The Wind of China Entertainment 2005

Chapter 634 Prodigal Son
Beijing, Wanda.

"Chairman, this is a family party."

“What is this family fun? It’s nothing more than forcing adults to watch it with their children. The children are having fun watching it, but the adults are in all kinds of pain, as if they have completed a task.

Don’t make animated films, they are worthless. Make blockbusters and make “Mojin: The Lost Tomb” first!”

"boom!"

Song Ge came out of the office with a depressed look on his face.

I received a call from Lu Yuan yesterday afternoon, saying that there was an animated film of decent quality and asked if Wanda wanted to co-invest in it.

I also sent him a copy of the finished animation clip via email.

He thought it was pretty good after reading it, and chatted with Tian Xiaopeng about it in the evening. He decided to mention it to Wang Caizhu this morning.

It turned out that Mr. Wang didn’t even read the content of his email. He just saw the word “animation” and directly rejected it.

Mr. Wang's main focus is on real estate, and his investment in film and television is purely for fun.

Of course, if you have money, you can do whatever you want and play to the fullest.

Benchmarking against Hollywood, we only want to make big productions that are oriented towards the world, and they have to be heavy industries, preferably on the same level as "Avatar" and "Titanic".

I don't think highly of movies like "The Return of the Great Sage" which are for kids.

Since Song Ge joined Wanda, he has successively launched "Beijing Love Story" and "New World", and plans to release "Police Story 2013" in the middle of the year.

In addition, Wanda Film and Television also holds the copyrights of "Mojin: The Lost Tomb" and "I Am Not Madame Bovary".

After last year's profit-sharing controversy, in exchange for benefits, "Mojin: The Last Dragon" will be jointly developed with Far Eastern Media and several other companies.

He had originally planned to put "I Am Not Madame Bovary" on the agenda, but this was also rejected by the wealthy Mr. Wang.

"Working for others is such a pain and so boring!" Song Ge complained in his heart and had the idea of ​​quitting his job.

Originally, the performance of "New World" was his confidence, and he thought that he could impress Mr. Wang and get him to approve his plan.

Build Wanda Film and Television into a giant enterprise integrating cinemas, production, agency, and artist management, similar to the Big Six in Hollywood.

But in the end, I found that everything was the same as before.

Although the box office data of "New World" made Wang Caizhu's eyes light up, that was all.

"Hey, Mr. Song?"

Song Ge walked out of the company absentmindedly. When he heard someone calling him, he turned around.

"Mr. Wang."

The person who came was Wang Sicong, the son of the rich man Wang.

After completing his studies and returning to China a few years ago, Mr. Wang gave him a trial fund to support his independent entrepreneurship, on the condition that if he failed, he could come back and inherit Wanda.

Unexpectedly, this person plunged into the e-sports circle, bought a team, and even set up an alliance. The Internet is also in turmoil, scolding this person today and criticizing that person tomorrow.

It seems that he and Wang Xiaofei have been quarreling with each other these days.

Song Ge didn't quite understand the actions of this young master, as he was quite different from the impression he had of a rich second generation.

"Where are you going, Mr. Song?"

"I'm going to Shanghai to discuss business and visit the class."

"Oh, what a coincidence, I want to go too, let's go together." Wang Sicong took two quick steps and walked side by side with him.

Song Ge slowed down his pace and asked casually, "Xiao Wang always wants it?"

This young master is quite interesting. He used to be a pure and innocent man, but he was unexpectedly taught a lesson by a gold digger not long after returning to China.

His beloved, the pure goddess in his mind, actually had such a shameful past.

From then on, he realized his mistake and let himself go. He changed three models in two days, partying in a bar in the north at night and waking up in the southernmost hotel the next morning.

"I heard that there is a contestant in Magic City who has good skills. I plan to go and see him. Which crew is Mr. Song going to visit?"

"My Love from the Star!"

……

Shanghai, the crew of "My Love from the Star".

It was not the first time that Wang Sicong visited the crew, but it was his first time to visit Lu Yuan's crew.

Led by Zheng Qian, he and Song Ge came to the shooting site quietly and stood by and watched like two wooden men.

The scene being filmed shows Professor Chen eating alone in the living room.

There was a sumptuous meal on the table, and there was a circle of staff surrounding him, with cameras on both sides.

As an idol drama, its core is still the Mary Sue theme, weaving a beautiful dream for thousands of girls.

Using characters that do not exist in reality to satisfy women's fantasies.

South Korea has been working on this for many years.

Lu Xun once said: Watch Korean dramas, you can't get married. Watch American dramas, they are weird. Watch British dramas, there are gays everywhere.

The reason why being obsessed with Korean drama male gods is equated with being unable to get married is because these dramas are always Mary Sue and are dedicated to creating perfect boyfriends that do not exist in real life.

The same is true of Professor Chen’s character.

He is tall and handsome, with eight-pack abs. He has never been involved with women for hundreds of years. He is knowledgeable and proficient in music, chess, calligraphy and painting. He is quiet and arrogant, has a cold temperament, strong control, and suffers from mental mysophobia.

The most important thing is that he always appears in times of emergency and helps Song Yiren solve her problems.

He also has various means of living, such as being a good cook.

He is the perfect man in a woman's heart.

Inside the venue, Lu Yuan sat down at the table with a plate of food. In addition to the mouth-watering delicacies, there was also a glass of water on the table.

Lu Yuan didn't make any movement. He just glanced at it and the cup of water moved in front of him.

Wang Sicong on the side couldn't help but laugh out loud. The so-called superpower was actually to tie a transparent fishing line on the cup. The staff behind Lu Yuan gently pulled it and the cup flew over.

Wang Sicong watched for a while and smacked his lips: "I didn't expect that he would also act in idol dramas."

"Lu Yuan?"

"Ah."

"Don't underestimate idol dramas." Song Ge could tell from the other party's words that he looked down on idol dramas.

"How to say?"

"Everything has two sides. This thing is very powerful for cultural propaganda and value orientation."

"What do you mean?" Wang Sicong didn't react.

He seldom pays attention to idol dramas, as they are made for poor people. Prince Wang has plenty of money, which is his talent, and he will pursue what he wants for real.

Moreover, many plots in movies and TV dramas seem a bit stupid to him, like the popular TV series "Let's Watch Meteor Shower Together" in the past few years, in which the luxury car in the show was actually MG.

I almost laughed my head off.

Most screenwriters of film and television dramas are poor bastards who have no experience of the life of rich people. They have never seen it, but rely on their imagination and end up making things weird.

It is neither down-to-earth nor luxurious, and it pleases neither side.

On the contrary, many screenwriters write stories about poor people, which seem quite realistic.

"Because the audience groups are different, although idol dramas are melodramatic and vulgar and have no substance, humans are an animal species. They are not as faithful, fluent and elegant as they think they are. They have always been vulgar.

Love can transcend the barriers of nationality, race, and culture, and quickly resonate with all of humanity, especially young people, who have a strong ability to accept new things. "

Song Ge explained, and raised his chin towards the layout of the living room: "Look at the layout of this room, what a strong Chinese flavor, including the food and so on. Fans love the house and the people in it. In terms of communication ability, idol dramas far exceed other types of dramas, and are more conducive to cultural output!"

Wang Sicong disagrees. He has spent a long time abroad and often does not understand the Chinese people's thoughts.

It is obviously something to entertain the public, but it always has to have some purpose, political color, something to spread, something to promote.

The audience is similar. They always bring up the issue of values. It's so tiring. Wouldn't it be better to just be happy?

He turned his gaze toward the field.

"Card!"

"Pull it faster, it's too slow. Why is it still stuck? Make it smoother." "Sorry." The staff in charge of pulling the wire apologized repeatedly.

"Again."

"Action!"

"Card!"

"How do you work?"

However, the staff pulled the cup too quickly, causing it to fall over and splashing water onto Lu Yuan.

"Costumes, quickly take Teacher Lu to change clothes. Then who is that, stop working, you can't even pull a rope?"

Kong Sheng scratched his messy hair, feeling quite annoyed.

The filming of the crew went smoothly overall, but there were always minor problems.

"Teacher Lu, are you okay?"

"it's okay no problem."

Lu Yuan was not angry. He took the tissue from the staff and said, "You don't need to change your clothes. Just wipe them. Please bring a hair dryer."

After seeing this, Kong Sheng stopped pursuing the responsibility. He had to express his attitude.

"Teacher Lu, let me help you." The staff member came with a hair dryer.

"No need, I can do it myself." Lu Yuan took it and prepared to handle it himself.

Just as he was about to start, the brand that sponsored the suit became anxious.

The brand owner was a little girl with thin arms and legs. She used all her strength to push the staff aside, came forward, and begged with a red face.

"Mr. Lu, you should change. We have prepared three sets of each style for you to prevent this situation from happening. The sizes are all the same. Sorry for bothering you."

She almost burst into tears.

The suits provided by the company to Lu Yuan are all tailor-made.

Although the quality is high and it won’t be a big problem if you blow it with a hair dryer, but what if wrinkles appear? It won’t look good in the photos and the brand image will be ruined.

In order to get the sponsorship of Lu Yuan's suit in this drama, the company paid a huge sum of money, hoping that the sales of this drama would take off after it was aired.

The boss also arranged for her to come and serve.

She sometimes looked down on her own company, having never seen any big brand so humble.

Seeing that she was about to cry if she didn't agree, Lu Yuan hurriedly said, "Switch, switch, switch. Sorry, I was just thinking about finishing the scene and didn't think about it that much."

"Thank you, Teacher Lu." The little girl bowed in thanks.

Lu Yuan turned and walked towards the dressing room. "My Love from the Star" was an investment of 8000 million yuan, and in fact, most of the costs had been recovered.

Modern urban dramas are most likely to feature product placement.

Professor Chen's daily necessities in the play, clothes, shoes, cars, mobile phones, household kitchen appliances, shampoo
Every aspect of life has long been targeted by major domestic brands.

Unlike the way of sponsoring Liu Xinyuo, sponsoring Lu Yuan requires extra payment.

The truth is that this guy has too few endorsements, and his ability to sell products can be reflected in the quarterly financial reports of the companies he endorses.

Now that we finally have the chance to shoot a fashion urban drama, we don’t want to miss the opportunity to show off.

For example, the suit I just mentioned is called Dickoni, a suit brand from Guangzhou and a top domestic brand.

When the crew was soliciting investment, this brand offered a very high price, which replaced the Armani endorsement by Lu Yuan.

There are many similar examples, most of which are domestic brands.

Of course, the premise for this type of sponsorship is that it does not affect the audience's viewing experience and is not abrupt, otherwise it is better not to have it.

Lu Yuan changed into a suit and came out again. Zheng Qian approached him and said, "Boss, Mr. Song is here."

"Song Ge? Why is he here?"

"He didn't say."

Lu Yuan glanced around and waved his hand: "Old Song, why didn't you call before you came?"

"I happened to be here on a business trip today, with Mr. Wang. Hey, how come he disappeared in the blink of an eye?" Song Ge puzzled.

Zheng Qian said: "I just saw him and Luo Jin going outside to play games as a team."

Song Ge: “.”

After a few pleasantries, he sighed and said, "Wanda will not invest in The Return of the Great Sage."

"No investment?" Lu Yuan frowned.

This animated film carries considerable risks, so he contacted Wanda and Light Media. To make such a film well, he needed some extra people who were either good at marketing or had film distribution resources.

Only with the coming in of these people can this movie, which is not favored by the market, have a chance to emerge.

"Weren't you optimistic yesterday on the phone?"

"Mr. Wang didn't approve it."

Lu Yuan was speechless. What else could he do if the boss disagreed?

"What do the lights say?"

"Wang Changtian said he would invest 500 million yuan."

"This..." Song Ge was slightly stunned. Wang Changtian was not optimistic either?
500 million versus 5000 million, I guess it was just a gesture to save Lu Yuan's face, not to make money.

"So what are you going to do?" he demanded.

Lu Yuan shrugged. "I'll ask Mr. Han if he has any ideas. If not, I'll invest on my own. Seattle happened to have a good box office, so I can get a share of the money."

That’s just a little money. Song Ge was so envious. The box office of “Seattle” has exceeded 4 million.

After deducting investment costs, Yuanfang Media’s profit starts at 1 million.

He even thought about quitting Wanda and working for the other party, but the other party would most likely not agree. After all, accepting him would mean being hostile to Wanda.

While the two were talking, Wang Sicong and Luo Jin came over.

"Brother Yuan!" he shouted.

Lin Gengxin and Wang Sicong have a good relationship. Liu Shishi often drags Lin Gengxin to play games, and occasionally brings him along. After a few times, the few of them became familiar with each other.

"Why did you come here today?"

"Team matters."

Wang Sicong replied, shaking his phone: "League of Legends will be released soon."

"Yeah, around summer vacation, with this play." Lu Yuan replied, and then asked: "What do you think, is there any success?"

"It's pretty good. I just played it. The modeling, fluency, and optimization in all aspects are good. It's much better than before. It will probably be a hit."

At this point, he paused for a moment and said, "In fact, this game can be used as a whole tournament. My club currently involves Dota, StarCraft and League of Legends. The domestic mobile game market has great potential. If the feedback after the launch is good, we can try to formalize the tournament."

Lu Yuan nodded. Everyone has their own expertise, so he rarely got involved in the game, as his brother-in-law was the one taking care of it.

He remembered what his brother-in-law had been busy with recently and asked, "Are you interested in live streaming?"

"Live broadcast, live broadcast of the game?"

"Correct."

"I actually had the idea to set up a platform called Panda in the future, but I was never sure."

Lu Yuan continued: "My brother-in-law is in contact with NetEase. You can talk to them and I will send you the contact information later."

"Row!"

The three chatted for a while, and the filming was about to begin. Lu Yuan turned around and asked, "Why are you called a panda?"

"Uh" Wang Sicong stammered.

You can't say that his first love was called Red Panda. He is a playboy now, which goes against his character and his past is too embarrassing.

PS: The second part of "Day and Night" is here! !
(End of this chapter)