The Wind of China Entertainment 2005

Chapter 730 Korean Production PPS Promotion
The conversation with Yan Fei and others ended.

Lu Yuan returned to the office alone and left the rest of the work to Wu Lang.

"Huh!" He opened the document on the table, which was about his future schedule.

It is now the end of October 2013.

In November he has to attend the 50th Taiwan Golden Horse Awards ceremony.

In December, the promotion of "Journey to the West: Conquering the Demons" began. Zhou Xinchi originally planned to release this movie in 2012.

But in order to wait for him, and also because of the unpleasantness with Huayi, the start time of filming was postponed. It was completed in October last year and could not be released in time for the Spring Festival, so it had to wait until this year's Spring Festival to be released.

In addition, PPS’s original variety show “Where” will officially begin recording in Shanghai, and he is the first invited artist guest.

Since entering the industry, he has tried to reduce the number of times he appears on variety shows. He has only been to "Happy Camp" once, and that was when he was not very famous.

Because he believes that a good actor needs to remain mysterious.

Frequent participation in variety shows will not only distract one's time and energy, but will also lead to overexposure of one's image, causing the audience to lose their sense of freshness.

Variety shows often create a specific image of the actor, that is, the persona, which may be cool, wild, or funny. If an actor frequently participates in similar programs, the audience will have a prediction about his image.

For example, Sha Yi, his character in "Running Man" is a funny guy.

With the popularity of "Running Man", as one of the seven regular guests, his pay has skyrocketed and his popularity has increased dramatically.

But for today's young audiences, what impresses them most about him is no longer his acting skills or his role as Bai Zhantang.

Rather, it was his funny clips in variety shows and the title of "School Prince of the Military Art Academy" that he boasted about and unexpectedly became popular.

In the long run, the consequence is that whenever Sha Yi appears on the big or small screen, the audience will automatically bring in his funny character in the variety show, which contradicts the character's personality in the play, and the audience cannot resonate with the character.

Once this happens, the character is finished and the scenes related to the character also fall apart.

So when "Running Man" was selecting regular guests, he rejected some people's proposals without hesitation.

But "Where" is different from "Running Man" and "Happy Camp".

First of all, this is a public welfare variety show, which is a one-on-one interview.

Each episode invites a guest from the entertainment industry, whoever is the most popular and whoever has the most topics will be invited.

At the same time, parents who are looking for abducted children will be invited to the recording site. The two sides will communicate face to face at close range, use the influence of celebrities to appeal to the entire society, and mobilize the power of the masses to help find the abducted children.

Such variety shows need to showcase not the stars themselves, but the audience being interviewed and their unfortunate past.

Secondly, his next upcoming movie is called Dear.

This is a public welfare film related to child abduction. After the film is released, all the proceeds will be donated to charity.

A movie and a variety show complement each other.

Lu Yuan believes that perhaps this is the correct way for a popular artist to use his or her own influence.

"Boom boom boom!"

"Enter!"

"Boss, you're looking for me!" Li Gen pushed the door open.

"Hey, Director Li, you're such a busy guy. It's been a long time since we last met." Lu Yuan leaned lazily against the back of his chair, joking while nodding at the chair across the table.

"sit!"

Li Weng pulled out a chair and sat down: "Boss, I took the company's screenwriters to Sichuan, Hunan and other places to collect folk songs." "How is the polishing of the new script going?"

Li Gen made an OK gesture and said: "The script of "My Years as a Yin-Yang Master" has been finalized. We are going to make it into a series, divided into three seasons. The next step is casting, and it is expected to start filming early next year."

Lu Yuan nodded. As far as he knew, in addition to "The Years I Was a Yin-Yang Master", this guy also bought the copyrights of many supernatural novels, including "Descendants of Maoshan", "The Years I Was a Taoist Priest", and "The Oddities of the Public Opinion Survey Bureau".
"Have you found a target for the role?"

Li Gen scratched his head and coughed guiltily: "I went home a few days ago and mentioned it to my old man. I asked him if he wanted to play a role."

Lu Yuan widened his eyes. What the hell, you are such a fool to ask Teacher Li Xuejian to star in a supernatural web drama.

But it seemed good, and he was looking forward to it: "And then?"

"The old man told me to get out!"

Li Gen curled his lips and said, "He has no vision. He doesn't even know how popular Soul Ferry is on the Internet. After many young viewers knew the relationship between me and the old man, they all called him Director Li Gen's father."

"Listen to this title. In their minds, I am obviously better than the old man. I think the old man just doesn't dare to challenge himself. His acting range is narrow and his acting skills are limited."

The corner of Lu Yuan's mouth twitched. He interrupted his crazy talk and took out a document from the drawer.

"Snapped!"

"Okay, look at this."

Li Gen took the document on the table in his hand. It was a new script, "Train to the Dead".

The protagonist is an ordinary office worker. He takes his daughter on a high-speed train to find his wife. A sudden zombie virus breaks out and the train is attacked by zombies. The people on the train fight desperately with the zombies and unknown viruses for survival.

Li Gen had an impression of this story. It had been in the company's script library for several years, but the name was a bit vulgar.

"Boss, what do you want?"

Lu Yuan stood up and said, "This zombie movie is limited by the subject matter. Even if it is made, it cannot be released in China. I will leave it to you. PPS and South Korea's CineonTV will jointly shoot it. We own 40% of the shares. The quality is comparable to Zombie. Next year, PPS plans to use this online movie to test the waters in Southeast Asia and start the Pan-Asian plan."

"Leave it to me to test the waters in Southeast Asia?" Li Weng was surprised. He did not expect that the Pan-Asia plan would be launched so quickly, and that it would be initiated by him.

As if thinking of something, he asked hurriedly: "Boss, why do we need Korea to co-produce it? It only accounts for 40%. We can shoot it ourselves."

Lu Yuan glanced at him and said, "South Korea has strong film and television drama production capabilities. There are many plots that explore political elections, religious theology, class solidification, and judicial precedents. It is a very good content provider."

"PPS wants to enter the Korean market and needs a guide to help them make money. We have cooperated with CineonTV many times since "Scarlet Heart". This TV station is more suitable."

"My Love from the Star is popular in Asia, with a box office of over 10 billion yuan. It certainly made many Korean film and television companies see the potential of the mainland market, but this drama was produced by us after all, so they don't feel that strongly. If the next zombie movie makes money for CineonTV, what will they think?"

"Plagiarism!"

"Ugh" Lu Yuan raised his foot to kick.

Li Gen dodged with a smile and said seriously: "Why not put the produced TV series on PPS?"

"That's right!"

"The domestic market in South Korea is small. Although they have begun to expand into Europe and the United States in recent years, their style is difficult to integrate into the Western market, with the exception of girl groups."

"The export volume of Korean dramas in Asia has always remained above 85%, of which the mainland market accounts for more than half. When they gradually realize that PPS can bring them lucrative returns in Asia, they will gradually become tied to PPS. By then, Korean production and PPS promotion will no longer be just a slogan!"

After Lu Yuan finished speaking, he saw that Li Gen’s eyes were red and patted him on the shoulder.

"Stay calm. This is not a goal that can be achieved in one or two years or with one or two works. Make your horror film first."

(End of this chapter)