The Wind of China Entertainment 2005

Chapter 632 Take a look

Early Chinese animation was not called animation, but art film.

The audience of animated films is of all ages, and there is no such thing as childish animation that is only for children.

Before 1960, domestic animation was still in the exploratory stage, while 1960 to 1965 was known as the prosperous period for the development of domestic animation.

During this period, the animation "Havoc in Heaven" produced by Shanghai Art Film Studio came out.

The animation has been broadcast in 44 countries and regions, and is famous both at home and abroad. It was the pinnacle of animation at the time.

"Havoc in Heaven" gave Chinese animation a good start, but unfortunately its subsequent development is hard to describe.

First, there was a well-known special period of time when animation works declined and talents were buried, causing Chinese animation to enter a stagnant stage.

After finally recovering, American and Japanese animations became popular all over the world, and a large number of foreign works were introduced, especially Japanese animations which entered their golden period of development.

Chinese animation companies are not to be outdone. Although they occasionally produce excellent works, overall they have been lagging behind.

After the millennium, seeing that the industry was collectively in decline, new policies were introduced and began to vigorously support domestic animation. With the influx of capital from various industries, domestic animation gradually gained momentum.

There have been "Blue Cat's Three Thousand Questions", "Red Cat and Blue Rabbit's Seven Heroes", "Legend of Nezha", "Big Ear Tutu", and "Pleasant Goat and Big Big Wolf".
However, it is difficult to reverse the situation. After lagging behind for decades, it will not be easy to catch up quickly. Currently, Japanese comics still occupy the main market.

It is no exaggeration to say that the development history of Chinese animation is full of sadness and twists and turns, oh, and all kinds of reports!

Shenzhen, Nanshan District, Huaqiang Hi-Tech Development Building.

Ding Liang was particularly unhappy about the report on "Boonie Bears".

Ding Liang has been the chairman of Huaqiang Digital Animation Company since 08. He has been engaged in the animation industry for many years. His works include the "Zodiac" series and "Boonie Bears".

In fact, Big Bear and Little Bear are based on the "extras" bandit bear in "The Twelve Zodiac Signs in the Rivers and Lakes".

Last year, Boonie Bears was broadcast on CCTV's animation channel with decent ratings. It was then aired on the prime time of children's channels on various local TV stations.

It quickly attracted a large number of children audiences in the country and became well-known.

But fortune and misfortune go hand in hand. The parent company, Huaqiang Group, informed him that the animation was reported by parents.

The reason is that the plot has incorrect values, excessive violence, vulgar language and other problems.

Bald Qiang always cuts trees. It is too dangerous to hold a chainsaw. He is either chasing bears, cutting trees with chainsaws or fighting. This is violent behavior.
Huaqiang Group is a state-owned enterprise with an extensive network of relationships. A leader told him that CCTV would criticize him by name in the second half of the year, so he should make changes quickly, otherwise the project would be over.

We are all in the same industry, and we all know each other. The so-called reports from parents are mostly excuses.

Ding Liang was furious and asked someone to report several animations including "Pleasant Goat and Big Big Wolf".

It's not easy to find fault with something. The worst that can happen is that everyone will be destroyed and all of them will be banned together.

The people who most wish you death are always your colleagues. This statement applies to any industry.

"Dong dong dong."

"Enter!"

The secretary knocked on the door and came in: "Chairman, people from iQiyi and PPS are coming."

"Didn't we have an appointment on PPS today? What's going on with iQiyi?" Ding Liang wondered.

"It seems like we met on the road." The secretary stammered.

Ding Liang noticed that her expression was not right and asked, "What's going on? Don't tell me they are arguing?"

"No, but I think the atmosphere is a little off."

"What are you waiting for? Hurry over."

In the conference room, Lu Jing sat with her legs spread out, not looking like a lady at all, with her assistant standing behind her.

An employee came in with hot tea.

After the other party left, Lu Jing looked at the other party and sneered: "You guys from iQiyi are all followers, right? Wherever I go, you follow me?"

Yang Xuan is the head of the animation department of iQiyi. He shrugged and said in a friendly manner, "Mr. Lu, what are you talking about? iQiyi confirmed the animation introduction plan last year, and Boonie Bears was also on the list of candidates to be contacted. It's just a coincidence."

"Haha!" Lu Jing said in a sarcastic tone, obviously not believing it. It just happened to be his turn to visit on the same day?
The huge conference room fell into silence.

Yang Xuan was quite curious about Lu Jing. He had heard of his name a long time ago. He did not have a high level of education. It was said online that he only graduated from high school. However, he was very difficult to deal with. Gong Yu was often annoyed by him.

Seeing is believing. I have to say that although her sitting posture is a bit rough, she is still pretty and her looks are much better than many female stars in the entertainment industry.

Everyone loves beauty, so he took the initiative to find topics to talk about.

"Mr. Lu is young and promising. He held a high position in PPS in his twenties. When I was your age, I had just graduated from college and was looking for a job."

Lu Jing glanced at him. What? Are you mocking me for not having attended college?
Do you know how many classes my conscienceless brother has signed me up for? He is willing to make her unemployed if I don’t meet the requirements.

She took a sip of tea and didn't bother to answer.

Yang Xuan was completely unaware and continued chatting awkwardly about irrelevant things.

After listening for a while, Lu Jing saw that he really had no ill intentions and realized that he had misunderstood the other party. His attitude became slightly better and he also restrained his bold sitting posture.

In front of her family, she is a punching bag and a good girl.

But outside, she has always been very wild and doesn't take anyone seriously.

Because her father Lu Mingyao had told her that she was not old enough and was a woman, so whether she was facing subordinates or opponents, she had to be strong and have a good temper, otherwise she would not be able to control the situation.

"It's just luck," she said modestly.

Not knowing what Yang Xuan was thinking, he asked casually, "Boss Lu, are you married?"

Lu Jing's face suddenly turned dark.

Do we know each other well? I'm your sister!
It seems like I'm short of men?
She retorted coldly: "Sorry, I don't like men, especially those who talk too much and are self-righteous. In fact, I like women!"

Yang Xuan: “.”

When Ding Liang came in, he found that the magnetic fields of these two people were a little abnormal, but he didn't pay much attention to it.

Lu Jing didn't hesitate. He stood up, shook hands, exchanged a few pleasantries, and got straight to the point: "Mr. Ding, I'm here on behalf of PPS to discuss the exclusive licensing of Boonie Bears with your company."

Ding Liang nodded. The two had talked about this on the phone before.

Yang Xuan also said: "The same goes for iQiyi."

Lu Jing glanced at him and turned his gaze to Ding Liang.

Ding Liang was in a very difficult situation at the moment.

Combined with the news some time ago, PPS announced that it had won the exclusive online broadcasting rights for "My Love from the Star", and iQiyi followed closely to announce that it had obtained the exclusive rights for the Korean drama "The Heirs", and I saw the tit-for-tat eyes of the two when I came in just now.

He had figured out that PPS and iQiyi were not getting along.

But he doesn't want to offend either company. The rise of streaming media is inevitable, although he can't tell now which one will win in the end.

"Exclusive?" He looked at Lu Jing and confirmed again.

"Ah."

He turned his gaze to iQiyi, and Yang Xuan nodded as well.

Ding Liang's head hurt even more.

Seeing this, Yang Xuan said, "I heard that your company is planning to shoot a movie of Boonie Bears?"

"Huh!" Ding Liang was surprised: "Yes, Mr. Yang is really well-informed."

Hearing this, Lu Jing frowned slightly.

In 2008, Kung Fu Panda, an American action movie based on Chinese Kung Fu, grossed $6.31 million worldwide.

Domestic animators were shocked and various investors rushed to get involved.

New animation film brands such as "Rock Kingdom", "Seeler", "Submarine Mobilization" and "Balala the Fairies" continue to emerge, and the market performance is full of surprises.

The output value of Chinese animation was less than 2005 billion yuan in 100, but it increased to 2012 billion yuan in 721.72, a growth rate higher than that of the entire film industry.

Among them, "Pleasant Goat and Big Big Wolf" has had a box office of over 10 million yuan for four consecutive years since .

Capital is very realistic and will enter whichever field can make money.

Now many large film companies have gone public or are preparing to go public, and live-action commercial films are not very prosperous.

Animated films are just getting started, which is an opportunity for capital.

Therefore, well-known domestic large-scale film companies such as iQiyi, Tencent, Alibaba Cloud Computing, Bona Film Group, Pony.com, and Enlight Pictures have also chosen to collectively test the animation market this year.

Lu Jing proposed the animation expansion plan at the company meeting at the beginning of the year for this reason. But before that, she had never heard that Boonie Bears was going to be a movie, after all, the animation was only aired in 2012.

"iQiyi can co-invest with your company and provide marketing assistance." Yang Xuan is wealthy.

Ding Liang was immediately attracted. Although Boonie Bears had high ratings, it really didn't make any money.

In the barren domestic animation soil, the value of any popular brand does not match its profitability.

Piracy is rampant in the market. Many toy peripherals have not obtained authorization from copyright companies at all. The money earned from pirated products is more than ten times that of genuine products.

The reason why the production company of "Pleasant Goat and Big Big Wolf" launched the big movie plan in 09 was because the toys were not selling well and the company was on the verge of bankruptcy.

I had no choice but to give the movie project a try to make some money.

Unexpectedly, the box office was surprisingly good.

The current situation of "Pleasant Goat and Big Big Wolf" is the future of "Boonie Bears". Ding Liang has already made up his mind to let "Boonie Bears" cross the river by feeling the way with its competitors.

Seeing that he seemed to be interested, Yang Xuan raised his eyebrows at Lu Jing.

"Mr. Ding, iQiyi invested 1000 million!"

"boom!"

Lu Jing angrily slammed the car door, and the assistant sitting in the driver's seat was trembling with fear.

"Baidu is amazing, and animated films are amazing!"

Lu Jing's chest heaved violently. He took out his cell phone and found a photo from the album.

The photo shows her office, with the words "Just Work for iQiyi" hung behind her desk.

Lu Jing quickly set this picture as his phone wallpaper to remind himself at all times.

"Notify the HR department now, immediately, and arrange for a headhunter to go to iQiyi to recruit people."

"Mr. Lu, since you poached several colleagues last time, Gong Yu asked all iQiyi executives to sign non-compete agreements. Are you sure you want to poach them?"

Lu Jing: "."

"I'm just saying this casually. This kind of vicious competition is unacceptable. Don't mention poaching again in the future."

The assistant curled his lips and whispered, "Boss Lu, calm down. After all, we have obtained the online broadcasting license for Boonie Bears. Our goal has been accomplished."

"What's the point of not being exclusive!"

"Uh"

Lu Jing rolled down the car window and looked fiercely at the floor where Huaqiang Digital Animation Company was located.

In fact, she doesn't think investing in the "Boonie Bears" movie is a good move.

She subconsciously raised the price.

At this stage, Ding Liang is not familiar with the process from shooting to releasing an animated film, so he needs a partner.

If the "Boonie Bears" movie plan is successful, kicking iQiyi out and going it alone is an inevitable result.

IQiyi is still unable to do anything tricky.

Although it is backed by Baidu, the company behind Huaqiang Digital Animation is no pushover either. It is a state-owned enterprise with a military background.

But what Lu Jing couldn't stand was that with the same offer, Ding Liang chose iQiyi without hesitation.

In Ding Liang's eyes, is PPS not as good as iQiyi?
"A 'Boonie Bears' animated movie? What's there to be proud of? I don't believe it. I have to invest in one!"

She became competitive and decided to go and find out.

"Mr. Lu, where are we going now?" the assistant asked cautiously.

Lu Jing blew his bangs: "Ao Fei!"

The crew of "My Love from the Star".

In the luxurious living room belonging to Song Yiren, Liu Xinyu was leaning on the sofa, holding a vivo phone, tapping her toes and playing games.

"Uncle buckle!"

"Blow the wave button!"

"Wow grab dunk!"

The phone's external volume is very loud.

Li Muge stood behind the sofa, with the camera pointed at the mobile phone screen, and several little figures were crackling.

According to the plot, after Song Yiren's personality collapsed, she was unemployed at home, doing nothing all day, playing a mobile game called "League of Legends" day and night.

The male protagonist Chen Junze is an alien with hearing and vision several times better than humans.

So even though there was a wall between them, he could still hear Song Yiren screaming like crazy at home clearly.

Aliens have to work during the day and sleep at night.

Unable to bear it any longer, Professor Chen went straight to Song Yiren's house and scolded her.

When he returned to his room, he heard loud crying coming from next door and realized what had happened to the other person.

At first, Li Muge didn’t quite understand why such a plot was designed for Song Yiren.

According to producer Jiang Xuemeng's explanation, the purpose is to promote the game.

He felt that the crew's methods were really wild and they could get any sponsorship.

He has tried the game, the mobile version of "League of Legends", which is simpler to operate and quite addictive. Whether it is the graphics or the smoothness, it can be seen that the production company put a lot of effort into it.

It’s a pity that it’s not on the market yet. It’s said that it has to wait until the filming of “My Love from the Star” is finished.

"Pass!" Kong Sheng waved his hand, picked up the little bee, and shouted to everyone, "Take a ten-minute break."

Liu Xinyu immediately stood up, ignored Liu Shishi's warning in the game chat box, and hung up without hesitation.

Yang Rong has become familiar with her in the past few days.

Although Liu Xinyou is the leading female role, her current popularity is indeed not very high. She has a good temper, and since they have a scene together, the two get along very well.

"Xinyou, how come you acted so well? Even Mr. Lu, who is so picky, nodded repeatedly."

Liu Xinyou smiled: "Because I have ready-made materials around me. She is usually carefree, which is very different from the image of a good girl in the camera."

"Sister Shishi?" Yang Rong probed.

"OK."

Yang Rong pursed her lips, feeling very envious. It was so nice to have a best friend.

Liu Xinyou glanced around: "Where's Teacher Lu?"

"I just saw him being called out by a pretty girl."

"Beautiful girl!" Liu Xinyu's voice rose eight degrees.

"what happened?"

"Where is it? Take me to see it." Liu Xinyuo looked anxious.

Before joining the team, Liu Shishi gave her many instructions and asked her to help keep an eye on Lu Yuan.

In order to help her get a backdoor, her best friend fell into the tiger's mouth and endured humiliation. She was subjected to the unspoken rules of the producer and the leading actor, as well as various kinds of whipping.

If she couldn't even do such a simple thing, how could she face Liu Shishi again?

"Over there." Yang Rong pointed toward the door.

Liu Xinyuo trotted over, and just as she reached the door, she heard a coquettish female voice.

"Just wasting a moment of your time."

"No time."

"Why don't you meet the director first? He's really good. Didn't you like the Monkey King when you were a kid?"

"Whose animated film needs to invest tens of millions? Your sister-in-law is really asking for too much. She dares to open her mouth like that."

"Hey, brother, trust me, just take a look!"

(End of this chapter)