Internet companies are not good at other things, but they are number one in data falsification. The data are different every time they are checked. There are also video website companies that claim that their user base is 6 million. Damn, the total number of users in the country is less than 4 million.

(End of this chapter)