China Entertainment's My Artistic Career
Chapter 103 Advertisement Placement
Chapter 103 Advertisement Placement
"Okay, then let's talk about something off topic."
"Okay." He Hua didn't want to keep talking about novel creation.
"We all know, He Hua, you are only a senior this year, right? You have achieved such a great success before you left the university campus, and you have sold four books in a row. Has this affected your life?"
"Which way?"
Yang Lan gestured with her hands: "In terms of life, study, and choice of future path, etc."
He Hua touched his right hand and rubbed his chin: "It's okay, the biggest impact may be on career."
"How to say?" Yang Lan is very interested in this aspect, which is also what the audience is interested in.
"There are more books sold, and I am rich and famous. This gives me a good start in the film and television industry."
"For example, in my script, when people see my name, they will think: Hey, this person is still famous, let's see how good he is."
"Then I have more opportunities than others."
"Furthermore, I can invest in my own works. Being a producer and producer is not limited to being a screenwriter, and I can grasp a direction of the work."
"It made me a lot easier on that path."
Yang Lan nodded slightly: "Well, this is a career development, so is there any change in life, such as making friends?"
"It's true that I rarely have time to sit down and chat with my friends when I'm busy, but I can also make a lot of new friends."
The following recordings passed during the chat between the two.
After recording the show, He Hua thought that he would be back anyway, so he simply stayed in BJ for two more days to settle some matters accumulated by the company that needed to be handled by him personally.
He Hua arrived at the company the next day and looked around in the office.
Flipping over He Hua's brows, he frowned, picked up the landline next to him and dialed, but no one answered.
He Hua changed the number again and continued to dial, this time the connection was immediate:
"Jiajia, where's Mr. Huang? Why is there no one answering the cornet?"
"Mr. He, Mr. Huang is talking to someone in the reception room. Do you want me to help you find her?"
"You ask her to come to my office after finishing it."
"Ok."
After hanging up the phone, He Hua carefully studied the documents in his hand.
He Hua originally thought that selling the 750 million shares of "BJ Love" at a price of 1000 million was already very good, and the empty-handed white wolf earned 250 million.
Unexpectedly, Huang Lan could do even better. In one month, she directly attracted nearly 2000 million advertisement placement intentions:
From the scenes of shopping malls and shopping centers to the cars the characters drive, the computers and mobile phones they use, the clothes they wear, the snacks they eat, and even the family planning supplies on the bed.
Anyway, as long as you can think of an industry with big brands, she can bring it to you.
He Hua really admires it, can this horse riding drama be filmed well?
"Bang bang bang" there was a knock on the door, "Huazi, are you looking for me?"
"Sister Lan, sit down." He Hua signaled Huang Lan to sit down and talk.
As soon as Huang Lan sat down, He Hua asked:
"Is this ad placement too much?"
Huang Lan instantly understood why He Hua was looking for her. She knew what He Hua was worried about, and explained:
"Hua Zi, don't worry, although we have a lot of advertisements, they basically meet the needs of the plot."
"For example, these clothing, computers, and mobile phones are all needed by the characters in their daily lives."
"We need to shoot, and their brand needs to be promoted, so accepting their advertising placement is not a win-win situation."
"You can see that "Struggle" became popular some time ago, and the POLO shirt was sold. These brands also want to catch up with this trend."
He Hua is mainly afraid that the blunt advertisement placement will affect the quality of the TV series, which in turn will affect the company's reputation.
Just like "Late Night Canteen" starring Huang Lei, the advertisement is placed, and people are speechless:
After a while, there will be a close-up shot of Pepsi, and after a while, the protagonist will take a brand of Anjuke.
What's even more exaggerated is to serve the Tongtong Laotan Sauerkraut Beef Noodles as a delicacy to the guests, and then the guests praise them while eating.
Seeing Huang Lei wearing Japanese clothes, holding a pocket jar in his hand, he said solemnly: "I just bought some sauerkraut from the old altar, do you want some sauerkraut instant noodles?"
He Hua really wanted to punch him, did he go to the restaurant to eat the instant noodles you cooked?
From then on, He Hua could no longer devote himself to the role played by Huang Lei.
"I think there are too many advertisements, and the quality of the TV series cannot be guaranteed. When we make a TV series, we must first ensure that the audience likes it and put word of mouth first."
"Even if the show earns more money and the audience doesn't buy it, what if no one will watch your TV show in the future? We can't kill the chicken to get the egg."
Huang Lan defended: "These are carefully selected, absolutely no problem, and there are less than twenty, not too many."
"Then what's going on with Durex?"
"Ah. It can appear in Yang Zixin's bag. Isn't this character a gold digger? She can"
He Hua patted the table angrily and said, "She is a gold digger, not a young lady, you should figure it out."
After finishing speaking, He Hua didn't want to continue arguing with Huang Lan, so he handed her the document in his hand:
"In this way, you should discuss with the director and screenwriter first, and they will confirm that the placement of the ad is okay and will not affect the quality of the TV series, and then we can discuss it further."
"Okay, I'll go talk to them."
After Huang Lan left, He Hua took out his mobile phone and called Gao Jian, asking him to pay attention to the issue of advertisement placement.
In fact, Huang Lan is capable, otherwise she would not be able to attract 2000 million advertisements in one go, but sometimes she pays too much attention to the immediate interests, which makes herself fall into the bottom line.
In the end, under the screening of Zhang Kaizhou and Xue Xiaolu, it was determined that the value of the advertisements that could be placed was about 1200 million.
But this is enough to satisfy several investors, and half of the investment was recovered before the shooting started, which is not bad.
At the end of November, the crew of "BJ Love" held the opening ceremony at the Hyatt Place Hotel in Chaoyang District
He Hua also took time to come back to participate.
Zhang Kaizhou pulled Zhang Yi to find He Hua who was chatting with Wang Kai:
"This is Mr. He. Mr. He tried his best to recommend you to us before, saying that your acting skills are good, so there must be no problem."
"Old Zhang, it's obvious that you are running in both directions, so you must drag me in." He Hua was unambiguous when others praised He Hua.After finishing speaking, he went to shake hands with Zhang Yi:
"I really like your performance of Shi Jin, it's awesome."
Zhang Yi bent down slightly, raised his hands to shake hands with He Hua:
"Thank you, thank you for your approval, and thank you for your recommendation."
"We got to know each other today, don't leave yours alone, just call me Huazi, we will be friends from now on, stay together for dinner at night."
"it is good."
Just as Zhang Kaizhou and Zhang Yi walked away after greeting each other, someone came up to him:
"Brother, do you still recognize me?"
Wang Kai just wanted to speak, but was stopped by He Hua: "Of course I know, Senior Sister Bai Xue, long time no see."
"It seems that you still remember, long time no see." Bai Baihe smiled happily, but her mood was very complicated.
Who would have thought that the person who greeted someone when he met at a meal before, has reached the point where he has to look up to him in just two years.
But she was going to get married soon, and her husband was not much worse than him, so she didn't feel disappointed when she thought of this.
Still enthusiastically chatting with He Hua.
(End of this chapter)
"Okay, then let's talk about something off topic."
"Okay." He Hua didn't want to keep talking about novel creation.
"We all know, He Hua, you are only a senior this year, right? You have achieved such a great success before you left the university campus, and you have sold four books in a row. Has this affected your life?"
"Which way?"
Yang Lan gestured with her hands: "In terms of life, study, and choice of future path, etc."
He Hua touched his right hand and rubbed his chin: "It's okay, the biggest impact may be on career."
"How to say?" Yang Lan is very interested in this aspect, which is also what the audience is interested in.
"There are more books sold, and I am rich and famous. This gives me a good start in the film and television industry."
"For example, in my script, when people see my name, they will think: Hey, this person is still famous, let's see how good he is."
"Then I have more opportunities than others."
"Furthermore, I can invest in my own works. Being a producer and producer is not limited to being a screenwriter, and I can grasp a direction of the work."
"It made me a lot easier on that path."
Yang Lan nodded slightly: "Well, this is a career development, so is there any change in life, such as making friends?"
"It's true that I rarely have time to sit down and chat with my friends when I'm busy, but I can also make a lot of new friends."
The following recordings passed during the chat between the two.
After recording the show, He Hua thought that he would be back anyway, so he simply stayed in BJ for two more days to settle some matters accumulated by the company that needed to be handled by him personally.
He Hua arrived at the company the next day and looked around in the office.
Flipping over He Hua's brows, he frowned, picked up the landline next to him and dialed, but no one answered.
He Hua changed the number again and continued to dial, this time the connection was immediate:
"Jiajia, where's Mr. Huang? Why is there no one answering the cornet?"
"Mr. He, Mr. Huang is talking to someone in the reception room. Do you want me to help you find her?"
"You ask her to come to my office after finishing it."
"Ok."
After hanging up the phone, He Hua carefully studied the documents in his hand.
He Hua originally thought that selling the 750 million shares of "BJ Love" at a price of 1000 million was already very good, and the empty-handed white wolf earned 250 million.
Unexpectedly, Huang Lan could do even better. In one month, she directly attracted nearly 2000 million advertisement placement intentions:
From the scenes of shopping malls and shopping centers to the cars the characters drive, the computers and mobile phones they use, the clothes they wear, the snacks they eat, and even the family planning supplies on the bed.
Anyway, as long as you can think of an industry with big brands, she can bring it to you.
He Hua really admires it, can this horse riding drama be filmed well?
"Bang bang bang" there was a knock on the door, "Huazi, are you looking for me?"
"Sister Lan, sit down." He Hua signaled Huang Lan to sit down and talk.
As soon as Huang Lan sat down, He Hua asked:
"Is this ad placement too much?"
Huang Lan instantly understood why He Hua was looking for her. She knew what He Hua was worried about, and explained:
"Hua Zi, don't worry, although we have a lot of advertisements, they basically meet the needs of the plot."
"For example, these clothing, computers, and mobile phones are all needed by the characters in their daily lives."
"We need to shoot, and their brand needs to be promoted, so accepting their advertising placement is not a win-win situation."
"You can see that "Struggle" became popular some time ago, and the POLO shirt was sold. These brands also want to catch up with this trend."
He Hua is mainly afraid that the blunt advertisement placement will affect the quality of the TV series, which in turn will affect the company's reputation.
Just like "Late Night Canteen" starring Huang Lei, the advertisement is placed, and people are speechless:
After a while, there will be a close-up shot of Pepsi, and after a while, the protagonist will take a brand of Anjuke.
What's even more exaggerated is to serve the Tongtong Laotan Sauerkraut Beef Noodles as a delicacy to the guests, and then the guests praise them while eating.
Seeing Huang Lei wearing Japanese clothes, holding a pocket jar in his hand, he said solemnly: "I just bought some sauerkraut from the old altar, do you want some sauerkraut instant noodles?"
He Hua really wanted to punch him, did he go to the restaurant to eat the instant noodles you cooked?
From then on, He Hua could no longer devote himself to the role played by Huang Lei.
"I think there are too many advertisements, and the quality of the TV series cannot be guaranteed. When we make a TV series, we must first ensure that the audience likes it and put word of mouth first."
"Even if the show earns more money and the audience doesn't buy it, what if no one will watch your TV show in the future? We can't kill the chicken to get the egg."
Huang Lan defended: "These are carefully selected, absolutely no problem, and there are less than twenty, not too many."
"Then what's going on with Durex?"
"Ah. It can appear in Yang Zixin's bag. Isn't this character a gold digger? She can"
He Hua patted the table angrily and said, "She is a gold digger, not a young lady, you should figure it out."
After finishing speaking, He Hua didn't want to continue arguing with Huang Lan, so he handed her the document in his hand:
"In this way, you should discuss with the director and screenwriter first, and they will confirm that the placement of the ad is okay and will not affect the quality of the TV series, and then we can discuss it further."
"Okay, I'll go talk to them."
After Huang Lan left, He Hua took out his mobile phone and called Gao Jian, asking him to pay attention to the issue of advertisement placement.
In fact, Huang Lan is capable, otherwise she would not be able to attract 2000 million advertisements in one go, but sometimes she pays too much attention to the immediate interests, which makes herself fall into the bottom line.
In the end, under the screening of Zhang Kaizhou and Xue Xiaolu, it was determined that the value of the advertisements that could be placed was about 1200 million.
But this is enough to satisfy several investors, and half of the investment was recovered before the shooting started, which is not bad.
At the end of November, the crew of "BJ Love" held the opening ceremony at the Hyatt Place Hotel in Chaoyang District
He Hua also took time to come back to participate.
Zhang Kaizhou pulled Zhang Yi to find He Hua who was chatting with Wang Kai:
"This is Mr. He. Mr. He tried his best to recommend you to us before, saying that your acting skills are good, so there must be no problem."
"Old Zhang, it's obvious that you are running in both directions, so you must drag me in." He Hua was unambiguous when others praised He Hua.After finishing speaking, he went to shake hands with Zhang Yi:
"I really like your performance of Shi Jin, it's awesome."
Zhang Yi bent down slightly, raised his hands to shake hands with He Hua:
"Thank you, thank you for your approval, and thank you for your recommendation."
"We got to know each other today, don't leave yours alone, just call me Huazi, we will be friends from now on, stay together for dinner at night."
"it is good."
Just as Zhang Kaizhou and Zhang Yi walked away after greeting each other, someone came up to him:
"Brother, do you still recognize me?"
Wang Kai just wanted to speak, but was stopped by He Hua: "Of course I know, Senior Sister Bai Xue, long time no see."
"It seems that you still remember, long time no see." Bai Baihe smiled happily, but her mood was very complicated.
Who would have thought that the person who greeted someone when he met at a meal before, has reached the point where he has to look up to him in just two years.
But she was going to get married soon, and her husband was not much worse than him, so she didn't feel disappointed when she thought of this.
Still enthusiastically chatting with He Hua.
(End of this chapter)
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