The Wind of China Entertainment 2005

Chapter 733 Public Opinion Guidance
"Da da da"

In the office at PPS headquarters, Xu Weifeng had a gloomy face and his fingertips tapped the table unconsciously.

Two days ago, when he learned that the management of QVOD had been taken away, he felt similar to many of his peers in the industry and was secretly delighted.

The industry's largest video piracy platform is about to collapse.

This is undoubtedly a good thing for the entire video industry. It not only accelerates the industry's standardization process, but also paves a more solid path for fair competition.

But just as PPS was eating melon seeds and watching the show, the raging fire of public opinion inexplicably dragged it into it.

Caught people off guard.

PPS is more wronged than Dou E, she didn't even participate in reporting QVOD.

Those who are well-informed know that Kuaibo is a grasshopper in autumn and its death is imminent.

The fundamental reason why Baidu Video is so eager to transform is that it received the message passed down from above.

Starting from April next year, relevant departments will launch a nationwide special campaign to combat obscene and pornographic information online.

The two platforms that have gone the furthest in this regard are Qvod and Baidu Video. If they have to choose between the two, after comprehensive consideration, only Qvod will be the target.

The “consultants” hired by PPS at high salaries also delivered similar messages.

Xu Weifeng looked at Xu Wei, the head of the brand marketing department in front of him, with sharp eyes and asked, "Have you found out?"

Xu Wei is in his forties and is an executive poached from Google by Xu Weifeng.

"The post that caused the disturbance originated from Baidu Tieba, and was posted by a newly registered account with the account name of Cow's Butt Hanging Firecrackers. The user has not been seen since posting this post. We checked his registration information, IP address, etc., but found nothing."

"However, our technical team noticed that the comment section was filled with a large number of human-machine comments. After investigation, we found that most of them were zombie accounts. This method is a common trick used by Baidu. At least iQiyi is involved. It's just that we lack solid evidence at present and are still collecting it."

"Gong Yu again?" Xu Weifeng frowned.

The feud between PPS and iQiyi has a long history, with the two sides fighting constantly and winning and losing alternately.

This time, "Three Lives Three Worlds" and "Gu Jian Qi Tan" are competing against each other, and iQiyi is doing its best to promote "Gu Jian Qi Tan".

He had planned it long ago and released a large amount of video clips on the iQiyi platform in advance using his internet trolls.

This type of content is somewhat borderline and sexually suggestive.

At present, many video websites, including iQiyi, have loosened the standards for content review in order to attract users.

Generally speaking, if the people do not report it, the officials will not investigate it.

But once users report in large numbers, even with the support of Baidu, iQiyi will need at least a few days to make corrections.

By the time "Gu Jian Qi Tan" is aired, enthusiastic citizens will be able to report the incident to higher authorities and catch the other party off guard.

Whenever Xu Weifeng thought of that scene and Gong Yu's astonishment, he couldn't help laughing.

I just didn't expect something like the KuaiBo thing to happen.

In fact, apart from iQiyi, since the number of PPS paying members exceeded 8 million in August, the slander and defamation from peers has never stopped.

Because for video websites such as iQiyi, Youku Tudou, LeTV, and Sohu, the threat posed by the rapid development of PPS is even greater than the piracy of Qvod.

Xu Wei went on to say: “In the subsequent reposting, we also tracked down traces of Youku, LeTV, Sohu, and Tencent’s water army.”

Xu Weifeng clasped his hands together and put his index finger on his lips.

It is not surprising that LeTV and other peers are taking advantage of others' misfortunes. If it were him, he would do the same.

After all, destroying PPS is something they would like to see.

After a long silence, he raised his eyes and asked, "What countermeasures do you have?"

"Muddy the waters." Xu Wei's tone was very confident.

"Ok?"

"Mr. Xu, the content and conclusion of this post are purely subjective conjectures of the author, and there is no evidence that can clearly point to PPS. In this case, we can also use the same logic to analyze and guide, and direct the fire of war to all colleagues who are watching the fun."

"Isn't that too obvious?" Xu Weifeng raised his eyebrows.

The middle-aged man replied: "We need to put on a vest."

"What vest?" Xu Weifeng was confused.

"After the post on Tieba became popular, our colleagues immediately registered the other party's Weibo nickname. The user named 'firecrackers hanging on cow's butt' was offline on Tieba. We can get him online again on Weibo."

"It's interesting to hear him speak in his capacity, but what if he comes out and denies it?"

Xu Wei smiled, his eyes gradually turned cold: "Let's not talk about whether this person exists or not. Even if he does, he doesn't dare to come out. His article is a rumor. As long as he dares to show up, we can let him see the iron fist of our colleagues in the Legal Department."

Xu Weifeng pondered for a moment and nodded: "Let's do it this way."

"Ok."

After Xu Wei went out, Xu Weifeng took out his mobile phone and called the contact information of several shareholders one after another.

PPS is no longer the same after Blueprint acquired its shares.

The rapid rise of PPS made its peers angry and started a gang fight.

Thanks to their concerted efforts, PPS's public relations team has expanded rapidly, with more than 200 full-time employees.

This group of employees has also established a huge downline and external network, with tens of thousands of employees directly or indirectly involved in public relations activities.

Not only that, compared with PPS 12 years ago, the current PPS is no longer fighting alone.

At critical moments, the public relations teams of vivo, oppo and SMG, and all their resources, are available to him at any time!

In the war of public opinion, PPS is not afraid of Baidu.

Just as the Internet was in an uproar over the report of Qvod by PPS.

A user nicknamed "Hanging firecrackers on a cow's butt" posted an article on Sina Weibo.

The topic #PPS, the mastermind behind the report on Qvod# is still hanging on Weibo.

Therefore, when some netizens found the post "Hanging firecrackers on a cow's butt" on Weibo, the post quickly climbed to the top of Weibo's hot searches in a very short time.

Cow butt hanging firecrackers V: "Hello, see you again, this is my Weibo account. I just went out to wash my feet and came back to check it out. Wow, I didn't expect so many people to agree with my random analysis in Tieba. Thank you everyone. In fact, it's not just PPS, several other video websites are also suspected. Let me explain them one by one."

There are several pictures attached to this Weibo post.

No.1. [The mastermind behind the reported Qvod - Tencent's revenge]

Tencent and Qvod are both rooted in Shenzhen. As a strong competitor in the video industry, it is impossible for Tencent not to pay attention to Qvod.

Tencent has strong financial resources. There were rumors in the market that Tencent was interested in acquiring QB, but was rejected.

From a shareholder's perspective, it is impossible for QB to accept investment from Tencent.

First, let’s take a look at the shareholder information of QVOD.

The National Enterprise Credit Information Publicity System shows that all shareholders of Qvod are natural persons.

分别是何名科（占股21.5%）、刘艳（占股5.1%）、钟治将（占股5.6%）、胡环（占股7.85%）、曾李清（占股16.68%）、钟卫果（占股3.34%）、张克栋（占股8.41%）、王欣（占股31.52%）。股东信息中有两个人值得关注。

The first one is Hu Huan, who is Zhou Hongyi’s wife.

There is no need to elaborate on the conflict between Zhou Hongyi and Tencent. The 3Q war was not over for long.

The other person is Zeng Liqing. Who is Zeng Liqing?

When talking about Alibaba, everyone knows about Alibaba’s Eighteen Arhats, while Tencent has the Five Tigers of Entrepreneurship.

Tencent's five generals are CEO Ma Huateng, CIO Xu Chengye, CTO Zhang Zhidong, COO Zeng Liqing, and CAO Chen Yici.

In fact, if you have looked at these five people, you will find that the gentle Ma Huateng is the one who least looks like a boss.

Okay, that's off topic.

That year, Zeng Liqing left Tencent and became an angel investor.

As for the relationship with Tencent, well, those who understand will understand.

Whether it is to eliminate Tencent Video's competitor Kuaibo or to strike against its old enemy Zhou Hongyi and others, Tencent has sufficient reasons to take action.

No.2. [The mastermind behind the reported Qvod - Baidu (iQiyi)]

Some people must be curious, what does this have to do with Baidu, and what role does Baidu play in it?
Last year, Youku, Sohu, Tencent Video and LeTV jointly established an anti-piracy alliance and held a high-profile press conference to denounce the infringement of Baidu and QVOD.

At that time, the anti-piracy alliance's main targets of accusation were Baidu Video, Baidu Video and Baidu Video Stick, and Qvod was just an insignificant supporting role.

Baidu could not withstand the pressure of public opinion and reluctantly shut down Baidu Video.

In October this year, it was announced that Baidu Video would transform into an entertainment platform that "creates original and authentic content."

At the same time, Baidu Video claims that it attaches great importance to copyright protection and cracks down on piracy.

Think about it, isn’t it too coincidental that Baidu Video just underwent its transformation and right after that, Kuaibo was reported and the management was taken away.

In fact, it is easy to understand that Baidu is a company that is obsessed with money and profit.

After Baidu Video "turned over a new leaf", how could Baidu be willing to hand over such a large piracy market to others?

Since I can't do it, then no one else should do it.

It seems reasonable for iQiyi, a subsidiary of Baidu, to report QVOD in order to suppress its competitors and seize market share.

Here's another piece of gossip.

When the copyright contract between iQiyi and Blueprint expired, there was an unpleasant dispute and Blueprint sold its iQiyi shares for billions of cash.

It was this funding that helped Blueprint acquire a stake in PPS.

With the rise of PPS, iQiyi is filled with remorse and regards it as a thorn in its side. I don’t need to say more about it.
No.3. [The mastermind behind the reported Qvod - LeTV]

LeTV has ambitious goals and is committed to promoting the healthy development of the video industry and providing more high-quality content and services to the majority of users.

It has been purchasing Internet video copyrights since 2003. The number of copyrights is higher than that of Blueprint, but it is far inferior in the number of classic film and television dramas.

Before the rise of PPS, LeTV had the largest losses among these video networks and had complained to the National Copyright Administration about Qvod many times.

Therefore, if LeTV takes action this time, the reasons are also sufficient.
No.4. [The mastermind behind the reported Qvod - Youku Tudou]

"."

These articles provided well-reasoned analyses and quickly spread under the impetus of multiple forces.

"Fuck, is this true? Your circle is so exciting, I thought it was really PPS. After the blogger's analysis, IQiyi, LeTV, and Tencent are all possible."

"Then aren't we blaming PPS wrongly?"

"I've already said that it's not PPS. If the total score of the online movie Zombie, which was released a few days ago, is lower than 6, then PPS will refund the subscription fee for the movie. How can such a conscientious company do such a mean thing?"

"If you ask me, the netizens seem to be brainless. When someone said that PPS reported it, they all boycotted it. When someone said that other streaming companies were suspected of this, they believed it without a doubt. They believed everything they said. What's the difference between them and fence-sitters?"

"Blogger, are you and the person in the forum really the same person? Swear on your mother."

"Weibo, why don't you dare to open a forum? Open another one and let us vote to select the company most likely to be the mastermind. I'll vote for Tencent first!"

"Boycott LeTV. From today on, don't visit LeTV.com. Kill LeTV!"

"iQiyi, it must be iQiyi, I will vote for iQiyi!"

The homeless QVOD users quickly split into several camps and began to criticize video platforms such as iQiyi, LeTV, and Tencent.

Haiding, iQiyi.

Gong Yu was confused at the moment. He looked at the PR director standing in front of him and asked, "Did you ask someone to post the article on Weibo?"

"No, why would we publish such an article?"

“That’s someone from Youku.”

"I asked, and it's not true. According to the plan, Youku Tudou sent people to post on Tieba, and we used the account to increase its popularity."

"Bang!" Gong Yu slammed the table with both hands, stood up, and asked in a low voice.

"Since none of them are true, then tell me, who is this person named 'Cow's Butt Hanging Firecrackers' on Weibo?"

The director of public relations pursed his lips. It was obviously the work of PPS, who took advantage of their loopholes. It was his fault, but he could not admit it.

"Mr. Gong, no matter how PPS guides public opinion in the future, we have taken the lead in this matter. Most netizens will not always focus on this matter. In their vague impression, Qvod was reported by PPS and it has become an established fact."

Gong Yu stared at him without saying a word.

At the same time, Xu Weifeng posted on Weibo and rarely used swear words.

Xu Weifeng V: "This is really more unfair than Dou E. I think if PPS could speak, he would probably curse loudly."

"An open man does not do shady things. PPS denies this matter and has never done it. It does not want to explain. We hope that netizens will understand the whole story when they comment. According to the information released by the relevant departments, it was because of reports from the public that Qvod was suspected of spreading obscene information that the subsequent incidents occurred."

"From the perspective of PPS's executive president, I am indeed dissatisfied with the issue of Qvod broadcasting Blueprint copyrighted TV series without permission, because this caused us to suffer significant losses. Not only PPS, but also China Film Group, Tencent, Sohu, LeTV, Youku, etc. have suffered losses to varying degrees."

"From a personal perspective, I actually have a very good impression of Wang Xin, who started out as a technical product manager. Qvod is a very good product."

"Qvod has been able to develop to where it is today precisely because of the development of the video industry. Pirated content in the early stages helped Qvod to achieve rapid development. However, given that the trend toward legalization is irreversible, we still hope that Qvod will continue to innovate in new technologies while abiding by the rules, so that it can survive for a long time."

"Finally, Eternal Love, starring Liu Shishi, will be broadcast on time at 8 o'clock tomorrow night. Please look forward to it."

After Xu Weifeng posted on Weibo, netizens naturally started talking about it.

There is support and there is ridicule, but compared to the almost one-sided public opinion before, the situation is much better.

And at this moment, an unexpected person suddenly liked Xu Weifeng's blog post.

The user’s nickname is the spokesperson for rural teachers!
Lu Yuan, who had been following this matter closely in Beijing, also received a call from Alibaba.

PS: I will ask the editor to solve 736 tomorrow, as he will not be working on weekends.

(End of this chapter)