China Entertainment's My Artistic Career

Chapter 150 Animated Movies
Entering from the main entrance of the studio, He Hua looked through the car window at the empty security room, the factory area where few people walked around during working hours, and the inner wall occupied by ivy.

He Hua sighed silently in his heart: This place is indeed in decline, but I don't know if the production ability has regressed.

Although the main purpose of this visit is to partially inspect and accept the customized animation, He Hua also wants to inspect the current situation of the Shangmei factory.

Because there are many excellent animation film works in the player, and the box office of watching barrage movies is very good, such as "Nezha: The Devil Boy Comes into the World".

Some people said that its box office exceeded 50 billion, and Guoman rose.

This number directly shocked He Hua.

At first, he thought that this comment was designed to deceive experience, as if someone deliberately said some extreme and slanderous words on the Tianya Forum, attracting people to refute him, triggering discussions, and thus gaining a lot of experience.

But later He Hua saw many bullet screens in "Jiang Ziya" that confirmed the authenticity of the above comment:

The box office is 16 billion. Although there is still some distance from "Magic Boy Comes into the World", it can be regarded as a very successful domestic animation film. Come on, Guoman!
"Magic Boy Comes into the World" should be the pinnacle of Chinese manga, let's do this one, the plot is a bit messy.

Only then did He Hua understand the potential of the future animation film market.

Especially in July, after seeing the Hollywood-produced animation film "Kung Fu Panda" with strong Chinese elements not only earning over 7 million box office in the mainland, but also a global box office of 6.32 million US dollars, He Hua was determined to make the animation film As the third development direction of Yuhua Entertainment.

The three directions of TV dramas, movies, and animations go side by side and complement each other, and the company's development is also more stable.

However, regarding the production of animated films, He Hua is completely at a loss.

It just so happened that the "Awakening Age" TV series had some animation needs, so He Hua simply asked someone to contact Shangmei Factory, because in his impression, it seems that only "Lotus Lantern" produced by Shangmei Factory is currently in theaters in China. Had good results.

You can not only learn from other people's experience, but also see if there are opportunities for cooperation.

The car stopped in front of a building with a sense of age. As soon as He Hua and Zhang Kaizhou got out of the car, someone greeted them.

Li Zao hurriedly introduced: "Mr. He, this is our deputy factory director Chen, and he came here specially to welcome you two."

"Hello, hello." The two of He Hua hurried forward to shake hands. This level is not low. If it weren't for the failure of Shangmei Factory these years, and their works are a bit political, they probably wouldn't pay attention to you.

"Haha, Mr. He and Mr. Zhang are really young and promising. It's amazing to manage such a big project at such a young age."

"You have won the prize, you have given the prize, we are also rushing ducks to the shelves, don't we still need the help of you and Shangmei Factory?"

After exchanging a few simple greetings, deputy director Chen first took He Hua and the two to visit the factory history exhibition hall of the Shangmei factory.

The honors of the Shangmei factory in those years and the works that carry the painstaking efforts of generations of Shangmei are introduced one by one.

Eyes are full of traces of the years and the accumulation of history.

Of course, there is also a photographer taking pictures and recording.

After visiting the showroom, the two were taken to the reception room, and Vice Factory Chen left early on the grounds of work.

Here, the staff has already arranged the projector and the tea and fruit plate.

After everyone sat down, the finished animation was released within a few minutes. He Hua first watched it carefully, then clicked on the relevant clip in his mind, and asked the staff to replay it.

After doing this two or three times, He Hua began to whisper to Zhang Kaizhou. After the two exchanged in low voices for a while, He Hua first praised the animation production of Shangmei Factory, saying that it completely exceeded his expectations.

Then he talked about the problem, and he asked the staff to help transfer to the specific location:

"Here between the 23rd and 26th seconds, we hope to change the form of expression, instead of directly surrounding the person holding the light, but sticking out fists one by one, just like shouting slogans."

He Hua clenched his fists and waved his arms to demonstrate to them.

"Understood, this is simple, but it needs the Academy of Fine Arts"

The team leader at the Central Academy of Fine Arts quickly responded: "We have no problem."

"Okay, I'm sorry to bother you, and help me to transfer to"

He Hua talked about a few small problems one after another, none of which were major changes, some were due to rendering methods, and some were due to editing methods.

Li Zao wrote it down directly in the notebook, saying that there was no problem at all.

After watching the animation, the person in charge of Central America brought the newly produced manuscript and some controversial issues to ask He Hua for their opinions.

It took about two hours to talk.

Seeing that it was getting late, He Hua was about to leave with Zhang Kaizhou, but Li Zao refused to let him go, saying that he had already arranged a hotel and hotel.

Seeing this situation, He Hua didn't insist too much. Anyway, the wool comes from sheep, and the profit from this single animation production is enough for him to live for a year.

During the meal, He Hua talked about "Kung Fu Panda" intentionally or unintentionally:
"Is this kind of animated film picture easy to make in China?"

Li Zao got drunk and answered He Hua's question with a flushed face:
"We have no problem expressing and drawing skills, but we are far behind in technology."

"The rendering time used in this animation is basically impossible to complete in China. It definitely exceeds 2000 million hours, otherwise there is no way to do this."

He Hua then asked: "Is there no production company in China that can do it?"

Li Zao nodded: "In 2005, Universal Digital and Shenzhen Z Film Studio jointly produced a 3G animation film "Mobis Ring", which cost 1.3 million RMB and took five years. After the release, guess what the box office is? "

"How much?" He Hua leaned over and asked.

5 million in 1.3 years, more than 2000 million a year, fortunately, it can be raised.

"400 million!"

Is it so miserable?He Hua's eyes widened.

"Since then, many people have lost confidence in domestic animation films, and now only the original force animation companies rely on OEMs to survive."

He Hua nodded and did not continue to ask.

People nowadays would not have imagined that the market for animated films would break through billions in the future, and it would be meaningless to talk about it any longer.

Now that he knows that Shangmei Factory is not capable of independently producing similar animations, He Hua decided to start a new one on his own, taking advantage of this gap to build his own team.

As for the Shangmei factory, those old masters are a pity. In the future, they can recruit people and let them help train newcomers, or develop it into their own foundry.

When He Hua returned to the hotel at night, he called Huang Lan and asked her to arrange headhunting for domestic 3G animation management and technical talents.

(End of this chapter)