The Wind of China Entertainment 2005

Chapter 674 PPS: I have a dream
Huang Zheng took out his mobile phone and swiped the screen twice.

The third place on Weibo's hot search list, a topic related to PPS, suddenly came into view.

#PPS current president Xu Weifeng was suspected to have been taken away for investigation#.

On the right side of the topic, there was a cluster of eye-catching red flame icons, which prompted him to click in quickly.

After the page was loaded, a photo taken with a mobile phone appeared. The pixels were not high and the picture was a little blurry.

There was a crowd of onlookers downstairs of the PPS headquarters, and more than a dozen people filed out of the building and went to the car.

Among them, a middle-aged man in a suit and tie stood next to the car door, his face facing the camera.

This person was specially marked with a red circle by the photographer. He is Xu Weifeng, the current president of PPS.

The comment section instantly became boiling with all kinds of opinions pouring in like a tide.

"What the hell? The PPS president was taken away?"

"Can someone please tell me what's going on with PPS? Is it illegal? Or is there something else going on?"

"Please don't fail, PPS! I just recharged my membership this morning. For these few tens of dollars, I promised to wash my sister's stinky socks for a week, and the stockings I have worn for who knows how long. Can you let me win a prize before you fail? My request is not high, I don't expect the lottery, but the latest vivo phone will do, please!"

"Brother-in-law, your brother-in-law will buy you vivo directly and express your sister's stockings to me."

"Brother-in-law, my brother-in-law will buy you an iPhone and send your sister to me."

"I don't want an iPhone. My classmate's vivo can play League of Legends. The internal beta test number specifies this phone, which is not available on iPhone."

"What is League of Legends?"

"It seems to be a mobile game. NetEase recommended it. I've seen their ads."

"Brothers, are we off topic? Can someone with inside information explain what happened to Xu Weifeng and whether My Love from the Star can still be broadcast normally?"

"No one answered. I'm going to start spreading rumors."

"It is said that he was reported by his peers for suspected unfair competition."

"Unfair competition, why?"

"Why else? It's obviously because of the lottery and cell phone incident a few days ago! To celebrate the launch of My Love from the Star, PPS gave out nearly 100 million yuan in cash at one time as a benefit to users, and increased the number of members by so many. Its peers must be jealous."

"We can't report it. They spent money, so it's reasonable to increase the membership. Has anyone given us peanuts? Has anyone considered our ideas? Why don't they learn from PPS and give users benefits?"

"how could I know."

"Someone who knows the inside story, please tell me who reported it."

"Why bother asking about this kind of thing? Just analyze it yourself. There are only a few of them."

"Fuck, the person who reported it gave birth to a son without an asshole. This will cut off my road to riches. My 15 million will be gone."

Netizens who came across this topic were extremely anxious and rushed to PPS’s Weibo account to ask whether it would affect the lucky draw in two weeks.

The public generally sympathized with PPS's plight.

More netizens called on their friends and investigated in indignation who was reporting and making trouble in secret.

The reason is also very simple.

Even though the lottery has not officially started yet, in their subconscious minds, they are destined to be the lucky ones who will win the jackpot, either a prize of several million or at least a vivo phone.

There were less than two weeks left for him to become rich, but he was suddenly informed that PPS had been reported and that the lottery might be affected.

This undoubtedly infringes upon their vital interests and is stifling their bright future!
So they got angry.

The topic of Xu Weifeng being taken away quickly exploded on the Internet.

Huang Zheng's eyes moved away from the phone screen.

It is obvious that PPS intends to put itself in a weak position to win sympathy and stand in the same camp with the majority of netizens.

Unite the majority and attack the minority, but to be honest, this strategy is not new.

He raised his head, looked at the leisurely Lu, and asked with interest: "I thought you would directly mention iQiyi."

"Why name anyone? We don't have any actual evidence. It's just suspicion at the moment." Lu Yuan picked up the teapot and refilled some water for himself and him.

"Is that the end?" Huang Zheng asked. If it were him, he would not give up easily.

Lu Yuan chuckled and looked at Liu Shishi who was lazily watering the flowers: "Of course it's not over yet, this is just the beginning."

……

The topic of PPS's current president Xu Weifeng being taken away spread rapidly on the Internet like a prairie fire, and became increasingly intense.

That afternoon, Xu Weifeng himself published a blog post on Weibo.

Titled "A letter to all PPS users who support it."

Dear PPS users:
Time flies. Since PPS was founded in 2005, it has been with us for nearly eight years.

Between 2005 and 06, PPS made its mark in the industry with its videos and live broadcasts of the Shenzhou VI launch.

In 2007, PPS was named Asia's most promising technology innovation company.

In 2008, PPS broadcast the Olympic Games and Paralympic Games live and obtained the "Information Network Audiovisual Program Transmission License".

This marks a new stage of legitimacy and standardization for our content services.

In the following years, PPS won many awards, such as the "Most Awareness Brand Award" and the "China's Best Growing Internet Enterprise Award".
In February 2010, PPS live broadcast the CCTV Spring Festival Gala, attracting more than 2 million users and a total viewing number of more than 1800 million.

In March of the same year, PPS stepped onto the international stage for the first time, becoming the first domestic video website to participate in the Geneva Motor Show.

The starting point of PPS is not high. We are like a poor child with a weak family background. We have to rely on ourselves for everything, and every step is extremely difficult.

Although users always support us.

However, due to financial pressure, we have gradually fallen behind in the competition since 2011.

The turning point came in July 2012.

Just when we were about to give up, PPS successfully obtained investment.

This not only allowed us to improve our copyright library, but also launched mobile and iPad clients.

There are less than two weeks left until the premiere of "My Love from the Star".

Our number of registered users ranks among the top three in the industry, and the number of paid members ranks first in the industry.

Since its inception, PPS has taken steady but steady steps forward.

We are well aware that users are looking forward to "My Love from the Star" starring Mr. Lu, and we also remember everyone's trust in PPS over the years.

Therefore, after careful consideration, the board of directors decided to give back to everyone by providing nearly 100 million yuan.

We have no intention of competing with other competitors. We just want to serve every PPS customer with the utmost sincerity and live up to everyone's support.

But the business world is like a battlefield, and this industry is really cruel.

In order to compete for market share, everyone is scheming and pulling against each other.

For the copyright of a popular TV series, the price was maliciously raised to an outrageous level. You offer 10 million and I offer 30 million.

We simply wanted to give back to our users, but we were met with an unexpected disaster.

Although there were some setbacks along the way, fortunately the result was smooth. Our promise will not change and we will carry out the lucky draw as promised.

Here, I sincerely hope, no, I implore you to be rational and jointly shoulder the responsibilities that the platform should have.

A long time ago, PPS had a dream - we want to take Chinese culture overseas, because Chinese culture is the coolest.

Chinese culture is splendid and colorful and is a precious spiritual wealth of all mankind.

If we look at our country's history and culture, and its current influence as a major power.

In Asia, the influence of Chinese TV dramas undoubtedly ranks first.

But in reality, domestic dramas can't be sold at all. How to tell Chinese stories well and let more people know China more comprehensively, and cultural promotion is undoubtedly an important path.

The work of promoting Chinese culture abroad has been going on for many years.

How can we not stay at a superficial level and be satisfied with just "giving it away"? How can we make overseas people truly accept and like Chinese cultural products?

This is a question worth thinking about, and it also concerns our international communication capabilities and the improvement of our country's cultural soft power.

I believe that Chinese culture and Chinese TV dramas will one day be recognized by the world, and Chinese culture will eventually influence the world!
However, if Chinese cultural products are to go global and enter the market, it is far from enough for enterprises to fight alone.

To achieve this goal, relying on just one drama, one company or one platform is far from enough.

We need to work together and support each other to produce a series of excellent film and television works to boost the popularity of Chinese culture.

Many hands make light work. Only when everyone works towards a common goal can we make the overseas public accept and like more Chinese cultural products.

We need to build platforms and channels to achieve economies of scale.
The above is the dream of PPS and the goal we strive for throughout our lives.

"My Love from the Star" will be our pilot!
PPS solemnly promises to all users: We will be committed to creating an important window to showcase the essence of Chinese culture and the essence of world culture.

We will strive to become an international brand that leads advanced cultural trends and aggregates cultural innovation forces.

Long live Chinese culture! Long live China!
"."

Once this Weibo post was released, it immediately caused an uproar, especially among several other streaming companies in the industry.

Like LeTV, Youku, and Tencent, I was cursing them in my heart.

If you want to vent, go to iQiyi. Why expand the scope of the attack? Who have we offended?

This is the first thing they think of.

Although the major platforms have hurt each other a lot in the past, reporting is also common.

But this time they really didn't have time to act, because everyone knew that iQiyi and PPS were competing.

They all plan to wait for whoever has the upper hand and then give him some tricks.

So they were wronged.

Then they realized something else.

Xu Weifeng's words were extremely beautiful. Taking Chinese culture abroad was very high-sounding and grand in scope.

But it’s still marketing in essence!

But the method is very covert, using consumer nationalism and national sentiment to coerce consumers.

Similar to "Chinese Partners", the United States and China are compared.

Use national pride, honor, and patriotism to stimulate users' desires and emphasize the superiority of their own country, nation, and culture to achieve marketing goals.

Xu Weifeng's thoughts are clear at a glance.

Therefore, the heads of video websites such as LeTV and Sohu all cursed in their hearts, "Fuck you, PPS has a very bad conscience."

But I have to admit that this trick really works.

Those who are most easily aroused by this emotion are the young and passionate groups.

The mainstream user groups of major video websites happen to be in this age group.

Therefore, the sensational effect caused by Xu Weifeng's blog post after it was published on Weibo was obvious.

This is indeed the case, and the internet is in an uproar.

"Okay, okay, as long as the event isn't terminated, I still have a chance to become a millionaire."

"Well done PPS, Chinese wave is the best, long live China, defeat Korean wave first."

"That's right, PPS is absolutely right. What's the point of fighting among yourselves? If you have the ability, go abroad and grab the overseas market."

"You overestimate some Chinese companies. If they leave their home country, they will lose their core competitiveness and go bankrupt in no time."

"The one upstairs, the village is giving out gold, come back quickly."

Enthusiastic netizens @LeTV, Sohu, Tencent and other streaming media.

Several major companies had no choice but to follow PPS with their noses held.

It means that Chinese culture is the best and Chinese TV dramas will sooner or later be exposed to the world.

The company has had a similar plan for a long time and is in the process of preparing it, but in reality there is not even a PPT.

Barabara…

But one company was in an awkward situation.

Love miracle.

Gong Yu was furious.

He swore that if Xu Weifeng was standing in front of him at this moment, he would punch him without hesitation.

It's really a piece of shit.

Why did they mention Chinese culture now, instead of earlier or later? It's obvious that they are referring to iQiyi.

What’s wrong with iQiyi introducing Korean dramas?

I remember that Lu Yuan originally planned to buy "The Heirs" for broadcast on PPS, but it was beaten to the punch by the staff of iQiyi.

Now, when they can't get what they want, they slander us wantonly. Their sarcastic attitude is really disgusting.

Xu Weifeng's words on Weibo sound righteous, but in reality, at the moment, the so-called "taking Chinese culture overseas" is just a joke.

At present, the domestic streaming media market is still in the stage of fierce competition among many players. Youku, LeTV, Sohu, iQiyi, PPS and Tencent are busy competing for domestic market share.

The base camp is not yet stable, so talking about overseas markets at this time is undoubtedly a pipe dream. Only a fool would do that.

In Gong Yu's strategic plan, the overseas expansion of Chinese streaming media can only be implemented after the domestic streaming media market structure stabilizes and enters a period of rest and recuperation.

As for Xu Weifeng's mention of "My Love from the Star" as a pilot, that was even more of a sigh of relief.

As far as he knows, this drama can only be broadcast in South Korea and Thailand at present, which is far from being broadcast overseas by Chinese media.

It's just a slogan. It sounds loud but it's easy to implement.

"Hey!"

Gong Yu looked at Xu Weifeng's Weibo, rubbed his temples, and felt a little bit stuck for a moment.

In order to compete with PPS, iQiyi has spared no effort in promoting "The Heirs".

The audience group mainly tends to be Korean drama fans, and speaking out in rebuttal on Weibo at this time is tantamount to destroying one's own Great Wall.

What will those paying members think?
He has a headache.

"Ding dong!"

Weibo reminded that Xu Weifeng’s speech was forwarded by People’s Daily.

His temples were rubbed hot by Gong Yu.

"Boom boom boom!"

"Come in."

The secretary hurried over, looking nervous.

"what happened?"

"Mr. Gong, I just received a call. Something happened to Lee Min Ho."

(End of this chapter)