The Wind of China Entertainment 2005

Chapter 701: Thousands of Gold to Buy Horse Bones

"Cough cough!"

Perhaps because he smoked too quickly and couldn't catch his breath, Lu Huanbing was choked and couldn't help coughing.

"lead!"

"Lu Tai, are you okay?"

"It's okay." He waved his hand, picked up the teacup, took a sip, and tried to calm his cough.

In the conference room, everyone stared at his actions eagerly.

They had just read the report and were also feeling a headache.

The ratings of "My Love from the Star" are really too impressive, far exceeding expectations, and are astonishing.

The official data will not be released until tomorrow, but the preliminary estimates tonight are shocking enough. Moreover, according to past experience, the final data will only increase.

According to the data submitted below: The final two episodes of "My Love from the Star" had a viewership rating of 10.5%, ranking first in the same period in China, occupying more than 25% of the market share. The average viewership rating of the entire drama is expected to reach 5.79%.

This achievement cannot be simply described by the word "hot". It breaks the convention and reverses the market trend. It is crazy.

If nothing unexpected happens, "My Love from the Star" will be a phenomenal hit in 2013 and the king of dramas!

According to the terms of the contract signed with Lu Yuan, Hunan Satellite TV will allow PPS to freely select 13 variety shows and broadcast them exclusively on the entire Internet.

In just a short while, Hunan Satellite TV’s financial resources were emptied out. PPS would definitely choose a hit, and Hunan Satellite TV would suffer heavy losses.

Hunan Satellite TV's variety shows have always been in great demand, and major video sites such as iQiyi, LeTV, and Tencent have discussed cooperation matters with them.

However, considering the diversion of Internet audiences and the precariousness of last year's satellite TV championship throne, the leadership unanimously decided last year to take back all online broadcasting rights.

There is some effect, but it is not obvious.

The rise of video websites is an inevitable trend.

Therefore, in order to consolidate its position as the leader of the satellite TV station, when he learned that Lu Yuan was going to film an idol drama, he found the other party and signed a gambling contract.

Now that "My Love from the Star" has come to a successful conclusion, the time to fulfill the contract is not far away.

If the contract is followed, with 13 variety shows, PPS will have no worries about variety show resources within two years.

Therefore, the senior executives of the satellite TV station, including Lu Huanbing, were caught in a dilemma, hesitating whether to fulfill the contract or find loopholes in the contract to reduce the number of programs.

As for how much advertising revenue "My Love from the Star" brought to Hunan Satellite TV, it has greatly boosted the confidence of advertisers during next year's bidding.

Well, in their eyes, let the past be the past, it’s not the same thing.

In the middle of the left side of the conference table.

Mu Yong's eyes were fixed on the document opened in front of him, which was a set of ratings statistics for the first half of 2013.

To be honest, when signing the contract last year, the TV station executives had already fully considered Lu Yuan's appeal on the small screen.

On this basis, the ratings expectations for "My Love from the Star" are raised very high.

The 12% market share was not a figure that was set casually. In their opinion, it was a goal that was almost impossible to achieve, even with Lu Yuanlai.

The reason is as follows.

It is an indisputable fact that the overall quality and ratings of the TV drama market have declined in recent years.

In the same period in 2012, there were 1 TV series with an average viewership rating of over 31.

Two years ago, in 2011, there were 2 TV series with ratings over 15, with "The Eternal Number" and "Startling by Each Step" taking the first and second place, with ratings both above 7 points, much higher than the third place.

And what is the situation this year?

At the beginning of the year, laymen generally predicted that 2013 would be a year of boom in blockbuster dramas.

Because this year Chen Daomin is in charge of the historical drama "Legend of Chu and Han", the investment cost is nearly 3 million yuan.

Guo Bao sings the sequel to Chen Baoguo's classic "The Mansion Gate 1912".

"Brothers in Fire" features the "all Golden Horse Award-winning cast" of Guan Hu, Zhang Hanyu, Liu Ye and Huang Bo.

In addition, Zheng Xiaolong remade his classic "New Screenplay Department Story", and Benshan Media created the continuation of the rural love story "Rural Love Variations".

Unfortunately, these highly anticipated dramas in the first half of the year all failed and none of them became popular.

According to CSM City Network data, the average rating of "Legend of Chu and Han" was only 0.85. The average rating of "Three Brothers in the Line of Fire" was 0.80, and "New Editorial Office Story" and "The Grand Mansion Gate 1912" were even worse, with average ratings of only 0.69 and 0.73 respectively.

Even the famous directors Zheng Xiaolong and Guo Baoshang could not compete with this lonely market.

2013年上半年共播出126部电视剧，平均收视率破1的电视剧只有20部，平均收视率破2的电视剧仅有1部。

So, which dramas are popular?
The TV series that ranked at the top in terms of ratings in the first half of 2013 have one thing in common: they are all bad dramas.

At the beginning of the year, Yu Zheng's version of "Swordsman" was broadcast amid controversy and complaints, but unexpectedly achieved a viewership rating of 1.59, ranking fourth in the ratings of major dramas in the first half of the year.

By May, "Legend of Lu Zhen", starring the rising star Zhao Liying, had a viewership rating of 5, ranking second in the ratings of major TV series in the first half of the year.

Before "My Love from the Star" was broadcast.

The TV series with the highest average viewership was "Million Bride 2: Unforgettable Love", which was the only TV series in the first half of the year with an average viewership of over 2, with a viewership rating of 2.12 and a market share of 8%.

Mu Yong couldn't help smacking his lips as he looked at the ratings and market share data of "My Love from the Star" in the report.

Among a bunch of dramas with ratings of 1 to 2, "My Love from the Star" has an average rating of nearly 6 points, which is so impressive that it beats them all.

Since the TV station dared to sign the contract last year, it must have conducted an in-depth analysis of the market and data.

The overall unfavorable environment and low ratings led them to set a 12% market share target that they thought was impossible to achieve.

But no one expected that "My Love from the Star" would still emerge in such an environment. Even considering Lu Yuan's superhuman appeal, this achievement is still incredible.

It has to be Lu Yuan, the first person on the small screen, the real No. 1 in domestic TV series.
Mu Yong sighed in his heart, and glanced secretly at Lu Huanbing who was sitting at the first seat.

He has handed over 13 variety shows, and if one of them is not good, he will be criticized. However, even if the sky falls, there are tall people to take it up. Fortunately, he is not the station director.

Lu Huanbing closed the documents on the table. A man without integrity cannot stand, let alone a TV station. PPS is not a pushover either.

He sighed imperceptibly, drawing everyone's attention, and said, "Come on, let's talk about the contract."

The day after the finale of "My Love from the Star", the ratings data were released.

Hunan Satellite TV and PPS both announced the final results of the drama on Weibo.

Hunan Satellite TV has an average viewership of 5.83%, a peak market share of 25%, a PPS click rate of 30 billion, and 1124 million paying members.

These data dazzled the eyes of colleagues.

While netizens were discussing this, Hunan Satellite TV and PPS announced that they had reached a strategic cooperation. Many variety shows of Hunan Satellite TV will be broadcast on PPS, and will be exclusively broadcast on the entire network.

I envy the real-name registration system on platforms like iQiyi and LeTV, but I can do nothing about it.

The matter is not over yet.

PPS followed closely and announced the final revenue sharing of "My Love from the Star" broadcast on the platform.

PPS’s revenue-sharing contract provisions.

After the first round of broadcast of a TV series or film on PPS, the platform will evaluate it based on multiple dimensions, including the number of effective broadcasts by members, total viewing time, the growth in the number of member users, and audience evaluations.

It is divided into six levels: S/A/B/C/D/E, and then the accounts are distributed according to different proportions.

As for the top-level contract, PPS promises that after deducting necessary operating costs, it will not participate in any profit sharing and will not charge any service fees. All profits will belong to the creators.

There is no doubt that the influence and playback data of "My Love from the Star" have reached the level of S-level dramas.

Therefore, PPS will not participate in any profit sharing, and all profits will be returned to the production company Yuanfang Media, totaling RMB 4.9 million!

The online revenue of a TV series is close to 5 million, which is an unimaginable and legendary number!

What is most noteworthy is that because Lu Yuan chose to invest his film remuneration in shares, his personal income is as high as 1.53 million.

Thus, on September 2013, 9, when the average pay for TV actors was around 1 million, the first actor in the history of the Chinese small screen with a pay of over million was born!

Grand Slam, Lu Yuan!

The industry is in a state of excitement. Money is a big deal. What PPS said is true. They are really willing to pay money. Countless directors, production companies, and actors have focused their attention on PPS.

Some insightful industry insiders also lamented that this was an elaborate conspiracy woven by PPS and there was no solution.

This means that spending thousands of gold to buy horse bones and building a platform started from Wei!

(End of this chapter)