The Wind of China Entertainment 2005

Chapter 743 Military Order

"Have you heard anything these days?"

"what?"

"Xu Weifeng from PPS came over, and someone from the general office went over. It was said that the conversation went well. What do the higher-ups want to do?"

"I heard that Yixun has started laying off employees, and people are panicking. What do you think will happen to us?"

"Don't scare me, I've only been here for a week. Didn't they say PPS and Alibaba were having a great time? How did they get involved with us? Xu Weifeng must be here to discuss cooperation on American TV series copyrights."

"What kind of copyright requires the CEO of the other party to personally show up? Don't fool yourself."

"Yes, I think it is very likely. If Alibaba really acquires a stake in PPS, PPS will be even more powerful. Its advantages will only grow. Who can beat it? I am the one in the upper echelons and I will be nervous too. Even if I will suffer, I must destroy this cooperation. Alibaba can acquire a stake in Youku Tudou, but not PPS."

"Makes sense."

"Mr. Sun!"

"Uh, Mr. Sun!"

"Yeah." Sun Huaizhong nodded expressionlessly.

In July this year, Liu Chunning resigned from the position of general manager of Tencent Video Department. He announced his resignation to the public, but in fact he was poached by Alibaba.

He took over the overall strategic planning and operation of online videos that the other party was responsible for.

Sun Huaizhong was very depressed because Liu Chunning had left him with such a mess.

Tencent Video has only been defending and not attacking in the past two years, losing hundreds of millions of dollars but not gaining much development.

But when he adjusted his mindset, sorted out his plans, and was ready to do a great job with full confidence, he looked up and saw that the huge Tencent Video was almost gone.

Sun Huaizhong felt that the person in charge of the general office probably had something wrong with his brain.

He still remembers that two years ago, Cheng Wu proposed the "pan-entertainment strategy" at the meeting, which was very inspiring.

The so-called pan-entertainment strategy means that under the impetus of current trends such as networking, digitization, and multimedia, games, movies, novels, and animation are no longer isolated, but will form a closely connected organic whole, a cross-border industrial chain spanning these three industries, with a market potential of trillions of dollars.

The general office unanimously agreed that Tencent cannot miss this blue ocean.

As a result, the OMG business group was established, and platforms such as Tencent Video and Chuangshi Chinese Network were launched in 2013.

But less than two years have passed, and looking at the current situation, Tencent Video is on the verge of collapse, and its pan-entertainment strategy is also in jeopardy.

He returned to the office with a heavy heart and found a group of people standing in the room.

Including Executive Vice President Liu Shengyi, Tencent Video Editor-in-Chief Wang Juan and others, everyone looked unhappy.

"Mr. Sun is here. What on earth are the higher-ups trying to do? This year, they abandoned their self-developed search engine Soso and QQ input method and merged them into Sogou for $4.48 million. Yixun has also confirmed that it will merge with JD.com. Now the video has spread similar rumors again."

"If they give up Soso, e-commerce and other businesses, and then give up video, Tencent OMG will only have media business left, and the entire Tencent system may collapse. We can't have a bunch of people counting money and talking about investment every day except for games."

"Yes, Mr. Sun, that's what the higher-ups said."

"Are we really going to lay off our division?"

In recent years, Tencent's overall strategic contraction and the layoffs of many departments have caused dissatisfaction within the company.

Many old employees are worried that they may be the next, and have complained that Tencent is losing its product capabilities and entrepreneurial spirit and becoming a pure investment company.

It is clearly an Internet technology company, but its strength lies not in its products but in its investment and financial skills.

Sun Huaizhong slowly closed the door. He also didn't understand the above operations, but he didn't show it on his face. As the president, everyone could panic at this time, but he couldn't.

He walked up to the group calmly and said, "Everyone, please be patient. E-commerce is e-commerce, and video is video. The importance of the two to the company cannot be compared. Yixun's role is obviously to disrupt Alibaba, and there is no big player like Alibaba in the video industry right now. We still have a chance."

Everyone rolled their eyes in their hearts, obviously not believing it. They were all old employees, and everyone knew some information channels.

When the company bought Yixun, its goal was to compete with JD.com and crush Alibaba, and the support was much greater than that for Yixun.

Yixun is at least profitable, but it cannot escape the situation of being sold. In comparison, Tencent Video, which only makes money but no money and even has no future in the short term, is nothing.

As for the pan-entertainment plan, how many plans have been killed?

In the past few years, the company relied on the huge traffic of QQ and the funds earned from games to make great strides in all industries. The company would invest in whatever Alibaba and Baidu invested in, and would compete in any field.

Even though the 3Q war made the company wake up, this thing that is embedded in the company's genes cannot be changed in a short time.

For example, when the company learned that Alibaba wanted to invest in PPS and was worried that the two sides would expand through merger, it immediately sent someone to contact PPS and promised many benefits.

The so-called strategy of BAT, to put it nicely, is industry trial and error, but in reality it is just following the trend and holding each other back.

If you do it, then I have to do it too. If you do it well, sorry, I will poach your talents. If I don't do it well, no one should do it.

When many new projects are just starting out, they are all the rage in the first year. All kinds of resources are fully utilized, slogans are shouted loudly, and they strive to be the best in the industry, to beat so-and-so, and to be Tencent No. 1.

As a result, starting from the second year, I just hoped that the higher-ups would pay less attention to me.

They don't see too many similar things.

A middle-aged man questioned: "Mr. Sun, how do you explain the news from the General Office? This matter has been posted on Weibo."

"Yes, Mr. Sun, please tell us the truth about what the higher-ups are planning, so that we can have a clear idea and you can also give an explanation to the employees."

Sun Huaizhong leaned against the desk with a calm expression, and said, "I think the purpose of the general office is to provoke and put some pressure on everyone."

"In the past two years, the development of our video network has not been as expected. I believe everyone knows how much of the 1 billion strategic reserve funds we have lost and which ones have been put to practical use."

"I took over Tencent Video from CEO Liu in order to change the current situation. Over the past three months, I have found that many people have problems with their mentality and lack a sense of crisis."

He knocked on the table and raised his voice: "Why, are you asked to come to Tencent Video for retirement? The video industry won't be profitable in the short term, so you feel comfortable losing money? I think it's a good thing that the general office puts some pressure on you this time. If you don't want to work here, just leave."

"Mr. Sun."

"Alright!" Liu Shengyi saw Sun Huaizhong give him a look and said, "Boss Sun has made it very clear. This is all fabricated. Go back to work with peace of mind."

A group of people left the office, and after a while, three people came back in, all of whom were Sun Huaizhong's confidants.

"Mr. Sun?" Wang Juan, editor-in-chief of Tencent Video, asked in confusion.

Sun Huaizhong raised his hand to interrupt, no longer pretending, and showed his hand. He looked at his confidants with a serious expression: "You will fly to Hong Kong with me tonight."

"No, the rumors are true?" Everyone present was devastated.

"Boss Sun, what are we going to do?"

Sun Huaizhong glanced at the "Tencent Video Strategic Development" document on the desk.

"Go find the chairman and issue a military order!"

A storm surrounding PPS, Tencent, and Alibaba is slowly unfolding.

Lu Yuan, along with his assistant and others, took the company car and headed straight to the Capital Airport.

The Golden Horse Awards had already opened for a few days, and with the closing ceremony and awards ceremony approaching, he had no choice but to set off.

Liu Shishi did not follow. With the hit TV series "Eternal Love", her popularity was high and she took on several high-end luxury endorsements.

When he boarded the plane, the relevant press release had been released by reporters as soon as possible.

"The closing ceremony of the 50th Golden Horse Awards will be held tonight, and several mainland filmmakers are the favorites to win the awards!"

"This year's Best Actor competition is a deadly group, including Lu Yuan, Liang Jiahui, Liang Chaowei, Zhang Jiahui, and Li Kangsheng." "Lu Yuan appeared at the Capital Airport and flew to Taipei. He will appear as an important guest at the Golden Horse Awards."

"."

The direct flight from Beijing to Taipei takes about three hours. When the plane landed at Taipei Airport, it was just two o'clock in the afternoon.

This year's Golden Horse Awards is the 50th, and the organizers have sent out invitations widely.

Filmmakers from Taiwan, Hong Kong, Southeast Asia, and the mainland, which has the largest market, gathered together.

In addition to guests from all over the world who are nominated for this year's award, all previous best directors and best actor and actress winners are also invited.

Including Wang Jiawei, Wu Yusen, Li An, Johnnie To, Hou Xiaoxian, Xu Anhua, Chen Kexin, Qin Xianglin, Lin Qingxia, and Cheng Long, Ti Long.
It can be said that there are many big names and the scene is star-studded.

So the airport is particularly lively, with a big star appearing from time to time, causing screams.

But it also made many tourists feel annoyed by it.

"Who was that just now? He was wearing sunglasses and a mask. I have never heard of his name. His fans were yelling so loudly. Is he famous? It was so noisy."

"You don't understand this, right? With so many reporters taking pictures, it would be embarrassing if you don't spend some money to gain attention."

"Fans are so boring, I can't do that, eh, who is that, oh shit, Lu Yuan!!"

"Ahhh, Lu Yuan!!!"

"Emei Peak!"

"Ahhh, it's the professor, so handsome!!"

After learning that Lu Yuan was going to attend the Golden Horse Awards, Taiwanese fans were extremely excited and arrived early with banners and posters to grab the best seats.

No matter what movie actor, director, or superstar, they are all defeated by their momentum.

Lu Yuan was used to it and waved with a smile.

Zheng Qian followed behind with the suitcase and immediately saw the convoy sent by the organizer to pick them up at the airport.

She inhaled the carbon dioxide from the treasure island and said, "It's quite grand. There's even a motorcade. It's much better than the Golden Statue Awards a few months ago."

"It's different." Lu Yuan smiled.

"After all, it is the 50th anniversary of the Golden Horse Awards. Zhang Manyu is the ambassador and Li An is the chairman of the jury. The lineup is unprecedentedly strong, so the show must be done well."

"Teacher Lu, welcome to Taipei, this way please..."

Several people were arranged into a car by the staff and taken to the reception hotel.

The car drove all the way to the hotel where the crews, filmmakers, and actors participating in the Golden Horse Awards were staying. It was not far from the Sun Yat-sen Memorial Hall, where the Golden Horse Awards were held.

"Teacher Lu!"

"Teacher Li, long time no see."

"Teacher Lu."

"."

As soon as Lu Yuan got off the car, he noticed many familiar faces.

Although he couldn't call out the person's name, the other person greeted him first, so he could only wave as if he was familiar with him.

After entering the hotel room, Zheng Qian decided on her look and changed her clothes with the help of the makeup artist. After a while, she had nothing to do, so she thought of going downstairs to get some food to fill Lu Yuan's stomach.

There was a knock on the door.

"Duh duh duh!"

"Who?"

"I'm Huang Bo."

In 2009, Huang Bo won the Best Actor Award at the 46th Golden Horse Awards for his outstanding performance in the movie "Bullfighting".

At this point, he has transformed from a grassroots actor into a real movie star, and his career has made rapid progress.

As the best actor, he was also among the invited guests for the 50th anniversary of the Golden Horse Awards.

After Huang Bo came in, he joked: "Hey, when did the traffic star arrive?"

Everyone in the room laughed. Lu Yuan’s friends would basically mention similar jokes.

Lu Yuan glanced at him, his eyes lingering on his hair.

"Brother Bo, although we make a living by our ability and don't care about appearance, we should at least make it up. What a weird look you have. It's ok to wear pajamas, but your hair looks like it was chewed by a dog. What's going on? There's a strong wind in Taipei today. Did the makeup artist run away early? Otherwise, why don't you get it done here?"

"Isn't it because you're here? You really are suited to the term 'traffic'. As soon as I got off the plane, the news about the mainland's traffic king made the headlines here. I can't sell my body, and my style isn't original. If I stand next to you, won't I lose my sense of presence?"

While Huang Bo was retorting to him, he was looking at himself in the mirror. He was wearing a big gold chain, a black robe, black riding boots, and he lifted his temples in a coquettish manner.

“I think it’s pretty cool.”

Lu Yuan was speechless: "I'm afraid you've looked in the mirror too much and your aesthetic sense has become a big problem."

"Fuck you."

The closing ceremony red carpet walk was at around four o'clock. When Lu Yuan and Huang Bo arrived at the scene, the sky was slightly dark.

Outside the fence was a huge sea of ​​people, with all kinds of cheering signs flashing and a large number of fans shouting noisily.

When we arrived at the waiting area, we saw the lineup of top stars in the circle, which fully demonstrated the grandeur of the "50th Anniversary of the Golden Horse Awards".

It was not until this moment that Lu Yuan reluctantly began to like Huang Bo's look, because there were people who were even more outrageous than this one.

For example, Taiwanese host Cai Kangyong.

He was dressed in a black and white checkered zebra outfit, with a horse stuffed animal on his back, looking weird and like a clown.

As for female stars, they are generally cooler.

Lu Yuan was chatting with Li Xuejian, who was nominated for Best Supporting Actor, about Li Weng's problem. Liu Dehua came over and greeted him with a smile.

"Mr. Lu, Mr. Li."

"Brother Hua." Lu Yuan shook hands with him.

After a brief exchange of pleasantries, Lu Yuan recalled what happened a few days ago and became curious: "I heard from the director of the "Where" program that you are the host of the second episode?"

"Yes." Liu Dehua nodded in acknowledgement.

"The idea of ​​'Where' is very good. We artists should participate in more programs like this. I recently received a script from Huayi. The story behind 'Where' is similar to that of 'Where' and is adapted from reality."

"Oh, what a coincidence, I also have a similar script." Lu Yuan smiled.

Liu Dehua was slightly stunned. He had always thought that Lu Yuan was more inclined to shoot commercial blockbusters and get high box office, but he didn't expect that he changed his style this time.

"That's good. This kind of problem that exists in reality should attract more people's attention."

PS: I found that many book lovers like to look at the past from the perspective of the present. Yes, Tencent is very successful in the field of culture and entertainment now, but it was not like this in 13. The culture and entertainment plan was just in its infancy and the prospects were unknown. We had to take one step at a time and gradually improve our strategy. When Alibaba wanted to invest in Youku, Tencent immediately proposed to merge Tencent Video into Youku to interrupt Alibaba's plan. Even Pony Ma agreed to it. It was Sun Zhonghuai who flew to Hong Kong overnight to save the situation. Back then, iQiyi was the only one in the lead and Tencent Video had traffic but no content. This was not the situation now.

(End of this chapter)