Actor: My Entertainment Era
Chapter 526 "Dragon King of the Divine Capital"
If it weren't for the fear of too much public opinion in the industry, China Film and Maoyan really wanted to put "Super Body" on the National Day schedule.
There were a lot of National Day movies this year, but except for "The Dragon King", none of them did well.
The biographical movie "Jobs", the 3D movie "White Fox" starring Gillian Chung, "Escape" starring Louis Koo and Liu Qingyun, and the basketball movie "Magic" starring Huang Xiaoming.
"The Dragon King" is on the same schedule as this kind of movie, so it's no wonder it's so popular.
"Super Body" is a batch film, introduced by Maoyan Pictures, distributed by China Film, and confirmed to be released on the 10th after the National Day.
The global box office of "Super Body" has now exceeded 4 million U.S. dollars. As a film with a production cost of only 3700 million U.S. dollars, even the most demanding investors will be grateful for Liu Yifei's passionate performance.
Eddie has decided to pay Liu Yifei an additional US$130 million as a reward for the film's success.
Maoyan and China Film did not take advantage of LeTV as much as they did the year before last, and they did not plan to release "Super Body" via satellite in China.
There is no need to publicize the film before it is approved. Maoyan only spent US$210 million on "Super Body". As long as the domestic box office exceeds million, Maoyan can make a profit.
The three words "Liu Yifei" are still worth 100 million in China.
Liu Yifei stole the limelight in China with the 8 million-dollar "Pacific Rim". If a film like "Super Body" is put into the all-important National Day schedule, there may be a bad sound.
First of all, Huayi will have opinions. Everyone can see that the overall quality of this year's National Day movies is not high. "The Dragon King" is very likely to take over the entire market. If a Hollywood movie is released, Liu Yifei will be the leading heroine. , regardless of whether it will be a big hit or not, Huayi is definitely not willing to take this risk.
It is better to do less than to do more. Liu Yifei has already received enough this year. There is no need to cook the oil in the fire and bloom the flowers in the brocade.
This cannot be said to be Liu Yifei's magnanimity in giving up her schedule. It is indeed necessary to protect domestic films.
So far this year, domestic films have performed very poorly.
"The Dragon King" is almost the only domestic special effects blockbuster this year, including the Lunar New Year movie that will follow, and it does have high hopes.
The craze for blockbusters has cooled down rapidly in the past two years, and the industry has now discovered that audiences still like to watch feature films with strong plots.
Of course, special effects blockbusters are still being promoted, but it's just not like in the past few years, when big companies, small companies, big directors, and small directors were all making blockbusters.
Since "Shendu Dragon King" has high hopes, it should be marketed and publicized well to achieve good results.
But some people just use their brains.
And the tricks used are still the same. By binding high-ranking people to market together, they invisibly promote themselves.
I’m talking about Zhao Youting, the male protagonist of “The Dragon King of Gods”.
"Zhao Youting starred in Di Renjie, but he was defeated in the casting! 》
"The movie king is no match!" What did Zhao Youting pay for Di Renjie? 》
"The Best Actor didn't even ask for a cut in his salary. Xu Ke kissed Zhao Youting. How did he win?"
During this time, there were many such articles on the Internet, and there were also many marketing accounts talking about the casting of "Shendu Dragon King".
To put it bluntly, Di Renjie initially looked for an actor named Zhang Yuanjun, but finally settled on Zhao Youting. Zhao Youting was highly praised in the article.
Don’t the people of Wandao know any other marketing methods? Peng Yuyan used this trick before, Zhao Youting does it again?
And both of them chose Zhang Yuanjun unanimously.
But Zhao Youting's team clearly summarized Peng Yuyan's experience. In the marketing article, they only said that Di Renjie originally wanted to hire Zhang Yuanjun, who had worked with Xu Ke many times, but "the trip failed in the end due to many reasons" and finally settled on Zhao Youting, and then Then write about Xu Ke’s praise and affirmation of Zhao Youting.
In addition to the title, Zhang Yuanjun is suppressed in order to attract traffic, and the text is quite polite to Zhang Yuanjun. You can't say what he wrote is wrong.
Dee Renjie did indeed cast Zhang Yuanjun in the beginning. When the film was being prepared, the news that "New Dee Renjie wants to invite Zhang Yuanjun to star" can still be found.
After all, Zhang Yuanjun does not follow the traffic route, and in the past two years, "Her" has been released, which is not popular enough.
His fans are also relatively well-behaved. They know that Zhang Laosan is pursuing the old artist, and they rarely "protect his brother" online in the past two years.
This kind of contact between Zhao Youting's team must be bundled marketing in the eyes of Zhang Yuanjun's fans. However, except for a few extreme fans who will respond, the rest of the fans still have an indifferent attitude of "I don't care what you do."
With three gold medals and Cannes awards, Zhang Yuanjun’s fans have no one else in their eyes.
However, at the roadshow of "The Dragon King of Gods", Xu Ke and Zhao Youting were still asked questions about Zhang Yuanjun by enthusiastic reporters.
"Director, for what reason did you choose Zhao Youting instead of Zhang Yuanjun?"
This question actually slapped Zhao Youting in the face, and also embarrassed Xu Ke. Almost everyone feels that if Di Renjie is handed over to Zhang Yuanjun, Zhang Yuanjun will definitely perform better than Zhao Youting.
But after all, he did prefer Zhang Yuanjun at the beginning. Xu Ke replied: "At that time, I really wanted to promote the cooperation with Zhang Yuanjun, but due to scheduling issues, I unfortunately missed it. I chose Zhao Youting because he is very suitable, and his role as Di Renjie is very good."
When it was Zhao Youting's turn, the reporter asked him a more pointed question: "What do you think is the difference between you and Zhang Yuanjun? Why did the director choose you?"
As expected after so many years, his emotional intelligence is still online. Zhao Youting took the microphone and smiled: "Maybe I am cheaper than him."
The whole crowd laughed.
Zhao Youting added: "Teacher Zhang Yuanjun is an actor that I like very much and want to work with. I still want to learn more from him."
"Do you usually communicate a lot in private?" the reporter asked again, obviously here to stir up trouble.
But this question can't help Zhao Youting: "We often communicate on WeChat. Before the release of "The Dragon King of the City of Gods", I even sent him a message asking him to watch it."
In fact, Zhang Yuanjun does not have Zhao Youting's WeChat account, but he does have Gao Yuanyuan's, but who would care about this?
Liu Yifei also reposted on Weibo and said: "The old weirdo is still the same old weirdo." She was promoting the movie.
"The Dragon King of God" is definitely not a bad movie, but it's not that great either.
The special effects and action are both top-notch and worth buying a ticket to see.
But this special effects blockbuster still commits Xu Ke's previous mistakes, sacrificing a certain amount of story in order to show special effects.
All kinds of special effects, all kinds of cool and thrilling effects are thrown at the audience's face, regardless of the texture and emotion of the movie itself.
However, thanks to the lack of decent opponents during the schedule, "The Dragon King" grossed 5600 million on its first day, ranking fourth in Chinese film history.
The two-day revenue in the first weekend was 9500 million.
After the release, the person who posted the most comments online was not the leading actor Zhao Youting, but Yang Ying, who plays Yin Rui Ji.
Praise her for her acting skills and praise Xu Ke for her good training.
But you know how tired Xu Ke is from teaching her!
However, Yang Ying finally has a masterpiece of his own, so to speak. (End of chapter)
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