My black material shocked the whole network

Chapter 229 Full of Routine

Chen Shaorong's operation made his character and reputation that were about to collapse quickly recover a lot. Jin Zhengming suffered another disaster. I originally thought that Chen Shaorong was doomed. Some people had previously posted comments saying that he did a good job beating Chen Shaorong, a scumbag. .

Now the style of painting has changed. Everyone is saying that Chen Shaorong is such a kind and tolerant artist. Song Hye Kyo saved Chen Shaorong again. Kim Jong Myung, you scumbag, what did you say to Song Hye Kyo and how did you bully Song Hye Kyo? Chen Shaorong just beat you, why don't you beat you to death, you bastard?

Jin Zhengming felt like he was on a roller coaster. It was so exciting to go up and down. This group of netizens really had no position and could change their minds at any time.

Chen Shaorong has dominated the front page of Korean entertainment for three days in a row these days. Many people who did not know him before now understand him.

Chen Shaorong posted another update: After this concert, I will leave Korean Entertainment for a while, and I will redeem my promise. I have taken up too many public resources these days. I deeply apologize. In order to express my feelings , starting from tomorrow for three days, all customers who purchase goods at the CSR store are limited to one purchase per person, and any goods in the store will be sold at a [-]% discount.

In order to ease the flow of people, CSR has also opened its second store in Seoul. You can go there. In addition to these two stores, two stores in Fushan and Renchuan have also opened. This is my apology to everyone.

This update from Chen Shaorong once again reminds everyone that his concert may be the last one. If you like it, hurry up and seize this opportunity.

The second thing is to advertise CSR again. Hanguo has opened four stores, and CSR has also opened four domestic stores, one in Beijing, Shanghai, Guangzhou and Shenzhen.

Each store covers an area of ​​more than 150 square meters, and they are basically two-story stores.

Chen Shaorong also knew that if he subsidized Han Guo, someone in the domestic entertainment industry would definitely say, "Why are you so nice to foreigners? Why don't you subsidize your own people?"

So he stocked up in advance a month ago. Hundreds of thousands of pieces of autumn clothing are priced starting at 999 RMB. Due to the large order quantity, the cost has been kept down.

For example, hats, clothes, pants, and shoes are all new, and the prices are very expensive. The prices are higher than Adidas Nike, and they are directly positioned to be higher than these two brands.

Chen Shaorong raised the premium very high, and allowed everyone to buy in the mall, and then pick up the goods offline. In order to prevent scalpers, he brought his ID card and picked up his products on the spot.

Chen Shaorong's socks are priced at NT$99 a pair, which is very outrageous. Sunglasses are even priced at NT$999 each. He doesn't lose money at any discount, but he can't make much money. After all, the quality is still controlled, which mainly saves a lot of publicity fees and quick occupation. Market, once you have market share and traffic, you can go for financing.

How profitable is this kind of personal branding?A male artist who quit the circle because of his photos sold his own brand with a yearly revenue of more than 4000 million US dollars. Isn’t it unbelievable, because the brand’s single products are too expensive, and they all start selling at more than 100 US dollars, and [-] consumers A person can make a lot of money just by shopping a few times a year. Moreover, as the popularity spreads, the number of consumers will also increase. There are basically [-] consumers in the world every year.

However, since his brand is basically sold in the Chinese community and has limited traffic, and many top artists are now creating their own brands, his market is getting smaller and smaller.

If Chen Shaorong does not overturn, with his current traffic, it is not difficult to earn one or two billion US dollars a year. After all, this thing is really profitable. When this wave of traffic passes, a group of young people and the streets are wearing CSR. They are As long as one percent of the group makes a second purchase, Chen Shaorong will make a profit.

Not to mention the world's top luxury goods, even third-tier luxury goods, a piece of clothing starts at $[-]. How much does this clothing cost?Twenty or thirty dollars is a lot of money, but the most expensive thing lies in the brand value.

Chen Shaorong created a theme for CSR called "Don't be defined by anyone, just be yourself". The main theme is a personality and a self. The brand must have brand value and brand culture.

Chen Shaorong also launched a set of magazines and a documentary to tell why he created the CSR brand and about the culture of the brand.

The first wave of money made by the brand basically comes from fans. Chen Shaorong also wants to make money from fans. The total number of foreign and domestic entertainment social accounts has tens of millions of fans. In the future, 10 people will be able to shop and make enough money for him.With the one-off discount and limited purchase, Chen Shaorong hopes that scalpers will stock up, because scalpers will help him hype the brand if they stock up, otherwise the scalpers will not make money.

Tickets for his concerts are now very popular, and the price of a ticket of [-] US dollars has been increased to [-] US dollars.

Many people are following the trend. It seems that if they don't attend Chen Shaorong's concert, they can't keep up with the fashion.

Chen Shaorong gave ten tickets to each of the ten students so that they could invite their friends over. Chen Shaorong wanted to show his face in the chaebol circle, so that they would have an impression of Chen Shaorong and have business cooperation with Chen Shaorong.

Chen Shaorong released very few concert tickets and gave them out internally first, giving them to Song Hye Kyo, Jun Ji Hyun, and the Shaba editor-in-chief.

More than 300 tickets have been given away, and they have been given to many cooperating brands and people I know in the entertainment industry.

A lot of the rest was given to scalpers for speculation, and there was also a batch that Chen Shaorong put in CSR stores to give away in a lottery.

Consumers all have a scratch card, and if they win, they can get a random ticket. Many fans invite friends to go shopping with scratch cards for more than ten or 20 people at a time. Fans recommend people around them and tell them about the CSR discount. , only for three days, once per person, if you miss it, it’s gone.

This is all free publicity. As expected, someone in the domestic entertainment industry has already taken the lead. Why does Chen Shaorong only subsidize Hanguo and worship foreign countries?

Chen Shaorong immediately posted an update. Four stores in the Mainland also offered discounts. On the day of the event, there were long queues in front of the CSR stores in Hanguo and Huaxia. The scene was indeed very shocking. Everyone was afraid of selling out in the end. It was all gone and there was no way to buy it, because some people got into quarrels and got into fights while waiting in line. At noon, one store sold more than 5000 items.

The afternoon was still going on. Chen Shaorong's inventory was sufficient. He thought he could have more. If it was not sold out, he would give it away. People must buy it first and wear it.

Most people buy shoes and tops, which is what Chen Shaorong expected. What many people are reluctant to buy are high-end luxury products such as clothes and shoes. A lightweight down jacket from Chen Shaorong's CSR is directly priced at 2399, with the CSR label. , many people buy it because of this mark.

There are also shoes with the CSR logo. The starting price of the shoes is 1299. Many people think that it is really profitable to sell such expensive shoes at a discount of 129. There are enough stocks of these two types, and Chen Shaorong has two popular shoe styles. There are two models, one is all black with CSR white logo on the upper, and the other is white with blue CSR logo on the upper. These two are the cheapest, both starting at 1299.

The other seven styles are the seven colors of the rainbow. In fact, they are a mix of seven colors, but each color occupies a larger area of ​​​​the upper. The three letters of CSR are spliced ​​into several colors, and the heels are also different colors.

The black and white series is a cheap model, while the rainbow series is a high-end model. The direct price is 1999. The rainbow series sells more than the black and white series, because many consumers feel that this opportunity will probably disappear in the future, so it is better to buy an expensive one with a low discount. , this is human nature.

Is there a difference of 129 yuan between 199 and 70?No, it's 700. It's a rare opportunity to get a 70% discount, so I don't miss the 199 and just buy the shoes for [-] after discount.

Chen Shaorong has sold more than [-] pairs of shoes in this wave. Soon, there must be a group of people on the streets in Hanguo and China who own this brand. It is as bad as AJ, but this kind of bad street will make people who don’t have it. I want to buy it.

There was still one day left before the concert. After the performance, Chen Shaorong would catch up with Li Enhui's popularity, and then return to the internal entertainment. The Korean entertainment side should avoid the wind first. If he stayed here after such a toss, something would definitely happen.

It has been a long time since he went back to domestic entertainment. This time, he will be different. When he returns as an international star, he will have to toss and toss domestic entertainment.

(End of this chapter)