The Wind of China Entertainment 2005

Chapter 669: Big Money Plan

The interview is over.

Lu Yuan returned to the office alone, opened the door, and saw a little cutie sitting on the sofa.

Zhou Yaoyao held her mobile phone and stared at the screen. The table was littered with opened potato chip bags and a pile of messy junk snacks.

"What are you looking at?"

“Happy Planet.”

Zhou Yaoyao picked up a plum from the plum jar beside her like a treasure: "Uncle, this is for you!"

Lu Yuan bent down and opened his mouth to take it in: "Why are you here, who brought you here?"

"My aunt brought me here." Zhou Yaoyao shook her feet.

Only then did Lu Yuan notice that the phone in her hand was Liu Shishi's.

"What about her?"

"Qiqi had a stomachache after eating ice cream, so his aunt took him to the toilet."

"He can't go by himself. He's almost four years old."

"Uncle, Qiqi is a coward. He said there would be snakes in that dark hole that would bite him."

Lu Yuan glanced at her and said, "Did you scare him?"

"No, that's not the case." Zhou Yaoyao shook her head: "I said it was my uncle who said that."

"Hey, kid, why are you like this now?" Lu Yuan gently pinched her round face: "You push all the bad things onto me, can't you blame your dad?"

Zhou Yaoyao said with a serious expression, "My mother said that my uncle lied to me like this when I was in kindergarten. After that, I didn't dare to go to the toilet at school."

"Uh..." Lu Yuan was speechless and embarrassed. He was only a few years old and he started bringing up old things.

He frowned and said, "Clean up the table after dinner. What kind of words are you saying? Are you treating my place like a garbage dump?"

"Oh."

After Lu Yuan finished his instructions, he took out his mobile phone and browsed the latest reports and comments about "Chinese Partners" on the Internet.

"I think the character who can best support the role in this movie is Lu Yuan. When he appeared on the big screen, I didn't think of him as the actor Lu Yuan at all. He was just Cheng Dongqing, a country bumpkin, a coward, and a fool.

Especially in the scenes when he was a student, he was just a silly country boy who had never seen the world. His acting was so perfect and his acting skills were explosive. With a solid foundation + enviable talent + respectable diligence + good popularity, I unilaterally declare that Lu Yuan is a well-deserved leader among mainland male actors! "

"Lu Yuan, that bastard, always seduces me on the screen with his omnipresent masculine charm."

“How many Chinese people once pinned their dreams on English. Partners captures not just a period of youth, but an era.”

"Except for The Sound of Wind, this is the only film I feel I can watch without feeling embarrassed."

"Liu Dehua and Tong Dawei both starred in "Fuchun Mountain", but between "Blind Detective" and "Chinese Partners", I chose the latter because Lu Yuan is more trustworthy."

Lu Yuan continued to swipe the screen of his phone.

After working in the film and television industry for many years, he gradually realized a fact.

The success of any film or television work is closely related to the social environment and public opinion at the time.

For example, when housing prices become a hot topic in society, film and television works related to it are often more likely to touch people's hearts, trigger resonance, and thus become popular.

As the nationwide anti-corruption campaign sweeps across the country, a down-to-earth anti-corruption drama, as long as it accurately captures the pulse of the times, can also stand out and trigger a viewing frenzy.

Films and TV shows should present what the audience desires within the scope permitted by the rules.

This is the easiest way to create a hit product.

In 2013, studying abroad is still a hot topic.

Although some people appear to scoff at this and believe that its value is no longer as high as before.

However, the market still assumes that those who return to China with overseas study experience have certain advantages. They are often more favored in companies and are the envy of many people in daily life.

Therefore, after the release of "Chinese Partners", it sparked a lot of discussion among this group.

After fermenting for more than ten hours last night and this morning.

Currently, the feedback on this film on the Internet is generally very positive, with a Douban score of 8.5.

Inspirational themes have always been a favorite subject for directors, but in China, there are very few high-quality inspirational films.

In the public's perception, inspirational films seem to be the exclusive domain of foreign directors.

Such as "The Pursuit of Happyness", "The Devil Wears Prada", "The Shawshank Redemption", etc.

China has always been lacking in this regard, but fortunately "Chinese Partners" fills this gap.

Whether it is the plot design, rhythm control, music selection, dialogue writing, or those smart and jumping editing techniques, they all reach a high level.

The performances of Lu Yuan and three others added a lot of color to the film.

Cheng Dongqing is a country bumpkin, with a cowardly and docile personality, but he is quite responsible.

Meng Xiaojun is handsome and talented, but he also has an arrogant and proud personality.

Wang Yang has long hair, dates foreign girls, and is cynical.

The three brothers joined forces, fought back from being losers, and grew into business tycoons, allowing countless netizens to empathize with the story and feel unprecedented excitement and satisfaction.

Many young movie fans were moved and excited after watching the film, and fantasized about starting a business with their friends, making a big splash, and reaching the peak of their lives.

Weibo is filled with too many similar bold words.

But Lu Yuan thinks this idea is too optimistic.

Not to mention the sadness of the entrepreneurs themselves, the mentality of young ladies, the treatment of widows, and the pursuit of the Women's Federation.

Just finding a partner is not an easy task.

Conflicts between people are ultimately conflicts in their values, world views and values.

Partnerships centered around money are often difficult to sustain, while partnerships centered around ideals often lack the energy to overcome real obstacles.

It is very difficult to balance your attitude towards money, things and people. Everything in the world requires a degree.

So-called dreams, power, money, any one of them can destroy a fragile partnership.

You see, the three pillars of New Oriental eventually parted ways due to different business philosophies.

Besides, times have changed dramatically.

There has never been such a thing as heroes creating the times; it is only the times that create heroes.

The essence of entrepreneurship is to help others solve problems, and this solution must be something that most people have not thought of or find difficult to achieve.

China in the late 70s and early 80s.

Just like a child who has just entered primary school from kindergarten, although he is ignorant, he is full of energy; although he is poor and backward, he dares to move forward.

Because they dared to make drastic reforms, opportunities were everywhere. As long as they dared to take a risk, they could make a fortune even if they were collecting scraps.

Now of course we cannot say that there is no chance at all.

But in this era of information explosion, opportunities are relatively rare and the requirements for entrepreneurs are higher. Many of them are beyond the reach and operation of ordinary people.

Lu Yuan put down his phone and rubbed his temple.

Overall, "Chinese Partners" received rave reviews after its release.

But there were also some points that were criticized, such as the scene at the end where Cheng Dongqing donated a laboratory in the name of Meng Xiaojun.

Some people think this move is too rustic and full of nouveau riche vibe.

Moreover, under the theme of "youth and dreams", it reveals a utilitarian outlook on life, as if money is omnipotent, and those with money are the boss, while those without ideals have no pursuits.

Lu Yuan had similar thoughts when he first got the script.

But businessmen are human beings after all, and humans have seven emotions and six desires.

Wealth and honor do not return to their hometown, just like walking in brocade at night.

How miserable was Meng Xiaojun when he was fired from the American laboratory? He couldn't even have enough food and clothing, so what ideals and pursuits could he have? A group of losers who don't steal, rob, cheat, are not greedy or corrupt, and don't rely on their fathers or godfathers, climbed up after countless failures, endured humiliation and achieved great success.

Why can't I vent a little?

While Lu Yuan was playing with his mobile phone, Zhou Qi pushed the door open and Liu Shishi followed behind.

"uncle!"

"Hey, it stinks. Did you not wipe your butt clean? Don't come near me." Lu Yuan pressed his head with disgust.

Zhou Qi leaned forward at a 60-degree angle: "It doesn't stink, I wiped it clean!"

"I don't believe it. I smelled a foul odor as soon as I came in. I must have shit in my pants. Unless you take them off and show me."

Zhou Qi blinked and looked at his aunt and sister, considering whether to prove his innocence.

Seeing that he seemed to be interested, Liu Shishi rolled her eyes and patted the back of his head: "Okay, your uncle lied to you, go and have fun."

"My uncle is a liar!" Zhou Qi muttered angrily and went to pester his sister.

Lu Yuan patted him lightly on the butt, turned his head and looked to the side, and asked: "Why did you bring these two little ancestors here? Where is my sister? Who is your biological mother?"

After the summer vacation started a few days ago, these two little bastards followed her around all day long.

Liu Shishi tilted her upper body and rested her head on his thigh.

"Yesterday I received several messages from Yang Ying, asking me to go for a SPA today. I'm not familiar with her and I don't want to go. I went there with Xinyou a few days ago, so I just found a random excuse to refuse, saying that I had to take the baby to the mall."

"and then?"

"Of course I brought them out. I even posted a message on WeChat Moments. I think she could see it. These two little guys can run around so fast. We went to the zoo, the oceanarium, and also went to Xidan to buy some food."

Liu Shishi pouted and said, "My legs are so sore now. It's more tiring than filming a movie."

Lu Yuan pinched her calves, then quickly lowered his head and kissed her.

Liu Shishi licked her lips contentedly, savoring the taste: "What did you eat? It tastes sour."

"Plum, I'll get you one." Lu Yuan reached out to the coffee table, picked up a plum and handed it to her mouth.

"Don't move!"

The two were stunned and turned to look.

I saw Zhou Yaoyao and Zhou Qi standing on both sides of the coffee table.

Zhou Qi put his hand on the table with a nervous look on his face, and Yaoyao pretended to slap it, making strange noises from her mouth, which scared him so much that he immediately retracted his hand.

Yaoyao frowned and yelled fiercely, "Don't move, I haven't taken the picture yet."

"You keep trying."

"three!"

"Sister, can't you just hit me?"

"two!"

Without waiting for her to say a word, Zhou Qi cautiously reached out his hand again, his eyes widened, and in less than a second, they shrank again.

Yaoyao clenched her fists, very angry, and waited for him to put his hands back in place, then turned her head and said, "Uncle, look at him."

"Ah?" Qiqi turned her head and subconsciously withdrew her hand.

"Snapped!"

Zhou Yaoyao covered her palms, groaning in pain.

This is different from what she played at school. One of the Thirty-Six Stratagems is to make a feint to the east and attack in the west. Why did Qiqi react so quickly?

Zhou Qi saw her distorted expression and laughed, but when he felt threatened by his sister's eyes, he immediately stopped talking.

"Come again!" Zhou Yaoyao was unconvinced.

"Come on, come on!"

After this incident, Zhou Qi became braver and realized that his sister was not as fast as him.

He rubbed his nose coolly with his thumb, got into a stance, and put his hand on the table again, staring at his sister's hand, and when he saw that it was about to fall, he suddenly pulled it back.

"Snapped!"

"Ah~" Zhou Qi covered her head and was stunned for ten seconds before she pouted and complained in a very aggrieved tone: "Uncle, wuwuwu, my sister is cheating."

Who told you to hide just now? Zhou Yaoyao felt the pain in her palm, raised her chin and said, "I didn't say where to hit you."

"We agreed on a good thug."

"Huh?" Yaoyao stared.

Zhou Qi was intimidated by his sister's aura and lowered his head in fear.

Lu Yuan was speechless, what a bunch of idiots.

He looked away and ignored it, just wanting to bring it back alive.

Liu Shishi asked: "My Love from the Star is about to start airing. How many members PPS can increase depends on how much influence this drama can have."

"Well, don't worry, the company has already made arrangements." Lu Yuan responded.

In 2013, major video websites began to vigorously promote the "self-produced drama" strategy.

The content of self-produced dramas on major platforms has increased rapidly, and the combination of self-produced drama content and purchased drama content can already meet the browsing needs of users.

The profit model of streaming media can be divided into two main categories: membership profit and advertising profit.

If advertising revenue of video websites always accounts for the bulk of total revenue, it will be an unhealthy operating model.

Therefore, several streaming media companies currently on the market regard increasing the number of paying members as a top priority.

We are committed to promoting Chinese video websites into a new era of content self-control and member payment, and strive to make the income of paid members reach or even exceed advertising revenue.

This is exactly what PPS is working towards now.

Liu Shishi recalled: "I heard from Xiao Jing a few days ago that PPS had formulated a special plan for the launch of My Love from the Star. You even gave it a name, but I forgot what it was called."

"Big Money Plan!"

"Yes, that's it. It's really ugly."

During the hot release of "Chinese Partners", "My Love from the Star" also entered the countdown stage to its launch.

The drama was broadcast by PPS and Hunan Satellite TV, with joint efforts between the station and the Internet. In terms of publicity, both platforms tried their best and the momentum was huge, which is rare in recent years.

In 2012, Hunan Satellite TV experienced a significant decline in ratings.

Although specific financial data was not directly released, the decline in ratings has undoubtedly sown the seeds of concern for the overall revenue in 2013.

The unsatisfactory return rate has shaken advertisers' confidence in Hunan Satellite TV.

Fortunately, Lu Yuan brought "My Love from the Star" at the right time like a blessing, injecting a shot of adrenaline into advertisers.

Therefore, whether "My Love from the Star" can shoulder the responsibility of ratings and help Hunan Satellite TV return to its peak ratings will become a key link in determining the overall revenue trend of Hunan Satellite TV in 2014.

For PPS, "My Love from the Star" is also of great significance.

After being acquired by Luyuan, this is PPS’s first foray into the streaming media space.

The success or failure of the drama is not only directly related to the outside world's overall perception of the PPS website, but also has a far-reaching impact on the construction of the profit-sharing model.

PPS hopes to send a clear signal to all film and television producers in the industry through this idol drama.

Placing high-quality content on the PPS platform can bring rich returns.

At the same time, advertisers must also be made aware of the huge value of the PPS platform.

Both PPS and Hunan TV are determined to win this time, and they cannot afford to lose!

In order to increase the number of paying members, PPS was launched in an inhumane way.

Big money plan!
(End of this chapter)