China Entertainment's My Artistic Career

Chapter 273 Cultural Soft Power

"20 Again" is certainly not a youth film, it is a light love comedy.

The original version of this movie and the Bangzi comedy "Strange Her" were projects developed simultaneously by Bangzi Country CJ E&M Co., Ltd. in China and South Korea. They were "twin sisters" born under the same script.

So the two movies are almost identical in plot, the only difference is in some details.

There are some Chinese elements added to "20 Again". For example, at the beginning of the movie, there is a scene where Gui Yalei holds an umbrella for a young man who refuses to give up his seat on the bus. This plot not only shows the heroine's poisonous tongue, but is also special. Close to current life.

The script of the movie can be said to be very innovative, grounded and contemporary.

However, these are not what interests He Hua the most. What interests him most is the contemporary nature and commonality of the culture contained in the script.

In addition to "Weird Her" and "20 Again", this script has also been remade in Japan and Thailand and released locally, with very good reviews and box office.

Moreover, these four versions of the movie did not make drastic changes in the localization of the core plot and its essence. They only made some modifications in details based on the social culture and superstructure development level of each country.

For example, in the Korean version of "Weird Girl", the old lady runs a cafe for the elderly, and this kind of shop is obviously impossible to appear in the lives of the older generation in China, so it was changed to the elderly in the localized remake. Mahjong parlor.

The theme content has never changed, which also reflects that the family issues involved in the movie are the common social culture of these countries, and these Asian countries have long been influenced by Confucian culture.

Therefore, the problems and values ​​contained in this are worth thinking about.

But before writing the script, He Hua first had to find someone to find out if the script had been released yet. Someone else had already written it, so there was bound to be a problem.

When He Hua learned that there was no script on this subject in Korea, he immediately wrote the Korean version of "Strange Her" script and had it translated and registered.

Then he turned around and slowly began to revise the Korean version of the script, turning it into "20 Again."

As he was writing, He Hua suddenly thought of writing the Japanese version of the script as well. Then the three scripts would be launched at the same time:
"China's Youhua Entertainment Company launched projects in China, Japan and South Korea at the same time."

It’s inspiring to think about.

As for Thailand, forget it. Filmmaking was fine in the past. If you want to make money in other markets, considering the level of corruption there, forget it.

Just do it, he reopened a document on the computer, copied and pasted
"I, never thought about me

This dissolute soul
Unintentionally broke your heart

If we still have the possibility

I will run towards the road of spoiling you."

"Oh." He Hua and Liu Yifei, wearing black/fan ski suits and protective equipment, were riding skis and quickly slid down the not-so-steep snow mountain, shouting excitedly while sliding.

When they were approaching the bottom of the mountain, they tensed up and tilted their bodies inward, allowing the inner side of the skis to contact the snow, creating resistance, and slowed down until they stopped.
They haven't learned to stop quickly.

After they stopped, Mother Liu, who was already waiting here, came forward to help them pat the snow off their bodies and unload their ski equipment.

While Liu Xiaoli was slapping her mouth, she kept talking to the two young men: "How many times have I told you not to speak during the slide? It's you who will feel the discomfort when the cold wind enters your stomach."

But it was obvious that He Hua and Liu Yifei were used to it. They didn't care and would fight and fight occasionally. Mother Liu was so angry that she slapped them hard several times.

He Hua quickly said that he had remembered it and would be more careful next time.

They played until the sun was about to go down before the three of them got up and walked towards the hotel.

I don’t know if she was a little tired after playing all day. Liu Yifei whispered a few words into her boyfriend’s ear. The two of them had a quarrel. He Hua stopped and squatted down, and Liu Yifei lay down happily. Go up.

He Hua picked up his girlfriend and walked forward. Liu Xiaoli looked speechless.

"It's so heavy. Are you 110 again?"

"No, it's only 106, it's not heavy at all."

"106 is not heavy. I know that Li Ying and others' requirements for girls are 90 and below."

"I have a big frame and am different from them. No, why do you and Sister Li Ying know this?"

"It hurts"

"."

It was not until they returned to the hotel for dinner that Liu Xiaoli had the opportunity to intervene in the previous conversation between the two of them. She first glanced at her daughter, and then asked about He Hua:

"I heard from Sissi that you have been writing a manuscript these past few nights. What kind of manuscript is it? A new script?"

He Hua smiled and nodded: "Yes, I suddenly had an inspiration recently and wanted to write it down."

Liu Xiaoli raised her eyebrows and continued to ask: "What is it about? Can you tell me?"

He Hua was slightly surprised, but Liu Yifei also looked at him very curiously. It was obvious that she was also very curious about his new script these days, so she thought about it and said it. Anyway, they are the closest people to him:

"It tells the story of an old lady in her seventies who miraculously regained the body of a 20-year-old, which triggered a series of ridiculous and touching stories."

As he said this, he couldn't help but look at Liu's mother: "Auntie, if it were you, with a young and healthy body of 20 years old, what would you do?"

Liu's mother thought for a while and said: "I might try some things that I wanted to do but didn't dare to do when I was young, such as dancing and being a host."

When she first started talking, Mother Liu's expression didn't change much. She just thought she was chatting with the children. But as she talked, her eyes were full of longing, as if she was seeing a different life.

Upon seeing this, Liu Yifei stretched out her hands towards her mother's hand and held it tightly.

Liu Xiaoli came back to her senses and realized that she had lost her composure. She patted her daughter's hand and smiled sheepishly: "I said a little too much."

"It's all my fault. Even though you're so old, you still have to worry about me." Liu Yifei was a little sentimental.

Liu Xiaoli smiled, pulled her hand out of her daughter's hand, and hugged her: "What nonsense are you talking about? It's because I'm worried. Your father and I divorced when you were so young. I always feel sorry for you, so I can't say anything in the future." I feel wronged”

Well, my future son-in-law is still around. If you have anything to say, let’s talk about it tonight.

After talking about it, Liu Xiaoli was not in the mood to tell Chen Jinfei's request to her anymore, and planned to talk about it after a while. The script had just been written anyway.

Chen Jinfei's request was actually the same old one, but Liu Yifei told He Hua the next day:
"Godfather wants to be an artist manager and hopes to recommend some new people to you."

He Hua frowned. Although he didn't say anything, he felt in his heart that this person was really getting more and more aggressive. In recent years, most of the projects controlled by Youhua would give some shares to Red Star Wu. After a few projects, he should You have made a lot of money, why do you still need this and that?So he turned around and told Huang Lan: "Business matters must be dealt with. If you can't use it, you won't use it."

Huang Lan is also a good person, she understands instantly, and she is very picky about the people recommended by Hongxingwu.

Of course, it wasn't the art exam season at this time, so Hongxingwu naturally didn't sign any good talent, so their most important thing was to be agents.

Find some third- and fourth-tier stars and tell them that they can help recommend you to Youhua. Naturally, it will cost a lot of money. You can give them part of it in advance and then give some commission after success.

Thinking of the relationship between Hongxingwu and Liu Yifei, and the relationship between Liu Yifei and He Hua, although the money was not available to young and old, many people decided to give it a try.

I followed them to the Youhua Company for an audition. I was able to get in, but I was basically rejected in the second or third round.

It's okay to fail once or twice. It's true that Youhua's dramas and movies are not popular. This is something everyone knows, but if it doesn't happen naturally, no one can trust them anymore.

"That's right. Hongxingwu is just Liu Yifei's agency, how can it have so much energy?"

"Maybe it will work when Liu Yifei is working on a project. I'll try again then."

"For a company to be so big, there must be a system in place. Of course, it can't be anyone's fault."

This last sentence was also the reason Chen Jinfei found for He Hua in his heart, otherwise it wouldn't make sense. Sissi even said that he agreed.

But it wasn't until Liu Yifei got the new project that he realized how false this was.

But it’s almost the New Year at this time.

We can only talk about it later.

On November 11, the 8th National Congress of the Communist Party of China was held. At the meeting, it was mentioned that "significant enhancement of cultural soft power" is the specific goal of cultural construction in building a moderately prosperous society in an all-round way.

As one of the most important ways of exporting culture to foreign countries, the country will naturally attach great importance to film.

Under such circumstances, the General Administration certainly does not want the conflicts between theaters and distributors to ruin the current good situation for the development of Chinese films, and will certainly appease both parties.

From a national perspective, theater chains are naturally much more important than distributors, both in terms of employment and their impact on the regional economy. What’s more, in addition to China Film and Television, these distributors include Bona, Huayi, Enlight, SMG, and UW. It’s all a private economy, so there’s no need to think about it that much.

Therefore, the dispute over account sharing at the end of the year ended with the issuer's failure.

However, failure is failure, and the way of failure is still worthy of discussion. Both sides suffer, and external mediation is of course different from surrendering and admitting defeat.

The former may still have a chance in the future, but the latter really shows the weakness of these issuers. They still want to talk, but it is impossible and they will only become tougher.

So when He Hua learned over the phone that Huayi had taken the lead in making peace with theater chains and signed a betting split for "[-]", he immediately laughed out loud:

"The inadequacies and schemes are just big and small kings and idiots. They are the ones who are working in tandem with each other. They are the ones who can't bear it and surrender. It's not that the film is delayed, it's just a loss of tens of millions. Is Huayi short of such a small amount of money? This kind of person was a pure traitor during the war years, Ma De."

Huang Lan on the other end of the phone was unfazed: "These two brothers are really not as good as Zhang Weiping. At least Zhang Weiping is really willing to take risks. They, haha."

"I'll see how much money he can get from "8", and I'll pay back [-] million."

He Hua originally planned to return to China to attend the premiere of "[-]". After "Sweet Dreams", Feng Xiaogang's relationship with him was a bit tense, mainly because some people always compared their works, but He Hua didn't care. , but Feng Xiaogang was a little narrow-minded, and the relationship between the two gradually became alienated.

But after all, they had given him a lot of help before, so when it came time for the premiere of "[-]", He Hua decided to go back and cheer him up.

Now when I look at those two brothers, I get angry, cheer you up, and beat you to death. If you don't go, just do whatever you want.

Huang Lan also had the same view: ".This theme is put on the Lunar New Year slot. I really don't know what they think."

What I was thinking was, of course, I believed in the influence of the words 'Feng Xiaogang' in the Lunar New Year festival. I didn't see that even Liu Yifei was excited to go back and secretly watch a movie in the theater with He Hua at night.

It's a pity that 'Feng Xiaogang' has to be paired with comedy to be powerful.

This year's Lunar New Year festival can only be described as "crowded". Overseas films are led by "Life of Pi" and "2012", and domestic films are even more bloody.

"Cold War" by Aaron Kwok and Liang Jiahui; "[-]" by Feng Xiaogang; "The King's Feast" by Lu Chuan; "The Grandmaster" by Wang Jiawei; "Blood Drops" by Liu Weiqiang and Huang Xiaoming; Wang Jing, Zhou Runfa, Huang Xiaoming "Great Shanghai" by Fang Long; "Twelve Zodiac Signs" by Fang Long; "Journey to the West: Conquering the Demons" by Zhou Xingchi.

There seems to be something strange mixed in. Forget it, just look at these names and you will know how fierce the competition is in this year’s Lunar New Year stalls.

Even the movie "Drug War" directed by Johnnie To and starring Sun Honglei and Gu Tianle has no choice but to announce its withdrawal. It was originally planned to be released at the end of December, but now it has been directly withdrawn to April next year.

Fortunately, Youhua didn't arrange for the movie to be put into the Lunar New Year slot this year, otherwise Hehua would really be worried to death.

During the phone call with Han Sanping, he even gloated: "We asked them to release it in the first half of the year, but they didn't show up. Now is the time, so a group of people are rushing to grab it."

"Don't make such sarcastic remarks. It's not like they can just come up with a movie."

Han Sanping said angrily to He Hua. He didn't want to see this situation happen the most, but the Lunar New Year period has always been dominated by domestic blockbusters, and the prime time of December is a battleground for military strategists. Everyone wants to get a piece of it. Soup, he couldn't stop it even if he wanted to.

After sighing, Han Sanping turned his attention back to the script Huang Lan sent:
"What do you mean? I didn't hear it very clearly."

Of course he understood it, otherwise he wouldn't be able to call He Hua right away. He just wanted to hear He Hua say it again and confirm it again.

He Hua didn't think much and spoke his thoughts:
".I studied the culture and economy of several countries around us and found that this kind of problem is very common in countries in the Pan-Confucian cultural circle, so I had an idea in my mind."

"Can we make three films in one book, so that the script can enter a larger market and achieve higher benefits?"

Han Sanping listened silently for a while and had to admit that if the script was chosen correctly, this method could really bring huge profits to investors.

But again, opportunities come with risks. If you fail, you will lose much more than before.

However, in addition to commercial interests, Han Sanping also values ​​the influence brought by this model on a cultural level.

So he soon made up his mind:

"In this way, China Film will take the lead and we will help you contact companies in Bangzi Country and Guizi Country. We can even help you solve most of your financial problems."

He Hua was speechless: ".We are not short of funds."

"Comrade, when considering problems, you must consider the overall situation."

(End of this chapter)