NBA: Start with a Kareem Abdul-Jabbar template card

Chapter 222 Record-breaking contract
Stop "nonsense" and get to the point quickly. Just talk about how much it costs, Danzi.

Ahem, talking about the past and the present, the topic has also reached the new era of Bobcats. Jordan stopped talking and solemnly announced as the president of Jordan Brand that Jordan Brand will launch an in-depth cooperation with Chen Xiao, and just now, Chen Xiao has signed The next record-setting sneaker contract.

As for a bunch of fancy flattery, be optimistic and believe it. The media reporters in the audience will ignore it and get straight to the point.

make a record?Just say tens of millions in a few years. Could it be 7 million?Seeing the word record, everyone in the audience subconsciously thought of the 9300-year 1300 million contract that LeBron James got when he first entered the league. This works out to just over [-] million per year. Since it is a record, it should be more widely known than this one. Should the contract be larger?

Of course, James, who entered the league in 2003, is still the spokesperson of Nike. In 2010, the two parties quietly completed the early renewal of the contract. As for the specific amount, the outside world does not know, but James’ first contract brought huge benefits to Nike. , I think it will not be less than 2000 million, or even 3000 million, in a year, and there will be dividends as expected, but as a rookie, Chen Xiao's record will not be a full-scale record.

After all, Michael Jordan sitting on the court is not only the GOAT in his basketball career, but also the GOAT in the star's shoes. If all of this is included in the record, then what's the point?Who can compare with Michael Jordan, who holds a share of the entire Jordan brand’s revenue?

The media reporters outside the court scratched their heads and couldn't wait to take out the specific terms of the amount from the official mouth, "Hey, Maikou, Come on, you know what everyone wants to know, how much in a few years? Tell me!" "Tell me!" In the noisy scene, thousands of words were condensed into one word: "How much?"

"This is a commercial secret. I can't say the specific amount, but in terms of annual amount, this is definitely a big contract that can match Chen Xiaoxin's ability to shine on the All-Star stage in the new year." Jordan emphasized.

Record amount every year?The unit price is high but the total price is not too high.

Emphasis on rookies?Perhaps the largest rookie contract, it may exceed 1300 million or even 1500 million in a single year.

The pen writers off the court were thinking about it, and they had already thought of titles for the first-hand news after the meeting - "Shocked, 20-year-old Chen Xiao may have become a billionaire", "LeBron James? In the world?" On the last day of the star weekend, Chen Xiao defeated James again" and "Nike missed the Eastern giant again?"

Jordan also announced that AJ2012 will be the last generation of the AJ vintage series. This year, the original AJ will return to the digital series. Air Jordan 28 will make a new appearance, and Chen Xiao will serve as the official spokesperson of AJ28. As for the details of the sneakers, they will be officially unveiled in the near future. , Chen Xiao will also take the lead.

……

5 million in 9500 years!
Although Jordan spoke very harshly during the press conference and seemed to refuse to comment, as the press conference ended, the general content of the contract immediately spread throughout the Internet.

What? 9500 million?It's only been 5 years, and the whole world is in an uproar.

Good guy, the press conference said that the annual amount was exaggerated, but I didn’t expect that your total price of nearly [-] million was also exaggerated. It was already a blockbuster.

No matter how you say it, Chen Xiao is a rookie, Rookie.

The popular rookie players are counted from back to front. Last year’s No. 4 pick, Kyrie Irving, is very popular for his gorgeous style of play. His four-year, $3200 million contract, which is equivalent to $800 million per year, is already quite impressive in the league, but compared with Chen Xiaoyi Than, um, almost half.

Kevin Durant in 07 was still grabbed by Nike, with 7 million in 6000 years, which is equivalent to less than 900 million a year.

Obviously, the amount of rookie sneakers does not increase at the rate of inflation. The largest amount was ten years ago.

Rookie LeBron James, who has gained a great reputation since entering the NBA as the chosen one, has made 7 million in 9300 years and 1300 million in one year, breaking a series of sneaker contract records in one fell swoop.

But now, 10 years later, he was defeated by Jordan's 5 million in 9500 years, which was thrown out by Qian Yun who spent a lot of money.

The total contract value of 9500 million has also climbed to the top of the list of rookie sneaker contracts, not to mention the annual equivalent of 1900 million, which is nearly 2000 million U.S. dollars.

The amount of 1900 million per year is not only the highest for a rookie, but also the highest single-year sneaker contract for which public information is currently available. Wade signed with Li Ning at the end of last year for 10 million for 1 years. It does not count stocks, but it is still " Only” 1 million. As for Chris Paul and Carmelo Anthony, who are both under Jordan and already have their own signature shoe series, their annual contract income will not exceed 1500 million.

……

"Inside The NBA"

"This All-Star Weekend, the basketball world has been reverberating with a name, Chen Xiao. From the Rookie Challenge to the All-Star Game, and even after the game, he still attracted the attention of the entire basketball world and even the world." Ernie Johnson opened. Said, "5 million in 9500 years, aha, just two months ago, at the beginning of the new season, 'The Flash' D. Wade signed a contract of 10 million in 1 years, and now Chen Xiao has got it with half the years, which is not much different. Let’s talk about your views on the huge contract, Shaq, Kenny, and Charles.”

"Michael Jordan is crazy. He "betted" on Chen Xiaohou in a blind draft. Maybe that's not gambling? Now he chooses to put all his chips on this overseas stock. What you need to know is that as the chosen one, LeBron, he is the son of Akron, he is the embodiment of the dream of the United States, and he is an out-and-out member of the United States, and what about Chen Xiao?" Kenny questioned.

Barkley immediately retorted: "In terms of popularity, Chen is the vote leader, and he is the All-Star MVP with both on-court performance and voting; in terms of strength, he has led a team with the worst record in history to soar to the top of the division, and is the best player of the week. , the best player of the month was given softly. Obviously, Chen Xiao is worthy of this nearly [-] million contract.

Don't talk to me about whether you are a Chinese, okay?Moreover, when I went to Charlotte to commentate at home, in Charlotte, North Carolina, and even on the East Coast, I felt the love of basketball fans for Chen Xiao. Obviously, he is a golden mountain. As a senior gambler, He obviously knows that when he has a royal flush, you have to push all the chips off the table. "

The little Kenny didn't give up and continued to question: "Big men don't sell shoes. From Shaq and Dream to Yao Ming and Howard, even Dwight, who has proven his popularity with many votes, still can't escape the bleak sales. Of course, compared to other insider superstars such as Duncan, Dwight's sales are considered to be better, but the sales volume of signature shoes of CP3 and MELO cannot be compared with outsiders, let alone the outstanding representatives of the sneaker market, LeBron and Kobe's sneakers. .”

It makes sense, big men don't buy shoes. The fans watching the TNT program in front of the screen nodded at this moment, but what's going on? You Kenny and Barkley are yelling at each other. As for O'Neal, come out and have a few words with Barkley.

Speaking of O'Neal, when O'Neal arrived, O'Neal spoke slowly in a deep voice: "Well, as a businessman and an investor, I have to say that the choice of McQueen and the team behind him is at least not wrong. Let us think back, my The old rival is also the story of my good friend Yao Ming. After giving James a 9300 million contract, Nike finally decided to save the cooperation with Yao Ming and offered a huge contract of 7 million for 1 years. To be honest, I was very envious at the time. That works out to about 2 million a year, which is not much different from Chen Xiao's five-year, 1700 million contract 10 years later.

Since Nike was able to offer Yao Ming such a contract in 10, then today, Jordan, who is of the same line as Nike, should not be stingy with the less than 5 million. Of course, this is a lot, and it is enough for one of the best players in the league. Players have been fighting for [-] years, but think about what Chen Xiao has done and what he has gained. He deserves this. "

Rarely, O'Neal and Barkley reached an agreement, one from the player's strength and honor, and the other from the player's commercial value to support Jordan's behavior of spending a lot of money.

The feud between Nike and Yao Ming that O'Neill mentioned did play a role in promoting the lengthy negotiations between Chen Xiao, Schwartz and sneaker manufacturers.

Chen Xiao, Yao Ming:
Nationality: same;
Position: same;
Height and size: similar;
NBA field strength and honors: Chen Xiao, who has become the league's number one center in just half a season and doesn't even have to compete for the Rookie of the Year award, is obviously better than Yao Ming. Not to mention honors, such as Best of the Week and Best of the Month. Chen Xiao won the minor MVP award in a single season, not to mention half of Yao Ming's career, not to mention the All-Star MVP with both strength and entertainment performance. At least it can be seen from his performance in the All-Star Game that Chen Xiao played well More open.

The strength and honor of the NBA can reflect its international commercial value, and the Eastern market has obviously become more and more important in the early 10s and [-]s when globalization and NBA business in China were developing rapidly.

As for national team honors that can reflect domestic values, Chen Xiao has top-notch hardware. In the Olympics, which is the most important to Chinese people, a yellow bronze medal is enough to say it all.

With the rapid development of the Internet and social media, Chen Xiao has also become more well-known. Since he is no worse than his predecessor Dayao, and even has the support of hard goods in many places, after Dayao retired, he immediately entered the NBA. Chen Xiao has also caught up with the booming domestic attention.

Well, inflation has been going on for 10 years, stingy Alexander has made a lot of money from Yao Ming, and Stern, who is about to retire, is laughing his head off because he had to wait in front of CCTV. So, no matter what, he can still get 7 million in 1.2 years. Let's use it as a reference standard.

If your offer is high, I'll consider it.

If you are ruthless and talk a lot of nonsense, then I will consider it too.

In the tug-of-war, many parties have been in contact since the second half of last year. Needless to say, Nike and Adidas, the sneaker contract is indispensable for both of them in the market. Puma and Jordan are not far behind and have joined the battle. As for domestic manufacturers Li Ning and Anta, which are close to the water, they have also flocked to the market. .

As a big player in the sneaker market, Nike and Adidas can easily enter the final round without exerting any effort. In the first round, the circle was narrowed. Second and third-tier brands in the international basketball market with insufficient financial resources, such as Puma and Adidas' Reebok, were immediately eliminated. As for at this moment, they are still relatively low-end. Anta's financial resources and brand strength are still unable to compete with other well-known manufacturers. At this time, Li Ning, the only domestic leading brand, is making a desperate effort to compete in the high-end basketball shoe market and cooperates with D. Wade to launch "Wade's Way". They could no longer support their cooperation with Chen Xiao, and finally had to quit.

In the middle of Schwartz's negotiation, a name was announced that made Chen Xiao hesitate for a moment: Under Armor.

Chen Xiao, who knows the history of Curry's take-off, is naturally no stranger to Under Armor, a brand that took off in the basketball circle through Curry's success.

Now 13 years old, Under Armor is not well-known in the field of basketball shoes. It can be regarded as the little brother among the younger brothers. But in fact, Under Armor is also strong in the domestic and international markets. It is deeply involved in the field of fitness and sporting goods, and its tights are best-selling. It also cooperates with many professional leagues around the world. Under Armor is one of the official sponsors of the most popular NFL and Major League Baseball.In addition, it has also achieved certain results in the football field. Just 2 years ago, Under Armor reached a 5-year jersey contract of 5 million pounds with Tottenham in the Premier League.

But cooperating with a new brand that had no foundation in the basketball circle at this time, as an outsider who traveled across the ocean and a new force in the industry to fight with the established strong forces, it seemed like the birth of a good story and a legend, but there were many obstacles, but An Dema has considerable financial resources, so we can talk about it again, or at least be able to raise the price.

In the finals, Nike, Jordan, Adidas, Under Armor.

Adidas, which once had Garnett, Duncan, and Howard under its banner, is supposed to be familiar with signing insider stars. However, Adidas, who has become more cautious in endorsing insider stars, has made a more conservative offer, which is incomparable with other three-pointers who have a lot of money and spend a lot of money. Chen Xiao, who Ross paid a lot of attention to, always felt a little "scared" about wearing Adidas shoes and panicked. Since Adidas has restrained himself, he should go to the back of the queue.

Adidas and Under Armor are new. It seems that in the end we have to make the final choice between Nike and Jordan, which have the same origin.

The finals were gradually selected, and negotiations lasted until the All-Star Weekend in February.

The number of years, amount and a series of details became the highlight of the negotiation.

3 years, 5 years, 7 years, 10 years?The manufacturer is not willing to do it if it is shorter, and basketball shoe contracts rarely have a short cycle of 2 or 3 years. Chen Xiao is not willing to do it if it is 10 or 12 years.

Chen Xiao, who has full confidence in himself, is waiting for this contract to expire before he can do anything for him. What's more, signing a contract for 10 years and 8 years is too risky, so he has to think about the future.

The amount is no less than Nike's "fake lessons", 7 million in 1.26 years. From before to the end of the year, Nike made an offer, and although Jordan himself is bound to win a new contract with Chen Xiao, after all, Jordan In the same vein as Nike, some bottom lines are naturally insurmountable.

5 million in 9000 years, which is also 1800 million per year. The only difference between the two brands is the year.

Seven years is still a bit long, and the five-year contract will end in 7 at the latest. Considering the early renewal, it is just right.

That's you, Jordan.

But in the end, you still have to push. Since you have already paid 9000 million, add another 100 million a year to make up 9500. The first rookie sneaker contract in history, doesn’t it look good?
Another wave of speculation about Chen Xiao and James, the popularity of Bobcats and Heat, but a wave of traffic is not good?
OK, OK, finally both parties signed the contract with overflowing smiles, and the cooperation was concluded.

5 million dollars in 9500 years.

(End of this chapter)