knife point guard

Chapter 74 [Fair Knight's Super Decision]

耐克公司于1964年1月25日由比尔鲍尔曼和菲尔奈特创立，当时名为“蓝丝带体育”，1971年5月30日正式更名为耐克公司。公司名称取自希腊胜利女神耐克。

After so many years of Phil Knight's painstaking efforts, Nike has grown into a world-class company, ranking first in the field of sports shoes.Currently, Nike owns Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and other brands to sell its products, and also owns the Jordan sub-brand, which is being acquired Converse.

This is inseparable from Phil Knight's credit, and there is a well-known reason for Nike to take off, Michael Jordan.At that time, the stars of the entire league were proud to wear Converse sneakers. The little-known Nike gave Michael Jordan an unprecedented price at that time: 5 million US dollars for 250 years, and also promised a share of the sneakers.

You must know that at this time, the biggest contract in the NBA is the one-year endorsement fee of US$1 reached by Lakers star Worthy and New Balance.

Then, they fought and won.

Now, with Phil Knight sitting in his luxurious office, he doesn't need to spend all his family studs.However, he had to make an important decision.Sitting next to him is his old buddy Vaccaro, and the new general manager Thorson.

They're talking about the latest endorsement situation.

Nike is now in a superstar vacuum, especially after the Jordan brand went independent, and they need a fist superstar.

Hardaway's influence continued to decline due to perennial injuries.Adidas has already won two of the league's strongest new generation guards: Kobe Bryant and Tracy McGrady by virtue of their new high school student route.Reebok also has Allen Iverson in charge, and Vince Carter is jumping around in different sneaker brands. Even if he signs with Nike, it is difficult to provoke important tasks: By 2003, people began to doubt whether UFOs could continue to take off.

"Our negotiations with Kobe Bryant are going well, we can get Kobe Bryant. Add LeBron James, we have a sure thing."

Vaccaro told Phil Knight.

The current situation is that the contract reached between Nike and the Kobe team will be 5 million US dollars in 4500 years.Under Goodwin's extreme pressure, they will reach a seven-year $7 million contract with LeBron James.Originally they planned to only give 9200 million U.S. dollars, but Goodwin raised the price with Lamb Sushi, and they had to add an additional 9000 million U.S. dollars.

This will be the highest total sponsorship deal in sports history, and it will undoubtedly shake up the entire market.And bring strong public opinion dissemination.

This is what Nike wanted.

Now, facing Phil Knight is another question.

"Look at the scouting reports coming back from Cleveland, we need to make an accurate offer on this kid. Now, Adidas is trying to woo him."

"In Grover's words, this is a sleeping super talent, he is growing, he has the potential to become a super talent like LeBron. Gray corroborated this, he told me that Adidas genius data analysts every day Look into his eyes, in fact, the data sheet we see is also validating their judgment."

"We have made mistakes in Yao Ming's contract extension. We cannot miss the huge market of China, which will become the key place for Nike's market value to explode."

"Our staff in Asia told us that this media-loving MOP has already created a storm in various countries in Asia. This has been achieved without a lot of publicity. He has become a sports icon in China, and more and more young people like him. It is an honor to imitate him, and his hairstyle has become the most popular style nowadays."

"I predict that as long as he becomes an elite player in the NBA, coupled with our packaging and publicity, he can become the most important representative of the NBA in Asia, surpassing Yao Ming. This is enough for us to make up for the mistakes that happened to Yao Ming."

Phil Knight's tendency is obvious, he wants to win Su Xi.

What he called the Yao Ming problem.It was Nike who failed to renew the contract with Yao Ming this year. Yao Ming's team finally chose to take over the olive branch extended by Reebok: 7 million US dollars in 5000 years.

Nike's arrogance over Yao Ming's contract extension made Phil Knight very angry with the negotiating team, although they explained that it was because they were focused on negotiating with Kobe and LeBron James, and they felt that last year China only sold $[-] million worth of sneakers.

But this proved to be extremely short-sighted.China has joined the WTO negotiations. Once they become a part of this huge organization, all goods will enter unimpeded. With consumption upgrading, Nike will inevitably become a hot-selling brand sought after by ordinary people.

Now, God gave them a chance to make amends.

The Goodwin brothers are a pair of fierce negotiators. They offered a contract that was much more ruthless than Yao Ming: 5 million US dollars for 5500 years.Yao Ming's team only needed an annual salary of about 500 million US dollars, but Nike was only willing to give 160 million US dollars a year.

Because of Yao Ming's mistakes, coupled with Su Xi's visible influence.They were careful, they sent the most professional trainer Gray, they collected all Su Xi's information, including sending a team to Syracuse University to do background checks, and also went to Cotswolds.

The news they got back was exciting.Su Xi is a superstar who has suddenly risen. He was unknown in high school, and he was supported by Reggie Weems to go to college.

Moreover, he is humble and low-key, hardworking and hardworking, making rapid progress.

The words of the head coach of Syracuse University impressed them deeply: "To be honest, I never thought he could play in the NBA. I wanted to train him to be the main force of Syracuse University in the next three years. But in the end, he even took away Carme Anthony's MOP. I don't mean to pick a wedge, before the national competition, Jack's reputation is much smaller than Cameron's, but now, the campus is talking about the legend of Suzy the lamb."

This incident gave Nike a great shock.

A proud man like Carmelo Anthony, and the number one college student in the United States who can be tied with LeBron James, cannot be compared with Su Xi in terms of public opinion creation.

This guy has actually been one of the most talked about rookies of late, even though he's been training in Cleveland.Their senior media data analyst said: Although LeBron keeps shuttling on various occasions, he also bears the title of NBA Chosen Son.However, the search interest of Lamb Suxi on Google is even higher than him.People are full of curiosity about the sudden rise of talent Sushi the lamb.And those young people participating in the draft always want to get attention from Su Xi, but this will only promote the escalation of Su Xi's popularity.

Most importantly, this handsome guy has also captured the favor of many women.

This made Nike's high-level meeting mention Beckham more than once.

That's what the Goodwin brothers are emphasizing: No one can say no to a pair of good-looking basketball shoes on the feet of a handsome boy.

After taking two deep breaths, Vaccaro, the negotiator and the minister of the stock, made up his mind: "We can give him 5 million US dollars for five years. This is our limit."

Vaccaro is a very courageous person. It was he who made the final decision to give Jordan a five-year $5 million contract.Moreover, he also presented Jordan with a sports car on the spot on the signing day.

"We can't let James and Kobe feel that they are surpassed." Vaccaro said: "Also, there is indeed a lot of uncertainty in him. Although I am sure he can become an important defensive player in the NBA, and even become an All-NBA player with his great popularity. star."

Fernet attached great importance to Vaccaro's words, and he took a deep breath.

And then he had his assistant call Goodwin: "Get those two cunning foxes up and tell them we've made a decision."

"My bottom line is 5 million US dollars in five years. It is the same as Kobe." Phil Knight said: "After all, Kobe was once the top brand of Adidas."

The most important thing about a sneaker brand is to stick to it.Changing the court will cause its own market value to plummet.

Just like Vince Carter, he jumped around and lost all his market influence.Because it is difficult for people to associate him with a fixed brand.

When Phil Knight made this decision, the scene was full of amazed voices.

No one knows if the contract is correct.

But it does shake up the entire draft market.

Meanwhile, the NBA lottery begins.

It will soon decide who this year's draft pick belongs to.

Can the Cavaliers get the No. [-] pick?

Or Denver?

Everyone in the conference room was very concerned, but Phil Knight was calm.

He knew David Stern wouldn't let LeBron James go to Denver.

He is a sharp and shrewd businessman.

But Su Xi, will she go to a land of no man?

...

　Today is my birthday, the update is a bit late.There is another chapter tonight.

　　
　
(End of this chapter)