The train driver in the courtyard

Yang Jizong has lost interest in taking over the Yang family's businesses and is now fully focused on Hextech.
This displeased the old man of the Yang family, who even blamed Li Aiguo for "kidnapping" the heir of the Yang family.

However, the old man of the Yang family quickly came to terms with it.

Hextech has grown into one of the world's leading companies, and Yang Jizong's involvement in it is also a contribution to the country's development.

Nowadays, the biggest wish of the old man of the Yang family is that Yang Jizong can get married and have children as soon as possible, so that he can raise his great-grandson as the heir of the family.

For this reason, he had repeatedly looked for potential partners for Yang Jizong.

Upon hearing the news, all the major wealthy families in Hong Kong responded one after another, expressing their willingness to form a marriage alliance with the Yang family. The youngest daughter of the Huang family, the eldest daughter of the Zhang family, the granddaughter of Councilor Chen... the scene was almost like a beauty pageant, but Yang Jizong didn't take a liking to any of them.

This infuriated Old Master Yang. So, he arranged for Yang Jizong to go on a blind date with the eldest daughter of the Li family.

However, after receiving Li Aiguo's call, Yang Jizong immediately put the blind date out of his mind and boarded a train carrying vegetables that very night, returning to the mainland.

He knew in his heart that the automobile market was huge, and the Tyrannosaurus Rex SUV was a new product that could rival the Red Star Computer.

If this succeeds, Hextech will undoubtedly reach new heights.

Two days later, Yang Jizong arrived in the capital. But he only stayed in the capital for two days before impatiently returning to the port city.

A few days later.

In the suburbs of several major cities such as New York and London, people with yellow skin and black hair have appeared.

The local residents were not particularly surprised by the arrival of these people from the East.

There's a Chinese language training institution in the city run by Hextech, and their children's Chinese teacher looks like this.

They couldn't understand what happened next.

These people from the East actually bought large tracts of land.

Because it's located in the suburbs, the land is indeed worthless, but it's also useless; even if you build houses on it, you won't be able to sell them.

Then, construction vehicles arrived, and these people from the East began building houses on it.

This house is even stranger; it's almost like a large warehouse, with a large parking lot in front.

"Is this going to be a shopping mall?"

The local residents warmly offered them clean water and greeted the Asian man in charge of the project. They were surprised to find that this Asian man was actually their child's Chinese teacher, which made them even more enthusiastic.

"What? You're going to build a 4S car dealership?" The local residents were dumbfounded. What on earth is a 4S dealership?

The Chinese teacher, wearing a top-of-the-line Red Star safety helmet, explained with a smile: "This is a large car dealership that handles vehicle sales, spare parts, after-sales service, and information feedback."

"So, you're a car dealership run by the manufacturer!" The local residents realized and immediately became interested.

These days, the automotive industry is still in its most primitive stage; selling cars is no different from selling ordinary goods.

However, cars are prone to breakdowns.

Car manufacturers only care about selling cars, not repairing them. When customers' cars break down, they can only go to unlicensed repair shops, which are not only expensive, but also easy to be ripped off.

"You could say that. We also provide maintenance services. Do you know what car maintenance is? Just like people, cars need their oil changed regularly to prevent problems."

Hextech's Chinese teacher instantly transformed into a car expert, explaining the standard maintenance process that Li Aiguo had devised.

The local residents had never seen anything like it before and were completely bewildered. They asked, "Can our cars be driven here for maintenance?"

"Of course, but maintenance for cars that are not from this brand will be charged."

"Fine, then charge."

Those who can afford a car are all wealthy people who are not short of money.

They drove their own car over, and Hextech's auto mechanics performed a standard procedure, drawing praise from everyone.

"So professional."

"By the way, what's your car? What brand is it?"

The Chinese teacher smiled and handed over a few sheets of paper: "They haven't arrived yet. If you want to order, you can do so in advance."

"Tyrannosaurus Rex brand cars. Sounds pretty impressive."

The Tyrannosaurus Rex brand automobiles were sold in two export versions.

One version is the standard version, with similar configuration to the domestically sold Red Star cars. It uses a 4-cylinder engine and is considered a premium version of Red Star cars. Its price is the same as the current high-end Dodge Mayfair, at $2500.

Another option is the premium version, which features a six-cylinder engine, a starry sky roof, power windows, and a power sofa, and is priced at $20,000.

Laymen watch the spectacle, while insiders see the intricacies. The emergence of 4S stores quickly attracted the attention of some capitalists.

“Selling cars, repairing them, and maintaining them are all incredibly profitable businesses; we need to find a way to get involved.”

"They don't want us to get involved? Then let's just take it! Notify the Burbies at the London Bureau to investigate and see if their construction is up to standard."

"What? The other party is a subsidiary of Hextech Corporation, and they have a good relationship with the higher-ups. Tommy from the Razor Gang hasn't been working for a while, has he? Call him over from Birmingham."

"Don't make a move! There are gunmen from Andrei's company at the construction site!"

"."

The capitalists were dumbfounded when they inquired further.

Behind the 4S store is Hextech, now the world's most profitable behemoth company. Even the US has to beg to buy their Red Star computers.

Hextech also has a good relationship with Andrei Trading Company there, and the people there are all guys who carry AK47s and shoot in the streets.

You guys with a few bills in your pockets, what are you pretending to be so important in front of others?

With such a large piece of fat in front of me, I can't sleep at night unless I swallow it whole.

What?

Let's talk.

These capitalists had long established a dense network of relationships and possessed far greater influence than ordinary people, so they quickly made contact with the port city.

At this point, less than half a month had passed since the first 4S store started construction.

After hanging up the phone, Yang Jizong sighed and said, "It seems that everything was within the calculations of my patriotic brother."

Looking back on the 4S store plan, Yang Jizong still finds it unbelievable.

At that time, Li Aiguo proposed the concept of 4S stores, and Yang Jizong, who had a keen business sense, immediately agreed.

When he heard that Li Aiguo was going to build 4S stores in major cities all over the world, his jaw almost dropped in shock.

Even though Hextech is currently making a fortune with Red Star Computer, it still can't afford to buy land and open stores all over the world and bear the high operating costs.

At this point, Li Aiguo proposed another unbelievable concept: franchise stores.

Hextech Automotive 4S stores are divided into two types: one is a directly operated store, in which Hextech is directly responsible for everything from opening the store to staffing.

Another option is a franchise store, where the owner can pay a large sum of money as a franchise fee to obtain authorization to operate a Hextech 4S store.

They also need to undergo Hextech automotive training and be subject to regular inspections to ensure service standards.

Franchising is like borrowing someone else's chicken to lay your own eggs.

While minimizing costs, it will be possible to open Hextech car dealerships all over the world.

"Brother Aiguo is truly a business genius!" Yang Jizong summoned a lawyer, drafted an agreement, and signed the first franchise agreement with an earl from the John Bull family.

Watching the old count, dressed in an exquisitely tailored suit, chatting and laughing with several bigwigs from Hong Kong, Yang Jizong suddenly realized something else: "The Patriotic Brothers are willing to open franchise stores, probably in order to build a network of relationships as quickly as possible, right?"

In capitalist countries, monetary relationships are far more stable than personal feelings.

Now, in order to earn more money, these shop owners have to side with Hextech Motors.

With this global network of connections, you'll achieve twice the results with half the effort in whatever you do.

Things went as Yang Jizong had predicted.

As more and more wealthy individuals purchased the qualifications to operate 4S stores, the Tyrannosaurus Rex car, which had not yet been launched on the market, gradually came into the public eye.

At that moment, in a luxurious meeting room at John Bull's house, Old Money the Car was hurling insults while holding a newspaper.

"You bunch of idiots should all be sent to Siberia to grow potatoes. You've taken so much money from the company, and yet a car that hasn't even been released yet has become the top choice for customers. This is the latest survey from The Sun Daily, and this is a survey from the radio station."

The two investigation reports were distributed.

The car factory's executives were incredulous when they looked at the two documents.

"Furthermore, I have some despairing and infuriating news to tell you. According to information leaked by Hextech, the performance of the Tyrannosaurus Rex SUV far surpasses that of our Jebo, and its design patents are even better than those of you pigs." Old Qian, the car enthusiast, started ranting again.

He didn't notice that his entire conversation had been recorded by an executive.

This executive has spent a huge sum of money to buy the qualification of a 4S store, which, even in the most remote small city, is enough to ensure a lifetime of wealth and luxury.

It's much more comfortable than staying in a big company where you can't get promoted and are constantly being harassed.

That's how big companies are. There are old money above them who hold you back. No matter how capable you are, if you don't get promoted when you reach a certain age, the old money will try every means to get rid of you.

To say this is a common problem among large companies is actually a way to save costs; it's essentially the same as discarding a useful tool after it's been used.

Of course, some people have given this approach a nicer name: talent optimization.

The next day, Old Qian's internal speech was published verbatim in the Sun Daily, causing a worldwide uproar. Hextech's Tyrannosaurus Rex SUV was really that awesome?

Why don't you buy one and take a look?

Yang Jizong was dumbfounded. The cars hadn't even been shipped out yet, so how did he receive so many orders?

When the news from the port city reached Beijing, the people there were also completely baffled.

The Ministry of Railways and the First Ministry of Machine Building contacted the foreign affairs department and learned what had happened through foreign affairs channels.

Newspapers in the port city also began reporting on the 4S store and the Tyrannosaurus Rex off-road vehicle.

Many Hong Kong tycoons were deep in thought as they looked at the newspapers. The Yang family, who had good relations with the mainland, had struck gold again. Should they change their direction?
Inside the tea restaurant, many people were chatting.

"Did you know that the Tyrannosaurus Rex SUV is selling like hotcakes? Tens of thousands of units have been ordered!"

“I know, my second son works at Hextech, and I’ve heard that the company is getting a lot of international customers.”

"Tsk tsk, I didn't expect that the car would cause such a big stir even before it was released in mainland China."

"We can't judge people with old eyes anymore."

"I heard that Hextech is also planning to build a car assembly plant and is looking to hire workers. We can't miss this opportunity."

"Yeah yeah."

The news spread far and wide, and even the car manufacturers in Xiaomei's country took notice of the Tyrannosaurus Rex SUV.

"This thing should be banned!" Realizing the threat, the group of old money men took the briefcase to the councilors, hoping they would make a proposal to their superiors.

To their surprise, these same lawmakers, who used to be so eager for money that they couldn't take their eyes off it, were now so frightened that they avoided them.

why?
Four or five 4S stores have already been set up in their jurisdiction.

Those shop owners all paid franchise fees, and if they close their shops now, the franchise fees will not be refunded.

If any lawmakers dare to propose this bill, they'd better be in for a beating.

In addition, Hextech has issued a new notice that Red Star Computer and Tyrannosaurus Rex will be exported together.

Red Star Computer has now penetrated into various regions of North America.

Factories, schools, hospitals, research centers, and even the computers used by politicians for their offices are the simplest models. The people of Xiaomei's country need Red Star computers!

Furthermore, the Tyrannosaurus Rex SUV pays taxes just like any other car; you can only get things done if you pay taxes.

If you can't beat the Tyrannosaurus Rex Off-Road Racer, it just means you're bad.

The councilors need the support of the shop owners, the state government needs tax revenue, the mainland needs profits, and the people of Xiaomei can enjoy the high-quality service of the 4S store. A delicate balance has been formed here.

The only ones who felt hurt were the car manufacturers in Xiaomei's family.

They weren't just sitting idly by; they started publishing articles in newspapers pointing out that all the advertisements for the Tyrannosaurus Rex SUV were exaggerated, and that the mainland simply didn't have the capability to produce such an advanced SUV.

Hextech has not responded to the accusations.

Hextech simply partnered with Andrei to open a 4S dealership in Moscow.

Tyrannosaurus Rex Grand Off-Road adopts a limited sales strategy; only customers on the list can make reservations in advance.

Several car manufacturers didn't pay much attention to Hextech Motors since they saw that the company wasn't planning anything big.

There were no reports from mainland China about the 4S store and the Tyrannosaurus Rex off-road vehicle.

Both of these are too expensive. We are still in the stage of accumulating strength and should practice thrift and frugality.

Only a small number of people who knew the inside story were excited, but also a little nervous, as the Tyrannosaurus Rex off-road event grew bigger and bigger.

If the delivered Tyrannosaurus Rex off-road vehicle encounters any problems, it will definitely cause a huge uproar.

Some leaders of the First Ministry of Machine Building saw the newspapers in Hong Kong and knew that things had gotten out of hand. They called Li Aiguo over and said, "There are now comments attacking the Tyrannosaurus Rex SUV. The best thing to do is to start selling it as soon as possible. How are your preparations going?"

"The parts for the Second Automobile Works have been almost produced, and they should be delivered to the port city for assembly in a while," Li Aiguo said.

The production of the Tyrannosaurus Rex SUV follows the same model as before: it is manufactured in mainland China and assembled in Hong Kong.

The manager was getting impatient: "Can we speed things up a bit?"

The railway leaders were displeased with this statement: "Comrade Patriot, this is all to ensure quality. Without quality, how can our cars be exported?"

"Yes, yes, I was just anxious and stressed." The leader of the First Ministry of Machine Building immediately nodded.

In normal production activities, the worst thing is for leaders to interfere; the more they interfere, the more chaotic things become.

"You can handle the orders as you see fit. If there's a shortage of manpower, I'll transfer some more people from the Second Automobile Works," the leader of the First Ministry of Machine Building said.

"Boss, we don't lack workers, the main problem is the delay in quality inspection of parts. Also, the 4S store hasn't been built yet, so once the cars are shipped out, we can't deliver them or provide maintenance in a timely manner," Li Aiguo explained the situation.

4S stores are no longer within the scope of the First Machinery Department's business. The leader of the First Machinery Department nodded and said, "Just go ahead and do it. If you need anything, just submit a report."

Li Aiguo: "Thank you so much, leader."

At the end of the month, the first batch of parts was transported to the port city by train, and the Second Automobile Works also sent a professional instructor to accompany them.

Butler Bai tore off the seal on the vegetables supplied to Hong Kong, opened the train car door, and saw the rows of Tyrannosaurus Rex SUVs. Yang Jizong couldn't help but swallow hard.

The so-called accessories are actually just the whole vehicle without rearview mirrors installed.

The entire vehicle is painted black, highlighting its imposing and powerful presence.

Then the headlights are as big as plates, the seats are made of lambskin, and there's a starry sky roof, which makes it look extremely expensive.

What? What if it gets damaged? There are always 4S stores!

There's a Tyrannosaurus Rex emblem on the front of the vehicle, made of pure gold, which can be extended and retracted freely, so you don't have to worry about it being stolen.

It features large wheels, the world's most advanced disc brake system, an eight-cylinder engine, and an added safety system—seatbelts, because safety comes first.

This is the Tyrannosaurus Rex off-road eight-cylinder version.

A four-cylinder version will also be available later, which will be cheaper.

However, since the cars haven't arrived, selling cars is different from selling cabbages. First, you need to establish your high-end brand and create the feeling of a luxury brand.

Then some cheaper, mass-market versions will be released, which are only affordable for ordinary people.

In Li Aiguo's plan, there will be enhanced versions, all-around versions, and champion versions to facilitate upgrades for wealthy individuals.

"Tsk tsk, if this thing weren't so expensive, even I would be tempted." Yang Jizong suppressed his impulse.

It wasn't that Yang Jizong couldn't afford it, but rather that selling this stuff would amount to tens of thousands of tons of grain, which would be of great use in South Asia.

"Get them all to the factory!"

"Be careful not to scratch it!"

One by one, the drivers who had been waiting nearby got into the large SUV, started the engine, and the SUV sped off towards the factory.

Yang Jizong signed his name on the form according to procedure and handed it back to the gray Zhongshan suiter in charge of escorting the goods: "Goodbye, comrade."

"Goodbye!" The man in the gray Zhongshan suit boarded the train with the form, and the gun barrel on the roof immediately retracted.

"My patriotic brother is as cautious as ever." Yang Jizong smiled, turned around and got into his Stypunk, the luxury car he bought at a high price, which didn't seem so appealing anymore.

On Hong Kong Island, inside Hextech's factory, Yang Jizong had stockpiled several hundred acres of land in advance and built rows of factory buildings.

Inside the factory, machines roared as Tyrannosaurus Rex SUVs completed their final assembly, were marked with the country of origin and Hextech logos, and in the blink of an eye, they became genuine port city products.

The first batch of Tyrannosaurus Rex off-road vehicles was delivered to John Bull's house, with Yang Jizong personally in charge of escorting the truck.

Almost simultaneously, an advertisement appeared on John Bull's television station.

A Tyrannosaurus Rex SUV sped along the road.

Suddenly, a Tyrannosaurus Rex rushed out of the nearby forest and blocked the road. Da Yue was fearless and charged straight at the Tyrannosaurus Rex.

With a loud bang, the hundreds-of-tons Tyrannosaurus Rex was sent flying by the off-road vehicle.

At this moment, a lightly dressed blonde with blue eyes bounced out: "From the Jurassic period to the asphalt road, the wildness in my blood has never cooled down!"

John Bull's family had never seen such a bold advertisement before, and the number of customers at the 4S store immediately increased by 20%.

A few days later, the advertisements on the TV station were changed.

A guy named Bear Grylls, dressed in camouflage and calling himself a wilderness survivor, was driving a large off-road vehicle across the wilderness.

Bear Grylls casually popped an earthworm into his mouth, crunched it twice, pointed at the large off-road vehicle, and shouted: "Awaken your Tyrannosaurus Rex genes now! Test drive it at the store and receive a free wilderness survival gear kit!"

A few days later, the advertisement changed again.

A large SUV parked on the side of the road encountered a malicious traffic jam. The driver actually drove the SUV directly over the small car and drove away.

"A 37° approach angle? Not enough! The Tyrannosaurus Rex's dictionary only contains the word 'crush'."

These advertisements not only attracted the attention of television viewers, but also caught the attention of several large companies.

Television advertising was just emerging in those days, still in its most basic stage, and these ads were clearly a level above.

The production quality is excellent, and the dialogue is captivating. Which advertising company produced this?
Later, after making inquiries, I learned that it was a company called Red Star Entertainment in Hong Kong.

This newly established company owns the copyrights to several comic books and is currently producing a cartoon related to pandas.

Television commercials are just their hobby.

"This advertisement is so appealing, we should hire this company to shoot our own ads."

"Contact Red Star Entertainment immediately and ask them what they need and how much a commercial would cost?"

Lou Xiao'e was somewhat bewildered when she received Bai Jiayi's report.

She simply followed a few scripts provided by Li Aiguo and collaborated with the Shanghai Animation Studio to shoot a few commercials. How did she become an advertising fanatic?
"Xiao'e, are we still going to shoot the commercial?"

"Shoot! Why aren't we afraid!" Lou Xiao'e was full of energy: "Let's set up an advertising department to produce advertisements, and the price will be twice the market price."

Bai Jiayi and Ruan Qingqing perked up when they heard this.

In such a short time, Red Star Entertainment has already ventured into the advertising industry, and they feel that their initial choice was the right one.

Li Aiguo hadn't expected the advertisement to attract the attention of capitalists. After listening to Lou Xiao'e's words, he asked, "Gao Fu Gong Yang Apparel?"

“This is a large clothing company owned by Xiaomei’s family. Their main products are wool suits, wool coats, and wool socks.” Lou Xiao’e thought for a moment and then added, “They offered two hundred thousand US dollars.”

Two hundred thousand dollars for an advertisement is an astronomical price in this day and age.

Li Aiguo pondered for a moment and then said, "Gao Fu Gong Yang, Yang, Yang, Yang!"

"Find a few people, put on wool, dress them up as sheep, and have them dance on the TV."

It's time to let the people of Xiaomei's family enjoy some truly exceptional advertising.

"Will it work?" Lou Xiao'e thought the advertisement was a bit idiotic.

"By the way, remember to loop it several times, and the louder the better."

"Understood." Although Lou Xiao'e didn't understand Li Aiguo's intentions, she still followed the plan and filmed an advertisement.

When the advertisement was delivered to Gao Fu Gong Yang Clothing, the owner of Gong Yang Clothing was stunned. This was an advertisement comparable to Da Yueye.

"Red Star Entertainment said they would offer a refund if it didn't work."

"So confident? Okay, let's give it a try. We'll air it on TV right away." Boss Gongyang nodded.

At night, exaggerated "sheep, sheep, sheep" sounds could be heard from every household in North America.

"Holy crap, what kind of ridiculous ad is this?"

"Give me back my ears!"

"Sheep, sheep, sheep"

This ad is universally panned, but it's incredibly catchy.

In just a few days, Gongyang Apparel's sales surged by 20%.

This completely stunned the advertising industry.

The "Sheep Sheep Sheep" advertisement has been included in textbooks as a classic advertising case, and Lou Xiao'e has also confirmed her title as an advertising madwoman.

Of course, these are things to follow.

The Tyrannosaurus Rex SUV became an instant hit upon its launch, setting a sales record of 50,000 units in a single month.

It's worth noting that the first batch of models to be released were all high-end Tyrannosaurus Rex versions, priced as high as $25,000.

As per regulations, Hextech sent its share of the profits to the foreign trade department, which, upon receiving instructions from its superiors, returned the profits to Hextech.

The Hextech purchasing specialist at Kangaroo House immediately sprang into action.

Trucks loaded with grain arrived at the port, the grain was loaded onto cargo ships, and soon appeared at the base in the South Asian subcontinent.

"The Tyrannosaurus Rex has done a great job this time! Shouldn't we hold a celebration?" Both the Ministry of Machine Building and the Ministry of Railways had received praise from their superiors, and after some discussion, they decided to jointly host a banquet.

It can both celebrate the victory and bring the two departments closer together.

"What about Aiguo? Tell him to bring his family over tonight." The Ministry of Railways contacted Section Chief Xing.

Section Chief Xing hung up the phone and went to the studio, where he saw Wild Car Expert and Professor Chen testing Sadam's custom-made off-road vehicle.

"What about patriotism?"

"He was fiddling with a drilling machine in the next workshop."

A well-drilling rig? Haven't seen him for a few days. Has Aiguo come up with something good again? Section Chief Xing quickened his pace. (End of Chapter)