The Wind of China Entertainment 2005

Chapter 682: Arrogant
On the night of August 8st, the glory belongs to PPS.

As soon as two episodes of "My Love from the Star" were aired, PPS couldn't wait to announce the list of lottery grand prizes.

Due to human nature, there are bound to be doubts, but they are quickly drowned out by the saliva of netizens.

Because the number of winners really reached millions, most of them probably only received less than 100 yuan in rewards, but the money was indeed received.

So they posted screenshots of their awards one after another, followed suit, and created a wave of people buying into PPS.

While everyone was still immersed in Professor Chen’s handsomeness and Song Yiren’s down-to-earthness, PPS proudly announced a brilliant red battle report on Weibo!

"After My Love from the Star was released on PPS, the number of views exceeded 4000 million in just half an hour. After two episodes, the number of views soared to 1.6 million, and the number of paid members has reached 1121 million!"

The comments below were full of praises like “PPS is awesome”, “Lu Yuan is awesome”, “The king of the small screen is back”!

1.6 million, and that’s just for the first two episodes. Such a great achievement has deeply stimulated the nerves of people in the industry.

Gong Yu from iQiyi and Sun Zhonghuai from Tencent Video were so anxious that they smoked all night, tossing and turning, unable to sleep.

The video website industry is highly competitive and has burned countless amounts of money in recent years. With the exception of a few, most are mired in losses.

After several industry reshuffles, there are only a handful of companies that still have influence.

Including Youku Tudou, iQiyi, Tencent Video, PPS, Sohu Video, LeTV, and PPTV.

There is already a consensus in the industry that Chinese users have not yet developed the habit of paying for video content, and free TV content is taken for granted.

In addition, the fact that video websites failed to incorporate the charging gene during the period of rampant piracy has exacerbated the situation.

Therefore, in the Chinese market with a huge population base, video websites have no choice but to first develop a business model of free content + advertising.

With the continuous layout of paid membership business and the gradual development of user consumption habits, the video payment business will usher in a big explosion in China.

It is well known in the industry that video networks are investing in the future and striving to become the "last survivor".

But the war of burning money is not a long-term solution, and the inability to make profits has always been a fatal poison pill for video websites to maintain their independence.

Copyright disputes are intensifying, while growth seems weak.

Video website companies urgently need a turning point to break the current embarrassing profit and loss deadlock.

In February this year, "House of Cards" produced by Netflix in the United States pushed online dramas to an unprecedented height.

It seems that overnight online dramas can compete with traditional TV dramas and even have the potential to replace them.

Although China's streaming giants still claim that the paid era has not yet arrived, they choose to remain dormant.

In fact, they are secretly drooling with envy, and are all looking for phenomenal online dramas like "House of Cards" to improve the quality and status of online dramas.

iQiyi bet on "The Heirs", Sohu bought a bunch of random American TV series, and PPS played its trump card "My Love from the Star".
Before the broadcast of "My Love from the Star", the industry's perception of PPS was just a copy of LeTV.

So when the drama was broadcast, especially when the other party announced that the number of members had first exceeded 1000 million, the entire industry was shocked.

No matter how the other party has marketed and hyped before, the data is not false, and the fact is that the industry has changed.

PPS has already taken a big lead over its peers in the payment industry and ranks at the top.

They underestimated the audience's enthusiasm for "My Love from the Star", but they deeply realized that Chinese Internet users are willing to pay for content.

At this point, the curtain of China's paid video network era was officially opened in August 2013.

The next morning.

Hunan Satellite TV announced the premiere results of "My Love from the Star", further spreading the influence of the drama.

The premiere ratings exceeded 4, ranking first in the country in the same time period, and the market share reached 10.7%, causing an uproar in the industry.

Lu Yuan's last starring role in a TV series was "The Unforgettable Number", which was broadcast in 2011 and had a premiere rating of 7.1.

But times have changed. Now it is 2013 and the television viewing environment is very different from the past.

Compared to a few years ago when ratings would easily exceed 5, and the good ones could even exceed 10.

With the rise of the Internet, the birth of various programs, the further diversification of audiences, and the change in the calculation model of TV station ratings.
If a domestic drama’s ratings break 2, it’s a cause for celebration, and if it breaks 1, it’s even considered a big boast.

There was constant cheering on Weibo.

"Fuck, is this true? Hunan TV must have faked it."

"I can't stop laughing. Do you understand the value of the word Lu Yuan? It's been two years since the last episode of "Serial Number" was aired. We are already thirsty for it!"

"You're right. Just because we don't speak doesn't mean we don't exist. When The Heirs was first aired, some people danced happily, and some experts hyped up that the Korean Wave would soon sweep across the mainland. We just smiled and said nothing. With Lu Yuan here, we can wave our arms and the Korean Wave will sweep across the mainland."

"Lu Yuan is awesome, Professor Chen is mighty, the king is back!!"

"I have contributed to this. Yesterday I hid my grandma's remote control and locked it to Hunan TV. I held my iPad and watched it on both the big and small screens."

Hunan Satellite TV Director Lü Huanbing looked at the voices on the Internet and felt happy but also a little worried.

According to the contract between the two parties, "My Love from the Star" will be exclusively broadcast on Hunan Satellite TV.

Starting from 12%, for every percentage point increase in market share, PPS will obtain the exclusive broadcasting rights for an additional Hunan Satellite TV variety show, which will be broadcast simultaneously with the TV station.

At a time when the Internet is becoming more popular and ratings are declining year by year, a 12% market share is undoubtedly explosive, indicating that the drama is a phenomenal work.

Now, the premiere of "My Love from the Star" has reached 10.7%, and it has received excellent word of mouth. Topics related to Professor Chen and Song Yiren continue to ferment on the Internet.

The drama’s subsequent market share will inevitably continue to grow, and it is just around the corner to break through 12%.

He realized that the station had underestimated Lu Yuan's appeal.

It also means that in addition to the upcoming variety show "Where Are We Going, Dad?"

"Happy Boys", "I Am a Singer", "Variety Show", "We All Love to Laugh", "Happy Camp", "Day Day Up", "Weird", "The Voice of China", "Wonderful Dance".
In the near future, all of Hunan Satellite TV's popular variety shows will be selected by PPS and will enjoy the privilege of exclusive broadcasting on the entire network.

It owns variety shows from Hunan Satellite TV and Dragon TV.

PPS's strength has doubled, adding even more power!
"Okay, you can make your own arrangements."

At Ziyu Villa, Lu Yuan stood in front of the French window and ended the call with Xu Weifeng.

The dazzling success of "My Love from the Star" has made many manufacturers including Chanel, Dior, Estee Lauder, Samsung and others want to place advertisements for the drama.

In principle, Lu Yuan will not interfere. He only needs Xu Weifeng to guarantee that it will not affect the audience's experience.

Just as I turned around, another call came in, from South Korea.

"Mr. Lu, congratulations! My Love from the Star has made a great debut in China."

"Thank you. How are the data from Korea?"

“Average.”

"."

"Okay, I get it. Only two episodes have been aired so far. Let's wait a little longer. As the Chinese saying goes, let the bullets fly for a while."

On the big bed in the bedroom, Liu Shishi, wearing a small red bellyband and barefoot, walked behind him, put her arms around his waist, and made a humming sound.

"Wake up." Lu Yuan turned around and held her in his arms.

"Who is it?" Liu Shishi pressed her cheek against his chest. "Park Jung-hwan from South Korea."

"What does he want you to do? Has the data over there come out?"

"Ah."

Lu Yuan stroked her forehead with his chin, looked out the window, and nodded, "They said that the first broadcast data of "My Love from the Star" was not very good, but the reputation was good. The TV station interviewed a few passers-by and was optimistic about the subsequent ratings. They also asked us why "League of Legends" did not enter the Korean market."

"My Love from the Star" landed in South Korea, which was a foreign operation. It lost its local advantage and had to fight with real weapons.

In addition, because Lee Min Ho was mocked by domestic netizens some time ago, although this drama is very popular in South Korea, the vast majority of Korean audiences are quite hostile.

It's the type that starts off badly but then gains momentum in the later stages.

Liu Shishi raised her head and asked, "What is the current situation of "League of Legends"?"

"There are currently 1200 million registered users and 560 million daily active users, but this data is not accurate. Many of them were attracted by the drama. We will have to wait for a while to see the actual data and see the subsequent retention numbers."

"560 million daily active users." Liu Shishi didn't quite understand what was going on: "So is the game popular?"

Lu Yuan held her cheek and kissed her: "Keep it up, you'll be famous."

At this point, he hesitated to speak, and Liu Shishi snorted, "If you have something to say, please say it quickly."

"My brother-in-law said that the players' nicknames were too outrageous and asked me if I wanted to set my name to a sensitive word."

"What kind of heaven-defying method is this?"

"Go and see for yourself."

8 month 7 day.

The Shanghai Airport was bustling with people.

The small airport reception area was packed with fans of "My Love from the Star", all of them young girls with fair skin and beautiful looks, no less than 500 of them.

By August, the heat was rolling in, and the girls were wearing hot clothes and dressed up in fancy clothes, with long white legs and slender waists showing their belly buttons.

While waving the cheering stick in her hand, her slender waist twisted slightly, which was a feast for the eyes for passers-by. They wanted to kowtow to her on the spot. She was like a living Bodhisattva.

"Please give way!"

"Be safe and watch your step."

Lu Yuan was surrounded by dozens of security guards. Even though he was a veteran, he felt inexplicably scared when he saw the densely packed female fans who seemed to be in a state of madness.

He always felt that if he wasn't careful, these guys would rush in and eat him.

I don't know how many female fans have made sexual advances on him, until someone poked the rear camera of their mobile phone into his face.

He joked, "Be safe. You can take pictures, but remember to help me fix it."

As soon as she finished speaking, the girl with bright lights on shouted excitedly: "Ahhh, Professor Chen, I love you!!"

"Lu Yuan, can you please update PPS faster? Two episodes a day is not enough."

"Lu Yuan, please remember my game ID, Lu Yuan's XX"

The security guard beside Lu Yuan twitched his mouth when he heard the unbearable ID name, wondering in his heart, is Professor Chen so lethal to this group of young people?

It really is.

After only six days and 12 episodes were aired, "My Love from the Star" successfully swept across the country.

Recently, a saying has been widely circulated on the Internet: for women, watching "My Love from the Star" is just like men watching porn, and it becomes a kind of spiritual sustenance.

在百度搜索指数上，对于“陈教授”的关注人群70%为女性，而他们又集中在15~35岁之间的80、90后人群。

The number of searches for "Xing Xing" alone reaches 500 million times a day, a number that has never been achieved by the best domestic TV series before.

Because it is so popular, many female artists in the industry have said that they are also staying up late to watch the drama and take advantage of the popularity.

"Let's Get Married" starring Gao Yuanyuan and Guo Jingfei is about to be aired.

Based on the success of My Love from the Star and the number of PPS paying members, the online broadcasting platform for this drama chose PPS and adopted a profit-sharing model.

Gao Yuanyuan posted on Weibo that she stayed up late to watch "The Star" and at the same time advertised "Let's Get Married".

Afterwards, artists such as Fan Binbin revealed their addiction to "Professor Chen" on Weibo.

"My Love from the Star" has a natural appeal to celebrities. There is no PPS push behind the celebrities' forwarding and promotion, which is a completely spontaneous behavior.

This phenomenon of riding on the popularity of others has also spread to other fields.

Meizu founder Huang Zhang joined Sina Weibo in a high-profile manner and posted his first Weibo: "Hello everyone, I just returned to Earth from Mars..."

The number of fans instantly soared to more than 5.

Xiaomi CEO Lei also uses "stars" to market himself.

A notice posted on the wall of Xiaomi's cafeteria inexplicably made its way to Weibo: "If Song Yiren and Professor Chen are not together in the finale, the cafeteria will provide free beer and barbecue for lunch as a consolation."

Some banks posted on their Weibo public accounts: "If the professor leaves you, let a certain bank protect you!"

WeChat is one of the essential communication tools nowadays. When Professor Chen’s stills became popular in the circle of friends, WeChat also lowered its posture and hid the "mystery of the stars".

Just send “barbecue and beer” to your friends and the WeChat page will be covered with “snow falling”.

On Taobao, the costumes worn by the male and female protagonists in the drama are hot-selling.

All online stores have marked the same style as "My Love from the Star".

Taobao even created a special theme page to collect all the same costumes and decorations in the drama, and teach customers step by step how to create the style of the male and female gods in the drama.

At first glance, I thought I was clicking on the official website of "My Love from the Star" instead of Taobao.

“My Love from the Star” has become a phenomenon in the country.

Like a virus, under the manipulation of multiple forces, it spread from online to offline, and there is a trend of everyone following the drama.

Lu Yuan was surrounded by security guards and got into the car. This trip to Shanghai was to present prize money to the winners.

When he looked through the car window towards the newly opened large store on the roadside, he also found "star-style" posters and promotional advertisements.

The giant poster, which took up an entire wall and was more than ten meters long, contained stills of him and Liu Xinyou, with the words "My Love from the Star!" prominently printed on it.

It's a carnival.

He looked away and saw that on both sides of his business car, there were luxury supercars leading the way, and the roar of their engines made his blood boil.

Including but not limited to Lamborghini, Porsche, Ferrari, McLaren, Maserati
The most important thing is that all the girls in the driver's seat are long-haired girls wearing T-shirts with Professor Chen's portrait printed on them, and the car body has a still of Professor Chen pasted on it.

Perhaps it was because of the traffic obstruction, there were even mounted police to clear the way.

This posture made Lu Yuan feel very upset. It was too high-profile and inconsistent with his usual style.

The fans of Shanghai are so arrogant!
(End of this chapter)