China Entertainment's My Artistic Career

Chapter 188 Results and Overseas Copyright

Judging from the results on the first day, the total box office of "Those Years" may exceed [-] million.

For a movie with an investment of tens of millions and a promotion of 300 million, this is a huge profit.

Even Wang Changtian of Guangguang couldn't sit still and called He Hua to discuss continuing to expand publicity. When they saw this opportunity to make money, of course they would not miss it.

"Brother, I'm not sure how much more investment you think you should make." He Hua humbly asked Wang Changtian for advice.

"Add another 500 million and we'll see what happens."

"can."

Good guy, the cost of promotion is almost the same as the production cost of the movie.

This market!He Hua shook his head and smiled bitterly.

But what no one expected was that the first-day score of over [-] million was just the beginning.

Soon, the box office for the second and third days came out:

"Little Soldiers" 1180 million, 1070 million

"Those Years" 1094 million, 1063 million

"Love in the City" 430 million, 390 million

"Happy Events in the Flower Field 2010" 210 million, 180 million

This result shocked a lot of people's jaws.

Although "Those Years" is still in the second position, looking at the gap of tens of thousands of dollars, everyone knows in their hearts that Fang Long will not be the boss for long.

And it not only has a high box office, but the feedback from the audience who have watched the movie is also relatively good.

For example, some netizens posted their impressions on Weibo after watching it:

"I believe that among people who have watched this movie, there will be many who are moved by it, and there will also be those who are disdainful.

Still, I stand by it unswervingly because of the emotion, the memories, and the sincerity. "

This Weibo was approved by many netizens.

Liu Yifei even went out of her way to express her gratitude, causing this netizen's comment section to explode.

There are also professional film critics who commented on He Hua’s directorial skills online:
"The overall feeling of the movie is good. The photography, screen layout, soundtrack, and sound effects are all very comfortable. The tone is nostalgic and bright, which is okay.

But what I didn't expect was that the biggest problem in the movie actually appeared in what He Hua is best at - story telling.

Not only are there problems with the tension, fullness and dialogue of the story, but the structure of the script is also not reasonable enough.
I think it is important to carry the value and thinking about youth in a youth movie, and this part is missing in this story.

It can only be said that He Hua is using the short to attack the long. I hope he will pay attention next time.

Overall, I give this movie an 8. Considering this is He Hua's debut, I add 0.5 points to give it an 8.5. "

Below, He Hua’s fans were unconvinced and reminded him:
"This is a movie adapted from a novel. He Hua doesn't have much room to play as a screenwriter. He shouldn't be blamed for all narrative problems." He rambled a lot.

The film critic ignored that and responded directly:

"Don't tell me about the original novel. Have you read the original work of "Latent"? This is because He Hua has no intention. His intention is not like this at all!"

The fans were speechless and speechless. What can I say? People recognize the idol's ability, very much so, otherwise it would be impossible to say such hateful words.

It’s also no wonder that He Hua’s previous works were so awesome. “Insidious”, “Before Dawn”, “Age of Awakening”, good guys, they all received 13 points or above. Not to mention “Little Chef”, it’s just a game at first glance. work.

As a result, "Those Years" was released all of a sudden, and of course some people were dissatisfied.

He Hua was dragged by his girlfriend to read this Weibo, and he didn't know what to say. It was troublesome to have good grades before. It seems that he should be more careful in choosing works in the future.

However, the quality of a movie requires not only vertical comparison, but also horizontal comparison.

Although He Hua's version of "Those Years" is not a classic, it is compared with other references of the same period and stands out, which immediately highlights its excellence.

"Little Soldier" boasts the two famous stars Fang Long and Wang Lihong. Unfortunately, the plot is weak, the story is rough, and the martial arts are cliché. It can only be regarded as a relatively abstract movie, especially the theme. Director Yimou didn't make it 8 years ago. Have you played before? Why come here again?

"Total Love" feels like several long MVs pieced together into one movie. Of course, it focuses on good looks, Zhang Zhen, Wu Yanzu, Xie Tingfeng, plus the now popular BOBO group , OK, that's enough.

"Jin Yiwei" has a bad plot, shocking lines, and miraculous persuasion. There is only one thing to sigh: Donnie Yen's actions are in vain here.

"The God of Wealth", "72 Tenants", "Flower Field Happy Event 2010", etc., from the title to the production, all feel too similar and difficult to attract interest.

Looking at it this way, this little fresh movie is really good.

With a good reputation and a sales of 200 million in three days of release, the popularity of "Those Years" is a foregone conclusion.

Before the final results of the film were released, the media had already identified He Hua as another rising director's 'rising star' in the entertainment industry.

Moreover, this director's 'rising star' is not a director of literary films, so he is even more popular.

After all, at this stage, there are really not many movies that can make money, especially those from the mainland, and even fewer.

It's just that He Hua didn't show up again, and now the publicity is all done by "popular" actors such as Liu Yifei, Chen Xiao, Li Jiahang, and Hao Shaowen, leaving the media with nowhere to find anyone for interviews.

On February 2, the box office of "Those Years" bucked the trend again, taking in 17 million, becoming the daily box office champion.

At the same time, Fang Long's "Little Soldiers" has fallen below 830 million, with a score of only [-] million.

If it were normal, the producers and the creative team would have applauded and cheered for such a decline. But looking at the 'M-shaped' daily box office curve of "Those Years" in the same period, how could they still be in the mood? They just hope that those theaters will watch it In the face of Huaying and Fanglong, don't cut their filming.

At this time, Li Xiaoping of Enlight Pictures was also considering the issue of film arrangement.

She also didn't expect "Those Years" to be so powerful, surpassing the works of many famous directors and big-name stars, and coming from behind.

Now that movies are so popular, we must find ways to get as many theaters to schedule more movies as possible, but this will definitely distract our energy. Forget about "Happy Events 2010", its box office is just like that anyway.

The movie market is like this, box office determines everything.

It doesn’t matter how many stars there are in your movie, how famous your director is, if the box office is not good, the film schedule will be cut off. After all, theaters also have to make money, and no one will have trouble with money.

On February 2, the first day after the Spring Festival, many theaters began to cut the schedule of some films that did not perform well at the box office and passed them on to "Those Years."

The impact of the expanded screening is that although the Spring Festival holiday has passed, the box office of "Those Years" can still maintain a daily growth of more than 800 million, and the decline is very small. "Records are meant to be broken" is a classic saying in the box office world, which was particularly evident during the 2010 Lunar New Year season.

The first is the single-week box office performance.

At the beginning of 2009, it was still relatively rare to see a box office of over [-] million in a single week. However, during the summer season, the market's high trend of box office exceeding [-] million for ten consecutive weeks made people in the industry excited.

But in the blink of an eye, during the Lunar New Year period, this kind of record was easily trampled on.

In the last week of November 2009, the box office rose to 11 million. Just two weeks later, with the joint efforts of "Three Guns", "The Tomb" and other films, the weekly box office in the second week of December jumped to 1.86 million for the first time. It reached a high of 12 million, achieving 2.04 million.

With the release of "Avatar", the weekly box office record was refreshed to 2010 million yuan in the second week of January 1.

A month later, during the 7 days of the Spring Festival when "Those Years" was released, this record was refreshed again, reaching 3.39 million!This doubled from 1.6 million in the same period last year.

It also has the highest single-day box office in film history.

On February 2010, 2, Valentine's Day and the New Year's Day were combined, with a single-day revenue of 14 million, which directly broke the previous record and was jokingly called "the most profitable day in the Chinese film market" by the media.

Behind this series of figures is the 'boom' of the film market, with more and more investors' 'hot money' entering the industry.

However, among them, there are many "laymen" who do not understand movies. In addition, the mainland film market does not yet have a mature film production and distribution system, which has led to the increasingly narrow subject matter and the prevalence of imitation. .

The cost of film production is getting higher and higher, with investments often reaching hundreds of millions. Many investment institutions are rushing to spend big money to shoot costume blockbusters, hoping to get high returns through big stars and large lineups.

Unfortunately, in a given schedule, the time is only so long and there are only so many theaters. The entire market cannot accommodate so many blockbusters, and internal friction is naturally inevitable.

In addition, car crashes with similar themes have spoiled the audience's appetite, making profits even more difficult.

Now He Hua's "Those Years" has grossed 6400 million in the fiercely competitive Spring Festival period, defeating many big productions and causing many filmmakers to re-examine how to make domestic commercial films.

First there was Ning Hao and then He Hua. Each of these young new generations became more powerful than the other, which made the older generation of filmmakers wonder whether the path they were taking was right?
In this regard, some media responded for He Hua:

In this article [Why "Those Years" Was Successful], the current 'disconnect crisis' in the structure of the Chinese-language film market is clearly pointed out:
“The excessive pursuit of big productions and big scenes has resulted in very few medium-sized films.”

"Isolated from the masses, separated from the logic of the story, just for the sake of being funny, and also likes to reason to the audience. The reasons for these box office failures were told to you by He Hua five years ago."

"It's just that no one really reflects on it."

"Now he is here, and he is here to tell everyone: Telling a story well is the key to success."

Those who didn't know this would think that He Hua had defeated everyone.

But now this argument is quite popular in the market, which makes Huang Lan think that someone has bought another navy to continue to 'praise' her own boss. She has been observing the trend of public opinion for several days, and only relaxed a little after confirming that there is no abnormality. tone.

The main reason was that as the movie was about to exceed [-] million, she was afraid that someone would do it again behind her back.

Huang Lan shook her head, put away her thoughts, and returned her attention to the meeting later:
"Director Han will definitely ask about overseas distribution in a while, we"

"As discussed before, the distribution in Asia can be handed over to them, and the overseas rights will be subject to bidding."

"Aren't you considering making friends with China Film Group? Overseas copyrights shouldn't be sold for much money, or we should let them act as agents." Huang Lan suggested.

Overseas distribution is of course a very important income for current domestic films. Sometimes whether a film can make money depends on overseas markets.

Many blockbusters, with investments of hundreds of millions, cannot recoup their costs at the box office in the Mainland. However, investors are still flocking to these projects because there are overseas markets and other channels that can bring a lot of revenue, making the entire project profitable or even making a fortune. Pen.

For example, the film investment for "Little Soldier" this time is 300 million US dollars, which sounds not much, but this amount does not include Van Dragon's salary. If Van Dragon's salary is added, the investment for this film will be about 1200 million US dollars. .

And looking at the situation now, it will be good if it can get a box office of 1.2 million yuan. Note that it is RMB, which means it will not be able to recover the cost at all.

We can only count on the contribution of fans around the world.

Of course, in recent years, only the older generation and the sixth generation of artistic film directors have been able to sell overseas.

He Hua doesn't expect to make much money in these markets. He is already very satisfied with the current situation. The cost of tens of millions and hundreds of millions in box office has long been paid back. Now it's just a matter of making more or less.

Just for the sake of the future, we still need to cultivate these markets early, especially nearby Southeast Asia, South Korea, and RB, so that they can gradually become familiar with the name He Hua.

The China Film Group still has a certain influence in Asia. It is no problem to leave this distribution to them, and we will split the accounts ourselves.

The remaining overseas copyrights are also sold. Why not sell them at a higher price? Let the market speak for market behavior. China Film Group is already making enough money, so there is no need to give them any more money.

The car quickly stopped at the China Film Building. He Hua and Huang Lan got out of the car and walked into the building. After explaining their intention to the front desk, someone quickly came down from upstairs:
"Hello, Director He, Director Han is already waiting for you upstairs. Please come with me."

He Hua and Huang Lan followed the male secretary upstairs. They had just taken two steps out of the elevator when they saw Han Sanping coming towards them.

The head of China Film and Television, known as the 'mountain eagle', did not put on any airs and welcomed He Hua warmly. After all, it was he who invited He Hua here.

"It's amazing that you can achieve such good results at such a young age. It's like the waves behind you in the Yangtze River push the waves ahead."

He Hua said modestly: "It's just good luck and good luck."

Han Sanping shook his head: "You are not lucky, you have a big chest and a big belly!"

"Thank you for your praise. You are the one who has mountains and rivers in your chest. I am far behind you."

"Haha."

Sitting in the reception room, the two complimented each other. Soon Han Sanping got to the point. He was a little unhappy and asked why "Those Years" was not distributed by China Film Group. You must know that China Film Group controls more than half of the theaters in the country. , if left to them to operate, the current results can be taken to a higher level.

He Hua's answer was also very exciting. He pretended to be upset and said that when the film was completed, he didn't think much about it. It was just a trial work, so he found Enlight Media, which he has collaborated with many times, and he didn't expect it.
Han Sanping nodded. He believed this. After all, no one would leave the best and look for those small companies, but he still reminded:

"The next movie must come to us."

"Definitely." I was afraid that their store would bully customers.

Next, Han Sanping talked about overseas distribution.

He Hua also readily agreed, and the Asian distribution was handed over to China Film.

"The others?"

"I don't expect it in other regions. Let's sell the copyright directly. But at this price, other companies have also approached me. We have to consider it again."

Hearing this, Han Sanping looked at He Hua again, as if he wanted to get to know this young man again, and it took him a long time before he nodded.

The two will no longer participate in the next specific negotiations, and the people below will take care of it.

(End of this chapter)