The Wind of China Entertainment 2005

Chapter 627 Everyone Goes Crazy

Minrun Building, PPS headquarters.

"Da da da"

Lu Jing walked into the company happily, wearing high boots and humming an unknown tune.

"Mr. Lu, good morning."

"Well, good morning."

When her back disappeared around the corner, the two front desk girls, who had been straight and tense, instantly relaxed and began their daily paid slacking off.

The short-haired girl took out her phone, tidied her bangs and said, "Have you noticed that Mr. Lu is in a particularly good mood today?"

"Of course." The long-haired girl had a faint smile on her face.

"What? Do you know what's going on?"

"You haven't heard?"

"I don't know." The girl with short hair shook her head.

The long-haired girl almost rolled her eyes: "Can you spend more time on your work and stop thinking about just getting by? You can't be a receptionist forever. Work hard to improve yourself and strive for a promotion and a raise soon. You're only making about 2,000 yuan a month now. What can you do with that?"

"Tsk, pattern, open the pattern."

"uh-huh?"

The short-haired girl said confidently: "There is no future for working. Women's blooming period is short. Instead of getting up early and going to bed late, which accelerates aging, it is better to find the right opportunity and hook up with a rich man, just like in the movie "Seattle".

Wen Jiajia hit the target with one shot, and wealth and glory are within her reach. Speaking of which, Lu Yuan has a really good eye. I saw someone analyze online that this movie will have a minimum box office of 5 million yuan."

"Find a rich man?" The long-haired girl glanced at her: "With your junior high school education, you can barely read, and your monthly salary is only 2,000 yuan. Do you think rich people are stupid? You must have a skill."

"Who said I didn't?"

"what?"

The short-haired girl pulled the hem of her clothes, lifted her hips and pulled in her stomach, posed in a seductive pose, bit her lips, and said in a nasal voice, "I'm flirty."

"you"

The long-haired girl choked up, not wanting to argue with her, and began to explain: "Didn't the company announce yesterday that it had won the exclusive online broadcasting rights for My Love from the Star? Guess what? In just one night, the number of registered users on the PPS mobile terminal increased by nearly 1000 million."

After she finished speaking, she found that the short-haired girl didn't look surprised, and couldn't help but wonder: "Why aren't you surprised at all?"

"Why are you surprised?" the short-haired girl asked back.

Just then, a senior executive came out of the office area. She straightened her back, turned on her headlights, and muttered softly.

"Is it weird? To me, it's perfectly normal. Don't you see who the lead actor is? I'm more curious about how much our company paid to get this drama."

"I think" the long-haired girl was about to respond when her face suddenly changed.

"Hello, Mr. Xu!"

"Hello, Mr. Sun."

"Yeah." Xu Weifeng glanced at the two of them and walked out with the director of the advertising operations department.

Their next task is to handle the advertising bidding for "My Love from the Star".

The director of the advertising department is Sun Peng.

He and Lu Yuan have known each other for many years. He is one of Lu Yuan's direct descendants and previously worked at Blueprint Copyright.

Now he has been transferred to the PPS marketing department, responsible for the advertising operation center, or in layman's terms, advertising investment promotion.

The importance of this department is self-evident. Its daily work is to connect and cooperate with corporate brands in the market.

The operating model of PPS is slightly different from that of iQiyi, Tencent, Sohu, etc.

Relying on Blueprint, it can not only distribute copyrights, but also control the rich program resources of SMG and Hunan Satellite TV.

The traffic is huge. The average daily user coverage of mobile and client terminals combined is as high as more than 3800 million, and the average daily page views are close to 9000 million.

Such a huge traffic pool is naturally favored by major advertisers.

Currently, the number of advertisers that have reached fixed cooperation with PPS has reached nearly 300, ranging in size from small to large, covering various industries.

In fact, PPS is the second profitable streaming media company in the market after LeTV.

In the second half of 2012, PPS's earnings were as follows.

Blueprint’s copyright distribution revenue reached 1.7 million yuan, and advertising revenue was close to 2.5 million yuan.

The cost of broadband expenses is 9000 million.

In addition to the purchase costs of several popular TV series shared with other video networks, and the company's operating costs (employee salaries, office rent, etc.), the total expenditure was 2.9 million.

With this calculation, the actual net income last year was 1.3 million.

In comparison, the situation of several other streaming companies in the market appears bleak.

After the merger of Youku and Tudou, the net loss was 6000 million yuan, iQiyi had a net loss of 9000 million yuan, and only LeTV had a net profit of 1.9 million yuan.

"How many families came this time?" Xu Weifeng asked.

"259."

“Except for small businesses.”

"108."

"Wow, are you treating our PPS as Liangshan?"

"Ah?" Sun Peng was stunned, then he understood and smiled: "Then we have to pay close attention to it."

“Who are the important customers?”

“Wanglaoji, Heqizheng, Xiangpiaopiao, Qingdao.”

"Wang Laoji is here again?"

Sun Peng nodded: "When My Love from the Star was broadcast on Hunan Satellite TV, the naming rights were taken by Jiaduobao. Wanglaoji was unwilling to give up, so this time it aimed at the naming rights for the online broadcast."

"Hmm" Xu Weifeng slowed down his pace, turned his head and asked: "Is Jiaduobao here?

"Of course." Sun Peng smiled with a meaningful expression.

"How did you invite me?"

"How else can I invite you? Just tell the truth."

Sun Peng said frankly: "I told Jiaduobao that Wanglaoji was here and was determined to get the naming rights. I then asked them if they were interested in dual exclusivity on Taiwan and the Internet. They agreed without hesitation. I don't know if they were sincere. Maybe they were here to cause trouble."

“Hahaha!” Xu Weifeng clapped his hands and laughed: “Making trouble is good too.”

"But when you arrange the seats later, remember to separate the seats of these two families to prevent them from really fighting."

"Don't worry, Mr. Xu."

Minrun Building, ninth floor, PPS rented a super large conference room here.

"Mr. Wang, what a coincidence, you are here too." A company representative greeted enthusiastically.

The middle-aged man called Mr. Wang smiled and said, "That's right. The competition was too fierce last year. Our company is relatively small and we can't compete with those big companies. But we can try the online broadcasting market."

"Hahaha, that's what I thought too."

During the conversation, the noisy conference room suddenly became unusually quiet.

The two turned their heads and saw the brand owner of Wanglaoji slowly walking into the conference room under the guidance of PPS staff.

"No, why is he here again?"

"It's probably because they didn't win the bid for Jiaduobao last year, so they set their sights on the naming rights for the online version."

"It has always been our small business that has been placing ads on video sites. Once a large brand like them joins, how can we continue to operate?"

"This is a streaming platform. The cost of advertising is much lower than that of TV stations. It won't cost hundreds of millions. As long as the strategy is right, we still have a chance."

"But I always have a bad feeling."

Most of the business representatives present were worried.

For a long time, there has been a complementary relationship between television and video websites, like red flowers and green leaves. Television stations are the red flowers and video websites are the green leaves.

However, at the end of 2011, the General Administration successively issued the "Entertainment Restriction Order" and the "Advertising Restriction Order".

The "advertising restriction order" clearly stipulates that when TV stations across the country broadcast TV series, advertisements in any form shall not be inserted in the middle of each episode.

After the policy was issued, TV stations felt like they had lost their parents, but streaming media felt like it was spring breeze.

With fewer sites, the cost naturally becomes higher, and small and medium-sized enterprises are forced to move to other locations.

It can be said that these two policies directly stimulated and activated the explosive growth of China's online video industry in 2012. In 2011, the scale of China's online video advertising market was about 48 billion yuan.

By 2012, this figure had risen to RMB 88.3 billion, a growth rate of 82.7%.

It is inevitable that it will exceed 2013 billion in 100.

Based on this environment, advertising began to shift spontaneously from television to the Internet.

Compared with traditional media, the cost of streaming media advertising is relatively low.

Small businesses can also use streaming platforms to advertise at a lower cost and gain more exposure and conversion opportunities.

Moreover, advertising on streaming platforms has unique advantages over traditional TV stations.

They can make accurate recommendations based on algorithms.

Make flexible adjustments based on the company's needs, budget and characteristics of target customers.

Including delivery time, region, content, etc., so as to formulate more accurate and efficient advertising delivery strategies.

In addition, the types of advertisements on streaming platforms are in no way inferior to those on TV stations.

There are various delivery modes such as embedded advertising, title advertising, and long video advertising.

The video website's delivery method, which is in line with traditional television, has attracted many advertisers.

But ultimately, streaming is still an emerging market.

Large enterprises have high brand recognition and abundant financial resources, and they will still target prime time slots on major satellite TV stations for advertising.

Therefore, most of those present today are small businesses that had previously gained nothing at the Hunan Satellite TV bidding conference, hoping to get a piece of the pie in this emerging market.

But the arrival of Wanglaoji made them feel uneasy.

Oh my god, the sky is falling.

The representative sent by Wanglaoji stopped in front of his seat calmly and confidently.

I looked up at the red banner hanging behind the podium - an advertising investment promotion conference for the PPS exclusive drama "My Love from the Star".

He looked around the scene confidently. Most of the faces were familiar ones, those who had previously failed in the Hunan Satellite TV advertising bidding conference.

Although the same is true for Wang Laoji, compared with himself, those present are all younger brothers.

Just as he was about to sit down, someone else came in.

The scene began to become restless.

"Jiaduobao is here too, what is PPS trying to do?"

"Hasn't he already got the naming rights for the TV station? Why does he want to join in the fun? Is My Love from the Star so good? Is Lu Yuan so popular?"

"Look, look, the faces of the people at Wanglaoji are all black."

"Tsk, tsk, tsk, tsk, I said something was going to happen today. My right eyelid was twitching all the way here."

“Huiyuan is here too.”

"Damn it, and that unlucky guy He Qizheng!!"

"."

"Puff puff!"

Sun Peng stood on the podium and patted the microphone. Seeing the advertisers below looking listless, he smiled unkindly.

At the same time, I feel a little proud. Looking around, which video network on the market can bring together so many companies with just one drama?

Only PPS, only Lu Yuan.

Chairman is awesome!!

He cleared his throat and said, "Good morning, everyone. Welcome to the PPS advertising bidding meeting for My Love from the Star."

"Clap clap clap."

During the PPS advertising bidding, Lu Yuan was invited by Luo Jin to visit the large bungalow he had renovated in Shanghai.

In 2010, when this guy was filming "Time Raiders", Luo Jin asked him to borrow two million yuan, saying that he wanted to buy a property in Shanghai.

Xuhui Riverside District.

The residential area is quite impressive, more than 400 square meters.
Open the window and you can see the Bund.

Lu Yuan paced around the house casually, curious: "I remember you mentioned before that you had your eyes on a house on Xuchang Road. Why did you choose this place in the end?"

Luo Jin leaned on the sofa and said, "The one on Xuchang Road is a little small. Tangtang's father suggested that we buy a bigger one, and he also said that the area I chose was not very good."

"What do you mean?"

"Tangtang's father told me that there is a building over there called Chuangfu. Because the outer wall is built with red bricks, the locals also call it the Little Red Building."

Having said that, Luo Jin paused for a few seconds, gave him a look that said you understand, and then added.

"Anyway, it's quite chaotic inside, and the forces behind it are intertwined. Yes, it's just as you think."

Lu Yuan raised his eyebrows and asked about the house price: "How much is this house?"

"1500."

"You're going to take it all on your own?"

"No." Luo Jin shook his head: "Initially I did plan to pay for the entire loan myself with a loan, but Tangtang and her parents disagreed, so in the end we each paid half."

Lu Yuan nodded: "So you are sure you will settle down here after marriage, then what about your parents?"

Luo Jin scratched his head, looking a little helpless: "It's mainly because Tangtang's parents don't want her to marry out. I talked to my parents and they let me make my own decision. Considering the educational environment for the child and it's more convenient for work, I might as well settle down here."

After he finished speaking, he asked, "What about you?"

"What?" Lu Yuan was puzzled.

"You and Shishi, what will happen to your parents then?"

"I plan to ask them and my second uncle to come to the capital."

"Will your parents agree? When I mentioned it to my parents, neither of them wanted to come."

“Not agreeing now doesn’t mean you won’t agree in the future.”

"how to say."

Lu Yuan smiled and patted his belly.

Luo Jin was overjoyed: "I'm going to be a godfather. Is it a boy or a girl?"

"What are you thinking about? I already said it will be later."

"So do you want it to be a boy or a girl?"

"Of course I want both. I have plenty of money, so I can fine you whatever you want."

Luo Jin laughed and said, "Okay, then I'll let my son dye his hair yellow, ride his motorcycle every day, and wait for your daughter downstairs."

"I think you want to quit the circle now!!" Lu Yuan glared.

Luo Jin curled his lips: "What are you bragging about? Do you think I am Yawen? I am not signed to Sijiu Entertainment. When the time comes, our little yellow-haired boy will be in trouble."

"Get lost!" Lu Yuan kicked him and said, "There is no role for you in "The Burning Sun" anymore."

"Ah?" Luo Jin opened his mouth and his expression changed: "Brother, brother, you are my real brother, I was wrong! You are a magnanimous person, so don't bother with a villain like me and treat me like a fart, okay?"

Lu Yuan was too lazy to pay attention to what a shameless guy he was.

Luo Jin pretended to apologize, but soon he became curious again: "Hey, relative, no, Mr. Lu, how much did PPS spend on "My Love from the Star"? "

In recent years, the online copyright fees for film and television dramas have skyrocketed, and the highest selling price of a popular drama can even approach 5000 to 6000 million.

The dramas starring Lu Yuan have always been known for their high quality, so the prices are naturally not cheap. Even if PPS is willing to pay a high price of 100 million, he is not surprised.

Lu Yuan didn't answer. He looked at the time and said, "At this point, PPS's advertising bidding for this drama has ended. You can check out the reports online."

Luo Jin took out his mobile phone, and when he saw the content on Weibo, he was stunned for a moment and rubbed his eyes deliberately.

#1.2 million, Wang Laoji successfully won the online broadcasting rights of "My Love from the Star"#
#The bidding for online advertisements for "My Love from the Star" has come to a successful conclusion, with the total PPS bid amount reaching 3.9 million! ! #
Luo Jin was extremely shocked. He slid his finger across the screen and saw an even more explosive piece of news.

#PPS President Xu Weifeng said in an interview that he has reached a revenue-sharing agreement with the producers of "My Love from the Star" on advertising fees and membership fees, and revealed that this is not an isolated case! #
"Advertising fees and membership fees are also shared, is this... is this possible?" Luo Jin looked at him in disbelief.

Lu Yuan shrugged.

Luo Jin swallowed his saliva and muttered to himself: "Those TV drama producers in the industry are probably going crazy."

(End of this chapter)