The Wind of China Entertainment 2005

Chapter 763 Red Carpet
World Expo Park.

Lu Jing looked at the dense crowds on both sides of the red carpet and was shocked.

The red carpet ceremony will begin at 2: pm. With less than ten minutes left, fans who have come from all over the place have gathered.

The number of people has increased from several thousand in the morning to over 20,000, holding cheering signs, posters, banners, and flags.
She even saw many fans of stars who had unpleasant relationships, wearing the same clothes, practicing slogans, and looking at each other with a strong sense of tension.

Seeing Xu Weifeng approaching, she waved.

"Old Xu, is there any problem with the technical department? Don't let the screen go black in the middle of the live broadcast."

"Don't worry, my colleagues in the technical department have signed a pledge to ensure that nothing will go wrong." Xu Weifeng smiled and then pointed downstairs: "What about you?"

Lu Jing waved his hand: "It's not a big problem. We have urgently transferred 200 staff members to assist and ensure that the fans will not cause any trouble."

"Okay." Xu Weifeng glanced at her and asked no more questions.

There are currently two major factions within PPS, one led by him and the other led by Lu Jing.

As PPS's influence in the industry expands, many film and television companies have taken sides with the two major factions, but the platform's resources are limited, and how to distribute traffic in the same period is a big problem.

In order to grab resources, employees from the two factions seemed to be friendly on the surface, but in fact they were fighting hard.

To the extent that the two of them sometimes show that they don't get along with each other.

But these are just for show. The two have the same goal, which is to make PPS the best in the industry.

It’s not that Xu Weifeng didn’t have other ideas.

But the master of keeping balance, Lu Yuan, always intervenes at critical moments.

If one faction has more resources, he will mediate and favor the weaker team. If the two sides are in harmony, he will deliberately create some friction.

After this happened so many times, Xu Weifeng gave up the idea.

"Mr. Lu, I'm going to be busy." He said hello and turned to leave.

"Yeah." Lu Jing nodded.

She stared at the bustling crowds on both sides of the red carpet, feeling happy but also worried.

Year-end celebrations are nothing new. In the past, they were more the preserve of official agencies and fashion magazines.

In other words, any website or platform involved in the entertainment sector will hold a similar ceremony once it develops to a certain extent.

In 2011, the "2011 LeTV Festival" hosted by LeTV.com was held at the Beijing International Convention Center. It was the first time in China that a video website platform was the organizer to host a festival.

At that time, first-line actors such as Zhang Baizhi, Zhen Zidan, and Wang Xuexi were invited.

Unfortunately, the results were not good.

iQiyi, Tencent and Sohu were not willing to lag behind and held similar ceremonies one after another.

But the results are almost the same, which is the kind that the platform is just doing for its own pleasure.

The first PPS ceremony, judging from the size of the fan base that came from all over the country, far surpassed the likes of LeTV and iQiyi.

The disadvantage is that the fan base is mainly composed of young people, who are at an impulsive age and can easily cause problems if not handled properly.

For PPS, this grand ceremony is a great opportunity to enhance its influence in the industry and must not be missed.

In case of personal injury or more serious accidents.

Making LeTV, iQiyi and other rivals laugh at one’s mistakes is a small matter; the key is whether the strategic goals behind the ceremony can be achieved!

According to the plan of her, her cousin, Xu Weifeng and others, the ultimate goal of the PPS Festival is to build it into an online television award similar to the Golden Eagle Award and the Magnolia Award.

In essence, any grand ceremony is nothing more than a marketing campaign.

Providing an environment for public display, organizers, guests, and many product vendors all show off their talents and strive to maximize their own interests.

For PPS, holding a grand ceremony is the most intuitive way to demonstrate its strength, and the focus lies in the word "grand".

From the scale of the event to the level of celebrities, all aspects must be grand enough, and then leverage the celebrity traffic to attract public attention, build momentum for brand influence, and thereby release its own brand value.

For celebrities, attending and appearing on stage not only brings them benefits, but also provides them with effective exposure opportunities.

This also explains the origin of hot search terms such as "XX celebrity XXX dress" or "XX celebrity XXX makeup", which expand fashion resources and boost commercial value through means such as "outshining" and "attracting fans".

The two complement each other. But PPS wants much more than that.

As traditional television platforms decline, the broadcast format and audience groups of film and television dramas are gradually shifting to video websites. This is an increasingly clear trend.

With the influx of Internet capital, domestic entertainment is gradually "collapsing".

PPS hopes to use its influence to build an industry ecosystem and drive the industry towards a healthier and more sustainable direction.

In order to achieve this goal, we must first establish authority in online film and television awards, compete for the right to speak, and seize the commanding heights of the industry.

In any industry, only those who have the right to speak can determine the direction of the entire industry.

At present, all major platforms are still in the mode of scrambling to grab users, and each hopes to establish an unshakable position in the early stages of the industry.

There is a great opportunity left for PPS.

At 2:30 p.m., the red carpet ceremony of the PPS Annual Film and Television Festival officially began.

At the same time, PPS opened a dedicated live broadcast channel. The moment the broadcast started, countless users flocked in and various barrages filled the entire screen.

Fans seem to regard the barrage as a battlefield, and the number of barrage as a competition of popularity. Since they can't go to the scene to cheer, they will fight online.

The fans on both sides of the red carpet were even more crazy, shouting at the top of their lungs and with red faces.

The lineup walking the red carpet this time is indeed luxurious, even more exaggerated than that of Weibo Night. For example, Zhou Xinchi has also made it clear that he will come this time. The red carpet is full of stars, with first-tier stars everywhere and second-tier stars are worse than dogs.

"Ahhh, Zhu Yilong!!"

When Zhu Yilong walked onto the red carpet, the scene reached a small climax.

After the broadcast of "Eternal Love", Ye Hua received widespread acclaim. Due to his good looks and professional ability, he jumped from an unknown fifth-tier star to a popular traffic star.

When Zhu Yilong was signing autographs on the red carpet, Li Yifeng's fans booed.

Yes, several leading actors of "Gu Jian Qi Tan" were also invited. The conflict between the platforms does not involve the actors, otherwise it would seem too petty.

As for whether Li Yifeng and others will agree, given PPS's current influence in the industry, most artists in the TV drama circle will give face.

With PPS's deliberate arrangement, Li Yifeng came on stage right after him.

The fans, who had been unable to contain themselves for a long time, immediately waved their cheering sticks wildly and shouted slogans in unison.

"No regrets for Yisheng, just for Feng Kuang!"

"The rain is sealed and the water is flowing!"

“Bees are everywhere, and Yifeng is irreplaceable!”

The sound was so loud that it could be heard across the street.

Since then, the war between "Gu Jian Qi Tan" and "Eternal Love" has reignited, and it was also started by them that the red carpet fight has completely entered its climax stage.

Especially several popular female stars, Yang Mi, Tang Yan, Liu Yifei
The fans of these people don't get along well with each other, and most of them are battle-hardened, and their words are like a household registration book.

As the saying goes, when enemies meet, their eyes are full of jealousy, and their slogans are full of murderous intent.

Outside the venue, Lu Yuan and Liu Shishi were waiting in the car. As the final guests, there was still some time before they could walk on the red carpet.

Liu Shishi was watching the live broadcast and also posted comments to join in the fun.

I was tickled by the fans' words and looked up to share them with Mr. Lu, only to find that he seemed to be worried after receiving a phone call.

"what happened?"

Lu Yuan frowned: "Xu Weifeng said that Alibaba's CEO Ma is here too."

"Who, Ma Yun?"

"Ah."

"What is he here for? Weibo is about to go public. As a shareholder, he didn't even attend the Weibo Night. How can he come just because we send him an invitation?" Liu Shishi couldn't believe it.

Lu Yuan turned his gaze to the window with an intriguing expression.

"Who knows what he was thinking."

(End of this chapter)