China Entertainment's My Artistic Career

Key extension is easy to understand. It's a bit like a hotel key card. If you want to stay for a few more days, you have to go to the hotel front desk to renew it.If the movie wants to stay in the theater longer, it must re-create the key.

As mentioned before, when deciding whether to postpone a movie, the reference factor is the movie's popularity in the market.

Although "囧囧" has passed the peak of its popularity, the continued popularity has still made many theaters think about it and prepare to leave a small amount of screening space to continue showing this movie.

Youhua Entertainment is also actively communicating with multiple issuers, hoping to gain more support during the key extension period.

The publisher agreed very simply. As long as it was profitable, they really didn't care who they served.

He Hua didn't spend too much thought on this. On the one hand, "囧囧" has been released for so long, they have done everything they can, and the rest depends on the market. This is really not something that can be controlled by humans; On the other hand, he is busy dealing with the leader.

In an office of the General Administration.

He Hua sat on the edge, and in front of him were two middle-aged men talking.

"Lao Zhou, this is Xiao He from Youhua Company. You should guide his work more in the future."

"Xiao He, this is the new Zhou Bureau in the bureau. He has rich experience. You must cooperate with Zhou Bureau in the following work."

Zhang Haitao introduced the two people they met for the first time.

After hearing this, He Hua immediately stood up and went over to shake hands with others.

Although this person is only a deputy director, he is also the deputy director of the film bureau. He is now the direct leader of the film business. Of course, he has to lower his profile.

After exchanging a few pleasantries, the two parties got a little familiar and then got to the point:
Zhou Ju casually asked: "Xiao He, did your movie "囧" achieve a score of over [-] billion?"

"Yes, just after yesterday, we are planning to hold a celebration banquet, and we will invite several leaders to honor us."

Director Zhang had reminded He Hua years ago, and he knew the purpose of coming today, so he simply followed the leader's words.

"Breaking one billion is a good thing and a big deal. This is the first domestic film to achieve this result, and it has given our film market a boost."

Zhou Ju affirmed the significance of the movie "Lost in Thailand" but never mentioned the celebration banquet. He Hua knew their attitude.

"In the next few days, the bureau will invite some directors, professors and scholars to discuss some issues. Then you can also share your experiences."

"Your company's performance in the past two years has been really good," he said, looking at Zhang Ju on the side: "The cumulative box office has been more than 20 billion."

Zhang Haitao nodded: "About this number."

He Hua declined at first, but later agreed when he saw that the leader was resolute.

"Okay, then you should prepare well when you go back, and we will also learn from your successful experience." Zhou Ju stood up.

"Don't dare, don't dare, let's discuss it with each other, then I'll go back first."

Celebration parties, seminars, the company's work plan for the new year, and also looking at the later stages of "Sweet Dreams One-Day Tour", the busy He Hua really wants to split himself in half.

He originally planned to go over to the billionaire celebration party of "囧囧" and leave. Apart from being busy, he was also worried about being too busy. However, what he didn't expect was that the celebration party was so deserted that he was embarrassed to leave early. .

He Hua looked at the scene, except for China Film and Enlight, which had a lot of cooperation with companies and media, the rest were mainly artists under Youhua. It seemed that not many of the three main creators’ friends in the industry were here.

He couldn't help but look at Huang Lan curiously, and Huang Lan also smiled bitterly:

"This is what happens when you eat alone."

"Oh, it's not like we haven't approached them about this project. They care about other people's business. And" He Hua gestured to China Film, Shanghai Film and Wanda: "The big brothers didn't say anything. What are they complaining about?"

Huang Lan continued in a low voice: "It's not just our problem, but also that Xu Zheng and these people are too young."

Oh, I understand. Young people's grades are so good that they hurt the reputation of their seniors. Those people who like to rank based on seniority don't want to see them.

Although He Hua doesn't like Xu Zheng very much, it's really not his fault. Whenever he gets good grades, it's a mistake.

He sneered: "These people are really funny. They take themselves too seriously. Do we have to do everything according to their standards?"

While waiting for the ice to be smashed, He Hua went directly to the stage and handed out very large red envelopes in public, with a total value of about 500 million, which is roughly equivalent to 5% of the box office share.

Xu Zheng, Huang Bo, Wang Baoqiang and others can each get 500 million, which does not include the salary they received before. At this stage, this amount is already very convincing. Zhou Xun's current salary for a movie is only this amount. .

In addition, He Hua also publicly announced that in the next few years, Youhua will still be committed to exploring new film strengths and supporting more talented young people to embark on the path of directing.

"Bah bang bang!" applause spread everywhere.

After smashing the ice, He Hua once again gave up the stage to the film's creator. He walked to the corner, but the media still caught up with him:
"Director He, there have been a lot of voices on the Internet recently saying that a movie like "囧" is not worthy of such a result, saying that its existence is meaningless at all. What do you think of this view?"

He Hua shrugged: "Whether it is meaningful or not is not decided by me alone or a small group of people. The voice of the masses must be listened to."

"We don't judge other people's movies, just those Hollywood blockbusters. What meanings do they convey? Did the audience learn anything from them?"

"In addition, Director Xu and I will go to the General Administration to attend a seminar in a few days. Are we wasting our time?"

"I think some people should take a good look at the "Speech at the Yan'an Forum on Literature and Art" delivered by the teacher and understand the spirit of it."

He Hua directly increased the intensity for them, which saved a group of people from shouting.

Xu Zheng noticed He Hua's series of actions, so when the interview was over, he came over with a wine glass as soon as possible:

"Mr. He, let me toast you. I have done a lot of wrong things before, and I am somewhat sorry for your support for me."

He Hua waved his hand and directly picked up the wine glass and clinked it with him. He didn't want to hear this, it was meaningless.And He Hua himself knows that behavior like Xu Zheng's is the norm in this industry.

"Don't pay attention to what those people say. They can only criticize you or secretly exclude you. As long as you are strong, these are not problems."

"I understand, thank you Mr. He."

The relationship between the two men has eased.After turning around, the two of them followed to the Film Archive located on Wenhuiyuan Road, Xiaoxi.

When I arrived, there were already many people sitting in the conference room. The name tags of Yimou, Kaige, and Xiaogang in the front row raised the level of this seminar a lot. There were also some familiar names, but these people had nothing to do with him. intersection.

There are also acquaintances, including Lu Chuan, who had had a small friction before, Hong Kong director Chen Kexin, Chen Jiashan, Li Rengang
He Hua and the others were in the same position. The third row was to the side, next to Xue Xiaolu. The General Administration still looked at seniority and age.

Moreover, the phenomenon of cliques in this circle is really serious.

After He Hua and the others came in, no one really paid attention to them, and they all kept talking to themselves.

He Hua has participated in such a meeting before, but it was not this serious. It seems that the appearance of "Thailand" really gave this group of people a strong sense of crisis.

But it’s no wonder that the success of “囧” tells everyone that as long as you can tell a story well, you can also be a director.It has directly torn away the mystery of this industry. I believe that more people will learn from Xu Zheng and embark on their own path as directors.

When everyone understands the industry, their authority is greatly weakened.

Seeing this situation, He Hua didn't show his warm face to his cold butt. He just nodded to a few people with whom he had good relations, and then sat in his seat and read the manuscript, which he had prepared for the speech he was waiting for later.

After a while, Feng Xiaogang also entered the conference room. He did not go to He Hua's side. The main reason was that he was not happy seeing various records being broken and himself being surpassed.

Not to mention the previous goal of '5 million', there are some things that are okay to say, but you won't be happy if you actually achieve them.

After he came in, others arrived one after another. Finally, Zhou Ju and Han Sanping accompanied several leaders of the Propaganda Department and the Ministry of Culture into the conference room.

Soon the seminar officially started.

The first is the leader's speech, which goes down step by step to set the topic and theme of the meeting. Next, others conduct in-depth analysis around this topic.

The leaders have said that they want to analyze the reasons for the success of "Lost in Thailand" and explore the possibility of replicating this success. Of course, no one will say that this movie is not good.

""囧囧" is a work that can please the public. Our current creation"

Listening to experts praising his work from various angles, Xu Zheng breathed a long sigh of relief and felt depressed. He was really frustrated during this period. He finally succeeded once and had to take care of other people's moods. He tried hard to say that he was not good and that he was not worthy of his position, for fear of offending someone. But now that he heard these people praising his work against their will, he felt very refreshed.

Xue Xiaolu was deeply touched by this feeling. When she became a major director of commercial films, she never experienced any rejection. Moreover, she was still a woman. If she had not been well-connected and experienced, those cynicism would have been directed at her. .

So she comforted Xu Zheng in a low voice: "If you don't get jealous, you are mediocre. Just calm down."

Xu Zheng nodded gratefully: "Thank you, Director Xue, I understand."

Finally came the two of them.

Xu Zheng came to the stage first. He expressed his views humbly and slightly flatteringly:
"It is wrong to measure a work by its box office, because I know that "囧囧" is not that good."

"I just wanted to make a normal movie and expect it to have a normal outcome."

"The current situation only shows that during the Lunar New Year period, the audience prefers to watch some light-hearted comedies that do not require thinking."

"If Director Feng also has a work this year, the results will definitely be more than this. I have caught up with a good time."

It's just that this kind of flattery has no effect. On the contrary, several leaders are not satisfied with his speech.

He Hua came on stage last. With his current status, there was no need to hide anything. He just said a few words and then fired directly:
"Some people attribute the success of movies such as "Lost in Thailand", "33 Days After Love", and "Defiant" to the good promotion and marketing of the movies. I think it's quite funny. The reason why it's funny is that this group of people really Do you think the audience can’t see the goodness of a movie?”

"Now is the Internet era. It is no longer the era of limited information. Some netizens have read more films than us. When a new work comes out, their analysis will even surpass that of some of us here. So Qian Never underestimate the audience.”

"I still hold the same view as before. The most important thing for a movie is to tell a good story first."

Then he analyzed the success of Hollywood genre films such as "Lost in Thailand" and "Love Is Not Blind" from a professional perspective.

"Instead of blindly producing, it is better to learn this detailed model. Each type of film has a potential target audience. As long as the quality of the work is ensured, the box office performance of this type of film will basically not be any worse. On this basis, we Seeking more possibilities”

Win with quantity first, and when the market develops, by then, with so many Chinese people, there will always be some geniuses.

"Bah bang bang!" The leaders in the front row took the lead in applauding, and those behind could only hurry up to follow.

"It seems that Comrade He Hua has done serious research, and the results are not bad. Let's discuss this direction."

Oh, He Hua is also a member of D, which is obviously different from the others.

The rest of the process is boring.

When the meeting was over, He Hua immediately wanted to leave. Xue Xiaolu had proposed a new project exactly a year ago, so he asked Xue Xiaolu to leave together and prepare to chat on the way.

But before he could leave, he was grabbed by Han Sanping:
"Don't leave yet, call Xu Zheng, and let's have dinner together later."

Okay, Han Sanping's intention is obvious, he just wants to invest in Xu Zheng's next film.

But everyone knows how to bully customers in stores, and China Film has always been domineering, so Xu Zheng was a little reluctant.

He Hua had no intention of being Han Sanping's lobbyist. He just chatted with him about taking "A Day Trip" to participate in the Cannes Film Festival.

"The finished product may not come out in time to wait for the review by the General Administration. Can you help us communicate? It must not involve those sensitive issues."

Han Sanping frowned and asked: "Can't Berlin or Venice do it? Do you have to rush it like this?"

He Hua firmly expressed his opinion: "You will know after watching the film that only Cannes has hope for this kind of subject."

The three major European film festivals all have their own characteristics. The Berlin Film Festival loves social and realistic themes, Venice is more avant-garde and has various experimental films; Cannes is more popular with women and literature.

"Alas" Han Sanping was helpless. He failed to do his thing and got into trouble again. But from his heart, he enjoyed this feeling of being needed:

"Okay, I'll go talk to the General Administration, but you can also bring some snacks. Send them over a few days early. I'll tell them hello and they'll work overtime to handle it."

"I'll fight for it, thank you, Director Han." He Hua gratefully toasted Han Sanping with tea instead of wine. (End of chapter)